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Basic SEO Wisdom

This can be a story about a poor guy with a clumsy domain that needed to build a web site geared for a terribly competitive keyword and his long, agonizing journey toward the true light-weight of SEO wisdom.

Here’s a little foundation for what I am regarding to cover here. A while back I bought a stupid domain name. It was one of these fairly useless domain names which may are sensible for perhaps selling cellphones or something. The factor is, though, I’m a poor guy. I don’t have time to taylor a web site for cellphones with the pitiful quantity of cash I have. This was my thinking not way back at least.

After sitting on this domain name forever I made a decision to put a site up there and offer myself to the study of SEO or search engine optimization. It seemed like an attention-grabbing subject and I knew to those who managed to be told SEO, selling, and some web design would fall infinite riches. It very sounded smart to me.

Thus I went for the throat therefore to speak. A lot of exactly I picked out some search terms that I will probably never be in a position to induce traffic for in my lifetime. Smart I know. This had the grand side effect of getting the positioning sandboxed by Yahoo and Google until pigs flew.

Recently they flew, but, and I’ve return out of the sandbox altogether and hit in person with a few SEO surprises. I did manage to induce a tiny trickle of traffic however not from the terms I attempted to induce it from. When trying to optimize those pages for the key terms I received traffic from I got a lot of traffic. This of course started me down a protracted road of speculation and hair pulling.

After many an evening of such I’ve return up with some things that I think can give anyone the facility to eventually pull traffic off the net and covert it into a good decent living. I’ll probably write an ebook and make millions one of these days.

Optimize by the page
Do not fall into the entice of focusing totally on building this way flung and so much reaching site that can rule the planet or build you millions instantly. Unless you’ve got heaps of money you’re going to want to figure for your traffic. Plan your web site out carefully and build certain every page may be a precision crafted piece of art.

I like serverside scripting and dynamic websites but I’ve come to appreciate there’s a danger that people will overuse it. I understand I have. If your website is dynamically generted, make sure every page is not a complete cookie cutter image of every alternative page. It’s good to have the same navigation and same general layout but each page additionally desires to be special. Each page should have careful, proven SEO techniques applied to perhaps one key phrase.

Do not try to optimize one page for a handful of phrases. Just specialize in one phrase. Do your keyword analysis and, whatever you are doing, don’t haul off and choose a key phrase with two billion wealthy competitors in Google. Choose one thing that may be attained and will get you some traffic comparatively fast. Choose a phrase that’s as specific as doable to your particlar niche and still gets a pair thousand or so searches per month from Yahoo.

No matter you are doing, make positive that one net page has smart, solid, fascinating content that is keyword rich and one among a kind. This will help build it special. At the identical time your content obviously wants to guide the customer toward your intented goal for monetizing your traffic.

Keep it straightforward
I’ve found to my dismay that building a complicated internet web site with all the content management stuff and every one the database thrills is not precisely what really gets the eye of search engines. Weirdly enough this may be true for net surfers too. A pleasant, clean layout with very accessible content and intuitive navigation can be recognized by both search engines and surfers alike. If you’ll be able to figure that part out you’ve simply pinned down about ninety% of SEO in my opinion.

Engineer your website for your traffic
When you start obtaining search engine traffic to your site take a terribly close take a look at what they are looking for. I assume you have got some reasonably statistics program and will principally see what search terms people are using to induce to your site. When someone comes in on a keyword or phrase you haven’t optimized for do a little research. Will the page they’re coming back to want touched up to incorporate the search term or would this search term advantage its own search engine optimized page to handle the traffic.

Conclusion
With every page you add you’re gaining another doubtless valuable piece of net real estate. If you are doing all of your job right then eventaully each page ought to get its own traffic and you ought to begin to achieve your goals. Patience and learning are the name of the SEO game.

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Online Articles – Do Not Write Just For Readers

Online articles have to written during a method that gets the readers attention, holds it through the article, and gets the clicking through to your web site. Writing for the reader may be the most important part of on-line writing. But, it’s not the only necessary part.

Who else do you would like to put in writing for? If you wish your articles to go beyond the directories in that you post them, you have got to put in writing for newsletter and internet web site house owners – potential publishers of your articles. Ideally, your online articles ought to spread around the net, making a lot of and a lot of incoming links for your website. Each of these links may be a potential stream of income.

As an example, after I wrote a commentary for my web web site, The Secret Info Web site .com, I posted it in many directories. I didn’t get a lot of traffic directly from the directories, however soon a decent web website took and revealed the article in their newsletter and on the site. Within weeks, they had generated dozens of sales of my ebook for me. This was almost a year ago, and I still get sales from there each week.

Writing Online Articles For Webmasters

Newsletter publishers and internet site house owners like an attention-grabbing article, the same as any readers. But, they have alternative considerations as well. They’re running a business, thus they need an article that helps generate income. Here are some of the particular things they look for.

1. They need few links. Generally one link in your author’s resource box ought to be enough for your purposes. More than that, and you are likely to scare away potential users of your article. Web site house owners don’t need too many non-paying ways that for guests to go away their site. They get your article while not direct value, but they “pay” you for your article with that link, and three links my be too expensive. It is conjointly bad form to put links in online articles currently – keep them to the resource box.

2. They’re not sales letters. Your “Why My Web site Is Best,” and “10 Reasons To Obtain My Product” articles will not be used. For the sake of the publishers of your articles and also the readers, articles ought to be informative or entertaining, but not a sales pitch. Selling ought to be limited to the “About The Author” box.

3. They’re short. Long article mean slower loading times for the pages they’re published on. There conjointly must be space for the publishers advertising, navigational links, and more. If you keep your on-line articles between three hundred and 800 words, they can be published a lot of often.

4. They have simple HTML. Several publishers simply copy articles from a directory while not copying the HTML code. They grasp how to form the link active, however they may not want to recreate your highlighting, facet bars and graphics. Use bold tags and italics, and not much else.

5. They are keyword optimized. The publisher ought to be ready to acknowledge the primary keyword in the title, and see it in the primary and last paragraphs of the article. Notice that “online articles” is used in the title, and body of this article. A publisher hopes that your article can generate new search engine traffic to his website, thus decent keyword optimization makes your article more doubtless to be chosen.

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The Most Affordable SEO Marketing Is Free

I recently had a self proclaimed SEO expert/consultant email to tell me that the HTML on my website was, in his words, ‘Crap’. That is very constructive, especially coming from somebody who professes to be qualified to charge for his SEO services.

He had apparently checked out my source code and come to that conclusion. I got to thinking: the site couldn’t have been crap or an expert would not have got so worried as to check out what I was doing. I was obviously a threat, and if that is the case, then the title of this article must be very close to the mark.

I responded by offering him my eBook on SEO in return for his expert services if he could inform me exactly where I was going wrong. Needless to say, I am still awaiting a reply. I am wondering how much he charges for teaching SEO when he fails to realise something as fundamental as that search engines are not too bothered about the formatting of the HTML as long it is understood. It is the text that crawlers are more interested in these days.

As I pointed out, my HTML must have been understood since the home page my website at that time (a week ago as I write) was at #3 on Google and #1 on Yahoo for its main keyword against 850 million other results, and also at #4 on Google for another page for the same keyword and also at #2 for another keyword. Quite frankly, if that is what ‘crap’ HTML does for you then bring it on – I will to do worse HTML next time!

That got me to thinking that if people pay guys like that for their advice, then perhaps they might be better doing their own search engine optimization. After all, it is not rocket science. Now, don’t get me wrong here, because there are many SEO experts out there that provide a great service and are also honest. Loads of people do not have the time to optimize their own sites, and these people are good at what they do – better then me. However, I know my websites, and I know what I am looking for from them. I therefore know more about the SEO needed with them that any expert would.

That is why I get such good results. Not with all my websites, I should admit, and certainly not with the minisite that this article is intended to promote. Like any article, this is intended to promote a website that offers a product that teaches what I know about SEO by means of screenshots of my websites and the HTML used to get #1 positions against very stiff and professional opposition such as Wikipedia, Harvard University and ‘About’. However, that’s another story and not for this article.

This article is about the cheapest or most affordable SEO. In my opinion that is DIY! That’s right, Do It Yourself! If you have the time. If not, then most of these other people advertising online can probably do a good job for you (apart from my email friend). The most affordable SEO is free – if you know what to do. Quite frankly, there is little to do these days. Google no longer pay attention to Meta tags, and Google are the biggest in my opinion.

Google spiders crawl the text in your HTML, look for H1 tags and Title tags and check out your keywords to make sure there are not too many. Apart from that there’s not all that much to it, apart perhaps for alt image tags. Even keywords are not all that important – Google spiders are very literary these days. They have been to Spider College learning English, and can now tell what you are writing about without you having to tell them.

Your keywords are now largely irrelevant. The spiders know – they ain’t stupid any more. They don’t need you to write these keywords over and over again to tell them – in fact, if you do then they get very annoyed at you treating them as though they were ignorant, and will in fact punish you for it.

Get used to it you SEO guys: search engine optimization is still relevant, but not as important as it once was. These educated BA spiders know what you are talking about (or writing about) and the most affordable SEO marketing is free, assuming you can write and don’t try to teach these crawling guys with the long legs what they already know. And don’t try to fool me that your HTML has to be perfect – I know different.

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Search Engine Optimisation – The How’s And Why’s To Achieve Top Rankings

Why should you “bother” to optimise your website pages and submit them to as many relevant engines & directories as possible? Well, just consider these staggering facts:

- The rate of people buying merchandise (everything from shoe’s to eBooks) online is growing at a rate of over 20% a year. In 2005, an estimated $150 billion was spent online and according to industry experts this is just the tip of the iceberg.

- 80% of BUYERS who use the internet for their purchases find their chosen websites via search engines.

For serious targeted traffic there are very few things that beat high search engine rankings.

So how do you go about yielding top search engine rankings? It’s actually not as easy as some of the SEO eBook & course peddlers would have you believe. You really need to have a search engine friendly site, know what keywords your prospects are looking for, understand the additional factors search engines look out for and then submit to the correct engines & directories.

This takes time, experience and more than a fair bit of effort. But once you do this, you’re well on your way to high search engine rankings – and in today’s internet era, that can really push your business to the top of the league while crushing the competition beneath your boots.

Let’s now look at how we can identify our keywords so that our website pages are perfectly optimised when the search engine spiders come a knocking.

How To Find The Right Keywords For Your Website

How well do you know your niche and your customers? Let’s find out. First consider your website and then write down ten “key phrases” that your potential customers may use when searching in the engines. Now, do this for each individual page on your website. For example if you have an information site on dieting in general, the keywords for your page on exercise should be different from your keywords on healthy eating. If you want high rankings then your keywords should be skilfully spread out over the page (as well as the header on your webpage).

Posting Your Optimised Website To The Most Important Search Engines & Directories – Why Hand Submission Is Best

Search engines dislike automated search engine submission programs and sites. Many of these programs (available via free submission sites/software) just do not consider the rules of the individual engines. Search engines have also reported that these types of tools are responsible for a lot of “spam sites” – bottom line, using these type of programs and sites to send your submissions can hurt your chances of high rankings.

It’s always best to submit manually, even though this can take a great deal of time.

Trick The Engines, Get Your Site BANNED – The Black Hat Techniques That You Must Never Use

There are always those who don’t want to play by the rules. They want an unfair advantage over everyone else. They want to deceive the search engines to get higher rakings.

It works. For a little while. Then they get caught out and penalised… BIG TIME. Their sites plummet down the pages of the engines. Or perhaps banned altogether.

You should never use “black hat” techniques to try and pull the wool over the eyes of the search engines. These type of techniques include automatically generated doorway pages, stashing away popular but unrelated keywords, hidden text and other dodgy methods. Some unethical merchants even sell software that can help you do some of the above by yourself – they know they are hurting your search engine placement prospects and your business but they couldn’t care less – their sales copy is so magnificent that they’ll convince you their software is the answer to high rankings. Always be wary of buying any software that claims to increase your placements – and always get advice before putting such software into use.

After Submission – Keep Promoting Through Backlinks

Your promotion efforts should not stop after you finish submitting to the major search engines and directories. When search engines ponder where to rank your site in their engines they will consider your link popularity – the number of other sites that are linking to yours. Search engines figure that if many other (related) sites are linking to yours, that it must have a certain buzz about it. And so they rank your site higher.

Content, Content, Content (It’s King You Know)

Another thing search engines love is content. If your site has a large amount of relevant content and a large number of relevant sites linking your way then you’ll have the search engines humming with delight. Higher placement.

Submitting content should be done on a regular basis but how can you increase the number of links to your site? Here are some dynamic ways to do this that search engines LOVE:

- Post in forums that are relevant in your niche and leave your website URL as your signature (a signature file is a few lines of promo text that most forums allow you to tag to the end of your post).

- Write articles on your site topic and submit them to article directories and publishing networks (there are thousands of these to choose from – get your article into as many as possible). Again, your website URL should be stated in the signature file at the end of your article.

- Find “authority sites” in your niche and request them to publish your articles on their website. Lots of publishers are too busy to write new content and if your article hits the spot you could well find them publishing it.

Obtaining good search engine placements requires a methodical and patient approach. Do the things mentioned in this article and your chances of good, organic placement will be high. And then perhaps you can enjoy your fair share of the $150 billion that’s being spent online every year.

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Learn The Seo Basics Guidelines For Your Online Website

It is not very difficult to understand Search Engine optimization and yet it is very important. There are some things that you can do to help your site do better on the Search Engines.

When you are getting started with Search Engine optimization you really should not worry about all of the jargon that is used. The point here is to make things simpler so that Search Engines will like your site better.

There is a pattern and a reason to everything that a Search Engine does. Even if you are unable to understand the complex algorithms, there are still patterns there. You just need to be willing to keep your eyes and mind open in order to look for the patterns.

It is going to take some effort if you want to be good at Search Engine optimization but it really is quite basic. In order to have a successful Search Engine campaign you just need to follow the rules that apply to all web sites.

Search Engines always do their best to provide their users with anything that is relevant to their search. However, most Search Engines do not move the good sites to the top but they do push the bad sites to the bottom in hopes that the good sites will rise to the surface. Of course, content really is king and it will easily provide you with good rankings as long as it is written properly and contains the proper keywords. These articles will attract visitors as well as Search Engine spiders.

One way in which you can develop good content for your site is by adding articles or an ebook that relate to your web site’s topic. Not only will this provide your visitors with relevant information but it will also open up good rankings in new keywords that you otherwise would not rank well for. For instance, if you own a pet site and write about “dog food” then you may do well for those keywords, thus attracting new traffic. This is why you should write in depth articles for your site. In doing so you will benefit greatly.

If you are trying to get your site to be ranked as number one the first thing that you will need to do is find out what your site is currently ranked as. You can do this by looking your site up in the Search Engines and developing a strategy for each of these Search Engines. Remember! Just because you are listed in one Search Engine does not mean that you are listed in another. Search Engines simply do not work this way.

If you take a moment to look at those sites that are currently doing well in the Search Engines you will notice that sites that are easy to navigate, have simple designs and use graphics that only require a small amount of bandwidth are the sites that are ranking high. This is because Search Engines know that their users like simple, clean designs and thus they have designed their spiders to like these sites as well. These sites are preferable because they allow you to get the content that you want without a lot of fuss. Whenever you design a site you should make this your goal.

Of course, there are some sites that are ranked high in the Search Engines even though they have complex designs. With this in mind you can easily see that a site’s design really does not have anything to do with where you will rank in the Search Engines. This is because the only thing that Search Engines are concerned about is text. If your site’s content is relevant to what someone is searching for then this is the only thing that a Search Engine is concerned about.

You may also be wondering about the use of meta tags, keywords, descriptions, and titles. While all of these things are important, they are not what is going to make or break your site. Instead, you should simply view these things as part of your Search Engine strategy. You will need to make these things compelling and they will also need to contain your keywords but they are not the only things that you should be concerned about. Nevertheless, you should know that these things will cause your users to want to click through from the Search Engine to your web site.

In reality, you should start off slowly when you are working with Search Engine optimization and then gradually add new things as you learn them. The best place to learn about Search Engine optimization techniques is on a “SEO forum.” Simply do a search for this on any Search Engine and you will come across a forum wherein people are willing to answer your questions or direct you to some place wherein you can find the answer to your questions.

As you can probably see, understanding Search Engine optimization is not difficult. You will need to be patient though. This very important part of web site marketing will definitely take some time. Nevertheless, you are going to want to do anything that you can in order to make your site do better with the Search Engines. After all, Search Engine traffic is worth its weight in gold.

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