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All About Off Page SEO

Saturday, October 24th, 2009 at 1:16 am

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Search Engine Optimization, or SEO, is a science of sorts that would enable you to ensure a favorably prominent position for your website in search engine results pages (SERPs). And since 80% of your traffic would come from the search engines, SEO methods take on a critical importance in the success of your online endeavor.

There are two kinds of SEO, on page and off page. This article will tackle the latter.

Off page SEO is all about the things you could to get a high page rank (PR) for your website after it has already gone live. These are the things which you actually execute outside the pages of your website, hence the name of this type of SEO.

What are these steps?

Well, all of them are concerned with building your link popularity. Your link popularity represents the number of back links your website has. To check you website’s current link popularity, head over to http://www.linkpopularity.com and use the free tool that can be found there. The higher your link popularity, the higher your PR will be.

Building your link popularity involves increasing the number of websites that will link to yours. This is easier said than done. It’s not a matter of getting reciprocal links like “you link to me and I’ll link to yours.” Google, in particular, despise reciprocal linking. You have to get unilateral links to your website.

The best way to do this is by ensuring that you have unique, highly informative content. Really, this is the number one strategy to invite websites to link to yours. But your content in the realm of on page SEO, and it is assumed that you have made all efforts to ensure great content.

What are the other ways by which you could build your link popularity? Try the following techniques:

• Article marketing. There are thousands of article directories on the Internet. You could submit articles to these websites. For every submission, you will be allotted a resource box where you could introduce yourself and share a link to your website. Now, some of these article directories have high page ranks. If your articles are accepted, they will be included in their pages. Having a website with high PR linking to yours would go a long way in increasing your own page rank. Additionally, if you will submit just one article to a thousand directories, you’d have a thousand pages linking to your website! Sounds like a daunting task? There are article directory submission services available. Seek them out. For as low as $25, they could submit your articles to as many as 200 directories.

• Forum marketing. There are online communities dedicated to the subject that your website is serving. Seek them out, then join them. You’d be allotted a signature box, which would appear in your every post. In your signature box, you could leave a link to your website. Then post as many significant messages as you could. For every post you will make, you’d have a page linking to your website.

• Advertise at http://www.craigslist.com . Now here’s a novel strategy. The website http://www.craigslist.com is a well known classifieds website with a PR7 score. A PR7 score is rarely high! To have a link in a website like this would give a tremendous boost to your own website. Simply go to that site and choose the category that your pages belong to, then post your advertisement, with your link of course. It doesn’t matter that no one would get to read it. What matters is that the search engine spiders would find your website as they would come from a PR7 site.

• Look for partners who are willing to include your list in their pages. The easiest way to do this is to use the free tool at http://www.webconfs.com/backlink-builder.php .

• Try triangular linking. Google despises reciprocal linking, but triangular linking is one way of going around this limitation. Look for two or more webmasters who are willing to give it a shot. Webmaster A could post a link to Webmaster B’s website in his own pages. Webmaster B can post a link to Webmaster C’s website in his own pages. And webmaster C can post a link to Webmaster A’s website in his own pages. It may enforce the same principle as reciprocal linking, but the search engine spiders are not programmed to figure this out… yet.

NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the “About The Author” resource box. Thanks! :-

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Article Services And Search Engine SEO

Saturday, October 24th, 2009 at 1:15 am

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Article services and search engine SEO can be used together to provide a powerful means of attracting a high volume of traffic to your website – if you know how to do it.

It is not possible to provide a course in SEO or in article marketing or writing in an article such as this, but you can get the rudiments from appropriate web pages on the internet that are interested in showing you how. Initially, however, here are a few tips on how to make a start in combining these two powerful facets of internet marketing to your advantage. To make it work you have to get up and do it, and not expect it to come to you.

Achieve Nothing by Doing Nothing

My father used to say to me that nothing will ever be achieved by doing nothing but thinking about it. He said that when he was fighting on the destroyers in the Russian convoys protecting the merchant ships attempting to maintain supplies to the Russians in Archangel in 1942 it would have been easier to do nothing, but a job had to be done and they all did it by knuckling down and getting on with it, no matter what it cost.

Compared to that I find spending a few hours on a website simple and trouble free, and I have never forgotten the lesson he taught me. I work the hours I need to complete a task: the clock does not exist. The failures in internet marketing are those that give up too early. If you haven’t finished your day’s work by midnight, then stay up till you have finished – whether it is 2 am or later. OK, you might have the day job in the morning but nobody said it was easy, unless you believed the guys who offered you to get rich quick.

My dad didn’t help supply the Russians by bunking down at midnight. You won’t make a success of your new internet business by doing the same. That’s the reality of it. However, if you do knuckle down, and if you do apply the effort, then you will succeed since all it takes is the hard work then the rest will happen if you do as you are advised. Do what the winners do and you will join them.

Get Writing: Or Get Me Writing

If you can write then start writing. Write at least two articles a week on the subject of your website. More if possible. If you can write 50 then do that, but you will get success with just two. I have proved that to myself. If you can’t write, get a ghost writer. If you can’t afford a ghost writer contact me and I will help you if I have the spare time of the 24 hours I have each day.

You must also have more than one website, so get yourself two at least. The more the better, but two will do to start with. If you can’t afford two web hosts, then get one that allows unlimited subdomains and you can have as many independent websites as you want. eMail me for info on parked subdomains if you don’t know how to use them.

Optimize each page on each website as well as you can, and link one to the other. The topics or niches should be complementary, so that one is relevant to the other. Optimize the links between the pages on each of your sites to maximize your internal Google PageRank, and design the sites logically. If you use classic search engine SEO techniques, and tie them up with good internal and external linking strategies, you should soon start to see your traffic steadily increasing.

Build Up Your Website

There are several offsite actions you can take to improve the chances of your web pages appearing high in the Google listings for the keywords each page is optimized on. You should have at least 10 pages on each site, preferably more. It is easy to keep adding pages if you design one page to use as a template for the others, and add all the links to it that you want to have on every page.

Then all you need do to add a page is to change the article content, page heading, page title and graphics Alt text. The change the keywords, description and title meta tags and you are all set. You can do it in 10 minutes. Imagine: a new web page every 10 minutes!

Now write articles on the topic of each new page on your site and submit them to as many article directories as you can. You will get an initial page rank rush, or at least a rush of clicks to your site, until Google starts to take note of all the duplication of your article on multiple web pages (article directories). It will then begin to penalize these in the Google listings but not, and this is VERY IMPORTANT, not from the directories because Google cannot decide what content article directories hold. Your articles will remain on each directory until it decides to remove it – that could be years hence.

Do the Hard Work and Reap the Benefits

These are the basics of how to use article services and search engine SEO. The hard work is the writing and generating of the websites and web pages. However, if you are like my dad, and get on with the job even though your hands are frozen solid to the breach block of a five inch gun of a destroyer in the Arctic Ocean at 3 am on a cold February morning, then you will succeed. Work will get you there, not paying hundreds of dollars for software that does it all for you – it never does. Get the right guy to point you and you should be OK.

Taking Advantage Of Social Bookmarks To Enhance Web Traffic And Backlinks.

Thursday, October 22nd, 2009 at 2:00 pm

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Unless you have had your head under a rug for the last few months you will be aware of the new internet phenomenon called social bookmarking. Social bookmarking can be a great way of getting added exposure for your website, but can any type of website be added to these sites? In short the answer is no. Only websites that you feel the general individual will be interested in are going to make any subtantial advance in traffic from being submitted to these sites. There is no point in submitting most business websites (other than for the free link you will get) as they simply will not do well unless you can get your freinds to vote for them.

However, If you have a site that does fall within a catagory that the general public could have an interest in, then submit it to as many of these social bookmarking sites as you can find. It is possible that you site will get a massive boost in traffic if it performs well. The downside of this kind of linking is as I mentioned before, It is not suitable for most websites. After all the main motive most people look to promote thier website is to make money.

With regards to Seo Services for this type of website, it looks as though blog links are still the way to go, they are easily accessible and carry great weight with the major search engines. Ok the traffic they bring is sometimes hit and miss, as there is no actual need for the reader to visit your site in order to read the article. This is one advantage that social bookmarking does have it compels users to visit the sites they are viewing. With Article marketing it is more a case that users may click your links if they feel like it, unless you can add some kind of incentive in your writing to get them to do so.

There are many article marketing tools availiable that now make article marketing a very beneficial form of link building when done correctly, such as Alexander Krilik’s Magic Article submitter, I was lucky enough to be involved in the beta testing of this program, and i can say from experience that it is a great program, it basically allows you to post a unique version of a spun article to over 700 different directories at the click of a button, the process takes about 5 minutes and it is fully automated, all you need to do is click “go” and grab yourself a cup of coffee! If you want to know more just click the link and watch the videos.
For more information about Seo Services visit the authors site.

The Perfect Keywords For Your Niches

Tuesday, October 20th, 2009 at 11:46 pm

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At the end of the article, you would know the methods and strategies to get the best words in less time. Assuming that you are in marketing article or PDA, and then I think you have to do a lot of keyword research. There is a need for you to do a thorough and lengthy investigation of keywords to a campaign to assess your competitors, creating a number of keywords for the niche of your choice and opening up new niches, or even the product of your choice.

As someone in them, I must tell you that the keyword research takes time, and it may even take up to a month or more to obtain the necessary keywords for your internet business, niche or campaign. But if you use a keyword research tool, you are sure you will get your result in a rapid manner and most importantly you get focused and less competitive in the niche of your choice.

Across the Internet, there is a variety of keyword research tool, and some of them AdWord Analyzer, Wordtracker, Keyword Elite, Micro Niche Finder or even HitTail, etc. But the question is this: they are worth your hard-earned money? Invest in some keyword research can be a waste of money and time.

As for me, one of the best keyword research tools I recommend is a micro Finder niche. I think it’s easy, convenient and the results I get results in profitable niches. This is because it is the variety of functions and features that other keyword research tools do not have.
You are in article marketing, pay per click advertising, AdSense or SEO or affiliate marketing, you need this software in order to Skyrocket your earnings. He can assess your competitors PPC campaign, create large keyword lists quickly and profitably, he will even save you time, so you will not invest all their time to manual keyword research. Simply enter the keyword of your choice, and he will return thousands of similar keywords, both long and short tail keywords.

If you are in internet marketing and you do not have this tool yet, now is the time you have to get it to fill a gap that you are not very good.

Keyword research methods and strategies

In this case, we are assuming that you are in marketing niche product acne. Suppose you want to perform a keyword search for “acne treatment”. Most people just plug in the keyword “acne treatment” in the search box on the keyword “stuffing”. As someone who is very experienced in this, it is best to get popular keywords from this is simply plug in the keyword “Ugra” in the search box. It will return similar words that relate to acne and appropriate and inappropriate Ones. You should keep a pen and paper in your hand for this.

Looking through the result of acne and choose the words that relate to the treatment of acne, how to cure acne, cure acne, stop acne, fight acne, acne means acne release relate to acne, acne, and so overcome acne help these keywords listed above are the key words to solve the problem; avoid keywords like symptoms of acne, causes acne, etc. Although they are useful, because you are marketing products about the means of protection against disease is better to be more focused here. Nevertheless plug the keywords listed above.

If you continue to connect key words and search them, you will eventually get a long tail words little competition. You should get a Micro Niche Finder, are the best keywords for disclosure is not enough, and hot niches.
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How To Use SEO And Article Marketing Together

Tuesday, October 20th, 2009 at 2:45 pm

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Knowing how to use SEO and article marketing together to promote and drive masses of traffic to your website is one of the more important skills you will learn on the internet. Although both of these are very powerful tools in their own right, together they are an extremely powerful marketing force. Probably THE most powerful combination of marketing techniques online.

SEO, or search engine optimization, is the collective term for a number of methods that can be used to attract search engines to your website and persuade them that your web content is more relevant than others are to the search term used by somebody seeking the information that you can provide.

Article marketing, incorrectly called bum marketing by some people, is a means of expressing the benefits of what you do to others, and of advertising specific pages on your site. A well written article can help other people to learn more about your subject, but can also provide a link to other pages on your website that can provide further information to anybody that requires it.

An article submission should not be an advert, but provide more information. It can also advertise your website or individual web pages, indirectly through reference to it in the author’s resource box. There is a distinct difference between an advert and advertising, although it is sometimes difficult to distinguish between the two. For example, you can be a good advert for your educational system without actually advertising it. It is a matter of semantics, and semantics is something that you should learn about if you want to be successful in getting good listings on search engines, especially on Google.

That is because of Google’s so-called ‘latent semantic indexing’ algorithm, or LSI, that evaluates the content of a web page through the relevance of its semantics to the keyword for which the page has been optimized. LSI is wrongly named, since it should be LSA, or ‘latent semantic analysis’, but it is all semantics!!

The application of SEO and Article Marketing together on the same web page can have a very powerful influence on the search engine listing of your page. It is a synergistic effect, and in order to use that effect it is essential to understand both. That is only possible by becoming familiar with each, not in theory, and not only in relation to their individual effects on each of your website pages, but also with respect to your articles.

When you write articles for publication or submission to article directories, then each article should be written as you would write an individual web page for your site. The article should be able to slot perfectly into your website without seeming out of place, and be able to be listed in its own right on Google, Yahoo and the other search engines such as MSN and Ask as a web page on the article directories on which it has been published.

It is impossible to teach SEO and bum marketing (I hate that term) together in an article such as this, and to try to do so would only confuse you. In any case, such tuition should be carried out only in combination with tuition in article marketing techniques, and the correct way to write articles and use content not only for your own benefit but also to provide useful information to your readers that they can use to better their own opportunities to make money online.

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