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The Promise Of SEO Marketing

Tuesday, October 27th, 2009 at 1:34 pm  
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SEO is considered the most important aspect of getting a higher page rank even today after Google’s page rank upgrade has been introduced. Most web site owners/administrators either hire SEO experts or do it themselves. SEO has become so common that it seems that everyone from a content writer to a graphic designer knows how to work on SEO and how it can affect the overall ranking of your web site on Google or secondary search engines.

The first and foremost thing that you should look at while hiring an SEO expert is how well they have ranked their own website. There are many web site owners out there who would agree that they have fallen into the trap of big SEO promises at least once. Every SEO firm promises your website a good ranking on Google but how many of them can truly keep the promise is a different story. There are many websites whose targeted phrases are not even ranked forget about the ranking of the entire website or a web page.

So the thumb rule is check their website ranking before you choose to fall for their promise of SEO. There are some SEO firms who are new or don’t have their website yet. For such firms, you can always check their past records and if you get any good references from other website owners/their previous clients then that will hold its weight.

One of the other things you need to do especially in the light of the matter that SEO firms seems to be coming up everywhere is research. Do background research of the individual, the firm and their previous clients and SEO deliveries.

The Promise

If your web site is new, is in a high competition market or industry and if the SEO firm tells you that they can get your website top Google rankings within 60 days, then you should not sign up with the firm. This is simply because either they have no idea whatsoever of SEO or they are saying it to lure you. To avoid wastage of money and time and to avoid the frustration later on, you should avoid such a firm completely.

A straight-forward or top of the line SEO firm will always provide you with realistic expectations that can span over many months and even years depending on your market, the competition and scope. If you have a new web site that is competing in a market with moderate competition then a good ranking in 6 months is sound promise but the same time frame will not be possible in a high competition market.

SEO services

It is necessary that you ask your SEO firm what all will be included in the SEO package before you sign the deal. It is not necessary for you to receive a complete breakdown of each SEO activity but a broad understanding is essential. A SEO firm should ideally inform you about the areas of your website that will be changed to enable SEO and how they will carry on with the process of link building.

Most of the top level or good SEO firms will live their promises and provide ample proof of what they are saying and what they are planning to do. Some of the top level SEO firms even provide a guarantee although not all of them do it. Not providing a written guarantee doesn’t mean that a particular SEO firm is not good. The reputation of a SEO firm in the market is in itself a huge guarantee. So if you are signing up with a top level firm with a reputation to back it then you can be rest assured that they will back up what ever they promise to deliver in the SEO package and within the mentioned time frame.

There are time when you might end up being on the wrong track since it is not always easy to determine if your SEO company is as good as it claims to be. There are some SEO firms who have had a great record but off late their performances have gone down. So if you are not aware of their recent client feedbacks and if you go by their past client feedbacks then you might end up being on the losing side of the deal.

SEO is an important aspect but to deal with it better, you need to first get an understanding of what it really is and how it can actually help your web site. When you are informed enough, you will be able to take the right decision.

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Three Divine Secrets To Perfect Backlinks

Tuesday, October 27th, 2009 at 7:32 am  
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As you have surely already read many times – getting links to your site is the solely most critical factor to determine your success for ranking well in the search engines. The big G (Google) has changed the way the rank sites from factors on the specific site to external factors giving you site credibility by wanting to link to it.

Ranking high in Google should be your number one priority if you are planning on getting your targeted traffic from the search engines. But as much as you want to rank well in Google so does everyone else and that makes it so much harder to accomplish. But if can possibly achieve it the rewards will follow.

Tips #1: Track your traffic and results.
Before you start your linking campaign you should consider how you are going to track your effort. Working hard on building different types of links and not having a clue what works and what doesn’t is just plain stupid. When you know what works and what doesn’t it is much easier to focus your time and thereby achieve a better result faster.

You will need to find a way to a) see what sites that sends your traffic and what sites that send you buyers (traffic that converts into sales or opt-ins). This information is SO VALUABLE that it must not be ignored.

If you go to Google and search for “free traffic analyzer” you will surely find a couple of site that can provide you with simple tools that will get the job done. On the other hand you might want to consider finding a more professional tool for the job so that you (over time) are able to track some of the more specific things that you will need in order to not only make sure you rank well but that your page will also convert the people actually visiting it.

A tool that I have had good experience using is the tool that Google provides named Google Analytics. It is free and has a lot of features. You are also able to combine it with your Adwords account if you are using PPC to drive traffic to your site.

Tips #2: Be consistent over a period of time.
Things don’t happen over night. Most search engines will take months before giving your site the full credit for the links you have attained. Surely you can see some benefit for links in days or weeks but often it is temporary and your should expect your rankings to jump up an down in the SEs for a few months to come (and this is if we don’t factor in the changes that your competition will surely make on their sites in the same period of time).

So be sure to place links on sites where you can expect them to stay for months (and preferably years).

But that is not all. Even though you have build up a great number of quality links you will need to do a minimum effort in building more and more links to your site over time. This can be done in many ways that won’t take up much of your time but make sure that you don’t ever stop the effort completely. The strength you have build will erode over time so make sure that you keep adding “votes” to your site.

Tips #3: Be aware of outbound links.
Most sites and pages have links pointing to other sites or other internal pages. The fewer links the page which you will have your link placed on the better. The effect the page has on your link (and therefore page) will decrease with the number of outbound links places on the site. You can say that the links share the pagerank of the page.

The best possible link you can get will be from a relevant page with a high PR and great rankings in the search engines and where the link to your site is the only one present. This is not something that you will often experience!!

A way to achieve a situation close to this is when you write great articles and have them posted on high quality websites. Here you will often see some internal links but for the most part the link to your site (in the reference section of the article you wrote) will be the only outbound link.

Writing great content articles and having them exposed on the right sites can do wonders for your ranking. So if you’re not Shakespeare you might want to consider finding a ghost writer to do the job for you. Sure you can end up paying $30-$50 for a good article (800-1000 words) but if it will end up sending you more customers because of the improved ranking it might be a great investment.

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The Huge Impact On Pay Per Click Cost With Good Seo!

Tuesday, October 27th, 2009 at 7:32 am  
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One of the most popular and successful marketing methods available on the Internet today is Pay Per Click Advertising. Pay Per Click Advertising or Pay Per Click search engine marketing as it’s sometimes called, is one of the best ways for anyone to get immediate results (visitors to their web site, sales, whatever).

The catch is that since it’s so effective and popular, the costs have increased dramatically. What was once a very economical method to advertise your product and service had become more competitive and expensive. Pay Per Click management involves not only the effectiveness of your campaigns, but trying to keep the costs down to acceptable levels.

Google Adwords is by far the most used Pay Per Click advertising method. Since Google is the most popular search engine, it has the most opportunity to display ads along side the natural search results. The advertiser only pays for the advertisement if a searcher clicks on their displayed advertisement. So it provides a great opportunity for companies of any size to advertise and only pay if the advertisement is click on by a searcher.

The recent explosive growth had created tremendous competition for this ad space. What once cost .05 to .10 per click, now may cost over $1.00 per click since so many people are now advertising and competing for the same space. Depending on your profit margin, this expense may even keep some companies from using this method of marketing.

So due to the ever increasing cost, companies are looking for ways to get the best bang for their buck on Pay Per Click Advertising. A good formula to use to determine your budget on any advertising is to take the net profit on any sale and divide it by the cost of each click (example – you sell a product that nets you $20, and your number of sales to visitors (conversion ratio) is 2 sales to 100 visitors, so you divide the number of visitors by the net ($40 by 100) and you get .40 per click max cost). You bid over that cost, and you lose money (using the example .40 would be the max you could pay and even then you’d be pushing it).

Using that information, you can determine your budget for any Adword campaign. The catch 22 here is that many times the competition can drive the cost above your budget for many popular and effective keywords or phrases.

And so the game begins. Advertisers are constantly looking for new keywords or phrases that either don’t have the competition (and therefore high cost). Keyword research becomes critical to success. But there are other ways to play the game, and one is to reduce your cost via Google’s assigned Quality Score.

One of the often overlooked areas to reduce Google Adwords campaigns cost is doing SEO (search engine optimization) on your landing page and web site. One of the best side benefits of using proper SEO methods for organic search results is that you also get better value on your cost per click your Adword campaigns.

Goolge has a “quality score” they assign to every keyword or phrase in each of your adgroups (an adgroup is a group of keywords and phrases tied in with a specific ad in your campaign). This quality score can now be displayed on each word. To find out how just do a search in Adwords help section.

This quality score is based on several attributes that judge the relationship of the content between the ad, the landing page, and click through rate (CTR) for that keyword or phrase. There are three scores that I have seen (there may be more), Good, OK, and Poor. Good implies that your keyword matches well with your ad and your landing page. OK means that you’re close, but not the best. And poor means that you had better change something.

Of course there’s also that dreaded Inactive, which means you are not even near the relationship that Google wants to see between the keyword, CTR, ad, and landing page. And you can either raise your bit to $10 or get your keyword, CTR, ad, and landing page in sync.

Here’s Google’s own definition:

“Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword’s click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.”

Google rewards or penalizes you in price of a click based in part on that score. “Good” keywords get a lower cost than “Poor” ones. How much difference? Well it’s hard to say unless you can see what state the SEO is in on the landing page.

I’ve seen as much as a 30% decrease in cost. I know that many of the Adwords users don’t really care about natural or organic search results initially. They plan on using Pay Per Click advertising methods to drive traffic to their web sites right from the beginning.

So many times they haven’t even done the most basic SEO on their landing pages. And the impact can be dramatic. Sometimes we also tweak the ad a little, to make a better fit between the Adgroup and landing page too.

What’s really impressive, is Google immediately rewards the better SEO. I have seen the results of good SEO in a matter of hours, at most in one day. And if you want to see a happy advertiser, have them login to their Adwords account the day after they do some effective SEO work. You can can’t beat that smile off their face.

That’s one of the biggest positive factors with Adword campaigns, immediate gratification on any changes. It’s always a good business practice to track all changes and results. No matter how well your Adwords campaign is doing, it can usually do better. And small changes can have a big impact on results, even on your landing pages.

So my advice to any Adwords users is to take a hard look at your landing page SEO. You not only get the benefits of better organic search rankings, your Pay Per Click costs can go down too. And with the competition being so fierce, any way to reduce you cost can really count.

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The Key To Building Effective Links

Tuesday, October 27th, 2009 at 7:31 am  
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A website thrives and indeed survives on the number of hits it receives from its target audience. This may sound pretty obvious but it is amazing how many new web sites seem to disregard this basic tenet, more often than not to their own detriment.

While the creation and subsequent presence of effective links within your website is a crucial factor in ensuring that your website is well optimized for search engines, it is still only one factor and you should take the time to explore other means by which you can achieve a successful search engine optimization (SEO) campaign.

This article will be focusing primarily on Link development but you would do well to be aware of the other factors of successful SEO such as the Text component, which involves the use of various words and phrases that your target audience will most likely types into search queries and the Popularity component which has to do with the number and quality of links pointing to a Web site.

One of the most important things to keep in mind and one that eludes most first-time web developers is that high-quality link development takes a considerable amount of time. There is simply no way to get around this fact and many web developers who resort to the use of spidering software as opposed to actual human efforts are bound to experience less than satisfactory results.

Link farms have as of recent times already garnered an unsavory reputation but for those who are new at this it bears repeating that you should avoid these at all costs. In almost all cases, a text link that you purchase from a link farm will have absolutely no value and therefore have no use for you. Be wary of sites that feature several links that obviously have nothing to do with each other and are irrelevant to that particular site’s theme and general content. This is not a hard and fast rule however, as there are many reputable sites that host a large number of links. Take your time to determine which ones can actually be of value to you.

Relevance is of course of primary importance and to this end you should make sure that any links that you host on your site are relevant to your content and general theme. You can help ensure this by targeting most of your link purchases to sites that have the same subject matter as yours. This will result in a better link profile that will eventually translate into more publicity for your site and higher visibility in search engine results.

One of the easiest considerations to miss when you are in the midst of a link buying frenzy is whether the domain name that you are buying the link from is actually still operational. Many domains that are in fact expired still show up in Google so you may unwittingly fall for one of them. Check the status of the domains in question yourself and if they are expired it may be best to avoid them and save yourself the money; they probably will not be of any use to you.

Probably? Yes, because in some cases, even if the domain has expired it could still be of some use to you if it has good backlinks. Whether a site is good or not is largely dependent on the quality as well as quantity of its backlinks. Both active and expired domains can have a favorable backlink profile so do not automatically discount a domain just because it has expired.

You should of course always check your links for page ranking and make sure it is the current page ranking and not a fake one. http://www.digpagerank.com/ is a good site to check your current page ranking.

One of the most important factors that can affect the quality of a backlink is the number of outbound links. Generally speaking, a good quality backlink will have as few outbound links as possible. The total number of outbound links on a page will also have an impact on the value of a particular page.

You should also consider the possibility of buying links as a means of increasing traffic to your site as opposed to buying links for the purpose of increasing page ranking. This could potentially provide more direct benefits and even profits for you.

Some other things to keep in mind: contextual links are supposedly seen by Google as being more natural and therefore will prioritize these over other links. .gov or .edu links are not treated as special in any way by Google so consider carefully the benefits of hosting such links. Look for a site that has similar keywords to yours for a better ranking in Google search engine results page. Finally, it would be best to avoid purchasing a site wide text link if all the other outbound links on that site have nothing to do with the site in question.

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The Most Affordable SEO Marketing Is Free

Tuesday, October 27th, 2009 at 7:31 am  
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I recently had a self proclaimed SEO expert/consultant email to tell me that the HTML on my website was, in his words, ‘Crap’. That is very constructive, especially coming from somebody who professes to be qualified to charge for his SEO services.

He had apparently checked out my source code and come to that conclusion. I got to thinking: the site couldn’t have been crap or an expert would not have got so worried as to check out what I was doing. I was obviously a threat, and if that is the case, then the title of this article must be very close to the mark.

I responded by offering him my eBook on SEO in return for his expert services if he could inform me exactly where I was going wrong. Needless to say, I am still awaiting a reply. I am wondering how much he charges for teaching SEO when he fails to realise something as fundamental as that search engines are not too bothered about the formatting of the HTML as long it is understood. It is the text that crawlers are more interested in these days.

As I pointed out, my HTML must have been understood since the home page my website at that time (a week ago as I write) was at #3 on Google and #1 on Yahoo for its main keyword against 850 million other results, and also at #4 on Google for another page for the same keyword and also at #2 for another keyword. Quite frankly, if that is what ‘crap’ HTML does for you then bring it on – I will to do worse HTML next time!

That got me to thinking that if people pay guys like that for their advice, then perhaps they might be better doing their own search engine optimization. After all, it is not rocket science. Now, don’t get me wrong here, because there are many SEO experts out there that provide a great service and are also honest. Loads of people do not have the time to optimize their own sites, and these people are good at what they do – better then me. However, I know my websites, and I know what I am looking for from them. I therefore know more about the SEO needed with them that any expert would.

That is why I get such good results. Not with all my websites, I should admit, and certainly not with the minisite that this article is intended to promote. Like any article, this is intended to promote a website that offers a product that teaches what I know about SEO by means of screenshots of my websites and the HTML used to get #1 positions against very stiff and professional opposition such as Wikipedia, Harvard University and ‘About’. However, that’s another story and not for this article.

This article is about the cheapest or most affordable SEO. In my opinion that is DIY! That’s right, Do It Yourself! If you have the time. If not, then most of these other people advertising online can probably do a good job for you (apart from my email friend). The most affordable SEO is free – if you know what to do. Quite frankly, there is little to do these days. Google no longer pay attention to Meta tags, and Google are the biggest in my opinion.

Google spiders crawl the text in your HTML, look for H1 tags and Title tags and check out your keywords to make sure there are not too many. Apart from that there’s not all that much to it, apart perhaps for alt image tags. Even keywords are not all that important – Google spiders are very literary these days. They have been to Spider College learning English, and can now tell what you are writing about without you having to tell them.

Your keywords are now largely irrelevant. The spiders know – they ain’t stupid any more. They don’t need you to write these keywords over and over again to tell them – in fact, if you do then they get very annoyed at you treating them as though they were ignorant, and will in fact punish you for it.

Get used to it you SEO guys: search engine optimization is still relevant, but not as important as it once was. These educated BA spiders know what you are talking about (or writing about) and the most affordable SEO marketing is free, assuming you can write and don’t try to teach these crawling guys with the long legs what they already know. And don’t try to fool me that your HTML has to be perfect – I know different.

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