In a slumped economy and customers thinning out across all margins of industry, the Internet is an easy choice to help grow your business on a smaller budget. Knowing you need to take action sooner than later it can be easy to all of a sudden become overwhelmed with the different companies, their offers, and more importantly, their reputation.

Chances are you have done some searching online already with the terms “Google ranking”, “SEO company”, “search engine optimization”, and other variances. Finding a company to help your rankings in these top popular results have their pros and cons.

The pro is if you found the SEO company at the top of the search engine listings then this company can more than likely get you the position you are seeking as well. Pretty much the proof is in the pudding, right?

The con is the fact that they have their prominent position, they also know they are a more valuable asset to a company seeking services, so they will charge more, a lot more. Another reason for the rate increase for these high ranking companies is to help control customer volume. Many of these searches reach millions a month.

Nobody wants to pay for second rate services, but for many seeking optimization services, they believe that if an SEO company isn’t prominent in a popular search they aren’t any good. This is not necessarily the case, as a matter of fact a good portion of these companies spend so much time working with their clients getting them good rankings that they simply just use an AdWords campaign for a week on Google to grab a few extra clients when necessary and then fall back into the shadows doing what they do best.

You may wonder why would a company not need to rank well in the search engines but still get their customers well ranked and that answer is actually a simple one. What keeps a good SEO company in business isn’t a constant flow of customers but rather the customers they are able to retain. Any one company can grab a new customer but when they are able to sustain their business with current clients month after month and year after year that can be just as much proof as a high ranking optimization firm in the search results.

So what are the signs of a good SEO company? How do you find them? Well, these few ending tips should help you find that gem in the vast haystack of companies. Do not give up your search and be sure to ask plenty of questions.

1. Ask to look at the company’s client base. While some clients may wish to not be disclosed, you should be able to get a good enough amount of clients to contact and verify quality of services.

2. Ask the company how many clients they currently retain. A good number would be 70% and anything higher better. Retained customers is proof of a good track record.

3. Make sure the company has been in business for at least three years or more. The longer in service, the more it shows they have been able to afford to stick around.

4. Another sign of a great SEO company is if they offer no contract or sign up fees. This shows confidence in their work and their ability to provide results and makes the case of retained clients even stronger.
A real quality SEO company will have a solid client base and not require set up costs or a contract. We just happen to know of a company with a 98% client retention rate and who doesn’t use gimmicks or contracts to keep their customers. This firm has friendly English speaking professionals and is 100% operated within the USA in Silicon Valley, CA. They are affordable, courteous, and even give away free no obligation comprehensive ranking reports. We highly recommend this search engine optimization company to everyone. Professional DMOZ submissions come with all of their packages which start as low as $50.00 a month. Oh, and even better, they have no cancellation fees either.

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So you have your web site up and running and everyone is telling you to get it optimized. You say to yourself, “How the heck do I optimize my web site?”

Well, I’ll tell you a few different ways you can go about doing that. Some will cost you A LOT of money and some won’t. Being that you just got your site up and running, I’m willing to bet your budget for “optimization” isn’t too big. That’s where the free optimization comes in.

Of course there are people who will gladly take your money to optimize your site. But really if you have some spare time and are low on cash, there are plenty of ways to optimize your site that won’t cost you a dime!

First, lets define optimization. In the form of search engine optimization (SEO), Wikipedia defines it as, “the process of improving the volume or quality of traffic to a web site from search engines”.

In order to improve the volume or quality of traffic to your web site, you first need to think about who comes to your site and why. What words would they need to type into Google to find your site?

The words that are typed into a search engine are called keywords. Google has created a free tool called the Keyword Tool. This tool allows you to enter in what you think people will type into the search engines to find your site. This should be your first form of free optimization that you do.

It will return results as to how many people typed those keywords in the previous month and will also provide you results for similar keywords. From that, you can see other keywords or phrases people are typing in to try and find a business or product like yours.

You say, “OK, I get the keyword tool, but what am I supposed to do with these keywords?”

Good question. You want to find the keyword or keyword phrase that’s closely related to your business or product and has the most searches with the least amount of competition.

This will give you more exposure to higher traffic and less competition.

Next, you want to pepper that keyword or keyword phrase throughout one of your pages (preferably your sales page where they can order). BUT… one big BUT… don’t over do it. If you use this keyword too much, the search engines will drop your site in rankings because they think you’re trying to pull one over on them.

So, be careful with the amount of times you use. A good amount is about once for every 100 words on your page. So, if you have 300 words on your page you shouldn’t use your keyword more than three times.

If you do this right it will be the biggest form of free optimization that you could ever do.

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If you work in the web community you’ve probably heard a lot about search engine optimization, also known as SEO. While the term is used quite often, there are very few people who actually use it the right way. It’s very easy to state that you are doing SEO or that you are a search engine optimization expert or guru. The truth, unfortunately, is that this is the easiest way to hide behind a word.

SEO is actually a very simple concept and you can easily implement it for your own websites. It’s all about ranking high on Google, Yahoo or others. So let’s take it step by step, split it in parts and thoroughly understand all that lays beneath this complex term.

First of all how does a search engine work? This is a vital question. Well, a search engine is nothing more but a website. It’s probably not that different from your. The only extra feature it has are the spiders. Spiders or crawlers are scripts which simply browse the Internet looking for content. They try to simulate users or visitors and attempt to to understand and visualize the content just like you would. They do this in order to make sure that you in turn will like what you will see when you check out the results. In simple words, a search engine will return as results the web pages which contain the most relevant content for you as a visitor interested in a specific topic.

So how can you use this information as a developer? It’s nothing about strange strategies, hidden methods and nifty techniques. It’s all actually common sense. If you will create content and pages which a user would find useful and relevant, then the search engines will see this through their spiders and rank you high. So regarding the way you format and edit your content just use common sense! Would you like to see that page? Would you find it useful? If the answer is yes it means that your page is optimized for search engines as well.

So there is just one simple small secret left to be uncovered. Let’s presume that your page and some other page have equally great content on the exact same niche. Which one will rank higher on that niche’s key phrases? Here Google and Yahoo and all the other search engines apply a special algorithm. The exact formula is not that important, but what truly matters is what it means – you will rank higher if you have more (and more valuable) incoming links than your opponent. That’s it! Just get your link spread on the Internet. Comment on blogs, submit your website to web directories and make people notice you.

So after all SEO is not as complicated as it might first seem. Just follow the common sense when writing and get tons of valuable backlinks

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It’s no secret that the key to making money online is quality targeted traffic. Possibly the most cost effective way to achieve your goals is to obtain this traffic via natural or ‘organic’ search. Now before, we even attain any rankings, it is crucial to get your site indexed and listed in the search engines. Search engines have an online form which you can fill out to add your URL, however this can generally take weeks if not months. The most effective way is to get indexed via sites that have good authority and those which are indexed on a regular basis. This will allow the crawlers to visit your site quicker. Below are a few of the most popular techniques that are employed;

Article Directories
Because article directories such as EzineArticles have authority in Google’s eyes, you will often find that once your article is approved, it tends to get indexed in Google within 24 hours. You can check this by typing site: “your article url”. If this is displayed then chances are that Google has indexed your URL as well. It doesn’t show up straightaway in some cases but you can almost be certain that the spiders have visited your site, this is assuming you have included the website link in your bio.

Forum Signatures
Signing up to high PageRank credible forums can get you indexed very quickly. Have personally signed up forums and had my URL indexed within 4 minutes, this isn’t the norm but you can generally expect to be indexed within 24-48 hours.

RSS Submission
There are plenty of RSS directories where you can submit your XML feed to. This is a great way to get your site content picked up quickly.

Social Bookmarking
Sites such as Digg are loved by Google’s crawlers and they tend to live on those pages. Its always a good idea to use social bookmarking as part of your indexing and backlinking strategy.

Web 2.0 Properties
Sites such as Hubpages and Squidoo are another example of credible sites that Google likes, it is also worth submitting your content to these. Not only do they help in getting indexed but can give you some much needed quality backlinks.

Pinging
Once you have submitted your URL to the various properties mentioned above, it is a good idea to ‘ping’ them. This is just a simple way of letting the search engines know that your site exists and acts as a gentle reminder. Pinging can be quite powerful so it is a good idea not to overdo this as it can get you banned for being a spammer. If you have a WordPress blog, this facility is built in.

Hopefully the above mentioned techniques should help you get indexed quickly in Google and various other search engines as well as give you some inbound links. To your success.

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If you have finished creating your website you are far from having a working end result. The website is nothing if it’s not actually linked to the rest of the Internet, if you don’t have traffic and visitors coming to check your content on a regular basis. A website is much more than the file. The whole notion of network or web is about connections and links.

So the first step once you’ve finished the development stage is to work on your SEO. SEO is the acronym for search engine optimization and it refers to the entire process through which you model, modify and alter your website so that it shows up as high as possible on search engines’ pages.

The value describing how highly you rank is called page rank or PR. Google uses the PR to establish the order in which its results are being shown. Of course, this is not the only criterion as it’s important to have relevant content, related to the searched for keyword or key phrase.

How does the search engine compute your PR? The formula is a bit complicated but the theoretical basis behind it is as simple as it can get. You need to have as much incoming links as possible and these links are better if they are from pages with high PR themselves. So your purpose as a SEO developer is to acquire as many back-links as possible and from websites which are in one way or another important or at least rank high on Google.

However, just getting these links won’t do the job. One of the key elements of a link is its anchor – the text you use inside the link. “Click Me” is probably one of the worst texts you can use. The more relevant the anchor the higher your site will rank when searching for relevant keywords. If you use “Cheap Laptops” as an anchor you will rank high when a search engine user searches for, you’ve guessed it, “Cheap Laptops”.

But search engine optimization is not just about link building. You also need to work on your site’s tags. HTML meta tags like “Keywords” or “Description” and even the title tag will make the difference between a search engine optimal and non-optimal page.

The actual content has to be carefully crafted as well. There are ideal keyword percentages to use all over your site which will guarantee a better score and PR. A keyword percentage tells you how often a certain keyword should occur on a page. Best percentages are usually around 5-10%.

Search engine optimization is a complex process but you can dive right into it by simply starting with the basics – link building, tag optimization and content fitting.

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