Myth 1: Google hates affiliates
False. The query affiliates ought to ask themselves is: “Was the user’s search expertise created higher by visiting my page before visiting the merchant’s page?”. If you review several services and show the advantages and features of each service thus that a searcher will make a a lot of informed call – then you’ve helped the search process. If your page is simply regarding one product and every single link from that page simply goes to the identical merchant page, then you’ve not added to the search experience.
There are many exceptional affiliate sites that raise the search experience. Google does not hate affiliates. Google hates creating the search method longer for the user.
Myth two: Micro sites and dedicated landing pages no longer work
False. Whereas Google will would like a user to have decisions, you’ll easily build a page that showcases one product or service while still giving the user navigational choices. Whereas micro sites or one-page-wonder sites have taken some quality score hits over the past couple years, dedicated landing pages are still effective.
When coming up with your page, look for non-intrusive ways to add some navigational components to the page. If you concentrate on this from the user’s standpoint, the page you selected for them could not be the particular product they wished to see. More importantly, if a user wants to search out out more concerning your company before committing to trusting you with personal information; do they have any options?
Myth three: If my site doesn’t have a high Page rank, I will’t get a smart quality score
False. Initial, Page Rank is stored aT the page level and not the web site level, but we have a tendency to’ll ignore that truth for the moment. Google contains a completely completely different bot and algorithm for page rank versus landing page quality score. Whereas both ads-bot and Google bot could share some information, the way the info is truly processed is separate and for fully completely different purposes. A brand new site can do well in PPC. A website that’s banned from the organic SERPs can do well in PPC. A site banned from PPC can do well within the organic SERPs. Landing page quality and natural search rankings are completely unrelated to every other.
Myth 4: My keyword needs to be on the landing page
False. The search engines perceive semantic indexing. If a page is about cell phones, it in all probability has the words: Blue tooth, 3G, mobile or cell, phone, etc on the landing page. If your keyword was ‘transportable’ and you sent traffic to your page regarding ‘cell phones’ that didn’t mention the word mobile on it, your quality score should not suffer.
It will be a sensible follow from a client’s standpoint to use their lexicon (mobile or cell); but, it is not an absolute must. The closer connected your landing page’s theme is to your keyword, the better your landing page quality score can be. However, it is not necessary to use the keyword on the landing page from the quality score perspective.
Myth five: Adding a privacy policy can increase my quality score
It depends. If your site doe not collect any personal data, then you are doing not would like a privacy policy (from Google’s perspective, however your country may have different laws regarding TOS and privacy policies). However, if you collect personal info, like an email address, phone range, or credit card, having a privacy policy can facilitate your quality score.
One in all the quality score pointers is transparency. Your privacy policy might say that you may sell any information given to you to the best bidder. But, the actual fact you set that into your Privacy Policy suggests that you were transparent to the user on what would happen to their personal information.
Myth 6: My website is in Flash, so I will never have a smart quality score
False. Google has made many improvements close to indexing flash. This does not mean they can index your web site properly. An exercise you can strive is to put your URL into the AdWords Keyword Tool and have your page spidered. If the suggested keywords are like what you think that the page is about, then you are usually in smart shape. If there aren’t any results, or the advised keywords are completely totally different than what you think the page is about, you may want to strive creating your web site a lot of search-engine friendly using progressive enhancement technologies like SIFR (and see the SEO: Flash area here on Search Engine Land or resources at Jane & Robot).
Myth seven: My page is all images. The new load time tips are lowering my quality score
False. Google only looks at how long it takes the page’s HTML to load in determining landing page load times. If your web site is loading therefore slowly that you just see a downside with load times in your AdWords account, you’ve got larger problems along with your site. Just loading a page’s HTML (not scripts, nor images) should be exceptionally quick. It should be noted, Google has said they may eventually incorporate all page components into the load time for determining quality score. If this happens, you’ll would like to optimize your images, scripts, and different known as files.
Myth eight: Adding an ‘regarding us’ page can increase my quality score
While this is often a good observe from a user standpoint, it is not an absolute must. As above, the particular AdWords guideline is to be transparent to the user. My testing has not shown that this will facilitate quality score yet. However, it’s a good observe as this might very simply be added to the landing page quality score formula and being transparent to users about your business is very abundant inline with Google’s goals.
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