Make Money Online with the success principle by Mack Michaels that created many millionaires. Discover StomperNet. Join PPC Classroom 3.0! If you submit 10-20 articles using those keywords as anchor text in the bio or resource box, you’ll have enough backlinks to rocket to the top. See my seo cheat sheet from this past week. Dig it out of your email box. Then you need a few pages with 500 words on them and adsense ads. That’s all John does. I sent out an email last week about that also. Go BACK to your email, dig and you’ll find it also. I talked to Carl at unseminar yesterday. He actually sets aside a “Marlon day” where he goes through and reads all my emails.

Smart man. I send out a lot of nuggets. Now, if you want another way to do the deal, you do click swaps and send people to a squeeze page. On the thank you page you have an offer. Jit worked his way up to 15 G’s a month starting from scratch doing that over the past year. It’d take about one or two click swaps a month to knock out the $350 a month. These methods are all there. They work. But ONLY for 5%’ers. They do NOT work for 95%’ers. I guarantee. Why?

Because they ONLY work if you DO them. And usually there are a few obstacles along the way or a bit of a learning curve. The 5%’ers plow through. The 95%’ers let it stop them. I absolutely, positively guarantee that if you do not take action on what I teach you won’t make a dime from it. I guarantee that. Consistency helps. I see these posts all the time about seo of “I TRIED submitting articles for links to my web site and my keyword still isn’t ranking. HELP!”

What you find out is just that. They have ONE keyword. They tried one time. And they didn’t keep learning and doing.

Learning + doing = results, sooner or later

That formula is magic…The 5%’ers realize that some phrases work and some don’t. Just like anything else. Not everything works. So you keep working your keyword phrases. And then there’s the Tipping Point. Almost all things in nature work on a tipping point basis. You put in a lot of effort and THEN you cross the Tipping Point and your ranking kicks in or the money kicks in or your product starts selling. It’s like a glass of water filled to the brim. Some drops won’t cause it to spill over. But that last Tipping Point drop does. Most people want to learn secrets.

There are secrets. Little shortcuts and tricks and things that work you learn along the way. But here’s the biggest shortcut: Getting off your assets and doing something. Then learning from what you did and doing more. Then learning from that and doing more. And yes, info products, mentoring, education, guidance can drastically shorten the learning curve. But it will never erase it. There is always a learning curve. So are you a 5%’er or a 95%’er?

Social Bookmarking and Power Linking.

Just in case you missed it… the Web has changed.

I think a little history of the Internet is in order to grasp the big picture. I’m not going to give any dates (late eighties and early 90′s)… I’ll just give a quick run down.

I would say nearly fifteen years ago I had a dial up Internet connection that allowed me to log into various College computers, BBS’s (bulletin boards) and Newsgroups.

The Internet was much different than the Web is today. There was no graphics… it was totally text based and everything was dial up. All you could do was basically post to a newsgroup, post messages on some BBS’s and send email. Internet Marketing as we know it today did not exist.

In time though – a few brave souls ventured out of the shadows and began marketing within the newsgroups. This started wars between the “Purists” and new “Marketers” that I still remember to this day.

You see, the Purists considered the Internet to be their own little playground. They viewed anyone selling something as evil. After all… Marketers had the TV, the Radio, Magazines, Newspapers, etc, etc as an avenue in which to sell their crap. “The Internet is ours” was their battle cry.

They viewed the Internet as a way for them to communicate with each other without having to wade through all the BS advertising – and they could control what was being said. When the evil “Marketer” entered the picture, this all changed – and it changed quickly.

Once the evil Marketer had discovered the Internet as a new marketing medium, the “Purity” of the Internet, newsgroups and BBS’s was destroyed forever.

The Internet was now becoming just another medium for Marketers to sell their wares. It was inevitable and only a matter of time before this happened. But the Purists fought it tooth and nail.

The Newsgroups and BBS’s were now inundated and overrun with advertising. There was so much spam that you could hardly follow a thread or make sense of it. The thread may have started out discussing a subject as “Microsoft DOS” as it’s first post… but it was hard to make sense of it as the evil Marketers would post “off topic” spam ads trying to sell their wares throughout the threads.

As we all know things have changed a lot since those “Caveman” days… the evil Marketers persevered and the Purists lost the War (or did they?)

Jump to present day…

The Purists did not really lose – they just lost a battle ten or fifteen years ago, but they have recently won the War and staked their claim on the Internet as belonging to them with Web 2.0.

Just in case you missed this “coup d’ etat” – give some serious thought to the current environment on the Web and Social Networking specifically. The Web no longer belongs to the evil Marketer. It is back in the hands and control of the Purists and they are once again controlling the conversations.

I know… it sounds like a bunch of BS, but for the most part it is true.

The difference is the Purists have discovered a way to once again “control” the conversations they want to have, while at the same time make a profit from these discussions (i.e. social networking communities).

Welcome to Web 2.0 and Social Networking.

I do not consider myself a Internet “Purist”… I’d fall more into the “Evil Marketer” category. This being the case, like you (if you are an Evil Marketer too) I have to adapt and change the way I do things or I will soon fall to the wayside and die a slow death.

Like the saying goes, “When in Rome… do as The Romans Do” was never a truer statement than it is today.

The way you sell things and market has to change – you are now in Rome.

Marketing as we know it today on the Web is dying a slow death – but it is happening fast. Only those who adapt and change will survive.

The Web 2.0 Marketer will survive this “coup d’ etat”.

Interruption Marketing has lost out to Participation Marketing and the Web 2.0 Marketer will prosper with these changes. It is no longer about forcing our messages down the throats of people – they get enough of that with all the other advertising mediums. It is all about authority, conversations and participating within discussions that other people deem important – not what you feel is important.

Seth Godin has been telling us this very same thing for a few years now – but a lot have not listened.

Why is this? Because it takes work and discipline (and change) to make relationships and participate in meaningful conversations. It is easier to do what I would call “method of the day” or “hit and miss” marketing – at least in the short run. But that is all it is… marketing for the short haul with no regard to the direction the Web is moving.

Like Seth Godin, Jack Humphrey has been telling Marketers they need to adapt and change their marketing methods for years now with Social Power Linking. Jack saw this “coup d’ etat” coming before most and began joining in with the “conversations” while most of us were still doing our marketing basically the same way as the “evil Marketers” of past (and current) – cramming and forcing our message down our visitors throats.

I have posted before on Social Bookmarking and Social Networking and the success I have had with these methods. You can view other posts on this blog and see the results I have had by simply joining in and creating “conversations”.

This is not a fad or a “method of the day”… it is here to stay.

With the direction the Web is heading (we are really already there) – Social Bookmarking, Social Networking, Conversation Participation with links from and pointing to those conversations is the key to being successful for the Web 2.0 Marketer.

So don’t rebel against the “coup d’ etat” – come on it, the water is fine.

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Trackback facilitates communication between blogs. When a blogger writes a new entry whether to comment on or refer to an entry found at another blog, the commenting blogger can notify the other blog with a Trackback ping. The receiving blog will display summaries and links to all the commenting entries below the original entry. Trackback spam is when Trackback pings to a site that directs viewers to a totally unrelated URL.

Trackback Explained

Trackback as initially released is an open specification both as a protocol and as a feature of Movable Type 2.2. This contained the first implementation of Trackback. It has always been planned as an open system or a system that could easily be implemented in other blogging tools. This is because of the fact that the real value of Trackback can only be realized when many sites support it.

Basically, Trackback is designed to provide a method of notification between websites. This is a way of one person saying to another that “This is something you may be interested in”. This can be done when a person sends a Trackback ping to the other.

Trackback is a form of remote comments where one person who wishes to comment on a post in another person’s blog writes a post on his own weblog rather than posting the comment directly on the other person’s weblog. The person commenting simply sends a Trackback ping to notify the other. Of course, this is only possible when both blogging tools support the Trackback protocol.

Trackback is likewise a form of content aggregation. When a person writes a post on a topic that a group of people are interested in, he/she sends a Trackback ping to a central server whereby all visitors can read all posts about the topic. Anyone interested in reading about a specific topic could look at the site to continue being updated on what bloggers have to say about it.

Blogging software that supports the Trackback protocol displays a “Trackback URL” along with every entry. This URL is used by the commenting blogger to send XML-formatted information about the new entry to this URL through his/her software. There are some blogging tools that are able to discover this Trackback URL automatically while others require the manual entry by the commenting blogger.

The protocol of Trackback is based on the principle of initiating the connection when sharing of information is desired rather than waiting for this same information to be discovered by other websites. Sites can communicate about related resources and are able to accomplish the automatic listing of all sites that have referenced a particular post. The ping also provides a firm, explicit link between entries as opposed to an implicit link that depends upon outside action.

Trackback is particularly useful in finding out whether other people are thinking well enough about what a person has written on a weblog to actually link to it. However, allowing Trackback links will require more site maintenance to remove Trackback links that are no longer valid. The capability of listing anyone who has placed a link to a site on one’s blog can be abused by spammers.

Trackback Spam

The flood of Trackback initiated by spammers can put a strain on server resources. The amount of Trackback spam that a site is getting may be seen by clicking on “Trackbacks” from the main blog menu and select “Junk Trackbacks”. The repeated pinging of one’s server even at hundreds of times an hour by spammers can cause server CPU overloads and crashes and can result to having the web host shut down the affected account.

There are some defensive measures that can be taken, one is to moderate all Trackbacks. The MT 3.2 allows for approval of all Trackbacks before being posted to a site. Closely related to this is the limiting of unnecessary Trackback usage. Trackbacks are pointless when no one tracks a site back. Not everything needs to be “Trackbackable” so prudence in determining the difference is required. This move is all about giving the spammers less opportunities to play at one’s expense.

The use of the powerful anti-spam Movable Type Plugin called Spam Lookup is another option. Being hit by a flood of Trackback spams can be stopped by looking for the common unwanted words or specific strings to block. Spam Lookup uses PERL Regular Expressions thus by adding a few characters to the keywords; more flexibility in what is being blocked is attained.

Spam Lookup can be configured at the blog or installation level. Configuring at the installation level is suitable for those who have just one blog or want any setting to apply across all the blogs on one’s installation of Movable Type. When settings are intended only to apply to one blog, one can configure Spam Lookup using the Plugins Tab of the Settings Item on the weblog menu.

The plugin has three options in its anti-spam arsenal. It looks up the source IP address of the comment or Trackback and compares it with several centralized blacklist servers. There is an option to force moderation of the comment and adjust its junk status when the IP address is found on the blacklist server. It also looks up the domain names of the posted links. The plugin is likewise able to compare the IP of the source URL of the Trackback with the IP it was sent from. The blog software sending the ping is usually on the same server as the blog itself. Most spams are sent from zombie machines and not from the website thus this sort of spam can be detected.

Link settings are also looked into. A comment that has no links is unlikely to be spam as blog spams generally aim to link to a dodgy site to improve its rankings in search engines. Any comment or Trackback that has more than a certain number of links shall be forcibly moderated.

The keyword filter setting act upon keywords in comments and will replicate some functionality of MT-Blacklist. This is an incredibly powerful feature except that the plugin, by default hardly has any keywords in it. The WordPress Wiki is a good place to find a list that can be pasted in.

The Trackback validator plugin for WordPress performs a simple but very effective test on all Trackbacks in order to stop spam. The plugin retrieves the web page located at the URL included in the Trackback when one is received. The Trackback is approved when the page contains a link to one’s weblog. If the page does not link, the Trackback is flagged as spam and rejected. Since Trackback spammers do not set up custom web pages linking to the weblogs they attack, this test would quickly reveal illegitimate Trackbacks.

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Let’s get one thing straight, Search Engine Optimization (SEO), can be taught to the masses, but very few individuals are willing to methodically go through the steps, on a consistent basis, to achieve and maintain the ultimate ranking for their website.

This article is designed to simply touch on the cycle of event required to raise your current website’s ranking in the search engines and then maintain those levels for the long haul.

The 10 Steps needed for proper SEO are outlined below follow by a very brief description. There are many tools available which enable you to perform the analysis required producing key data. This data is needed in order for you to effectively optimize your website.

1.Identify Your Competition
Run analysis on what you figure to be the most common keywords searched for your site. Take a look at the websites that rank above you in the search engine results, this is your competition. Create a list of the top five websites and move on to step 2.

2.Quality Link Building
Find out who do your competitor’s link partner with? Make every attempt to link partner with high quality websites. There is tremendous value in linking to high quality websites. Find out who your competition has link to it. Take the highest ranking (quality) websites they are linked to, contact these websites, and set up a link partnership.

3.Perform a Keyword Analysis on the Competition
This allows you optimize your website for the same keywords. You’ll want to check out your competition’s website and optimize the content on your site for these particular keywords more effectively than the competition. Keyword Density, how often a particular keyword appears in your website, is paramount for achieving high rankings in the search engines.

4.Rinse and Repeat
Steps 1-3 are the foundation for search engine optimization. What you are doing is building both a highly tuned website and search engine strategy enabling you to beat your competition both with your website and your website’s exposure on the search engines. Repeat steps 1-3 for as many keywords/phrases as you feel create the greatest exposure for your website.

5.Your Keywords
Create a list of keywords/phrases that you may not have come across from your evaluations and find out what the popularity is of these keywords/phrases. You may find a niche that your competition does not have, therefore creating more exposure for your website. You would obviously want to inject and of these keywords/phrases into your website.

6.Let’s Go Under The Hood
It’s not nearly enough to have the competition’ keywords and link partners, you need to tinker behind the scenes, “Under The Hood” of your website to really soup it up! Take your main keywords/phrases and very efficiently place them into your Page Title and Meta description of your website. This is absolutely necessary in order to help bring everything together if you want to rank high in the search engines.

7.Keyword Density (Keyword/Total Words)
Quite simply, use, but don’t overuse, your main keywords that appear in your Page Title and your Meta Description. You want these keywords to appear as early as possible on your page, but in a grammar friendly format. Listing keywords/phrases randomly on the page is a “No No”. The text content should read well with a good flow. The more keywords you can place in your content, the higher the Keyword Density. Alt Tags and Header Tags increase your Keyword Density.

8.Submit Your Website
Your website needs to be submitted to the major search engines in order for it to be seen in a timely manner. Google, MSN, & Yahoo, along with other major websites, make it available to you to submit your website for review. It is suggested to only submit a few pages a day to a couple of the major search engines. You do not want to perform this daily. Over submitting is a bad thing in the search engine world. Submit our pages a few times a week until you know you have been indexed.

9.Check Your Indexing
Go to the search engine of your choice, type in the keyword/phrase you are interested in, and see if your site has been indexed. You may have to run through a number of pages to find your URL. Once you find your URL, you then know that you have been indexed. You may want to give this a few weeks in order to be indexed.

10. Continue to Refine
Your SEO work is never complete. Getting ranked in the search engines is only the beginning. The on going work required to successfully rank high in the search engines never ends. It’s because of the grueling, never ending, process that most people fail at SEO.

We wish you the best of luck with your optimization.

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I’ve heard it said, and even seen it written, that blogging is better than SEO for getting traffic. Are blogging traffic or SEO traffic generation techniques better for you, or does it not really matter?

Actually, a lot depends on you and which you like best: blogs or traditional websites, and also what you want the traffic for. I also wonder why the distinction is being made, since anybody serious about internet marketing and getting plenty of traffic, will use both. There is really no need to choose one or the other. However, when I hear such arguments I get the feeling that it is more academic than which provides the more traffic. Feelings, however can be wrong, so it is worth discussion.

When you think about it, the type of traffic you get from a blog could very well have different needs and interests to those that reached your site after carrying a search on Google or Yahoo using specific keywords. OK, you can get to blogs from search engines also, and through the use of keywords, but if you are looking to buy something you wouldn’t normally log onto a blog, would you?

Let’s say you wanted the best price for a gross of Titleist golf balls, you wouldn’t visit a blog site. Similarly if wanted to discuss their benefits, you would go to a blog or a forum. Sometimes it gets difficult to tell the difference these days, since blogs are becoming increasingly more interactive, but you get my general drift. I hope!

With a blog you can advertise whatever you want to, and the same is true of a website. However, you are more likely to make a direct purchase from a website, and to seek information from a blog. Hence, the traffic you get on a blog are information seekers and those on your website may also be looking for info, but might also be wanting to make a purchase. So right away we can kind of separate blog readers from website visitors.

It’s not a well defined separation, but bloggers tend not to be looking for something different to what a search engine user is looking for. If you have a blog on your website, your blog page will be likely to attract prospects that will tend to be more regular visitors than those that are checking out your website. If the latter don’t respond to your opt-in form, you will be unlikely to see them again, but a visitor to your blog page might return frequently.

However, to return to the question: what is better, blog traffic or SEO traffic, as long as each is free it doesn’t really matter I would have thought. I suppose that it could be argued that the SEO traffic is more focussed because they have used your specific keywords to get to the page they landed on ,and blog traffic could come from ezines and other sources that are perhaps not specific to any product you are selling. Me, I would accept any traffic no matter where it came from, and quite frankly once the traffic gets to your webpage it is up to you to convert it to sales.

The difference between the two is that if you don’t make an immediate impact with the SEO visitors, you could be struggling to keep them returning to your website, but you are likely to have more time with the bloggers, since they tend to keep coming back to the blog. The SEO visitors might register with your opt-in page, but that only allows you to keep in contact with them, and you still have to try to induce them to return to your website.

On the other hand, the blog readers need no such inducement, since they visit your site each time you publish a new posting. That is assuming that your blog is on your own website, and not on the blog server as many (perhaps most) are.

Perhaps I am completely on the wrong track, but I will keep tabs on it and report on my website what my findings are regarding blog traffic and SEO traffic, and whether or not one tends to buy more that the other. It is useful to know, since for a website that is designed to sell products it can determine whether or not it is worth having a blog on your site or keep trying to improve your SEO.

That is a big decision to make, and if it could make the difference between success and failure then it should be determines mathematically and scientifically rather than by conjecture and opinion. It is scientific testing that frequently makes the difference between those that are successful in internet marketing and those that fail.

So, is blogging traffic or SEO traffic generation the best? Who knows? I hope to know shortly though, and I will share it with you on my site when I finish my testing.

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