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Are You Really Hiring A Legitimate SEO Agency? 3 Things To Ask Before You Sign That Contract

Thursday, June 17th, 2010 at 10:47 pm  
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The whole universe of web marketing has a pall cast over it by scammers and fly-by-night operations. It’s no surprise that people misunderstand what various practitioners do and are wary of hiring firms to fix the problems on their sites. SEO is the biggest area of confusion. Search Engine Optimization has multiple components in play, all necessary for it to really be successful. All too often, a firm does one part of the work and ignores the rest.

If you’re looking at an SEO agency to hire, you should ask these three questions to make sure that they’re doing the hard work required – and doing a good job of it.

1. Do they change tags and revise page content?

Yes, links are important to the search engines, but real SEO is all about putting high-quality targeted content on the pages in a strategic way. A firm that does real SEO will do a lot of research, then write tags and supporting content that puts the best terms on your site. Minor changes in site architecture or navigation are common components of implementing the content strategy.

2. Are the terms they want to target for your site ones that make sense for your business? Do they sound like a human would actually search on them? Are they backed up with numbers?

This is such an important question to ask. Anyone can achieve great rankings for obscure terms or ones that nobody would ever really search on. A real SEO agency will be able to optimize on 25-30 phrases, and they should be terms that can generate revenue. The targeted key phrases will likely have 2-4 words and be backed up by counts of how many estimated searches are done per month. It’s important that these numbers be varied. If you see oddly-worded phrases with identical numbers of searches, walk away. These may be automatically generated and searched on to falsely represent the available traffic.

3. Will your results be reported in a meaningful metric?

The beautiful thing about search marketing is that everything is measurable. Change the content, change the tags, and compare it to the baseline. You can see the results of each tweak done to the site. A good SEO agency will be able to report on how each term is ranked on the major search engines, show you progress over time, and do this all within the context of how much search traffic there is around the term. Tracking results is as easy as putting a snippet of code on each page. Without tracking what happens on the site, there’s no way to prove whether the work done was effective or not. SEO works by making iterative changes over time, and metrics are an incredibly important part of the equation.
Specializing in marketing technology-based companies since 1987, and active in Internet marketing since 1992, John Rasco’s skills as a marketer, team leader and strategist are key to successful client engagements. Founder of Brand X Austin and RefreshWeb, a national B2B SEO agency, John has an entrepreneurial gene, a creative bent and a passion for challenging projects.

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Cheap Web Hosting Comes With Some Scary Hidden Costs That You Should Know

Tuesday, June 15th, 2010 at 5:11 am  
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The very obvious attraction of cheap hosting is that…err it’s cheap!

But what is hardly ever discussed are the hidden costs of cheap web hosting which could quite literally drain your pocket dry!

So first and foremost you should learn to differentiate budget hosting from cheap hosting though they both technically fall under the category of cheap web hosting!

Budget hosting classically ranges from $5 – $9 and is generally quite reliable whereas cheap hosting falls within the $2.75 – $3.50 dollar range!

The following list highlights some of the more common problems associated with cheap web hosting:

1. Increased Website Downtime

2. Poor Server Response

3. Very Attractive To Spammers

4. Susceptible To Search Engine Ban

5. Lack of Customer Support

6. Fly-By-Night Risk

7. Exposure To Infections (Viruses, Trojans etc.)

Let me elaborate in a bit more detail about these little discussed hidden costs that almost always invariably plague cheap hosting:

1. Increased Website Downtime

One of the more common problems associated with cheap hosting is the increased frequency of website downtime; in other words the amount of time when your website is not available!

This often occurs with cheap web hosting services because all too commonly there are way too many websites sharing a single server. It doesn’t take a genius to figure out the longer your site is down (in other words unavailable) the more business and traffic you lose.

2. Poor Server Response

Another issue common to cheap hosting arises (as mentioned above in point 1) because of the huge number of websites loaded on a single server.

The end result of overloading a particular server with too many websites is that it greatly magnifies the server response time. This happens whenever multiple browser requests are conducted at the same time for a large number of sites hosted on the same server!

The end result of this means that if a person tried to connect to your website they will experience the hanging browser phenomenon (a browser that takes forever to connect to a queried site). Once again you don’t have to be a genius to figure out most people will rather abandon their attempt to access your site than wait forever!

3. Cheap Hosting Acts Like A Spammer Magnet!

Cheap hosting is very attractive to spammers for the very obvious reason that it is cheap! You see web spammers make their money by commanding an empire of thousands of sites, each one of which makes some money and though that amount on its own may be insignificant when totaled as a whole becomes quite substantial!

Obviously to increase their profit margin spammers need to keep their expenses as minimal as possible which undoubtedly includes cheap web hosting!

Sharing hosting with spammer sites in and of itself does not necessarily jeopardize your website but if your cheap hosting service happens to host thousands of those spammer sites then sooner than later your website is going to get:

4. Penalized/Banned By The Search Engines (The Bad Neighborhood Phenomenon)

Okay let’s consider a situation where your website happens to be sharing the same server as that of thousands of spammer sites. In such a scenario there is a very good chance that somewhere down the line your website will get penalized (or even banned) by Google when invariably those spammer sites with which your site is sharing cheap hosting get involved in search engine malpractice.

You see when your website is hosted on the same server as other sites (shared hosting) you share the same root IP address as those other sites, and when a search engine gets fed up with spamming from a certain IP address it doesn’t bother going into details to weed out which specific domain is the culprit, it simply bans the entire IP address. OUCH!

Having your website tossed from the search engines can be a very traumatic experience especially if that website had been ranking well for keywords you had spent time and money optimizing for.

This by the way is not a hypothetical situation and actually happened to me not to mention the thousands others who have had the misfortune of suffering the same experience!

5. Lack Of Customer Support

One of the means with which cheap hosting services keep their prices dirt-cheap low is by cutting corners on essential services like customer support.

If your site happens to be parked on some cheap web hosting server and you get into a jam that needs urgent attention, then the following lists a number of very practical options you can pursue:

a) Cross your fingers and mumble juju to voodoo the problem away (just kidding)

b) Contact customer support and say a prayer while hoping for the best but expecting the worst. The worst in this case being a very, very long wait before you get a reply…if at all!

c) Be prepared to pay a hefty fee to get any help at all; that hefty fee is usually in the region of $20 – $35! Management rightfully figures that if your cheaply-hosted site is doing well and gets a problem, then you’ll probably be very willing to shell out a $35 fee to fix that $2.95 per month hosted site of yours!

6. Fly-By-Night Risk

If you have spent any length of time online then I am sure you know how fickle transactions online can be. So it shouldn’t come as a big surprise that there are no lack of companies that are here-one-day and gone-the-next.

In the business such companies are called fly-by-night for obvious reasons and the cheap hosting arena is no stranger to this phenomenon. A lot of cheap hosting services fall under the category of fly-by-night not because they are necessarily out to dupe you from the get-go, but because eventually it dawns on them that their profit margins do not make for a viable business model.

What this means to you is that one morning you could wake up to find that your hosting service has simply vanished in thin air! Once again there is no need to point out how painful this can be if your site had started performing well!

Once again this all boils down to sharing the same server as countless other websites managed by a hosting service that cannot afford state-of-the-art defense software! If any one of those thousand of websites on that server gets an infection it can spill over to all the rest including yours, like an unchecked influenza pandemic!

Discover how to go about choosing a Top Web Hosting Providers, to get information about Host Gator Web Hosting Review you must read Web Hosting Reviews And Ratings here.

How Ppc Can Super Charge Your Online Marketing

Thursday, June 3rd, 2010 at 5:04 am  
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Google Adwords is the foremost refined and well-preferred pay-per-click on advertising system on the internet. In contrast to regular search engine listings, that are listed free in response to “relevance,” as defined by the precise search engine involved, Adwords are little text advertisements that sometimes appear to the proper of the unpaid listings. Advertisers bid on specific “key phrases”, which determines the place the advert is displayed. Nevertheless, in contrast to totally different search engines, where placement is completely determined by the variety of the bid, Google makes use of a superior calculation which additionally takes into the account the recognition of the ad as well. So, a commercial which will get clicked on a heap can end up in an exceedingly higher position than one with a greater bid. That is how Google rewards the ad for relevancy, so it pays to create an advert that can induce clicks. If you need to avoid all the problems associated with establishing your websites on-line then read my Jonathan van Clute LPGen2 review for extra information.

Promoting with Adwords has several advantages. 1st, the commercial is displayed immediately, vs anticipating sites to point up in regular listings, that may take months. Second, they can be extremely targeted, which means you will be sure to’re solely paying for clicks by prospects who’re sincerely interested. Third, Adwords permits you to run many advert campaigns simultaneously, thus you’ll be able to test the results and experiment on the fly to constantly improve the standard of the ads. You’ll even track the “conversion rate,” or the precise vary of sales created by a given ad. This is extraordinarily exact marketing.

The first step is to return up with the only attainable record of keywords. That is terribly mandatory, on account of in case you bid on the identical ones everybody else is bidding on, you will finish up with terribly expensive clicks. You can use any of the various key phrase search instruments provided (wordtracker.com includes a widespread one) to determine that keywords have heaps of searches nevertheless not an excessive amount of competition. Should you bid on enough low-price key phrases, you may do furthermore or higher than in case you had positioned a rich bid on a popular term. You can even place a restrict in your finances, in order that you’ll control how loads of your whole expenditure is for every month. You may moreover specify sure phrases you’re doing not want included, so that you do not attract a heap of clicks from individuals wanting for one factor related that you don’t offer.

The ad itself consists of four lines: a title of solely 25 characters, a top level view with 2 lines of up to 35 characters every, and a line to your url, additionally limited to 35 characters. The title is what very attracts attention. It ought to embrace the keyword you’re targeting, and ought to be as hanging as attainable thus as to square out from the crowd. If it’s truly consideration-obtaining, it may end up acquiring a lot of clicks than completely different, duller promotions increased up on the page. Some advocate that it must be in all caps, and embody a price if possible.

The outline ought to embody the major promoting purpose of your product, and additionally embrace enough information to deter clicks by unqualified customers. Create positive they grasp what you are promoting and what to expect, and what sets you aside from the competition.

In conclusion, build constructive the URL listed takes them to the foremost related web page in your website for what they’re wanting for. Make sure the link is up to date and dealing correctly.

That’s it in an exceedingly nutshell, although the tricks are pretty a contact loads of sophisticated than we generally tend to will accommodate here. Many resources are accessible on the web that go into higher detail. However now that you just understand the fundamentals, you must be armed with the data it’s essential to discover one among the foremost probably profitable advertising and marketing tools on the internet.

Additional Resources
Use Adwords To Quick Monitor Your Success On-line
How PPC Can Tremendous Charge Your On-line Advertising

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Combining Affiliate Links, Adsense And PLR Articles To Make Money Online – Adsense

Thursday, May 6th, 2010 at 7:48 pm  
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Probably the most steadily asked questions of all time is, “How do I earn cash on the Internet”?

When you’ve got been attempting to generate income on the Web for even a short while, you will have undoubtedly heard fairly a few names being thrown about. It appears as if everyone sees themselves as an expert and everyone who is anybody knows everybody else who’s someone. It is sort of a advertising guru clique. And they make you suppose that in the event you have no idea anyone, you’ll at all times be an unfamiliar.

You will have in all probability encountered product launches, audio and video streaming, teleseminars, and joint ventures, etc. The gurus that are promoting these services are making a living hand over fist. In all equity, these products and services are genuine and beneficial to the parents who buy them.

However what most of them won’t let you know is that there are thousands of individuals on the Internet making 1000′s of dollars a month without spending quite a lot of money. They do not fly to every seminar within the nation simply to make contacts. They not often do joint ventures, as a result of frankly, no one knows who they are. They actually sit in entrance of their computer systems of their underwear, click a couple of hyperlinks, and look forward to the money to roll in.

How do they do it? Affiliate links, Google Adsense, and content.

Take Google Adsense, for instance. Search engines like google love good content material, the extra, the better.

Whenever you create a number of content pages on your website, the search engine spiders crawl the location, then follow each link to extra content, which helps raise your rankings.

How does this make you money? By inserting Adsense advertisements on each page readers can click on via your pages, many may also click on the Adsense links. Each time they do, you make a commission from Google. It may be anyplace from a number of cents to several dollars.

They do not have to buy anything. Simply clicking the hyperlink makes you money. The more folks you drive to your site, the more people will click on the hyperlinks, and the extra money you will make.

Now all you need is content. In case you are an excellent writer, you’ll be able to write your own. But most of us are not.

One option could be to use articles written by others. Go to any of the popular article directories and one can find 1000′s of articles. Most can used freed from cost so long as you embrace the resource field with each article. Since you are not selling your personal product, this is a very viable option.

The main downside to utilizing different individuals’s articles is that the reader will view them as the expert and certain click the hyperlink within the useful resource box as a substitute of the Adsense links, and you lose money.

Nonetheless, the best option is Non-public Label Rights articles. Just a bit editing can turn these articles into your individual creation. The reader will view you because the skilled, since you aren’t competing with another writer.

You may as well embrace your individual useful resource field with a link to an affiliate program, so whether or not they click on the Adsense hyperlinks or your affiliate link, you may have increased your chances of making money. And you’ve got finished it without a single product of your own.

Earning profits on the Web will not be as tough as some would have you believe. As with every enterprise, give the folks what they want and they will hold coming back.

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The Many Many Reasons To Go With VPS Hosting

Friday, April 16th, 2010 at 6:34 am  
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Chances are if you have any web experience, or shall I say web hosting experience you have probably hear the term “VPS hosting”, which stands for Virtual Private Server. This is simply a cross between the lower end hosting, shared and the higher end hosting, dedicated. There are many benefits to upgrading to VPS if you are currently using shared.

There are a handful of resources to VPS. For instance, typical dedicated packages cost several hundreds of dollars per month. Where as, VPS will only cost a fraction of that. So to sum it up, VPS utilizes the method of partitioning your server into multiple virtual servers. The advantage to this is each virtual server will have its own unique operating system where you can add and remove hardware, as you choose.

This allows you a lot more control over your server as compared to shared. Thus, you will have access to the root server which is the main advantage. There is a key to VPS, which you can create “sandboxes”. You could transform 1 server into 2 virtual VPS’s. This would simply mean that you have one site running a certain way and change it on the fly so that you could adjust another site, without affecting the other.

For small business owners and just personal users VPS is really the way to go because you get all the flexibility of a dedicated server without having to pay an arm and a leg. Not to mention, VPS servers blow shared out of the water in terms of speed. Also, you are not sharing your website with countless other sites so your files are actually a quite bit more secure.

However, if you do find yourself wanting shared you can always do that prior to upgrading to VPS. This will save you a lot of money and for beginners you might not want to start with all the fancy bells and whistles. In fact, I would encourage not going out and spending the extra money until you know you need it.

So with VPS you might be wondering what kind of platform does it operate on. The truth is you can use UNIX or Linux. However, more and more companies are offering Windows into the mix, as well. These VPS packages come with a high level of isolation and are backed up frequently.

So overall root access is a good thing when discussing hosting services and there are heaps and heaps of benefits of going with VPS vs shared or even dedicated hosting. I would highly encourage you to check into a company before you do business with them. There are actually a handful of shady hosting companies that will lock you into a contract, if you don’t read the fine print.

I highly recommend you read our Web Hosting Reviews and/or read our Godaddy Review

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