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The Foundation For Online Success

Saturday, October 17th, 2009 at 3:41 am

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The most important ingredient for online success is the ingredient most people pass by. It’s the foundation. It’s the groundwork that forms the basis of everything you do thereafter. Without laying the foundation, all your efforts will produce inferior results. This article will briefly describe the first steps to building a successful online business.

The first thing you need to do is identify your target market. This may sound overly simplistic but you need to get specific here. Who is your market? Who are they? What do they do? What do they have in common? Try to get as specific as possible and write everything down. Make a series of bullet points describing your target market, your audience, your ideal customer.

Once you know who you’re targeting, you need to develop a list of keyword phrases. This should start with a visit to your competitors’ sites where you can view their meta tags and see what they’re targeting. The next step is to put your favorite keywords into the publicly-accessible Google keyword tool to see which words have the greatest organic search volume while encountering the least amount of competition.

Take those keyword phrases and enter them into a Google search to see what the competition is in the organic world (as opposed to the ppc world). And lastly, enter them into the WordTracker keyword tool to get an estimate of their actual daily search volume. With these four steps, you should be able to find a series of keyword phrases you can target that have the least amount of competition.

With your targeted keyword phrases in hand, you can begin writing your positioning statement. Your positioning statement should be between 15 and 25 words long and should accurately and concisely describe your business such that anyone reading it for the first time could immediately identify your business and core competency.

Your positioning statement should be included in your meta tags as your website description. It should also be included on your homepage so visitors will see it first when they enter your site. Lastly, your positioning statement should be used in every online location that includes a backlink to your website, including article directories, forums posts and email signatures.

Go back to WordTracker and get a one-day membership. Enter your chosen keyword phrases and print out the related words it generates. The search engines look for related words when they index your website and the best resource for determining the related words you should be using is WordTracker. The one-day membership will cost you about $8.

Keep the list of keyword phrases and their related words near by when you begin building out your website. You should get in the habit of incorporating them as often as possible on your individual webpages. This will become natural after a while but a conscious effort needs to be made at the beginning to develop the pattern. Your keywords should also be included in the meta tags of each page on your website, customized for the content on that particular page.

Taking these steps will leave you with a better foundation than 99% of the websites out there. It really doesn’t take that much time. You can do most of it in a single afternoon but the impact on your websites focus and search engine ranking will magnify all the other internet marketing activities you undertake. Lay the foundation first and move forward afterwards.

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The Difference Between SEO And SEM

Saturday, October 17th, 2009 at 3:41 am

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Search engine optimization is a compartment or division of Search Engine Marketing. The difference between SEO and SEM has the diminutive to do with the overall mindset of the people’s status quo, and that’s most of the problem. It’s not changing the way they think, it’s changing the way we think. Mostly SEO embarks upon meta tags, titles, keyword density, good html coding when SEM was into search engine submission, paid inclusion, directories submission, and the likes. Search engine optimization dictate the majority rules of being the mainly prominent marketing technique as of right now, and companies are developing dissimilar approaches to guarantee that their sites are the ones conjecture the top results on the major search engines like Google and Yahoo et al.

SEO had several methods or file types that are presently using. One method is to employ an HTML or XHTML sitemap, a further is an XML sitemap and certainly the common type is a plain text file minimally containing the URL names, i.e. urllist.txt, this file has up to at the moment been acknowledged by Yahoo! as a sitemap file. The insinuations of this are high-quality for SEO, certainly guarantees more benefits in the future in particular for the webmasters, in favor these systems will only have to generate one Sitemap file to serve up all web crawlers. It will surpass a great deal of good work from the webmaster themselves, their job will become easier at comfortable, with the profit of this technology the benefits will be power than the long term to most of the internet savvy people.

In this light these are the highest zenith to which the Search engine marketing has plunged. SEM is rapidly flattering the most popular and helpful to protect the mainly valuable contacts with clients from all over the world, after an excellent record from the SEO this is the most effective way to market your business online. On the other hand, since this is becoming such a large industry, there are numerous providers of search engine marketing services and various are superior and more trustworthy than others. Therefore, it is important to conduct an appropriate survey for the corporation that you come to a decision to use intended for your online marketing campaign.

Though there was a big difference between SEO and SEM but it’s just in a matter of divisions. SEM is the common use of marketing methods designed to create a website more visible to Google and other search engines. These methods include paid search methods, such as pay-per-click advertising. SEO, however, is an organic search marketing method used to make a website rank higher. Organic search in a sense that once you search for a word on a search engine it is what simply comes up. SEO is a way to make sure your website gets its share of the “free advertising” that the search results can supply, without of necessity having to pay for it.

So, to increase your business as an associate dealer, think first the other SEM options if you wish to see if they might work for you. Nevertheless if you work on SEO, the entire complex is into absolute worthy and wisely for your time.

The Beginner’s Guide To SEO

Saturday, October 17th, 2009 at 3:39 am

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What is SEO?

Search Engine Optimization is the term used to describe the process of enhancing a website to increase the likelihood it will be ranked in the top results of a search engine whenever a relevant keyword search is performed.

Why is SEO important?

Websites that rank on the first one or two pages for a search term receive a lot of traffic – thousands of visitors per day – which in turn, can be successfully monetized in a number of different ways. A website that can get and maintain a top position for a very popular search term is in a powerful position because of the audience they command. On the other hand, websites with a very low ranking have little traffic and little chance of making money.

What does SEO involve?

There are a number of factors involved in optimizing a website:

* Content needs to be good quality and regularly updated
* The site needs to use and focus on the search terms that the target audience employs to search for related information.
* Site needs to be structured well and have a site map.
* Each page needs to have a good hierarchy and layout.
* The HTML meta-tags (such as H1 and H2 tags, image tags etc) need to include your most important keywords and have good descriptions of the page content.
* The site needs to indicate its importance by linking to other relevant sites.

Is SEO difficult to learn?

Yes and no. SEO can be difficult if you are unfamiliar with HTML and website structure and design. It is also complex because search engines change their algorithms for judging the importance of websites very frequently, so you need to keep up to date with current thought and commentary on the process.

But on the other hand, once you are familiar with the basic principles of SEO, it is just a matter of continuing to update your site regularly by making small changes.

The Pitfalls of SEO

The most common pitfall of SEO is trying to ‘fool’ the search engines by taking shortcuts. The most common of these is keyword spamming, where words with very high daily search numbers are added to the meta tags in large numbers – even if they are not relevant to the site.

Another common method of keyword spamming is site content packed with searchable keywords to the point where the text doesn’t actually make sense.

These methods will sometimes see a short term rise in page rank (although search engines are becoming more discerning), however it doesn’t take long for search engines to catch onto the fact that the site contains no data of real use. When this happens, the site may face penalties.

However, even before the search engines catch on, this technique creates problems as the traffic will quickly leave the site when they realize the content is poor. In sum, fooling the search engines with keyword spamming is not a smart move. You’ll be paying more for bandwidth, yet if visitors aren’t staying long enough to buy from the site, there is no benefit.

Where should I start?

Your first step should be market research using keyword research. The most important aspect of SEO is understanding your audience and targeting your site to meet their requirements as fully as possible.

You can find what your audience is looking for and interested in by researching related searches. There are piles of keyword research tools on the Internet to help you with this task. Start with broad search terms such as ‘marketing’ or ‘site optimization’ and see what other related search terms people are looking for to help you further understand your market and match your website to their requirements.

Where can I find help?

The Basics Of Universal Search

Saturday, October 17th, 2009 at 3:39 am

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Universal Search has recently become one of the most widely talked about topics in Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Google is, once again, a culpable party in this increased exposure. Ask was one of the first search engines to introduce universal search, and a number quickly followed suit. It wasn’t really until Google introduced a similar aspect to its search portfolio that the online marketing industry stood up and took notice.

What Is Universal Search?

Search engines have, for years, indexed textual web pages. When a surfer searches using a particular keyword a list of web pages that are deemed relevant to that topic are displayed. For years, search engines have displayed only textual pages because that is all they have really been capable of indexing. Universal search looks at much more than just the text on a page in order to generate its results. Images, video, blog posts, and news articles are among the results now displayed.

Universal Or Blended Search?

Ask 3D is referred to as universal search because it displays a separate list of results for each of the different media and page types. In comparison, Google Universal is more of a blended search because it combines all of the results together into the now-familiar list of 10 results. For the average web user, these new search portals mean a new dawn of search. The same is also true for marketers. Website owners face problems, challenges, and potential opportunities.

- Problems can arise for pages that had previously ranked well in the search engine results. It is possible that those pages would have now been pushed down the results by video, images, blog posts, and news items.

- The challenge is to create such a rich variety of content, and to optimize the resulting media for the search engines’ benefit. It may mean more work, but the harsh reality is that it is necessary work for the astute Webmaster that wishes to traverse the search engine results.

- Of course, opportunities exist for those that are willing to do the work. Video clips are surprisingly easy to make and need not consist of more than a product being used, or a designer talking about the biggest benefits of a new product. Add some audio, and edit the images, and you have a video clip ready for universal and blended search.

Worth The Effort

The marketing industry is yet to fully latch onto universal search engine marketing. Some do provide it, and there are certainly services available to help with each of the various aspects, but there are very few companies that specifically target it. If you are willing to put in the time or the resources then you could be perfectly placed to take advantage before everybody else.

Optimization Processes

The processes for marketing some of these types of media are yet to be fully explored. News items and blog posts are essentially textual content and so can be optimized in the same way as normal page content. Images should have a keyword rich file name and Alt tag, and should be submitted to some of the major image sharing sites with similarly keyword rich descriptions (and a link to the page on your site where it is featured). Video footage should also use similar optimization rules.

Universally Speaking

High speed broadband connections have made online multimedia a reality. Gone are the days of boring, chaste textual content. Video, images, audio, blogs, and news articles are among the more popular forms of online content and the major search engines have tuned into this trend. Universal or blended search provides searchers with lists of each type of media and also presents the website owner with the potential of optimizing a greater portion of their website to appear in the search engine results.

The Art And Science Of Checking For Backlinks

Saturday, October 17th, 2009 at 3:39 am

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How do you know if your site is gaining back links? You have to check, of course. But, to the new webmaster, this can often seem a daunting task especially with the constantly changing search engine rules.

When you’re effectively implementing a linking strategy for your website, essentially what you’re doing is creating link relationships between your content and your keyword search terms.

An important aspect of a linking strategy is being able to check for back links and to know how well your site is performing in the search indexes.

Below, I’ve outlined how you can effectively search for back links using your article titles and keyword phrases.

Effectively Searching for Backlinks

The only software that I ever recommend using in your link building campaigns is SEO Elite and/or Keyword Elite. While they are a bit pricey, if you’re going to engage in a long-term linking campaign, these tools are priceless. They allow you to search out effective keyword phrases, research competition, and help you define your linking strategies.

However, don’t worry if you don’t have these two pieces of software. I want to first note, that the “link:” command in Google doesn’t work. Google has even said that it doesn’t work correctly. Why? Because they don’t want anyone to crack their search algo. So, you can certainly use the link: command, but it’s not accurate and it changes constantly. You’ll be frustrated if you rely on this only.

The easiest way to check for backlinks is to search on the titles of any articles you’ve submitted. If you’ve submitted your articles to high PageRank sites, your articles should get indexed fairly quickly. Once they’re indexed, you will be able to search on the article title and see where you’ve been picked up. Believe it or not, there are many people who constantly grab new content that shows up in article directories.

Another technique for finding back links is to do a search on your website name. So, you would search “yourdomain” or whatever page you’re linking to in your articles and links submissions.

The last technique you can use to search for back links is a combination of your keyword phrases and domain name. Keep in mind that if you want a keyword phrase to actually show up as the phrase, you’ll have to put quotes (“keyword”) around it. Otherwise, you get too many results and it will confuse or make you think you have more links and you really do.

One thing to keep in mind is that there’s a difference between getting indexed and getting credit for a link in the search engines. You may find that after a few days your articles are starting to get indexed. This is a good thing but it also can be misleading.

It may take up to 30 days for your website to get credit for the link. A lot of people get excited when they see that they’re starting to get some traffic from the articles they placed or links they submitted. Then they panic when the traffic drops off or ebbs from an influx of traffic. At this point, most website owners think these techniques simply don’t work and quit.

However, if you understand that linking is an ongoing process, you’ll understand that that a loss of traffic is part of the process. You’ll understand that it’s the cumulative effect of your efforts that will continue to drive your search results higher, thus increasing your traffic.

While I highly recommend using the “Elite” software products to find backlinks for your website, you can still use the techniques I’ve outlined above to search for your links and to ensure that your linking strategy is working like it should be.

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Archive for 'ecommerce'

The Foundation For Online Success

The Difference Between SEO And SEM

The Beginner’s Guide To SEO

The Basics Of Universal Search

The Art And Science Of Checking For Backlinks

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