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How To Choose A Web Host

Saturday, October 17th, 2009 at 7:40 pm  
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There are certain qualities you should look for in a web host to make certain you are getting the best deal all round. Fortunately you are in a buyer’s market: there are dozens of web hosting businesses out there, just clamoring for your business. That’s a good thing if you can identify the very best deals out there, and this article aims to help you do that.

1. Don’t go on price alone

It is tempting to go for a terrific monthly hosting fee of $4.99 or whatever. It appears great on the face of it, but are you getting enough for even that limited amount? The answer is research, research, research. Find yourself a hosting review, or several, and compare the reviews of the various packages. Don’t be too proud to take the advice these sites offer either. It is their bread and butter to make the right calls. They may even suggest terrific special deals, and then you are on a winning wicket.

2. Look for a specialist web hosting company

If you are a keen web surfer you will know that there are dozens of businesses out there offering to give you templates for free, web sites for free and dozens of add-ons for free. Others offer to pay your transfer expenses when switching from another host. It sounds great, but after you have invested time and effort investigating, you find that the firm makes its money out of web hosting. In other words, they give you the mountains of extras up front and then encourage you deeply (we won’t use the word “force”) to use their web hosting facilities. That’s not professional and it’s not fair. Avoid that approach and find a web hosting company that calls itself one!

3. Look for the real live people in the equation

The best web hosting companies have been around for a long time, employ great technical and support personnel and they communicate heavily with their users. Here are a couple of things that tell you loud and clear you are with a high-quality firm: 24/7 help desk, online chat support, full contact us details, a user forum or blog and regular newsletters, emails or other communiques. At all times a human being must be in evidence. You don’t want to have urgent questions to ask and no one in the world to talk to about it. The very best web hosting companies have help desks that go beyond the call of duty, even helping you out with unrelated computer and software queries. These are the gems of web hosting companies worth digging for.

4. Capacity, capacity, capacity

Lots of web hosting companies offer free software (at the moment there is one offering $700 worth of free software) but more important than anything else is capacity. There are great 3TB offers out there now and 3TB storage space is going to meet most small to medium business requirements. And you need all the up time you can get. Make sure about downtime. If your web hosting company is counting its monthly downtime in minutes, not seconds, then don’t go for it. There are great web hosting deals with the most incredible gear out there that effectively have no downtime at all. You cannot afford to lose online time which means losing sales, losing income and losing customers, so find the jewels of the web hosting world in a hosting review or another resource.

5. Check the web hosting company’s website

There is a failsafe way to get the bottom line on most online businesses. Check out their web site carefully. It is practically impossible for companies to conceal their true nature when it comes to their websites. A fly-by-night company has a fly-by-night website. A conservative, slow company has a conservative, slow website. A happening, high tech company has a happening, high tech website. A methodical, reliable company has the same type of site. And so on. Find a website you are comfortable with and the chances are you will have found your web host.

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The Truth About Optimization – 6 Common SEO Myths Debunked

Saturday, October 17th, 2009 at 12:50 pm  
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Gaining good positioning with the search engines is one channel for increasing your online business — but it’s not an end in itself. Your ultimate goal isn’t higher traffic, but higher sales, and thereby, profits. Will Reynolds of SEO consulting firm http://ThinkSeer.com, sheds some light on common misconceptions regarding search engine optimization:

Myth Number One: I have to submit my site to the engines to get ranked.

Truth: The search engines have advanced to the point that they’ll find you on their own. You’re wasting money by paying a service to submit your name to the engines.

Myth Number Two: I need to optimize for ALL the engines.

Truth: There are only three search engines that matter: Google, Yahoo!, and MSN — in that order. Google is by far the most important in terms of driving traffic. Nearly every other search engine feeds off one of these three, so if you do well in any of them, you’ll show up in the other engines as well.

Myth Number Three: If I use pay-per-click ads, I don’t have to worry about natural rankings.

Truth: Up to seventy-five percent of users don’t even consider clicking paid ads, so if you rely solely on pay-per-click for your business, you’re losing out on a huge section of the market.

Myth Number Four: My goal should be to rank well for all related keywords.

Truth: Certain words and phrases produce better results than others. You need to look at your keyword ROI and conversion rates, not just your rankings. Says Reynolds, “I’ve seen sites rank highly for terms that result in no conversions. That ranking might be getting you some exposure, but it’s not getting you sales.” Analyze your keyword campaigns so you can see what your expenditures are doing for your bottom line.

Myth Number Five: My web design doesn’t affect my positioning.

Truth: Your web architecture has a tremendous impact on the search engines’ ability to read your site’s content and, therefore, on your rankings. For instance, Google assigns the most importance to your homepage. If you have a flash intro, the search engines can’t read it — they see a blank page. If there’s no Skip Intro button that allows the search engines to get past that, the rest of your site’s content may not even get indexed. Bringing in a consultant to work with your web developer may help you avoid navigation and structural pitfalls that make your web site difficult for the engines to read.

Myth Number Six: Increasing my traffic will automatically increase my conversions.

Truth: Your web site must be user friendly as well as search engine friendly. Advises Reynolds, “Don’t butcher your site for the engines, in terms of the verbiage or text size. It won’t read well or connect with your customers. If you don’t look credible, people aren’t going to feel comfortable purchasing on your site or giving you their information online.” You may rise in rankings, but it will cost you in conversions.

Increasing your web site’s visitors through search engine optimization is important for your E-Biz — and it’s equally important to make sure your site’s structure, design, and navigation are conducive to converting those visitors when they land.

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The SEO Guide Part 1

Saturday, October 17th, 2009 at 12:50 pm  
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It helps you to get your web site to appear in search engine result pages (SERPs) for keywords that that are relevant to your business.

Google, MSN, and Yahoo all use their own formulas to calculate the relevance of your pages, but here are a few common factors to guarantee you will rank above those not using them. Of course, one of the most important factors you want to check out is the company’s track record of results. There are a couple of factors that have effect on your search engine positioning, here is one important one, the on-page optimization factors.

If you want a healthy return on investment (ROI) with search engine optimization (SEO), your success – or failure – hinges on the keywords you select when combined with other factors like link popularity and web site design. This would include such tasks like modifications to your keywords, description, title tags, comment tags, alt descriptions, and title descriptions of anchors and the actual text of your web page. The TITLE tag first is the most important part, the “” tag. Words people are most likely to search on put first in the title (called “keyword prominence”). Optimizing Your Title Tag. This is because most engines & directories place a high level of importance on keywords that are found in your title tag. Your page title is one long uninterrupted road sign instead of several small ones.</p> <p>If it was possible to master seo techniques, and be sure that we can get high rankings by editing just the Meta tags that would be very easy, but this is only one part of search engine optimization, but that’s just not going to happen. These factors all relate to your own site and include your domain name, page names, meta tags, keyword density, titles, headings and last but not least the content. Optimizing your meta tags and dropping a few keywords into your web site won’t pay the rent. Things like the page title, Meta tags, heading tags, comment tags, and anchor text were the only things that mattered. Back couple of years ago you could just tweak, title, headers and description on each page and by doing this you could create fantastic seo results.</p> <p>By including local information in your tags and web pages, you help prospective customers find specific information on the area and business they are searching for. Localized search engine optimization is the addition of local search terms to your tags and web pages. Keywords / Description / Alt Tags / Title Tags / Page Content.</p> <p>Make sure that all your tags properly closed and that there are no tags missing, when search engines spider your site and your pages are not complete the search engines might ignore the page. The science is formatting the pages with the right meta tags and submitting them in the right way to the search engines.</p> <p>Search Engines are also interested in the text of the site. Anchor text is the text the web visitor sees on the web page, which is hyperlinked to your domain name or URL. When submitting to other sites use your keyword phrase for your anchor text when ever possible. You can just take it that plain text is the food for search engine spiders.earch engines.</p> <p>To discover how you can become a successful online business owner and have your own profitable online business overnight, visit <b><i><a href='http://www.turboonlinebusiness.com/' target='_blank'>Online business</a></i></b>. <b><i><a href='http://www.turboonlinebusiness.com/' target='_blank'>Online business</a></i></b> has everything you need to make money online with minimal investment and effort on your part. Get your guide now! Click <b><i><a href='http://www.turboonlinebusiness.com/' target='_blank'>Online business</a></i></b> to start and develop your own online business on a rock solid foundation.


The Secret Goldmine: Search Is A Conversation

Saturday, October 17th, 2009 at 11:55 am  
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Search is about structure and meaning, syntax and semantics. Search is all about sequential patterns of interaction. It’s about language. It’s about the words that we use. It’s a conversation.

Search is an interaction between the human and the search engine; between the human and the text box or the ‘Go’ or ‘Search’ button. It truly is a conversation. We search by using words put together in a sequence. But it’s a give and take activity.

Searching is a linguistic exercise. Make no mistake, it’s all about words. There is a give and take between you and the search engine. There’s a constant interaction between you and the text box and then the ‘Go’ button. Give and take, back and forth. This is why search is a conversation. There is turn taking involved.

One of the key points here is that it’s nearly impossible or it is very rare to put in a keyword into a search engine and get a perfect result. This is especially true if it’s a single word versus a phrase. You generally have to use more words to get better results. You need to add words to get better results. And, importantly, there’s a give and take. It isn’t a one time activity.

You put in a word, you hit ‘Go’, you get a response back – not what you want. So, you try again – not what you want. And, you try again – not what you want. You must go back and forth time and time again. You must hold a conversation with the search engine. Rather than talking you type, but the idea is the same.

You’re foraging, you’re looking, you’re searching. You’re hunting. It’s almost as if you’re holding using walkie-talkie or two-way radio, holding the button in, asking for something, letting go of the button and waiting for a response. Something does come back – it’s a search results page. So again, give and take, back and forth. You’re having a conversation with the search engine.

What is the point? Why does it matter that search is a conversation? How can this help you? Simple: Words drive everything. Even when looking for videos and audio, you’re using words and text. Your search is conversation.

This means that you don’t really have to worry about search engine technology. You only have to worry about the interface and how you share words with the text box and Go button.

As a user you don’t have to worry about what’s going on with the technology behind the scenes. As a marketer, it is the same message. Worry about the words and interface not the technology.

Right now, and into the foreseeable future, search is all about words and that means that words are money. Search is about words and that means that advertising is about the words we use. Specifically, it is about keywords. Because it is about words, it is about using those words and having a conversation with the search engine.

Don’t try to beat search engines, just try to talk to them. Try to figure out how other people are talking to search engines. Figure out the words that they use. Find out how they carry on their conversations. That’s magic. It is also one of the first steps in mastering Google AdWords.

Don’t try to figure out the search engines, try to figure out how people use the search engines. There is a significant difference.

To summarize, words drive everything. Search is a conversation. This is your golden tip.

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The Secret Behind The Stampede By Webmasters For One-way Inbound Links

Saturday, October 17th, 2009 at 11:55 am  
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Once a website has been constructed and the content optimized for the chosen key words, the main objective or strategy of a smart webmaster will be to submit the Website to the Search Engines and obtain as many Inbound Links and Reciprocal Links.

One-way Inbound Link is an external link pointing to your website from another site. You need not reciprocate in other words you do not have to link back to that website. On the other hand in Reciprocal Linking, to obtain an external link from another site pointing to your website, you have to link back to that site or reciprocate with a link from your website.

In recent times One-Way Inbound Links have received a lot of prominence and smart webmasters are spending their time, effort and energy in obtaining more One-Way Inbound Links rather than Reciprocal Links. The stampede to obtain One-Way Inbound Links is understandable once you know the facts and the benefits of having these links.

The Search Engines have begun to realize that many Webmasters have started adopting various ruses to artificially increase their link popularity and the page rank of their websites. Many website owners started manipulating the system to their advantage such as purchasing high PR links and adopting certain Black Hat techniques.

Hence the Search Engines have now begun to consider One-Way Inbound Links superior to Reciprocal Links because,if a website links to your website without obtaining a link back, it clearly indicates that your site is a site of quality and that it is popular with a lot of other sites.

If your website has many One-way Inbound Links, especially links that are of quality and relevance then your website will be ranked higher than those sites with reciprocal links. So it stands to reason that the more number of quality and relevant One-way Inbound links you obtain the greater and faster your chances of increasing your link popularity and page rank and rank high in the searches for your keywords.

Smart webmasters soon began to realize the importance of one way inbound links and started adopting certain strategies to obtain them such as:

1. Submitting the website to high page rank quality directories and to Niche or specialized directories.

2. Writing high quality articles displaying their expertise and submitting these articles to article directories, article banks and article distributors, thereby creating a viral effect with webmasters picking up these articles and publishing them.

3. Participating in Forums and posting in Blogs with their links in the signatures.

4. Submitting articles to Social Bookmarking Sites. Most of these sites have a high page rank and are a valuable source for inbound links.

These Strategies not only help Webmasters boost the link popularity and page rank of their websites but also help the websites to rank high in the Search Engines for their keywords.

In addition to the above, Targeted traffic will soon start flowing from hundreds or even thousands of links in the Resource boxes of these articles, from Directories, Forums, Blogs and Social Bookmarking sites.

These are actually visitors searching the Internet for websites, products and services like yours or admirers of your expert articles who could end up as customers or members of your list.

Acting smart and adopting your strategies to suit the changing algorithms of the Search Engines is the best way to move forward and be ahead of the competition. The ultimate goal is to obtain good Link Popularity, High Page Rank and substantial Traffic to your website. It appears that for all practical purposes, One Way Inbound Links have come to stay and the stampede to acquire these links will continue.

To discover how you can become a successful online business owner and have your own profitable online business overnight, visit Online business. Online business has everything you need to make money online with minimal investment and effort on your part. Get your guide now! Click Online business to start and develop your own online business on a rock solid foundation.


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