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Archive for 'Internet Marketing'

The Importance Of Web Directories

Every day, there is a growing number of web directories. Many wonder if the market is being oversaturated. While there are a lot of directories that are not very noteworthy, the others are absolutely worth using for both people doing searches, or for webmasters trying to promote their site.

Directories are very useful those who are searching for information and don’t want to use the big search engines, but are looking for perhaps a smaller, specialized site that may not rank on the first page or two of a given search.

If you have no more than a general idea of what you are looking for then you can use the search form when exploring a directory, remember that you are not searching the text of the actual WebPages of a particular site. Instead you are searching the text contained in the site title and the description of the site. These titles and descriptions are made by the websites owner and sometimes by the directory webmaster.

It is important to be sure that when you do the search, you use the option search within directory, and not search the net. If you choose search the net, it will take you to a major search engine and out of the directory that you have been using.

It is possible to look for a website by not using the search option. The first page of most directories has a list of general categories like arts, internet, health, etc. From there, you can click the category you want and it will take you to a list of subcategories which are more specific.

It is important to note that once you have entered the subcategory, the results are usually displayed by page rank, alphabetical order, or in chronological order of when the website was submitted to the directory.

Directories usually come in two forms, general, or niche. The general directory is good for basically all websites. An example of a general directory can be found at www.sitesofnote.com. The niche websites are great for specializing in one specific theme. An example of this kind is the audiobook and ebook directory www.audiobookhq.com .

For webmasters, directories are a very important tool. One thing that submitting your website to a directory can do is bring increased traffic from people searching the directory for specific topics.

If you have a website selling baby clothes, and there is a person searching the directory for the category clothing, and then the subcategory babies, then they can find your site which is a fit for what they were looking for.

Another benefit of using for directories for webmaster is they can increase your page rank and can increase the trust that major search engines have in your site. The more quality incoming links to your site, then they higher your page rank will be and this will lead to your site listing higher on organic searches on major search engines.

While some may say there are too many web directories out there, I disagree. Directories are both useful for someone searching for a website that fits their need, and for webmasters who want to help promote their websites. If you have not yet discovered how a directory can help you, I urge you to get started on using them today.

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The Findability Formula The Easy Non Technical Approach to Search Engine Marketing

The Findability Formula The Easy Non Technical Approach to Search Engine Marketing




To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers.

Readers’ Benefits from The Findability Formula:
* A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix.
* The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer.
* Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies.
* A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine “findability”.
* Maximizes the reader’s investment. The reader won’t waste money by needlessly paying for “clicks” from customers who have no intention of buying. The investment in this book will be repaid thousands of times over.
* Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies

User Ratings and Reviews

5 Stars Good place to start good results.
I will keep this short and simple. I am a web developer ( stuffdone.com ) but not an SEO expert. I thought I would start to learn more.

I bought the book.

I followed the instructions.

I now have THREE different sites on page one of Yahoo ( without paying them their $299 fee! )

and one on page one of Google. All within two weeks of reading the book.

It works !

The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

4 Stars How to Get Your Website Found
Getting your business, website, or product found by customers in today’s Internet age is now almost entirely dictated by search engines, and those are dominated by Google. Lutze has put together what she called the findability formula. //Findability Formula// provides instruction on how search engines work, how search engine marketing works, and how to take advantage of both. While you need some knowledge of how computers and your website operate, Lutze gives easy-to-follow instruction, plenty of examples, and tips and tools to successfully market your product, whatever it might be. There are plenty of online tools that Lutze includes, with a summary of each at the end of each chapter. An efficient, easy-to-read book that is well organized and well worth the time and effort it will take to read it, and include into your online marketing campaign.

5 Stars Great Book for the Search Engine Marketing “Newbie”
This is a great book for anyone just getting started with Search Engine Marketing as the author gives a great overview of the steps needed to set up pay per click campaigns.

Advanced users might find it a bit basic, but that’s not who this book is designed for. This book is designed for the small business owner who knows Search Engine Marketing is an important web traffic driver for his/her business, needs to get up to speed fast, and wants someone to explain it sequentially.

The author does a great job in setting up Search Engine Marketing step-by-step in an easy to follow way that should be very helpful to anyone who has never run a marketing team and needs to learn to do this themselves.

There are more advanced books out there for those who need to delve into the nitty-gritty, but if you are just getting started, and are a non-technical person who wants easy to follow instructions, then this book is a must read.

4 Stars Could be briefer
While this book seems to get the basic points line up in a way that readers can easily digest them, it also wastes some of your time with basics that anyone interested in internet marketing must already know. A better book I would recommend (that also teaches you how to build a website in fewer pages) is called “Your Best Website.” I used it to build my site,[...]about social anxiety and I knew nothing about SEO or building sites when I read it.

5 Stars A must read for small business owners.
The Findability Formula has enabled our business, Preppy Pet Suites, to grow at 20% per month! Heather makes the complicated world of ecommerence easy to understand and easier to implement. Using the book’s formula keeps us ranked high on Google and Yahoo. I can sincerely say that our new business would not be as successful without Heather’s help.

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