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Archive for 'Keyword Search'

Local Search – Can We Find Your Business There?

Tuesday, December 22nd, 2009 at 1:03 am  
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Native Search is an rising realm of on-line marketing. As people become additional and a lot of internet savvy, they are turning to the net for simply regarding everything instead of looking through the Yellow Pages, it is therefore much additional easier to easily run a Google Search. This is often why it is incredibly vital to have your business listed within the local search if you want to enhance your business visibility!

Talking about optimizing for native search, there are various factors that you wish to consider like:

Size of the world as defined by the keyword search or Size of the map being viewed.
Listing on Google Business Center.
Google’s definition of the region’s center, either by keyword or map parameters like zoom level.

Native Search is not restricted to how search engined define the results. Rather, it conjointly takes under consideration how the users and customers define them. For example, a business could be listed close to you however separated by a geographical barrier like a river or maybe the national boundary that may limit the relevancy of the same to you. Likewise, a business might be miles aloof from you but it might be relevant to you if it’s the nearest retailer that caters specifically to your requirements.

Here are some tips to inform Google and different mapping search engines concerning located:

List your address with the main data providers.
Claim your listing at the native business center.
Include reviews either at Google
List your business in the correct classes once it’s been claimed.

Other than these, here are another things that you should do:

Have Local Individuals to Link to your Content

If you’ve got a native business, chances are that you’d have content that suits the interests of the local population as well. This may be a sensible reason to ask bloggers and different users to talk regarding it and link to your content. This may in flip increase the relevancy of your business for that individual location and earn you brownie points within the Native Search.

Keep in mind Native SEO is as tough as SEO

Some people assume that native SEO is cheaper than SEO on a broader scale simply because the audience base is smaller in the first case. Local SEO is still SEO and it needs the identical amount of labor when it involves optimizing it.

However they’re Totally different

Although each Local SEO and SEO need the identical level of effort and dedication, optimizing your website for normal search will not cover for local search. Even if your website ranks well organically, it could seem further down the page solely simply as a result of Google’s use of Universal search. With this, the native results for the question often seem near the prime of the listings.

In fact, the new redesign of search results pages that Google has been testing may have necessary impacts on local search. In the new design only five results seem vs the seven that Google currently shows.

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Some Black Hat SEO Techniques To Avoid When Using Keyword-Rich Domains

Thursday, November 12th, 2009 at 4:16 pm  
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By: Cade Lee
I have noticed many articles and discussion about “keyword-rich domains over the last several months and I though it important to mentiona couple of things to be wary of when going out and spending a fortune on domains that seem like they might make sense for your business.

I should begin with what a “Keyword-Rich” domain is for those that are new to this and have never heard the term before.  A “Keyword-Rich” Domain is simply a domain name containing the major keywords relevant to the site and SEO campaign that you are targeting. So as an example, in our industry, many of the SEO Professionals in Denver target the keyword “Denver SEO“. When you search for “Denver SEO” you will notice that www.denverseo.net is the 5th result.

By doing a little more research on this site, you will see that this site has a PR of 3 compared to many of it’s competitors who have earned a page rank of 4 or higher. This domain does have some age as it was created on May 03, 2006 so it is around 3 ½ years old.

The site is well established and has many backlinks, but not compared to competing sites. When we compare this to some of the other competing websites that are ranked just below this website like www.hyperdogmedia.com, which has a PR 4, 2 backward links according to Google and according to our research this domain has well over 2085 backlinks.

So how is it that a site like Hyperdog’s is ranked below DenverSeo.net? According to some SEO professionals it would be due to the “exact match bonus”. There are many other factors that go into the rankings, but this is definitely a factor as it has been discussed by many internet marketing professionals.
According to some very savvy (at least in my opinion) internet marketing pros, an exact match bonus is awarded for just that, an exact match. Having a domain that contains most the keywords plus some stop words would mean less of a bonus or none at all.

So utilizing dashes in between keywords, stop words or other characters tends to penalize any kind of exact match bonus you might have received. If we go back to our original search, you will notice that many domains rank higher for the keyword “Denver SEO” than www.denverseo.net, so with hard work and useful content it is definitely possible to outrank keyword rich domains. Another example of this is the keyword “SEO” which is a very competitive keyword with well over 190,000,000 results. You will notice that www.seobook.com outranks www.seo.com by two positions. Once again this comes down to content, and site popularity. While keyword rich domains are absolutely beneficial, it does not seem to be the most important factor in obtaining a solid position on page one of Google in the SERPs for the keywords that you are targeting. As a matter of fact, we have seen clients that have a portfolio of keyword rich domains only to have those domains not even rank. It is a fact that keyword rich domains can  be a benefit if used properly.
In our experience some misuses of keyword-rich domains are the following:

Domain Redirecting
Domain Cloaking
Domain Mirroring/Masking

Domain Masking or Mirroring: This is really hiding the actual domain name of a website from the URL field of a user’s web browser in favor of another name.” So in the real world this means that the webmaster has placed a mask overlaying the real domain name and usually it’s content as well. So, when someone uses the new keyword-rich domain name in our case, it is really forwarding to another domain without changing the address in the address bar. The user will continue to see the keyword-rich domain regardless of the URL they are visiting.

Domain Cloaking: Usually considered a black hat technique. To put it simply, the content presented to the indexing spiders is different to that which is presented to the end user’s browser. This can be done by delivering content based on the IP addresses or the User-agent HTTP header of the user requesting the page. So ultimately if the visitor is identified as a “bot” or “indexing spider”, the server-side script will deliver a different version of the web page being called, usually content which is not present on the visible page. This technique is used to deceive search engines so they will display the page when otherwise the search engine would not display it.

Domain Redirecting: This is often times referred to as URL redirecting as well. Domain redirecting takes all traffic that comes through the new domain and redirects that traffic to the main domain. Redirecting is not necessarily “black hat”, however it needs to be done correctly so as not to confuse the search engines. If domain redirecting is done incorrectly than you could risk raising a red flag for duplicate content which would force the search engines to accept only one domain with that content. The biggest risk one faces with domain redirecting is raising a red flag that you are trying to “manipulate” the search engines to obtain a better rank with just the use of keyword rich domains.

Using any other method than redirecting such as domain mirroring, masking, cloaking or aliases can ultimately confuse the search engines as they will have indexed the same content under a different domain name. The major search engines will then select one of the domain names for that content which leaves your other domains out of the SERPs. So you would actually be leaving it up to the search engines to decide which domain will show in the rankings. This could mean that you would actually lose the page rank given to your original main site.

The other problem with Domain Cloaking, Mirroring and Masking is that the search engines suspect you are using “black hat” tactics to manipulate your rankings and all domains are banned. The safest way to redirect is using a 301 redirect or permanent redirect. All domains should be permanently directed to the main domain name which would be the central location online for all of the company’s products and brands.
In conclusion, before you go out and buy every keyword-rich domain that you can, make sure you do some research as to what makes up a good domain for the exact match bonus. After purchasing the domains, make certain that you redirect correctly so that you do not suffer the wraith of being banned from the major search engines.
Cade Lee is an Internet Marketing Professional in Denver, Colorado. He is the President of Iniquitous, Inc. a SEO Company.

Keyword Density And Search Engine Optimization

Wednesday, October 28th, 2009 at 9:00 am  
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Denver search engine optimization
Search engine optimization Denver

Keyword Density and Search Engine Optimization

If you looked into Denver search engine optimization (SEO) in the last couple of years, you probably got a bunch of information about keywords. You learned a lot of ways, some of them a bit tricky, for maximizing the keywords on your website so as to improve your ranking on the search engine results pages. Keywords have been around for a while now as little tools for making the content of your page look attractive to the software, called spiders or web crawlers, that major search engines use to find relevant sites to match user’s search terms.

Ways to Use Keywords

There are several ways that sites use keywords to get a boost in the rankings, and not all of them are legitimate anymore. Here are the basics:

•Content – You cram as many keywords into your content on each page as possible. This usually meant up to fifteen or twenty keywords per page, and that is a lot of keywords. When a user read the page, they were inundated with words that matched what they were looking for. Unfortunately, the content itself was seldom as useful as it could be since it was more focused on keyword density than on helpful information.
•META tags and alt tags – These are the keyword placement opportunities found in the HTML code of each page on your site. The search engine spiders would crawl through this code and look for matching terms. So even if you didn’t talk about a particular topic on one page, your META tags could claim you did and draw visitors. Alt tags are the same thing but for images.
•Page titles and descriptions – If you could get the right combination of keywords in your page titles and the brief descriptions embedded in your source code, you could get the attention of search engine spiders. So Denver search engine optimization teams were suggesting some pretty keyword dense titles and descriptions that were not necessarily accurate or useful to the visitor.

Keyword Evolution

Today, these are still valid placements for keywords. You can use them in your content, place them in your page titles and descriptions, and embed them in your HTML code in the form of META tags and alt tags. The difference in the most recent search engine software changes and the spiders of old is the type of keyword use they are looking for. More is not always better today. In fact, a bunch of keywords crammed onto a page of useless content will not boost your ranking, rather it might lower it.

Instead, search engine spiders are looking for keywords that occur naturally in the text of a website. For search engine optimization, Denver businesses are going back to the natural way of presenting information on the web. Articles with useful information, META tags and alt tags that accurately describe what’s on the page, and titles and descriptions that direct a user easily to the information they need. These are the SEO methods that work now with major search engines like Google.

So when you’re thinking about SEO, natural is the keyword of the moment

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Keyword Research Is A Great Seo Strategy

Tuesday, October 20th, 2009 at 10:15 am  
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As you will see all over the internet and on many forums, keyword research is very important if you want your site to rank well and be successful. Keyword research is the key to identifying the needs of your prospects. Keyword research is the first task in optimizing your web site and pay-per-click campaign. One of the best places to perform keyword research is the search engines themselves.

Two of the best-known keyword research tools are Word tracker and Overture. Well, there are many tools on the internet that record the phrases that people are typing and these tools are available online. The best tools to use for keyword research is paid for tools, the free tools just don’t have the features. Using free keyword tools are for those marketers that are just starting out and playing around with internet marketing. Use keyword tools that you pay for or the free keyword tool good keywords to do the keyword research.

Tools like word tracker will help you to find that how many times keywords have been searched and how much competition there is for that particular keyword phrases.

When choosing the keywords and keyword phrases you need to have tools that can help identifying the words you will need. Once you find the keywords you are going to target you need to start using these keywords on your pages and on your links that point back to your site.

To maximize the profitability of your online venture, it has become a must that you should concentrate on a particular niche. A niche is a specialized segment of the market that is often overlooked. Determining a niche should be the first step of a sound business plan. Fortunately, deciding on which keywords encompass the entire niche is relatively easy if you have done your keyword research. Advertiser is paying – the higher the cost per click the more lucrative that particular niche is likely to be. This will tell you if people are buying and whether the niche is likely to be profitable.

Try not to choose keywords that all the other sites are using, find keywords that are searched on in a limited fashion this way you will establish a niche. So, finding the right words are important. When doing keyword research make sure you keep a record of the keywords that you researched and those words that have less competition and high searches. Domain names by themselves are no longer the most valuable location on the internet keywords are. Thus choosing the keywords is of the utmost importance. It has been said again and again, you need to have content that is keyword rich on your site to help with the search engine rankings. Keywords are the search words that people use when searching for information on the internet.

The first thing you need to do before you start your keyword research is to choose the words you would like to research on. How do you identify the keyword? The first step is to understand what the theme of your site is going to be. If your site is about cars then all of your keywords should revolve around cars. Research these keywords and find out how many times they have searched on, what is the competition like of these words is there a high demand of people looking for the particular keyword.

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The Secret Goldmine: Search Is A Conversation

Saturday, October 17th, 2009 at 11:55 am  
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Search is about structure and meaning, syntax and semantics. Search is all about sequential patterns of interaction. It’s about language. It’s about the words that we use. It’s a conversation.

Search is an interaction between the human and the search engine; between the human and the text box or the ‘Go’ or ‘Search’ button. It truly is a conversation. We search by using words put together in a sequence. But it’s a give and take activity.

Searching is a linguistic exercise. Make no mistake, it’s all about words. There is a give and take between you and the search engine. There’s a constant interaction between you and the text box and then the ‘Go’ button. Give and take, back and forth. This is why search is a conversation. There is turn taking involved.

One of the key points here is that it’s nearly impossible or it is very rare to put in a keyword into a search engine and get a perfect result. This is especially true if it’s a single word versus a phrase. You generally have to use more words to get better results. You need to add words to get better results. And, importantly, there’s a give and take. It isn’t a one time activity.

You put in a word, you hit ‘Go’, you get a response back – not what you want. So, you try again – not what you want. And, you try again – not what you want. You must go back and forth time and time again. You must hold a conversation with the search engine. Rather than talking you type, but the idea is the same.

You’re foraging, you’re looking, you’re searching. You’re hunting. It’s almost as if you’re holding using walkie-talkie or two-way radio, holding the button in, asking for something, letting go of the button and waiting for a response. Something does come back – it’s a search results page. So again, give and take, back and forth. You’re having a conversation with the search engine.

What is the point? Why does it matter that search is a conversation? How can this help you? Simple: Words drive everything. Even when looking for videos and audio, you’re using words and text. Your search is conversation.

This means that you don’t really have to worry about search engine technology. You only have to worry about the interface and how you share words with the text box and Go button.

As a user you don’t have to worry about what’s going on with the technology behind the scenes. As a marketer, it is the same message. Worry about the words and interface not the technology.

Right now, and into the foreseeable future, search is all about words and that means that words are money. Search is about words and that means that advertising is about the words we use. Specifically, it is about keywords. Because it is about words, it is about using those words and having a conversation with the search engine.

Don’t try to beat search engines, just try to talk to them. Try to figure out how other people are talking to search engines. Figure out the words that they use. Find out how they carry on their conversations. That’s magic. It is also one of the first steps in mastering Google AdWords.

Don’t try to figure out the search engines, try to figure out how people use the search engines. There is a significant difference.

To summarize, words drive everything. Search is a conversation. This is your golden tip.

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