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Archive for 'Keyword Phrase'

Why Search Engine Optimization Is A Long Term Process

Tuesday, March 9th, 2010 at 8:06 pm  
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Search engine optimization is a process that deals with the steps to improve the content, layout and other elements of a website such that it appears at the top of a search result. It starts from simple task such as editing the content to some complex tasks such as web crawling. We know that when a page appears at the top of a search result there is a greater possibility of people visiting that website and search engine optimization tries to achieve this. The following are some of the reasons for considering major steps involved in search-engine optimization:

o Improving the content: Content improvisation is an important step that comes in search engine optimization. Since we update our website with new contents regularly, we must ensure that every time some new content is added, it is optimized for a particular keyword phrase. Hence this step may even be called as keyword optimization. Optimizing the content for a particular keyword will ensure that our website is shown on top of the search results for that particular keyword. Since we update our website regularly, this is considered a long term process.

o Web crawling: Some times we may wish for certain pages of our website to not to be indexed by any search-engines. This can be done in two ways:
1. Using Meta tag: Meta tags are the html tags that are used to communicate with search engine crawlers. If we add certain attributes with the Meta tag, we can prevent the crawler from caching a particular webpage.
2. Using robot.txt file: This is a text file that can be found in the root directory of a domain. This is also the first file that is parsed by a search-engine to find out what are the pages that are not to be crawled.
This process has to be performed each time we add a new web page to our website.

o Back linking: Back linking is an important part of search engine optimization. It is the process of creating inbound links to our website. Apart from search results, this is the main source of traffic for a website. There are many ways to create back links. Some of them are outlined below
1. Social Bookmarking: There are a number of social bookmarking sites where people spend lots of their internet time. Some of the famous ones are Facebook, Twitter, digg, etc. We can add our back links to these bookmarking sites.
2. Forums: We may also add our back links in popular web forums or panel discussions.
As we add new pages to our website, we must ensure that we create sufficient back links for each of them. The importance of back links is that the number of back links for a particular website has a direct effect on its page rank.

From the above description of the major steps involved in search engine optimization, we may find that most of them are never ending in nature, so search engine optimization is considered as a long term process.

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Understanding Backlinks And The Secret To SEO

Tuesday, March 9th, 2010 at 8:06 pm  
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You often hear SEO (Search Engine Optimization) experts speak about backlinks. If you are a new webmaster, or more specifically new to optimizing your website for search engine optimization, then you might not understand what a backlink is. More importantly, you might not realize just how important they are to the search engines, namely Google, and how high your site will rank for its specific keywords.

Backlinks are mainly a concern for webmasters that are relying on organic search traffic. This is free traffic that comes when someone searches for a keyword phrase that your site is relevant for. The higher you are on the first page of the search results, the greater the chance of the searcher clicking on your site and paying you a visit. Now how to get to the top is something that many new webmasters are confused about. And to make it worse, the so called experts will confuse you even more in an attempt to get you to purchase their “system” for ranking high.

The single most important factor in ranking high is your backlinks. Simply put, a backlink is a hyperlink on another website that points back to your site, preferably with a targeted phrase. If your site is about shiny blue widgets, then it would be a good thing for you if other sites linked to you with the phrase “tiny blue widgets” or terms very similar.

Backlinks are important because Google uses backlinks to your site as a “vote” of sorts. The quantity, and more importantly, the quality of the backlinks to your site will help Google to determine where your site should rank when a searcher queries a specific keyword phrase.

How Do I Get Backlinks To My Site?

Visit any internet marketing forum (actually, don’t!) and you will find an endless debate on the best way to get backlinks to your site. Some well meaning, and some non-well meaning, folks will give you various schemes devised to help you get backlinks. First word of warning, if it sounds fishy or like something you shouldn’t do, don’t do it. Google is smart. They employ a lot of smart people. PhD’s in fact, whose job it is is to provide their end user with a quality experience. Trying to trick them is not smart. It might work for a short time, but most likely they will figure it out, and when they do your site will suffer.

One of the most popular and best long term strategies of building backlinks is through the use of article marketing. There are hundreds, if not thousands of article directories on the internet. Most of them are, simply put, rubbish! However, there are 5 or 6 very strong directories that you would be wise to submit your original, unique, helpful articles to. A simple query to a search engine of, “top 10 article directories” will provide you with the answers you need.

Alternatively, you can find very high ranking authority sites in your industry and approach the owner offering to provide them with unique, helpful content that may be of interest to their readers. In exchange for this, they will let you include a targeted backlink to your site. Do not discount the power of this. Authority sites are looked upon very favorably by Google, and a legitimate, contextual link from one will be much more important than 100 links from low level article directories.

While there is much more that can be said, the basics of backlinking your site have been covered above, and will give any new webmaster enough ammo to get started. Happy SEO’ing!

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Market Samurai – How To Use For Competitor Analysis

Tuesday, March 9th, 2010 at 8:05 pm  
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Getting page one ranking on Google is very difficult for most people. The secret is finding keywords that are not so competitive and typically this means you need to find long tail keywords that have not been discovered by a lot of people. That is what any keyword tool that you purchase should do, at a minimum, and that is where I spend a good chunk of my time – mining for long tail keywords.

Once you discover the long tail keywords you want to target, you then need to understand who your competition is for that keyword phrase. Market Samurai provides a module called SEO competition that allows you to explore each one of the top ranked, page one listings to see why they have secured the top position, and helps you identify what you can do to maybe secure a page one listing.

Market Samurai provides the following competitive pieces of info:

on page optimization – A table represents several data elements including the on page optimization components for a particular website. At a glance you will see if the page has been optimized for the targeted keyword by using the meta tags (title, description, keywords) or header tags. You can instantly see where you need to spend more time to compete for this keyword and you can start making changes to your pages to improve the on page optimization characteristics of your blog or website.
off page optimization – The same table also provides a snapshot at domain age, page rank, back links, number of pages that are indexed, etc. This is very helpful as you now can understand how difficult it might be to secure a page one position based on all the off page optimization that has to be done.
external analysis – There are links in a drop down box that you can click through to see Google Trends, Whois Information, Quantcast and Alexa data. Each one of these links provides a deeper dive into the website and you can information such as Alexa ranking, keywords that drive most traffic, demographic data, and much more. This gives you great information on who the target customers are and help you decide where you might want to advertise your website for that particular keyword.
page rank analysis and anchor text analysis – Clicking these buttons provides a glimpse into where their links are coming from and what anchor text they are using to create those links. Again, it is a great way to understand what you need to work on to improve your page ranking for that targeted keyword.

I do not want to leave the impression that any of this is easy or that you will see results overnight, because that is just not true. But this SEO competitive information that you can obtain by using Market Samurai to uncover competitor info will help you understand exactly where you should focus your time and energy to secure page one ranking. As with anything else in internet marketing, you will not see results overnight, but over time you can gain page one ranking for your targeted keywords.

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Web 2.0 Keyword Finder – The Fastest Tool To Top Search Engine Rankings?

Tuesday, March 9th, 2010 at 8:05 pm  
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Steven Yap created a tool called Web 2.0 Keyword Finder. If you were interested in buying it or want to know what this is all about, then this article will answer your questions. Simply put this software can instantly tells you what web 2.0 properties are available for you to register a keyword you want to target. Want some clearer explanation? Read on…

If you are going the free route with your internet marketing business, then you certainly have heard about the power of Web 2.0 websites. These are websites where you can register a free account and add your content. Just like you would do with your own website, you can (an it’s recommended) register the URL where you want to put your content on.

Here’s an example, if you are targeting the keyword “my blue widget”, then you would want to register this keyword phrase as your URL, since this factor helps your search engine rankings already. You would do this for each web 2.0 sites that you want. These are Squidoo, HubPages, WetPaint, Weebly, Quizilla and many more.

The sad truth is doing this for all of the keywords you want to rank for, and at all the websites possible is terribly time consuming. What if a tool could tell you in a matter of seconds what web 2.0 properties are free for you to register your keywords on, and all variations such as:

squidoo.com/mybluewidget
squidoo.com/my-blue-widget
squidoo.com/my_blue_widget

Well this tool exist and not only it can tell you this at high speed, you can also run your keyword in the suggestion tool so you have more keyword modifers plus more related terms that you may want to target too.

In just seconds Web 2.0 Keyword Finder tells you all the available spots for over 20 different sites. This makes a very worthwhile software tool to have in your arsenal. You can build a network of websites that rank high in Google and link to your money sites. Do this for all of your keywords!

Can you imagine how many links this can bring? Well I’m going to tell you how many. In one minute you could have discovered 200 free spaces where you can add your content and backlinks to promote your offers. Web 2.0 Keyword Finder displays a “Register” link in front of all available URLs, so you can immediately reserve your spots from your competitors.

So is Web 2.0 Keyword Finder a wise investment? I genuinely thinks so. Everything that can help you scale your business to the next level is. If it fits into your plan then this is a no-brainer. This has no value for PPC marketers, however again, for free website promotion and SEO marketers then this is an absolute YES

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Watch Out For Bad Search Engine Optimization (SEO) Companies

Sunday, March 7th, 2010 at 10:01 pm  
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Many times I come across companies that tell me they were contacted by a search engine optimization company and they are confused by what they said. They are excited about it because they fell for a sales pitch but don’t understand one thing that was said. So they want a second opinion and I am happy to enlighten them.

The reason why many people are confused by SEO is because they really don’t understand all the things that go into a good SEO marketing plan. Many unscrupulous SEO’s try to scare companies into buying expensive “tricks” that will “Guarantee your position on the search engines”. If anyone ever says they can guarantee your position on a search engine they are not telling the truth. No one can guarantee your position. Unless they are using a keyword phrase that no one would ever use. Ex.” Grandmother’s apple pie restaurant in Toms River, NJ 08753″ (with the quotes) In addition, they also might lure you in by saying you don’t pay unless you get 100 visits to your website a month. I usually never hear that these visits are quality visits. Just visits. Or a great one is when they use an online tool to show you all the things that are wrong with your website and for a fee they can fix them for you. Bad SEO’s also might be using doorway or cloaked pages, page stuffing, duplicate content and many other tricks that will eventually get you banned from the search engines.

A red flag is when a SEO does not ask about your current traffic. When you have an existing website it is very important to review what is going on. Your website must have statistical analysis capabilities. In other words do you know how many visitors are coming to your website? From what countries? What pages do they land on? How long do they stay? Etc. Etc. Any SEO in their right mind will ask this question. Many don’t so be very careful. The list of bad SEO tricks is endless. The good news is there are many great SEO companies out there as well.

Here are some things you can do yourself.

If you are just tweaking your website’s Meta and title tags thinking that is all you have to do then you are wrong. (Google does not look at the keyword tag anymore). This must be done and done correctly but there are also many other things to do. Including having rich content that relates to what your website is all about. The phrase “content is king” applies strongly to ranking higher on the search engines. After all, content is what your customers are looking for. A site that is void of content is a site that will spend many thousands of dollars on PPC campaigns and never rank high on the organic results.

Do you update your website content often? Search engines like fresh content as the fresher the content the better. A great way to do this is by having a blog on your site and making sure you update your home page with new content as well.

Are you using social media (Facebook, Twitter, LinkedIn)? Do you answer industry related questions on online forums? If so, are you making sure that your profiles are complete and you link to your website? Are you submitting articles on your industry to third party sites with links back to you site? This way if someone likes what you have to say they can contact you.

Are you a vendor for a manufacturer? How about a member of the local chamber of commerce? Do both sites have full company profiles with links to your website?

What about online phone directories including Google, Yahoo and Bing local? Is your business listed? If so is the information correct? Do you have multiple offices or stores that have their own listing? Are you using all the free services that search engines provide for your business listing?

As you can imagine there are many other legitimate things you can do to increase traffic to your website and we have been helping clients with SEO before the term was invented. And I will say it again. Just tweaking your website code is important but not enough. Be smart and if it seems too good to be true run.

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