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What Search Engines Look For When Crawling And Indexing A Website

Sunday, March 7th, 2010 at 6:16 pm

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We all want to get our websites indexed by search engines and we want them to stay there, the questions about S.E.O are forever in every web-masters mind. How do I get higher rankings? Why is my website not showing up on the top pages? Why are my products not selling? Why has my page rank dropped in Google? There are endless questions about optimization which we all constantly look for answers. Some have the privilege of getting it right, you know the ones who make lots of money on the internet, and the ones who have authority sites that rank first on every page for the sites keyword.But 80% of web-masters have only a basic knowledge of optimization.

The major problem is that not everyone looks at how search engines work, most web-masters have a vague idea of what they are expected to do to get better rankings, but have no idea of how search engines view and rank their websites.

Let me start with crawling and what a search engine looks for to determine how much it will crawl a website.

1.Links – links are important to every website in an ideal world all pages in a website should link to each other and should be no more that 4 clicks away from the home page, a good link structure is a sure way of showing a search engine what is on your website, submitting site-maps really help with this as it shows the structure of your website.

2. Unique and fresh Content – The more unique and fresh content you have on your website is a big factor on how much the engine will re crawl your site, if a search engine sees that you update your site on a regular basis it will re crawl it more because it is constantly updated, do not try to cheat by copying other peoples work from the internet, search engine will know if you do this and will crawl your site less.

3.Site Feeds – site feeds are very important and have a service that you can ping with your feeds, if it see’s you are updating your content through feeds it will crawl your site more.

4.Domain Importance – This is the most important aspect of how much a search engine will crawl your site.Basically the more back links you have to your website from other websites will determine how important your site is in the ranking structure. The more links on other websites especially trusted websites the search engines see, the more it will crawl your site.

5.Viability – This is basically making sure your site does not have duplicate content of spider traps where the crawling spider is trapped in a loop make sure you have a clean structure for the spiders to crawl.

6.Specify your crawl rate -In some web-master tools you can specify your websites crawl rate to a faster or slower crawl from the robots this can play a role in how much they will crawl your site.

The above factors all determine how much your website will be crawled.

Now we can look at indexing.

There are 3 types of indexing in search engines

1.Main indexing – Which is the one we see in our main results, first page results.

2.Supplemental – This is when you have been indexed but your results are not in the top search queries or search engines feel that is not important enough to be in top 10 results.

3.Crawled but dropped – This is when you have been in the top 10 results but they drop your page from top or first page results.[Most Annoying]

How do we stay at the top?

1.Uniqueness and Value – This is the key to staying at the top if you add unique quality content that people search for, this will tell search engines that this should be at the top of the results.

2.Domain Importance – Again another big factor in indexing the more back links you have to your website the more important your site becomes, and this will keep you at the top of the queries.

3.Raw Link juice – Try to get relevant back links to your niche, example if your site is about apples try and get back links from other websites that are about apples this all helps. This principle is the same for internal and external links.

4.External Links – Try and get 2 external links on a page, this tells the search engines that someone thinks this page is important, so they keep it on the index.

5 Search and Traffic – this can also help if a search engine see lots of searches for a keyword on your site and it is getting a lot of Traffic this can also determine if your site stays in the index.

The Google Sandbox – What Is It And Does It Really Exist?

Sunday, March 7th, 2010 at 3:17 pm

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The Google Sandbox is basically a time period that websites must wait in order to start ranking for high competitive keywords. It’s a filter system that Google places on new websites which have little to no trust.

There are many theories on the internet regarding the Google sandbox as it’s not entirely clear, however, we do know that some sort of filter system exists which lasts between 3 to 9 months (some claim even longer). This filter system will affect highly competitive keywords and will not show them in the SERPS.

It’s important to mention that the sandbox affect is keyword related only and will not affect the whole site. It will affect the site if all of your keywords are highly competitive which require extra trust by Google in order to show the results in their SERPS.

Can I avoid the Google Sandbox?

I’m afraid this is not possible, Many people claim that doing this or that can reduce the chances of your site getting sandboxed. To avoid being sandboxed is never going to have a clear path. Some of the many claims are very useful to your website and rankings even if they will not actually get you out of the sandbox.

If there is a way to get out of the sandbox then you will need to:

Earn Google’s trust – this is done by getting some high quality backlinks from sites such as dmoz – yahoo and other sites with high page rank including .gov and .edu domain.

Write quality content – write quality content so that it will become very popular – people will bookmark it – it will appear on delicious, flickr, and on many blogs. Google loves content and if you keep producing excellent content which gets syndicated and used by others then it should speed up the time your website spends in the sandbox.

Some people even say that by building backlinks slowly will also get the site out of the sandbox or avoid the sandbox altogether. To be honest this isn’t a factor which will affect the sandbox.

What to do while I’m in the Sandbox?

To come out of the sandbox requires patience and no one knows this better then webmasters who have been in the sandbox for their competitive keywords. If you are in the sandbox then don’t give up.

Keep promoting your website -when you get released from the sandbox filter you should have some great rankings.

Target long tail keywords – Remember that the sandbox only affects competitive keywords – optimize your articles to target long tail keywords – you will start to rank for them quickly.

Points to consider:

Being caught up in the sandbox filter is one of the worst experiences that any webmaster can have. The period ranges from 3 to 9 months – some people say that this period focuses on the site age and others say that it focuses on the age of backlinks. Either way when you get a new site make sure to start creating backlinks to it asap so that the backlinks can also age with the domain. A quality aged backlink has great power.

Remember to keep working on your optimization for the website as when you will come out of the sandbox you should benefit from great rankings.

How To Find Your Niche And Optimize Your Site

Sunday, March 7th, 2010 at 1:31 pm

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Having a website is not just putting something up in “cyber space” for the fun of it. Or because every body else you know has one. Web sites are meant to convey specific information concerning your business/organization, product or service that is unique to you. In other words, websites carry information about your particular business, organization, product or services.

That unique information that identifies your business, organization, product or services is what is known as your “niche”. Your niche helps to classify your business, organization, product or service as belonging to that particular group. For example, if your organization/business is into buying and selling of houses and other services that help people acquire landed properties. Then, your organization/business can be classified as being under the real estate niche. Consequently, your website should carry information that is related to the real estate industry (your niche).

Once you have found your niche and put up a web site; the main task will be how to optimize your site so that it can be “seen” easily when ever a search is done online for a niche that you belong to; for example, the real estate niche. In other words, making sure that your site is among the top 5 search results that are presented to a user when ever a search is done online for information on real estate related issues.

The steps to take in order to achieve this “online visibility” within your niche are: Research keywords, Get optimization advice, edit your web pages for search engines.

Now, let’s examine them one after another.

1. Research keywords:

Before you get to optimizing your website and promoting it on the Web, you should first select relevant search terms that will reach your target audience.

In other words, you are supposed to pinpoint your Keyword Niche. It should be large enough to draw good visitor traffic, yet ‘narrow’ and specific enough to let you overplay your competitors and get to the top on the search engines.

Tip1:
Spy on your competition to get suggestions on the keywords related to your business, and build a list of the keywords you might be using for optimization.

Tip 2:
Narrow the keyword list by removing the terms that are not searched often enough or turn to be too much competitive.

Tip 3:
Get an idea of your potential keyword niche by studying your rivals that compete for your keywords at different search engines, both major and local ones.

Tip 4:
Analyze your competition thoroughly to weight your chances of being top-ranked for the chosen keywords/phrases.

2. Get optimization advice:

Use the following FAQs to get some good advice for your site, how many keywords shall I use to optimize one page? I recommend using two or three key phrases at most. Targeting too many keywords will make a page less focused and search engines will not rank it as highly as you want.

What are all these things like frequency, weight etc.? Do they matter? Keyword prominence, frequency, and weight are measures used by search engines to check a keyword’s importance against all other words in a specific area of the page.

Do you recommend reoptimizing the home page of my site if search engines have not found it for a few months?

You should first check if the search engines have already picked up your home page and included it in their indexes. Enter a snippet of text that is unique for the page in the search box.
If the search engine finds your page but your rankings for this keyword remain low, you should first see how competitive your keyword is. If the competition is too strong, the best thing to do is use a less competitive keyword.

Next you should check if the site is linked from other websites. If it is not, you should find as many link partners as possible.

Can I optimize my page for just a single keyword?

If you have unlimited funds to buy promotions and can wait years, then it is possible. However, it is tricky and might be an impossible mission. If you have limited resources and want results in a reasonably short period of time, why not find a phrase consisting of two words that are often searched for and provide good traffic.

Bottom line is, understand the changes you should make to your pages so they appear in the top-10 listings. Compare your pages to those with high rankings and see which strategies work for them.

3. Edit your web pages for search engines:

Apply recommendations stated above and any other changes that in your opinion will improve your search engine rankings.

Upload changes you have done to your servers, then begin submitting them to the most important search engines worldwide.

Your pages are now ready for getting indexed and ranked by search engines.

Page Rank Vs Alexa Rank – What Benefits Your Internet Business The Most?

Sunday, March 7th, 2010 at 10:01 am

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In a world with just ten sites for the keyword “Hotel”, there is no need to perform any ranking on any of the sites and return the results as such. But with millions of sites for a generic keyword like “Hotel”, it is inevitable to come up with ranking algorithm to be fair to the good sites. There are several ranking schemes to rank a website, each having their criteria of ranking. So a web site developer should not be bamboozled by the numerous jargon and end up producing a messy site. Before developing a site, the developer must identify the precinct in which the site is going to fall and design the site according to that particular ranking scheme. So Alexa rank and page rank being the major ones, need to be analyzed to determine the way to go.

Alexa rank is a system where a site’s rank is determined by the traffic received by a site by people with Alexa toolbar installed whereas page rank designed by Google is largely based on link building. A high amount of inbound links will increase the page rank although page rank is not solely based on links. It is influenced by other factors too like keywords. The exact number and kind of factors contributing to page rank still remain hazy. But it is largely based on links, keywords and tags.

A superficial glance would reveal that Alexa rank does not count the mass appeal of a website; rather it acts as a tool that ranks sites with more technical users. Alexa rank does not give the true rank a site deserves. This is because, it measures rank based on the traffic from users who have the Alexa toolbar installed. A normal web user may not install Alexa toolbar, or may not even know what it is. A site that is frequented by such users will be at disadvantage than a site that is frequented by webmaster and tech users, who know enough to install Alexa toolbar. So the former is ranked far lesser than the latter even if the number of users and credibility is higher.

Page rank is a comprehensive ranking algorithm that takes into account, not just that traffic it generates, but also the usability of the site. In other words, page rank takes the responsibility of increasing the traffic of a deserving website on its shoulder by listing it in the top search results. Page ranking is used as a gauge for professional link building services.

But this should not deter one from ignoring Alexa rank. Because Alexa rank, imperfect though it may be, is used by webmasters and commercial ad networks to determine the worth of a site and the Alexa rank fixes the price of advertisement on one’s site.

If advertisement revenue holds the key to monetary gain from building the site then Alexa rank is the key factor that should be considered more important than page rank. But to all the others, page rank is still the best out there.
Bob D Williams has been involved in the seo field for over ten years. Working in various SEO services but specializing in link building services. And in search engine optimization, professional custom videos and more.

Easy Craft Ideas – Choose Your Google Craft Keyword Carefully

Sunday, March 7th, 2010 at 7:46 am

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I always think that the term ‘Easy Craft Ideas’ is a bit of a misnomer. Easy craft ideas for who? What is easy for someone else might not be for me.

When we are looking for Easy Craft Ideas for ourselves I guess we are after something that is easy on a number of levels:

Easy
- to read
- to understand
- to do
- to finish
- to share
- to get for

Does Easy necessarily mean simple? Not at all. Some more complicated projects can be easy to do if they are explained clearly.

In our busy lifestyle we certainly do not want complicated. But then even the easiest of ideas can be made difficult by the wrong sort of explanation.

I had a teacher at school once who could explain the most complex things well. And that I think is all we need to know when we are looking for our Easy Craft Ideas.

We want someone to make it easy for us. It did not have to be easy in the first place. Just to be made to look easy so that we feel we can do it.

I am a teacher first and foremost. I take it all pretty seriously because how we feel about what we do can affect how we feel about ourselves. Teaching is not a light-hearted activity by any means.

Any teacher worth their salt wants to make their subject easy. Crack that and they have a student for life.

Crack that the present craft market and you have a customer for life. You would think that those who sell craft courses and craft programs would want to make them easy, but they do not always succeed.

The top 10 or top 20 searches for ‘Easy Craft Ideas’ might not be the best options for that term. They have just won the Search Engine battle.

No, searching for the best ‘Easy’ is not easy in itself.

We need to know what type of Easy we are after.

Easy for us, or easy for those we are working with.
Easy to read, or easy to watch.
Easy on the eye visually, or on the page.

Or are we just after Easy because we have been worn down with more challenging crafts being badly presented.

Easy does not necessarily mean better. Sometimes we need to prod ourselves to try something more risky. It is good to get out of the box occasionally and dip into something we have not tried before.

New craft sites can be challenging and they certainly will not be easy until we get used to our way around them.

But I would question our continued desire for Easy Craft Ideas unless we have convinced ourselves that Easy really is the only way to go.

Test yourself to find those challenging craft ideas that are both testing yet easy. Actively look for places to learn new craft techniques in an uncomplicated stimulating way.

You do not have to be limited to the bland, easy craft option when you put ‘Easy Craft Ideas’ into Google.

How many of us have come across sites showing paper plate projects or hand puppets, when we are really after some kind of craft paradise? A place where the challenge is to make any craft, or many levels as easy a task a possible.

Easy Craft Ideas? I have it covered. Know what you want, find it and hang on it there!

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Archive for 'Keyword'

What Search Engines Look For When Crawling And Indexing A Website

The Google Sandbox – What Is It And Does It Really Exist?

How To Find Your Niche And Optimize Your Site

Page Rank Vs Alexa Rank – What Benefits Your Internet Business The Most?

Easy Craft Ideas – Choose Your Google Craft Keyword Carefully

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