Top 5 On Page SEO Techniques
Before you start any search engine optimisation for your site, the key to driving traffic is good keyword research, we will assume that you have carried this out and are now ready to implement some tried and tested tips on-page SEO techniques.
Page Title
The page title is one of the most important factors when it comes to ranking for a page. Ensure that you have your most prominent keyword towards the beginning. Try to keep one and not more than two keywords per page title.
Content
Possibly the single most important factor that needs to be addressed. If you don’t have time to do any of the points mentioned here then good quality targeted content is absolutely vital in helping you attain rankings. The key is to write compelling and relevant content based on your target keywords, don’t write for the search engines but for your readers. If they find it good enough, the may link to you. Also Google and other search engines are getting clever and understanding when you may be trying to spam keywords based on their density and the way they are organised in sentences.
URL Structure
Ideally, your domain name should be keyword rich and contain the keywords you are targeting for relevancy. In addition, individual pages within the site should consist of keyword rich URLS. For example, if your page is about ’small blue widgets’ then you want it to look something like /small-blue-widgets.html. This increases the page’s relevancy score.
Page Description
Although Google says that it does not use this as a ranking factor, it definitely helps to have a description that contains the keyword you are targeting and explains what the page is about on the SERPS page.
Anchor Text and Internal Linking
This is something that is often overlooked. You can help to increase your site’s relevancy by interlinking to other pages using specific text in the hyperlinks, this helps tell the search engine what each page is about.
Header Tags
Just like a newspaper uses heading titles to emphasis the importance of the text, it’s a similar concept with websites. By using ‘H’ tags correctly, you can help to increase your rankings. Its always a good idea to make your main keyword title for the page as a H1 so search engines know how much importance to attribute to them.
Image Optimisation
A lot of people tend to miss this but in my experience, image optimisation can work wonders. If it s very hard to rank for web results, you may get ranked quicker in image results. Here, just ensure that you save your image file as the keyword, so for example small-blue-widgets.jpg and place this near where the keyword is displayed on the page. In addition, use ‘alt’ text for the keyword and that’s pretty much it.
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