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Archive for 'Adwords'

SEO Packages – We Show You How To Distinguish The Respectable SEO Companies From The Crooks.

Tuesday, November 17th, 2009 at 3:49 am  
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These days there are too many “semi pro” SEO consultants who are using obsolete and incorrect optimization techniques. And some of the less reputable and lower quality SEO companies are still optimizing their customers websites using methods that are designed to please the search engines without giving any consideration to the readers of the website, which doesn’t make much sense to me as in the main the search engines don’t spend very much money each time they spider the site.

The content on a website must be intended for your prospective customers and existing clients as a principal aim, and search engines as a secondary objective, this balance is the key to converting the traffic you receive into sales. If you cant do that then all the traffic in the world wont help. The prudent money would go on ten visitors who are looking to buy, rather than one hundred visitors who leave within two seconds.

One nasty trick used by less reputable SEO companies is to claim a “special relationship with google”. I recently had an encounter with such a firm only a few days ago, a client I work for provides marketing services for lots of other companies, he had been quoting for an seo job with the intention of reselling my SEO Services and making a small commission for himself. Unfortunately, mid process, the client was telephoned by a poor quality company who told him that because they are one of only two companies in the UK that have “a special relationship with google”, that they are privileged to otherwise secret information. they then went on to tell the client that google shares with them top secret data about keyword traffic levels and because of this they are in a special position which allows them to find the best keywords to use. Absolute rubbish, for a start the information they describe is readily available to any person with an Internet connection via googles own adwords keywords tool.

Secondary to this, googles own statement about SEO in its web master tools help section says to beware of claims like this as they are totally false. It goes on to say that claims of this nature have been known to be used by disreputable firms. Of course I quickly pasted a link to the google web master page in an email and fired it off to my marketing reseller hoping to be able to warn the poor unsuspecting client in time to stop him from being ripped off, but unfortunately I was too late. The deal had been sealed by the SEO company guaranteeing him a page one position or his money back!

Another foul trick! I couldn’t believe it, I knew as soon as I heard this that the poor unfortunate client had not even considered finding out if the page one ranking would be a keyword he specifies! So now he has paid then £1000 for setup costs and is also paying a subsequent £200 pcm, and at the end of it when he still has no traffic and demands his money back, the SEO consultancy will pull a google page one out of the hat for the keyword “cheap hats in Oakley Bradford Yorkshire” which probably has never been searched for, or ever will by anyone. And thats it, they are off the hook and walk away with the clients money having fulfilled their side of the obligation. The moral of the story? Be vigilant! Try to find a consultant that someone you knows has recommended. I am not saying all SEO companies are bad, or even that all SEO Services except mine are bad, on the contrary there are many firms who have excellent standards, but just like most other businesses, there are also less scrupulous people waiting to take your cash an play you for a fool.

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SEO: How To Utilize Yahoo To Bring In More Traffic?

Sunday, November 15th, 2009 at 4:26 pm  
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Yahoo was the unique creator of the use of the Pay for Performance. Yahoo viewed that the web was quick turning into the simplest and most convenient means to buy, and advertising was going to hit at an all time high as a result of of the various businesses within the arena.

To urge someone to click or visit a site than others, it desires to be terribly visible. Providing ads that could direct potential consumers and costumers to their site would permit them to own a rise in traffic in addition to sales. Yahoo provides a service that can put a web site or company’s ad in their sites that may be shown when certain keywords are inputted.

Yahoo offers a probability for any company to increase their traffic by using their services. With a lot of people being awake to your site, there would be a lot of traffic and visitors to your web site given the chance to view your pages along with your products. With even a tiny percentage of successful sales, with a high traffic volume this might still be a considerable figure for your company.

Getting a standardized substantial flow of website visitors is every company’s goal. Several methods are devised and used to ensure that there would be additional people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your web based business.

Yahoo/Overture utilizes the identical principle as Google’s Adwords. In fact, they’re terribly similar to each alternative that they use keyword and keyword phrase searches and to work out that ads to show per search. When a person sorts during a keyword or keyword phrase to look for anything, the search engines offers out the ends up in a page. Then at the proper facet of the page, you’ll see selected ads that have paid for his or her ads to be viewed with certain keywords and keyword phrases searched.

As an example, Lets say you run a automobile components retail/wholesale site. You select keywords that may prompt or trigger your ads to be shown within the page when a keyword is searched. When a research engine user sorts in Honda Accord, your ad could return up if you have designated that in concert of your keywords. You don’t need to totally optimize your website with Search Engine Optimization ways and techniques.

Whereas some labor therefore exhausting to form their web site one among the high ranking sites per keyword search, you get the prospect to be on the high of the list or a minimum of in the primary page of a search result increasing your chance to be clicked on. With that, you drive traffic and web site visitors to your web site a heap faster.

You will should pony up some cash when using this service though. There are completely different ways in which Yahoo/Overture will charge you. It might be in the quantity of Keywords or Keyword phrases your ad uses or in the various times your ad is clicked on. Others provide several alternative services like having your ad show up not only in the search engine pages however conjointly with some third party sites.

Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the possibilities of individuals knowing about your website or product. With a lot of web site guests you increase the sales of your web site which makes your investment with your ads a wise one.

With thus several competitions in the net based mostly businesses, it is necessary to take a huge revolution from the pack by advertising. Yahoo/Overture can be a nice place to start. Several have used their services and have reaped the rewards of this decision. It’s a selling strategy that will increase your web site guests with increase your sales resulting to profit. Multilingual affordable SEO services

It takes cash to form money, while there are some methods that are essentially low price or free, employing a marketing service like what Yahoo/Overture offers will give results faster and on a larger scale. Many businesses have learned this the onerous manner, don’t be counted with them. SEO Norway

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Taguchi Method: The Key In Ad Optimization?

Tuesday, October 27th, 2009 at 7:19 am  
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For people who are looking for the secrets on how to master ad optimization, your prayers have been answered. With the help of Taguchi method your ad can land 10 or more times on the results pages. There is no doubt that you have probably heard of people trying to conquer Google Adwords by testing different ads that get a better click-through rate, since doing so can reduce costs considerably. Now the Taguchi method raises this kind of testing a couple of notch higher.

Just what is the Taguchi Method? The Taguchi method is actually a technique use for designing experiments that converge on an ideal product solution. It was developed in the late 1940s by a Japanese inventor named Dr. Genichi Taguchi, who was then working as an engineer at NTT (a Japanese phone company). The method has been used in designing cars and computers. So if you were wondering why the quality of Japanese cars is so high, that is all due to Taguchi.

Now you are probably wondering how this kind of method became associated with advertising. Well, the credit for that would have to go to James Kowalick who introduces the use of the Taguchi Method to significantly increase the response rate for ad campaigns.

The basic idea of the Taguchi method is to test as many variables as possible all at once. Now if you applied that in ad optimization, instead of testing two web pages (each with a different headline), you can test 40 different versions of the page, like different headlines, different graphics, different forms, including a testimonial or not, shifting the order of copy, whatever you can think of.

Then the system applied some complicated mathematical technique to determine which factors contribute the most to your goal. Then you can immediately look at all the factors and easily make your optimized page. Compare to the old ways that is easy as breeze.

Before what marketers use is the simple A/B split testing, which is very different. What you do here is make two pages, each with a different headline, and do a test to find the winner. After which you then make two different pages where you change something else, and then you find a winner from that. So by the time you have tested all 40 elements, you would have spent a lot of money and time in testing alone!

If you are still unconvinced as to whether or not the Taguchi method is indeed acceptable to use in ad optimization then take a look at the web. A quick search on the net will show you just how many people are using this method in order to improve their rankings. If that is not proof enough and notice how many optimization software that are based on the Taguchi method are being sold online. There is a very high demand for them. So, if people are willing to pay for it then it must be truly worth it.

But you do not have to spend money. You yourself could see the difference whether or not this method will work on your ad. Another way to take advantage of the Taguchi method in order to improve your ad is to apply it in Adwords. Just imagine, if you could test for one keyword, all the combinations that could get your ad the best response and optimize it dynamically, that would make your site pretty hot!

The big question is, can Taguchi help me optimize automatically to get the best Adwords ads out there? Well, the answer is yes. The interview the profit doctors did with the guy who talked about the “Taguchi method” of multi-testing many variables at once, instead of simple a/b split testing, got me interested in looking to see if there were any resources that cost less than $150,000 per test.

Success stories regarding the use of the Taguchi method in advertising abounded the net. One of the common examples cited is at the SES convention there was a company that conducted tests like this for companies such as http://ask.com and eBay, for about $30,000 per test. It was obvious that they were using the Taguchi method for this. They have refined their materials and are now providing programs for ad agencies. Admittedly, their system is now very sophisticated and of course very expensive.

Another company that does this for fortune 500 companies has clients like Colombia house, Accenture, Wal mart, Timberland, Monster, Zales, sharper image, and other big name companies. So, there is no need to say that this is a good service to use for ourselves, and then possibly to offer to our clients for big bucks. You’ll see dozens of stories like this along with a couple of testimonials from people who claim to have conquered ad optimization by simply applying the Taguchi method.

For years the Taguchi method had been successfully used for a lot of other things. For instance in manufacturing, if you want to test a whole bunch of different factors of design of a piston or engine, for example, something to get optimum results. The Taguchi method is use, so why not use it to optimize your ads?

Today, there are a lot of ad optimization programs that use the Taguchi method. All of them are easily accessible over the Internet, with their prices varying from cheap to exorbitant. For example, if you are good in math and can handle a program with kind of an arcane interface for just 2000 bucks you can buy a program that runs on your desktop. You can also get an academic version for 99 bucks.

But the bottom line is this. If you are trying to increase your profits and at the same time reduce your costs with the help of your online marketing campaign, you need to use “taguchi thinking” in order to get the results that you want.

Just how many times have you heard the old clinch, “If you are not testing you are wasting time and money.” Keep in mind that underneath all of the traffic generation techniques and the newest promotional methods, testing is still fundamental.

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How To Be Number One In Google

Sunday, October 25th, 2009 at 3:15 pm  
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How can I get more traffic? This is a question I hear a lot. Although SEO (search engine optimization) is very complicated, I will attempt to break it down into lamens term.

Link Popularity, Adding content and meta tags all working together is what gives you good positioning in search engines. The first thing that is looked at by a search engine would be the Link Popularity. Basically it is someone elses site haveing a link or path to get to your site. Your site is populare because of how many other sites know of it. Trading links sole purpose is for YOUR OWN site to gain placement on search engines such as GOOGLE, Yahoo, Ask Jeeves and MSN.

Easy ways to get involved in link Popularity:

1) Linking to directories:like Directory Revolution, DMOZ and others. Linking with directories is a great way to find sites like yours and who are willing to trade links because most people who have signed up for a directory usually understand the importance of “Link Popularity”

2)Search Google for keywords that describe your practice and/or location.For Web sites that are well ranked. Where appropriate, submit your Web site to those Web sites.

3)Create a link to me page: Create a page on your site to notify others that you are aware of the benefits of link popularity and are looking for link partners. Once you start adding links to your site be sure to come up with a good management system for keeping in track of those who have linked and those who have not.

4)Download and use the Google Toolbar to track the popularity and traffic rank of your Web site, as well as other Web sites of interest. Click here to download the google toolbar.

How to give your site exposure.
Below are way’s to improve exposure on your site besides link popularity.

Adwords and AdSense
Pay Per Click (ppc)
Post to forums and BLOGS!
Buy ad space
Affiliates
Provide free resources
Send e-mail newsletters

Does your site read well?

Keyword Density is how many search words are mentioned on your page. For example if your site is about real estate in Orange County then your Target Keyword should be “Orange County Real Estate” Now this phrase should be mentioned within your pages at least 3-8% of the total text that is on that page. This is how a search engine can tell what your site’s content and how to index you in a search.

There is a fine line between spamming a search engine by repeatedly typing in “Orange County Real Estate” and the 3-8% which that text should appear. If you are ever in doubt you can use tools like This free Keyword Density Analyzer. Here are a few site examples to see what other busy people just like you are doing for keyword density.

Keyword Density

Keyword density is important since search engines use this information to categorize a site’s theme, and to determine which terms this site is relevant to — the perfect keyword density will help archive higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for ‘keyword-spamming’).

Keyword density is the ratio of a keyword or key phrases to the total number of words on that page. It is one of the most critical aspects of successful search engine optimization. To improve your search engine ranking potential, your keyword density must be just right. To calculate your keyword density, divide the total number of words on your page by the number of times your primary keyword or key phrase appears. Keyword density is critical when outlining the keyword portion of your search engine optimization strategy.

Naturally, there is a fine line between strategically scattering these keywords throughout your content versus grouping them all together, separated by commas. The latter is known as spamming and you will get penalized for doing it. Don’t think you can fool the search engines —- they have the technology to figure out these little tricks.

1) Incorporate your Meta tags into your keyword phrases on your site. People often forget that search engines will spider the heading Meta tags first because they proceed and stand out from your main site content.

2) Write keyword-rich content that not only satisfies the search engine algorithms but is equally informative for customers visiting your site. This is the most difficult part of writing your content – but also the most critical.

3) Try to write at least 300 words for each page on your site. Again, the more content you have the better chance you will have to include those all-important keywords you diligently researched and ultimately selected.

4) Too often we see content saturated with too many keywords that, as popular as they may be, just don’t relate to the site itself. Avoid doing this – it will only irritate potential customers.

The Right Ratio

The most essential part of optimizing keyword density is using the correct ratio of keywords-total words on your page. Keyword density ratios are discussed as a percentage. A good range for keyword density for a target keyword is 2% to 6%. Meaning, when you divide the number of times you used a keyword on your page by the total number of words on your page you should get a percent somewhere between 2 and 6.

The Wrong Ratio

Having a too high or too low keyword density can be to your page’s detriment. If the density is too low your page will be considered an irrelevant result for that keyword phrase. But don’t be fooled into thinking a higher keyword density equals a more relevant result. Search engines combat spam pages by penalizing pages with a too high keyword density, or keyword: total word ratio.

More info on Keyword density

Even more info on keyword density

Can you belive it but there is even more information about keyword density

Meta What????

What is a Meta Tag? A meta tag is a hidden description about your site solely used for web crawlers to help catagorize and index your site in a search.

Do’s and Don’ts for meta tag use.

Some dos and don’ts:

Do use keyword research tools like Overture’s Search Suggestion tool and Wordtracker to find 2-3 word key phrases to target.

Do use 3-4 keywords or 2-3 keyword phrases in the Title Tag – the most critical tag for rankings. Remember the words farthest to the left have more “weight.” You might want to move the company name to the end, unless it includes targeted keywords.

Do create keyword combinations specific to each page on your site based on the page text. Think in terms of themes or subcategories. Example, if you have a garden e-commerce site, for the “bulbs” page use specific keywords like: fall bulbs supplier, tulip bulbs, flowering bulbs.

Do change your meta tags seasonally to include holidays and seasonal changes. Start about 6 weeks before the targeted month or holiday to ensure time for the search engines to pick up the changes in time.

Don’t stuff keywords into your tags. More is not always better and can get you banned.

Don’t use the same word more than 3 times in the keyword meta tag, and avoid using the same word consecutively. By omitting commas, you can create more combinations and avoid overusing the same words.

Don’t target generic, one-word keywords with extreme competition, for example, gardens or gardening.

Don’t make your title tag one long string of keywords. Make it a readable sentence or phrase.

Meta tags can help you round out your rankings in addition to other factors like page content (important) and link popularity. Do your research and use them wisely. They may not be dead, but meta tags certainly are a part of the overall picture in SEO.

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Web Piston Site Builder

Tuesday, August 25th, 2009 at 10:35 pm  
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Web Piston Site Builder




The Web Piston Site Builder is a powerful and user-friendly tool that will help you create a professional website for your small business. From start to finish, you can rely on step-by-step instructions that not only explain the stages but guide you through the entire website building process. HTML knowledge is not necessary.
Web Piston is a turnkey solution that includes monthly hosting, domain name registration, the site building tool, technical support and access to all of the features. Web Piston offers a vast array of templates in various categories as well as colors and layouts, so you can feel satisfied with your website’s design. Web Piston includes unlimited pages and an easy to build products page linked to Pay Pal so you can sell your products with ease.

The Web Piston Site Builder Includes:

Includes 3 Months of hosting.
Hosting is $19.95 per month thereafter.
Hundreds of site designs to choose from.
Search engine optimized through our patent pending process.
Guided steps to build your home page, contact us page, and products and services page.
Integrated with Pay Pal for easy e-commerce.
$25 AdWords Credit towards Google marketing campaigns.
Unlimited pages.
Other assistants: Calendar, testimonials, portfolio, about us, etc.
Email Accounts.
Domain Name Registration.
Site Statistics.
Template & Image Bank.
Contact Form.
Technical/Customer Support.
Search Engine Optimization.
Search Engine Registration.
Online Advertising Credits For Google & Yahoo.
Nightly Back-Ups.
Media Uploading.
Newsletters

Buy/More Info


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