When it comes to receiving free traffic directly from search engines everyone seems to have an opinion of how to get page one rankings for a website. Regrettably, search engines like google don’t reveal their algorithm to anybody.
This is particularly crucial if you are trying to learn how to make money online
So how do you identify where to concentrate your SEO efforts?
The most essential factor in gaining free traffic from search engines involves GETTING BACK TO BASICS!
Sure, all these fresh methods using social media sites, video and audio have a function in helping sites receive good rankings. But if a site is poorly optimized to begin with then the effectivness of these methods will be restricted. And the vast majority of sites are inadequately optimized. Most website owners don’t even take the trouble to do keyword research, or carry out only basic research (i.e. how many searches does the preferred keyword get?) As a result they could end up targeting keywords that are too general or have too much competition… then they wonder why they’re not receiving traffic from search engines… sheesh!
So what are the basics? The fundamentals are:
1. Domain name:
2. Website Title:
3. Backlinks:
You might also say that keyword research is essential. But this article presumes that methodical keyword research has been undertaken and potentially lucrative keywords selected.
Dealing with each aspect separately:
DOMAIN NAME: Every website page ought to target particular keywords. With the main domain it is important to utilize the principal keyphrase within the domain name (unless the domain is used for branding). For example, if a man named Stinkbottom Fartworthy had a site concerning dog training he wouldn’t dub his site StinkbottomFartworthy.com because it has nothing to do with dog training (despite being memorable), unless he specifically wanted his name to be synonymous with dog training. To rank for the keyword ‘dog training’ it’s considerably better to use the domain name dogtrainingtips.com. Even though this keyword has enormous opposition, if site content matched the domain it would eventually achieve a reputation as a dog training site and rank well for the keyword.
You can employ sub pages on your site to target much less competitive keywords like, ‘how to train small dogs’, ‘how to teach your dog tricks’ etc. These pages will create traffic for your site. As you drag in additional ‘longtail’ keywords (keywords containing more than three words) the site will begin to rank for the more competitive keyword in the domain name.
How do you include longtail keywords in URLs? Merely incorporate the keyword in the filename of the html file. So dogtrainingtips.com can have a subpage of how-to-teach-your-dog-tricks.html thus the direct access url becomes dogtrainingtips.com/how-to-teach-your-dog-tricks.html. If your site is produced in wordpress you can set your permalinks (permanent links) to utilize the post title as the page id and use the keyword in the post title.
WEBSITE TITLE: Your website title is found in the header portion of html code. The title is the wording that appears in the colored bar across the top of the browser window. Many sites don’t optimize this portion but correct optimization goes a LONG way to persuading search engines that your site ought to be ranked for the keywords contained in this tag… especially when page content matches.
BACKLINKS: Backlinks are the MOST ESSENTIAL aspect of SEO. This is where social media sites etc come into play. By definition, a backlink is a link on a different site aiming at your website.
There are two very essential things to keep in mind with backlinks.
1. Backlinks on associated sites are far more worthwhile than those on unrelated sites. In the example of Mr Fartworthy’s dog training site. If he has backlinks on sites relating to dogs, those links will be considerably more valuable in increasing the search engine ranking of his site than having them on a site concerning trucks. In general, one link on a related site is worth 5-10 links on completely unrelated sites. So don’t squander effort building links on unrelated sites!
2. If you want your site to rank for a individual keyword, utilize that keyword as the anchor text for your backlinks. Anchor text is the wording that people click to go to your website. So to rank for the keyword ‘dog training tips’ you would use that as the anchor text. It is important to be aware that not all backlinks should utilize this anchor text as it looks unnatural to search engines. So it’s good to use alternative anchor text also, like your name or some other keyword.
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