Being a full-time SEM (Search Engine Marketer) I have been conditioned like Pavlov’s dog (not a fairly picture) to jump every time Google twitches. Lately Google has been doing a lot of twitching.

Specifically, the rather startling news from Google Webmaster Trends Analyst Susan Moskwa that Google has ditched PageRank from Webmaster Tools.

“We tend to’ve been telling folks for a while that they shouldn’t specialise in PageRank therefore abundant; many site house owners seem to think it’s the most vital metric for them to track, which is simply not true,” states Moskwa. “We tend to removed it because we tend to felt it absolutely was silly to inform folks not to consider it, but then to point out them the data, implying that they should examine it.” (Source: WebProNews)

Currently, for SEO reasons or for ranking in Google’s index, PageRank has long been eunuchified by Google. However, even missing a few dangling bits, history has shown us, eunuchs still wheel tremendous power. PageRank is no different.

Irrespective of what Google needs to happen, PageRank continues to be extremely vital to anyone marketing on the internet, especially if you are selling SEO services or operating a internet business. Attempt selling SEO services when that tiny green bar on your site is pointing to PR0 or worst however, pointing to a solid gray bar.

Obtaining a high PR7 or PR8 simply suggests that more business and revenues… regardless of how Google is or isn’t using PageRank. Individuals apprehend how to count and they learned long ago, a ten may be a lot additional than a huge fat zero.

Placed against a PR1 website, a PR8 will win additional respect in the eyes of potential shoppers and will turn out monumental profits for the site owner and we tend to won’t even mention the still widely practiced habit of selling links, which Google is desperately making an attempt to stop. Total and full elimination of PageRank would be an honest start however it can still be an uphill, if not an unwinnable battle, for Google to totally eliminate link selling.

Even with my modest sites, I have turned down a tiny fortune by not selling text links on any of my sites. Once I had a PR6 site instead of a PR4 – those link requests were nearly doubled. Thus one will simply understand Google’s position and the need to downplay PageRank, if they need to put even a small dent in all this link selling and buying, which remains running rampant on today’s web.

PageRank is Google’s creation, and unless they take away it fully from their system and therefore the Google toolbar, then PageRank still Counts. Really, in the full theme of promoting your web site on the web, PageRank counts big time. And in more ways in which than one.

There are plenty of reasons why you should not count PageRank out.

For years Google has been downplaying the vital of PageRank and states it’s solely one of regarding two hundred ranking factors that determines how Google ranks its index for keywords. Getting prime organic rankings for in style lucrative keywords in Google simply means that cash in the bank. Really, even a movement of solely one or 2 places on those initial page SERPs (Search Engine Results Pages) can create a serious difference to any on-line marketer’s bottom line.

Currently while you can have a lower PR range and still rank higher than alternative higher PR pages for your chosen keywords, I have even had several times when my PR drops however my actual SERPs rankings in Google goes up, mainly due to building related relevant backlinks. Thus PageRank counts very little towards your keyword rankings but it can’t be totally dismissed.

Mainly as a result of, whether or not PR is simply one ranking issue, in shut competitive keyword battles (I’m presently fighting tooth and nail for some very alternative keywords) just one ranking issue such as high PR can make the distinction of whether or not you can the prime spot. Big dogs are still jumping and for those of us who recognize a way to count, obtaining a range one spot in Google makes all the difference in the world.

Not solely as a result of Google controls roughly eighty% of all search engine traffic, but more importantly Google has established unmatched credibility and complete recognition within the eyes of potential customers visiting your site. Web users trust Google. Web users look to Google for guidance and direction. Web users believe what Google is telling them. In the online world, rightly or wrongly, perception is everything.

As an on-line marketer, I’m completely amazed every day at the selling power Google currently commands with internet surfers and with the general population. Google is king of on-line search and no different search engine even comes shut to Google.

PageRank is Google’s ranking system, and in the eyes of those who notice these things, it still wheels tremendous influence and power. By default, PageRank is Google’s opinion of your web site, and web users can count (at least to 10) and if Google believes individuals are still not counting when it comes to PageRank, then they’re absolutely mistaken.

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