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Archive for 'Marketing Methods'

Long Term Vulnerability Employing SMM And Link Building

Wednesday, October 28th, 2009 at 9:49 am  
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A joint survey conducted in 2008 by search engine marketing professionals’ organization (SEMPO), Intellisurvey and Radar Research Inc. revealed that spending on search engine marketing methods will reach $26 billion in the year 2013. Compare this with the $13.5 billion spent in the year 2008. The survey predicts an astounding 200% growth in 5 years! Most good businesses have an online presence now and the smart business person is fully aware of the benefits of quality Search Engine Optimization (SEO) methods used to complement their online business strategies.

Many online businesses have well designed websites that are Search Engine Optimized to get higher rankings for their websites in the search results pages of search engines like Google, Yahoo, and MSN etc. SEO employs a range of methods and techniques like site architecture, content optimization, key word optimization, link building and Social Media Optimization etc., to generate more inbound quality traffic to your website. The primary purpose of SEO is to make your website reach your target customers by becoming more visible to them in the search results page of an online search process. Search Engine Optimization helps in bringing in increased quality traffic to your website and thereby more possible sales leads and conversions.

Apart from the organic search methods listed above, there are many online businesses which run Pay per Click (PPC) campaigns. In this online marketing strategy, the online business pays search engine companies like Google to put their website links in the top right hand corner of the results page, when a relevant search is done by a person looking for products or services the advertiser offers. The links that are displayed thus are called sponsored links. The advantages of PPC campaigns are that the advertiser gets higher visibility thus helping you reach your target customers faster than your competition. There is more quality traffic to your website and thereby more conversions, which lead to better business revenues. The downside here is that you pay the search engine company every time someone clicks on your sponsored link irrespective of whether that customer actually buys your product or not. Moreover, you need to keep paying the search engine company to continue running your PPC advertising campaigns. This situation is sometimes not desirable to many online Home Based Business.

This is why good online marketing companies employ better and result driven SEO methodologies like Social Media Marketing and link building to gain long term visibility and better results. Social media marketing is an SEO method by which your website is promoted through the use of social media channels like LinkedIn, Twitter and Facebook etc. The process used here is quite simple but delivers amazing results. Social media websites are community websites where peer groups and information seekers frequent quite often. Your website is promoted by making it gain more exposure in public forums and online communities like the above mentioned. Quality articles, white papers and blogs are published in these sites with information about the products or services that your company offers. This not only helps information seekers gain authentic information that in turn boosts the credibility of your company but will actually make them turn to you first when they decide to buy a product/service that they are seeking the information for. Some social media websites even allow the placement of your website links on the content that you publish on their site. This is even better than the sponsored links in PPC campaigns in that you literally don’t have any competition on the page and the customer has already generated a sense of goodwill towards your company for the information provided. This will make him or her come back to you many times and conversion of the visitor to a customer is easier. Also you literally don’t pay anything to post information on these sites nor do you have to pay to keep the links running for a longer period as in PPC campaigns.

Link building is a popular and powerful SEO tool that is used in the generation of quality inbound traffic to your website. In this method, your website links are placed in the relevant pages of online communities, newsletters, ezines, search engines and directories etc. Link building also uses a process called reciprocal links where the owners of two websites place the links of their respective websites in each others websites. Link building works by bringing in more inbound quality traffic to your website. Since the visitor to your website through an external link is already looking to buy a product/service that is the same or similar to the ones you offer, converting that visitor to a sales lead is simple. Link building helps your website by making it gain wider exposure, better credibility and higher page rankings of search engines. All these result in long term visibility for your website, which in turn reduces your advertising costs and increases your sales revenues. Social media marketing and link building are both powerful SEO tools that ensure long term visibility of your website.

Good online marketing companies know how to make best use of the effective e-Marketing strategies like social media marketing and link building to generate more sales leads for your online business and help you make sustained business profits. In fact, more and more online businesses are turning to these online marketing companies to fortify their SEO methods with social media marketing and link building. They have realized that the advantages of these two powerful SEO strategies in ensuring long-term visibility of their online businesses are far too many to be ignored!

Search Engine Marketing Tools For Online Success

Tuesday, October 27th, 2009 at 9:45 pm  
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Combining Organic and Inorganic Search Engine Optimization for the Best Results

Search engine marketing
(SEM) is a term that every business with a website needs to know about. This is because the large majority of internet users today utilize search engines to find the products, services and information about businesses that they need. With more than 90 percent of internet users relying on search engines, search engine marketing should be a top priority for any business. You can save time trying to gather information from an SEM forum, read on to gain insight into the valuable SEM products that are available to your business.

One of the main things you will find out from reading SEM materials is that search engine optimization (SEO) is the primary technique for successfully marketing your website. It is one of the most important web marketing tools, as it enables your website to gain a higher ranking in search engine listings. It will boost your Home Based Business Opportunity.
. This is crucial because the majority of internet users naturally gravitate towards websites that are in the beginning pages of search engine results.

A reputable SEM firm can provide search engine optimization technologies that are effective in driving relevant traffic your site. Optimizing your site leads to a high sales conversion rate at a relatively low cost when compared to other search engine marketing methods. Understanding how the combined use of the two types of search engine optimization can maximize the potential of your website is important. These two types include:

Organic Search Engine Marketing

Organic Search Engine Optimization SEO is a search engine marketing method that uses algorithms to ensure that the major search engines place your website in higher priority in its list of results. Increasing the volume of traffic to your website through organic search engine techniques enables you to specifically reach your target market, attracting internet users that are already looking for content relevant to your business.

Organic SEO is relatively inexpensive when compared to almost all other marketing strategies, and the low investment it takes to optimize for your relevant search terms pays long term dividends. Establishing a strong internet presence for your business, organic SEO also helps reduce the cost of and prepare your site for Pay Per Click campaigns.

Organic search engine marketing produces excellent results over the long term, however it can take months to establish your sites relevancy with the search engines. This is why it is recommended to employ a strategy that also includes inorganic methods as well.

Inorganic or Paid Search Engine Marketing

Producing faster results than organic search engine e-Marketing, inorganic or paid search engine marketing can also be used to generate traffic to your website. It helps by placing your site directly in front of your target audience in exchange for a fee. Paid search engine optimization can help to increase brand awareness and generate traffic to your site. It produces compounding benefits over time, as customers will increasingly visit your site directly.

Some of the most commonly used inorganic (SEO) methods include Pay Per Click (PPC) campaigns, banners, and paid advertisements on sites like Yahoo, MSN and Google. PPC technologies can be used to help businesses create instant traffic to their site, as well as enabling businesses to monitor results.

Combining Strategies

A combination strategy of organic and inorganic search engine marketing methods is the best route to maximizing the online reach of your business. A strategy utilizing both organic and inorganic search engine marketing techniques as well as a full range of SEM tools would emphasize:

* Directory Submission: Submitting your website to the available online directories.

* Article Submission: Submitting articles about your business and services to online article forums.

* Press Release Creation and Submission: Providing up to date information and content about your business that is readily available to online users.

* Keyword Research: Extensive analysis to identify the appropriate keywords to use in page titles, headers, subtitles, page copy and internal linking. The success of SEM services depends on determining which of the terms relevant to your business that people are most often searching for.

* Link Building: Link building is develops relevant, keyword rich inbound links to your site.

* Meta Tag Optimization: Meta tags provide information about a web page, and are employed to help search engines categorize information correctly.

* Site Architecture and Maintenance: Developing and strengthening the navigation structure of your site, including inter-page relationships, inner site linking and page linking, will ensure search engine spiders can pick up the content on your site. An seo consultant can index your pages, remove session Ids, and address other barriers to a search engine friendly site. These steps are vital to produce the most effective SEM services.

* Social Media Optimization: Social media optimization is a highly effective way of establishing a strong presence and interest in your site. It involves promoting your site through user generated content on sites such as YouTube, Twitter and Facebook. In addition, article sharing sites such as Digg allow you to share content that relates to your business and the interests of your target market. The growing number of online communities presents an enormous opportunity to network with your target audience through highly effective word of mouth advertising. Social media optimization is also highly beneficial for brand marketing.

* Blog Marketing: Promoting your blog stimulates interest in your website and drives interested repeat visitors to your site.

Businesses of all sizes can greatly benefit from consulting with an SEM expert. An experienced SEM company can help your organization successfully implement the latest in search engine marketing methods. In addition, a reputable SEM company can provide a completely custom approach based on your requirements and goals.

The Huge Impact On Pay Per Click Cost With Good Seo!

Tuesday, October 27th, 2009 at 7:32 am  
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One of the most popular and successful marketing methods available on the Internet today is Pay Per Click Advertising. Pay Per Click Advertising or Pay Per Click search engine marketing as it’s sometimes called, is one of the best ways for anyone to get immediate results (visitors to their web site, sales, whatever).

The catch is that since it’s so effective and popular, the costs have increased dramatically. What was once a very economical method to advertise your product and service had become more competitive and expensive. Pay Per Click management involves not only the effectiveness of your campaigns, but trying to keep the costs down to acceptable levels.

Google Adwords is by far the most used Pay Per Click advertising method. Since Google is the most popular search engine, it has the most opportunity to display ads along side the natural search results. The advertiser only pays for the advertisement if a searcher clicks on their displayed advertisement. So it provides a great opportunity for companies of any size to advertise and only pay if the advertisement is click on by a searcher.

The recent explosive growth had created tremendous competition for this ad space. What once cost .05 to .10 per click, now may cost over $1.00 per click since so many people are now advertising and competing for the same space. Depending on your profit margin, this expense may even keep some companies from using this method of marketing.

So due to the ever increasing cost, companies are looking for ways to get the best bang for their buck on Pay Per Click Advertising. A good formula to use to determine your budget on any advertising is to take the net profit on any sale and divide it by the cost of each click (example – you sell a product that nets you $20, and your number of sales to visitors (conversion ratio) is 2 sales to 100 visitors, so you divide the number of visitors by the net ($40 by 100) and you get .40 per click max cost). You bid over that cost, and you lose money (using the example .40 would be the max you could pay and even then you’d be pushing it).

Using that information, you can determine your budget for any Adword campaign. The catch 22 here is that many times the competition can drive the cost above your budget for many popular and effective keywords or phrases.

And so the game begins. Advertisers are constantly looking for new keywords or phrases that either don’t have the competition (and therefore high cost). Keyword research becomes critical to success. But there are other ways to play the game, and one is to reduce your cost via Google’s assigned Quality Score.

One of the often overlooked areas to reduce Google Adwords campaigns cost is doing SEO (search engine optimization) on your landing page and web site. One of the best side benefits of using proper SEO methods for organic search results is that you also get better value on your cost per click your Adword campaigns.

Goolge has a “quality score” they assign to every keyword or phrase in each of your adgroups (an adgroup is a group of keywords and phrases tied in with a specific ad in your campaign). This quality score can now be displayed on each word. To find out how just do a search in Adwords help section.

This quality score is based on several attributes that judge the relationship of the content between the ad, the landing page, and click through rate (CTR) for that keyword or phrase. There are three scores that I have seen (there may be more), Good, OK, and Poor. Good implies that your keyword matches well with your ad and your landing page. OK means that you’re close, but not the best. And poor means that you had better change something.

Of course there’s also that dreaded Inactive, which means you are not even near the relationship that Google wants to see between the keyword, CTR, ad, and landing page. And you can either raise your bit to $10 or get your keyword, CTR, ad, and landing page in sync.

Here’s Google’s own definition:

“Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword’s click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.”

Google rewards or penalizes you in price of a click based in part on that score. “Good” keywords get a lower cost than “Poor” ones. How much difference? Well it’s hard to say unless you can see what state the SEO is in on the landing page.

I’ve seen as much as a 30% decrease in cost. I know that many of the Adwords users don’t really care about natural or organic search results initially. They plan on using Pay Per Click advertising methods to drive traffic to their web sites right from the beginning.

So many times they haven’t even done the most basic SEO on their landing pages. And the impact can be dramatic. Sometimes we also tweak the ad a little, to make a better fit between the Adgroup and landing page too.

What’s really impressive, is Google immediately rewards the better SEO. I have seen the results of good SEO in a matter of hours, at most in one day. And if you want to see a happy advertiser, have them login to their Adwords account the day after they do some effective SEO work. You can can’t beat that smile off their face.

That’s one of the biggest positive factors with Adword campaigns, immediate gratification on any changes. It’s always a good business practice to track all changes and results. No matter how well your Adwords campaign is doing, it can usually do better. And small changes can have a big impact on results, even on your landing pages.

So my advice to any Adwords users is to take a hard look at your landing page SEO. You not only get the benefits of better organic search rankings, your Pay Per Click costs can go down too. And with the competition being so fierce, any way to reduce you cost can really count.

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