According to a recent poll conducted by Topseo, the following factors were voted to be the most influential by SEO Services professionals across the globe. As you probably know, google is not in the habit of revealing its ranking factors to the general community, and in fact they are probably Googles closest guarded secrets. After all, if they reveal what their algorythm takes into consideration, then they are opening themselves up to be taken advantage of. That said, polls are really therefore the most definitive method available to the SEO community at large of determining the truth about what Google deems important.
Through constant analysis and comparison of what works and what doesn’t, the community of SEO Services professionals are able to submit their findings and vote for what they feel to be the most influential factors.
Keywords In Anchor text.
No surprise to find this at the top of our list, using the keyword you are trying to rank higher for in anchor text when link building has long since been know to be of the utmost importance. Google not only looks at the inbound link as a vote for your site, but also at the anchor text used in that link to present information of what your website is about.
Link Diversity.
Link diversity is another obvious one, Google will reward you for having a natural link profile, that means you need to have a multitude of links from a multitude of sources. Building links using one method alone is not generally ideal, and although the vast preponderance of link building by professional SEO’s these days is via article marketing, this type of linking strategy should really be backed up with other diverse methods such as forum and blog comment links, now I am not advocating spam here, quite the opposite, I am sure that most people can find a blog or forum relevant to the website that they are promoting and contribute something useful to that community whether it be a blog comment or forum post. This has several advantages over spamming, firstly you avoid harming the site you are posting on, secondly you are not going to get your comments removed as spam, and thirdly, if its a blog you are commenting on, then your comments might actually get published in the first place. Also remember that many blogs and forums these days use the no follow tag, so remember to check.
Quality Content.
Search engines value quality content above all else, make sure that your content is not duplicated on other pages on the internet (use copyscape or plagium to check your site about once a month) also make sure that your server is configured to redirect non www. queries to www. (or vice versa).
Keywords In Title Tag.
Another well established ranking factor, the title tag is the single most influential area of any web page, inserting your important keywords into your pages title tag will increase you pages relevance for those search terms.
Domain Trust.
It is unclear what causes google to really trust a domain, it is thought to be a mixture of several factors including page rank and domain age. Duplicate and spammy content along with linking to sites of a bad repute will surely not help your domains trust. In theory, all pages must start out with a degree of trust from the outset, therefore I would recommend you conduct your SEO campaign with a view to upholding Googles terms and conditions, and thoroughly check out any prospective link partners before linking out to them. If you follow those guidelines your domain should age like a fine wine and acquire a good amount of trust. Availability of the domain may also be a domain trust factor, therefore make sure your host is reliable and has a 99.9% uptime and good load speeds.
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