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Archive for May, 2009

Cheapest Web Hosting: Should It Be Avoided?

Should you avoid the cheapest web hosting company just because of the low price? Is cheap actually expensive when it comes to web hosting?

By simply taking a look at what some of the most reputable and reliable web hosts on the World Wide Web charge for their services, you will quickly realize that price is hardly the yard stick one needs to use when looking for a web hosting service. Indeed if you only focused on price, chances are that you may just end up with a lousy web host whom you still pay a small fortune to. The fact is that some smart online entrepreneurs have made fortunes charging outrageous fees for their less than ordinary web hosting services. They have succeeded because some people can never get away from the belief that the more pricey something is, the higher the quality.

Yet there are many reasons why you should go for the cheapest possible web hosting that you can find which is reliable.

In the old days virtually all web hosting fees were paid annually. However these days there are very few web hosts who do not provide an option for monthly payments. One of the things about monthly payments is that it disguises a costly web hosting service. When the payments are divided into monthly installments they may look very cheap and affordable. However when you do your sums for the year, you will quickly realize that you are paying a princely sum for a service that you can easily get at a much lower price.

What you need to do is come up with a strategy of getting to know as much as possible about the cheapest web hosting service you can find and chances are that you will save yourself a bundle and give your online enterprise some breathing space to take hold and become a success.

Get the facts you need here:


Low cost web hosting Why it’s better than free hosting (really!)

Low cost web hosting services abound today.  Free hosting packages are also plentiful, and look great on paper. After all, you get to have your website up and running on the internet with no financial commitment. All you need to do is create your site, sit back, and let your web hosting provider do all the work for you. There’s no denying that this type of service can work for many people, but will it work for you? Let’s walk you through the advantages and disadvantages and see whether you might be better off choosing a low cost web hosting package instead.

So, what is the main advantage of free hosting? Well, it’s free for one thing! When you registered with your ISP (Internet Service Provider) you’ll probably have been offered free web space as part of the account.

You can also find a lot of web hosting companies that will offer free space too. So, opt for this choice and you create your site (many ISPs will help you do this too via their software), upload it, and they give it a home on the web. Sound too good to be true? Well, for many people it is – and they move very quickly to a low cost hosting package instead.

A free hosting package isn’t a bad option for some people. It’s an okay solution for personal websites, can be used to test out your site and the response it gets, and works for some small business owners. However, before you opt for free hosting, you should take a look at whether a low cost web hosting package might better suit your needs.

The problem with free hosting is that it has limits. You may well say that low cost hosting has limits too, but it’s generally not as restricting. The first issue you’ll come across is space. Your free hosting provider will only offer small space for your site. You’ll be limited on the number of pages you can have and the design, images, and technical packages you can use. You also have none of the uptime guarantees and support services that you’ll get if you pay for a low cost web hosting service. After all, you’re getting this for free, so your provider doesn’t have to make any commitment to sort out problems quickly. Find yourself with slow loading times because there are too many sites on its server and too much traffic? It doesn’t have to do ANYTHING about it.

Low cost web hosting packages also have another big advantage over free ones – advertisements. Opt to put your site on a free service and you’ll be subject to banners, advertisements, pop-ups, and pop-unders that your free web host wants on your site. This is how the hosting provider makes the money that you aren’t paying it for the service! There isn’t a bigger advertisement out there to your site visitors that you’re on a free package. Well, there is one bigger one… your URL. Instead of a nice and neat www.something.com, you’ll have to have a URL that drills down from that of your hosting provider. Maybe you don’t mind turning your neat web address into www.myisp.com/pages/something – but it might make a difference later if you choose to move to a paid service. You won’t be able to take it with you and will have to start off all over again.

And, there is some evidence that search engines now treat sites with free hosting as second-class citizens in the search stakes. So, your site may not be indexed on a search, which will make it virtually invisible to the casual browser. This isn’t a problem you’ll have with low cost hosting. The fact is that it doesn’t have to cost a lot to put your site on a reputable and cost-effective paid hosting service. You really just need to weigh up the benefits of having your site hosted free or for a few dollars a month. If you are running a business website, want more than a basic service, or anticipate any kind of regular traffic, it will be better to pay. After all, if your website looks better and works better with a low cost web hosting provider, then you’ll get more out of it in the long-run.


Optimizing Your Site with SEO

Search Engine Optimization is a way to get directories and search engines to give your web-site a better indexing position so that customers or anyone who is looking for your web-site can see it. The higher you are in the search engines and directories, the better chance you’ll have doing business on the internet.

Here are simple steps to optimize your web-site:

Step 1: Modify your web-site – This step includes adding optimized content to all pages in the website.

Step 2: Add tags – Add or make changes to Meta tags, Title tags, H1 tags, H2 tags and alt tags for images, after keywords research.

Step 3: Link building A,
Website statistics monitoring and conversion tracking
There are offline tools that you can use to optimize your web site and it all involves your URL or your Web Domain name. I would put my web domain name on business cards, stationery, have a sign on my car, use bumper stickers or have tee shirts and coffee mugs made with the URL. I would do everything to advertise my web-site offline. This is called offline optimization of your web-site.

So web site optimization is both and online and offline deal. Online, you must use keywords to attract customers and get good search engine rankings and offline, you can advertise your URL to the public to get the to visit your web site.


Identify With Your Domain Name

Identify With Your Domain Name

Use common sense when choosing a domain name because your domain name, or URL, can have an impact in both the online and offline marketing of your web-site. Long or difficult to spell domain names can make people ignore your web site and it has to be pretty good for them to stick with it (for an example, go to www.thedolphinsmakemecry.com website. Short domain names register better with people’s memory and are easy to remember.

Obtain a domain name that will help you in your marketing niche and strategy. Like I stated before, you can use your business name as your URL. If your business name is already taken by someone else then get a URL name close to what you are doing. Purchasing a business name domain name isn’t the only way to go, and when a keyword domain name could do just fine.

If you plan on using the .net extension, you may want to wait on deciding your name until after you have found an available domain name that is suitable to your type of business. If you follow the steps below, you should be okay in identifying your name brand to the internet community.

Structure Your Brand Name – Put your domain name on your letterhead, business card, printed materials; put it on your phone recording, the side of your car; don’t forget to include it with your email.

Keep it Short & Memorable – Don’t get a URL that uses all 26 letters of the alphabet.

Secure a .com URL – I strongly recommend purchasing a .com domain name as opposed to a .net, .info, .biz or anything else. If your chosen domain name is not available in a .com, keep looking until you find one that isn’t taken. There is nothing wrong with the other extensions but when you have a .com extension, it sounds like you’ve been on the net a long time.

Remember, your domain name is an extension of your business and your brand of product or service.