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Thoughts On Running A Successful Seo Campaign

Wednesday, October 28th, 2009 at 6:01 am  
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More often than not, the important aspects of launching a search engine optimization campaign have been ignored, resulting to an unsuccessful SEO project. Before getting started on your SEO project, you need to know the basics.

The Business Goal

A journey begins with the first step. However, do not forget that you must know where you’re going even before you take that first step. In SEO parlance, this means that you must know why SEO is being initiated and what the results you are trying to achieve through it.

There are many reasons which could lead a site owner to do SEO on his sites. It could be that he wants more subscribers to his service. It may also be that he is selling products and wants to increase his sales volume. Perhaps, the website is being used merely as an advertising medium for offline businesses so the main object is increasing the web traffic itself.

After determining the main goal of SEO, you can proceed much more confidently and be able to initiate steps appropriate to the goal.

The Project’s Timeframe

It is obvious that you should know how long you have got to institute changes and see results. Your client is paying you for results so you need to know how short or long a time-frame you have got to show results.

Know the Budget

Determining the budget is essential in any project. In the case of planning an SEO campaign, you should know how much your client is willing to pay for his SEO campaign so that you can plan your moves accordingly. After all, some SEO techniques are more expensive than others.

Responsibility Allotment

It is important to know who is/are responsible for the project. In particular, you need to know who will do what and if you will need to outsource some of your SEO requirements.

It is important to know whom you need to make a success to of the SEO campaign so that you can immediately acquire the necessary personnel. This will prevent delays in schedules and other problems.

Once you have settled all of the above crucial preparatory issues, you can undertake your SEO campaign. Here are some steps you should follow for a successful SEO campaign.

Determine if the search engine is compatible to the site

You need to undertake a search engine compatibility review. This involves comparing the codes of the site you are optimizing to the standards set by the search engines. This step is essential because if you want your client’s site to tope that ranks, the search engine must first be able to read your client’s site.

Analysis of the site’s compatibility to the search engine will require a technical review of the site’s codes: tags, file extensions, etc. From your analysis results, you’ll be able to know which of the design elements need some modification to make the site compatible with search engines.

Draw together what needs to be done for the project

After you have analyzed the site’s compatibility with your target search engine, you nee to institute changes that will make the site as search engine-friendly as possible. You may have to make changes on the site’s scripts.

You may change the site’s codes from HTML to Javascript. You may also need to change the file extensions used in the site’s contents and page elements. You may also need to overhaul the site’s design. There are a lot more changes you can do to site. Just remember that all these changes are all geared to give the site maximum optimization.

Draw up the SEO details

You also need to determine the little details that will achieve your optimization goals. You must establish the most logical keywords that you can use on the site. This will involve checking out the competition on keywords, trying out keyword variations and such. At this point, you will also determine what search engines you’re going to submit the site to so that you can fine-tune your optimization plan even further. By the way, do not forget to look at what the site itself is selling or what the site itself intends to accomplish.

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The Truth About Google Supplemental Results

Wednesday, October 28th, 2009 at 6:01 am  
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So you have a slick, eye-catching web site with lots of fancy graphics and flash animation, congratulations! You excitedly type in your site’s url in Google’s search engine…and your site shows up in Google’s supplemental results.

What’s going on? What exactly are Google supplemental results and why would you not want your web site to appear in them?

According to Google’s FAQ page, supplemental results are part of Google’s auxiliary index (main results are drawn from the main index) and pages, which appear on the supplemental listing, have “fewer restrictions” than those that appear on the main results page. They further say that the inclusion of sites on the main or supplemental index is purely automated and does not affect page rank at all.

In truth however, pages that appear on the main index will almost always show up first in a search. Supplemental search results will only show up if there are very few or no results at all in the main index. Plenty of older web sites also tend to populate the supplemental results page. Needless to say the supplemental results page is not where you want your site to end up. Ironically several people have emailed Google asking that their sites be included in the supplemental index!

So how does a site end up in the supplemental results page? And more importantly how does one get out or even avoid inclusion in the first place?

Several factors may affect your inclusion in supplemental results but keep in mind it is best to avoid these factors at the outset, as it is easier to stay out of supplemental results than to get out.

One of the most crucial factors to consider is the text content of your web page; whether it is in the title tag, description tag or actual web page content.

In the title tag, take care that you don’t use the same title for more than one page. Make sure that the title is actually related to the page contents and that is not very long or “spammy”. Google will almost always send pages that it thinks spam-ridden to the supplemental index. Another common error in title tags is the use of too many or identical keywords. These considerations also apply to the description tags as well; take care that text here is not too long, repetitive, spammy or unrelated to the page’s content. Another thing to watch out for in the description tag is the use of undecipherable language or using a different language than the contents’.

Just like in the title and description tags, using duplicate content text in several different pages will probably result in inclusion in the supplemental index. Web pages with little or no text content is another candidate for the supplemental index; image tags, prices and small descriptive text do not normally count as Google generally considers these as commercial page contents, destined for…you guessed it: the supplemental index. Long url’s or url’s with lots of dashes are also generally thought of as spam by Google which is the reason why many pages hosted by free sites end up in the supplemental index.

Aside from your web page’s text content, another important factor is the actual structure of your website; an orphaned page (one that is not linked from your site or others) and pages with poor or no backlinks may be relegated to the supplemental index, along with pages that are nested several pages deep in your web site. Pages such as these are thought by Google to be of lesser importance than better-designed sites, so off to the supplemental index they go.

Okay, so you didn’t take all these factors into consideration and now your beautiful web site is on the supplemental results page…what now?

The first thing you can do is to write some good content. A few lines of text won’t be enough-make sure it is relevant to your subject and that potential visitors to your site will enjoy reading it. That goes for all the pages in your website, try not to have less than 50 words on any page on your site. And if you have any text content that you “borrowed (copied)” from another site, now would be a good time to change them.

Rewrite your title and description tags to be as descriptive and relevant to your site as possible, but take care not to make them too long or contain repetitive keywords.

At this point you may also want to consider revising the linking structure of your web site; it is better to send all your back links to all the pages in your website rather than to just one page. Check to see that not too many of your pages are nested very deep within your website. You can probably get away with links three pages deep but two pages deep is much better. Don’t forget to check for any orphaned web pages!

Sometimes in spite of your best efforts in correcting all those common problems, one or more of your web pages still stubbornly show up in the supplemental results page. You might consider making some new, more prominent links to these stubborn pages from your home page. In some cases more drastic measures may be necessary like a complete reworking of the link structure of your entire web site, or even publishing them on a new url.

These are only the more common factors to consider if you want to avoid being relegated to the supplemental index results. As you can see, rectifying these issues after you’re website has already been placed in the supplemental index does not guarantee relocation to the main index; remember it is much easier to avoid being placed in the supplemental index than it is to be taken out. So do it right the first time and design your website accordingly, and hopefully you can enjoy the benefits of main index listing and the high result ranking that you wish for.

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The Three Types Of SEO Services

Wednesday, October 28th, 2009 at 6:01 am  
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As you scout around for SEO services, you may wonder what sets one company’s SEO services apart from another’s. Companies which provide SEO services usually use different SEO philosophies, tools and methods for optimizing their clients’ websites. These different approaches are usually termed as “hats” SEO services usually come in three different hats:

Black Hat SEO Services

Black Hat SEO is known as SEO spamming. From the second term itself, you may have an idea of what this kind of SEO service offers. Black Hat SEO is centered on creating sites that are targeted at manipulating or tricking search engines for better site ranking. Black Hat SEO relies heavily on automation to come up with large numbers of substandard pages and pulls links from other sites which are actually irrelevant. Consequently, this SEO approach usually gets poor or irrelevant search engine result pages or SERP quality. What is advantageous with Black Hat SEO is that it can get your site on the top of search engine rankings in a matter of a short span of time. However, this is not a wise SEO services strategy in terms of web design perspective. Worse, once search engines find out that your site maligns their results; your site may and will run the risk of getting banned or crashing on view. So if you want to get on top of search engine listings in a matter of days and are willing to take the risk of flouting some site behavior guidelines, Black Hat SEO services should do the trick for you.

White Hat SEO Services

For every black, there is always a white. The same is true for SEO services. White Hat SEO services, on the other hand, relies on the advantages of putting in relevant and quality content as well as effective marketing strategies to place sites on top of search engine rankings. SEO services providers that offer White Hat SEO will focus mostly on your site contents. White Hat SEO providers will help you come up with contents that will attract people, and not search engines into your site. You should know that content is a very important factor in SEO building (if not the most important). With good content, White Hat SEO services will be able to get you more inbound links from other relevant websites. White Hat SEO is definitly considered to be the better SEO tool. It will not put your site in the risk for getting blacklisted and does not violate any search engine SEO guidelines. Most importantly, visitors who check your site will most likely be converted easily with your great content.

Grey Hat SEO Services

Grey Hat SEO is mid-way between the two tools above and is all about the balance between risk and reward. There are actually a wide number of SEO services solutions categorized under this. Some Grey Hat SEO services may tend to use more dubious strategies and take even bigger risks to produce fast and high search engine rankings. While many Gray Hat SEO services methods obey search engine guidelines, others might put you at risk. If you opt for SEO services using Grey Hat, be sure about what you are exactly subjecting your online site to.

Which hat should you choose?

According to major search engines such as Google, White Hat is good SEO; Black Hat is bad SEO, while Grey Hat is for the most part, dicey. Those using Black Hat SEO services might tell you that White Hat is too ineffective and Grey Hat may be safe but not as effective. Those who prefer Grey Hat may claim that White Hat SEO Services is only effective only when no Grey or Black Hats are involved. White Hat SEO services providers may tell you that Black Hat SEO users are cheaters and those providing Grey Hat are quitters.

Through all these varying opinions, know that it is still up to you to choose the right type of SEO services that you want. It is your objectives and goals that will determine which type of hat you should wear. From my point of view White Hat is better and more cost effective if you are serious about your business… and serious businesses exclude: gambling, adult, and pharmacy sites.

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The Rise Of Google

Wednesday, October 28th, 2009 at 6:00 am  
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First, a look at how it works. Search engines use automated software programs that scrutinize the Web and develop their informational databases. Statistics composed from each web page are then added to the search engine index. After you enter a question into a search engine site, your input is compared to the search engine’s index of all the web pages it has analyzed. The best links are then returned to you as hits, ranked in order with the best results listed first. This is based upon how relevant they are to your query, and which sites rank highest by visits and keyword saturation. Most search engines will look for words and simple phrases. The more common a word is on a page, compared with its rate of recurrence in the general language, the more likely that page will be to appear among the search results, and at what position.

Search engines are also making significant strides in an effort to “comprehend” what is intended by the query words. For instance, a good number of search engines now offer elective spelling adjustment. If you type in a word, and it is possibly misspelled, the engine will actually ask you if you meant to spell it that way and offer alternatives. Some are even able to search not simply for the words or phrases actually entered, but they also search for different forms of the words (home, house, residence, domicile, etc.)

This brings us to Google, the most often/easily used search engine available today. There are many very significant reasons for it’s popularity, and it has definitely earned its place as leader of the pack. It utilizes a simple interface, excellent search options, and incredible visual tools to provide us with everything we need for working, learning, or simply playing games on the Internet.

Google also provides quite a few products that help individuals and businesses, such as AdSense, YouTube, GoogleEarth, and many more desktop and web search utilities.

One important key to why they do so well is because Google assesses the importance of every web page using a variety of techniques, together with its patented “PageRank” algorithm which analyzes those sites that have been “voted” the best sources of information by other pages across the Web. This method actually improves itself, as the Web expands, as each new site is another aspect of information and another vote to be counted. It depends on the millions of people posting and visiting links on websites to help establish which sites offer the most valuable content.

The Google phenomenon originated when two young men, who had nothing in common, except a desire to make finding information on the Internet simpler, started the Google Empire. The idea was born in 1995, and its earliest name was Backrub, because this brand new search engine utilized the back links available for finding web sites. After being turned away by a few of the major players in the industry, the guys decided to make a go of it on their own. With a little help from a friend, “Google” opened its first door, a garage door, in 1998. By 1999, Google.com was providing answers to over 10,000 search questions daily. The company diversified and expanded greatly as the new millennium started. The hiring of quite a few talented staff members, (who had left stable jobs with well-established internet companies like Yahoo) to join the Google team created a need for actual office space and so the Googleplex became the company’s headquarters in 2003. Today, the corporation has offices around the world.

There are a vast number of alternative search engines, and many of them have been around a lot longer. In fact, there are quite a few that are better suited for particular businesses due to the fact that they are geared more toward specific needs that they focus all of their efforts upon. Any type of profession or hobby that you can name, each has a niche on the Internet. Harnessing the resources available through Search Engine Optimization helps to encourage the growth and expansion of businesses that use the web.

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Without Search Engine Optimisation Your Website Could Be Lost

Wednesday, October 28th, 2009 at 3:00 am  
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Building a great internet site is a wonderful achievement. But it could also be a complete waste of your time and money unless potential clients can find it. Search Engine Optimisation (SEO) is one way to ensure your site is seen in the most crowded marketplace ever conceived.

SO WHAT IS SEARCH ENGINE OPTIMISATION (SEO)?

To understand Search Engine Optimisation you must first consider how people actually look for – and eventually find – products and services on the web.

Research shows that more than 80 per cent of the world’s 290 million internet users (10 million of them in Australia) use search engines to find what they’re after.

There are many search engines available to consumers – the better known include Google and Yahoo! – but in general they all work the same way. Typically a person will enter a keyword or phrase into the search engine and immediately receive a list of recommended web pages.

Internet users are impatient, which means they seldom scan though more than a page or two of search results, and generally only access sites listed at the top of the page. If you want to be seen, your site must not only appear on a list of search results, it must rank towards the very top.

Open a search engine and type in a word or phrase someone searching for your company might use – if you fail to appear in a prominent position, chances are your site has not been search engine optimised. Without optimisation, your site is about as effective as an advertisement floating in the middle of the ocean.

HOW DO SEARCH ENGINES RANK INTERNET SITES?

Search engines regularly dispatch ‘spiders’ or ‘robots’ (aka bots) to collect information on websites. Using an algorithm – a set of complex formulas or rules – the search engine evaluates each website’s relevance and then ranks it accordingly.

These algorithms are unique to each search engine, they are highly secret and they change all the time. But in general they all obey a basic set of rules. That means it is possible improve your chances of a better ranking by ensuring your website has the most appropriate content, and that the content is structured in a search engine-friendly way – this process is known as Search Engine Optimisation.

Search Engine Optimisation is not an exact science. It requires trial and error, and there is never a guarantee of success. But without Search Engine Optimisation your website is almost guaranteed of not being seen.

Of course there are other ways of reaching potential clients. You could, for example, spend money to advertise on a search engine, and only have your advertisement appear when people search for particular keywords. That is valid way to increase your chances of reaching customers. But studies have shown people using the internet tend to trust and visit the free listings more than paid listings.

HOW DO YOU GET STARTED ON SEARCH ENGINE OPTIMISATION?

First you need to find out if your site is actually being indexed by a search engine.

Open a search engine and type your company name in the search box. If you appear in the results it means that spiders or robots have located your site. They will place the site into a memory bank, and visit it from time to time to update their information.

If your site it not listed you could consider submitting your site to search engines. This will not guarantee that they will list you, but it won’t hurt to try. A word of advice – do not submit your site multiple times as this will only annoy the search engine people, and you need to be on their good side.

Some search engines will not accept submissions – they prefer to find your site themselves. And some simply draw their information from other search engines (a disclaimer should alert you to this practice), which makes it pointless submitting your site to them.

Once you are confident your site is being indexed, you need to identify keywords – these are the terms a potential visitor might enter into a search engine when looking for your product, service or company.

Finding the right keywords is a pivotal component of Search Engine Optimisation. There are applications that allow you to test each word by showing how popular it is and how often it is used – the result might surprise you.

A good way to find keywords is to visit a competitor’s website and see what it has listed. To do this, open their site and click on ‘view source’ – a heap of what looks like gibberish will come up, but find a line which says ‘

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