Christmas comes up faster than we’d like, and before we know it, it’s time to hand out those Xmas presents! Whether you’re a last minute shopper or you like to have everything taken care of before December, buying Christmas presents online can make your life a lot simpler. Christmas is a great time of year to sit back and enjoy the company of your friends and of family that you’ve When you are trying to get your site and your information further up on the list of Google search engine results, keyword research is the best way to get started. While Google and other similar search engines use a wide variety of parameters to find what the searcher is looking for, keywords still top the list in terms of getting results.

The first thing to do is to figure out how your site is getting hits. Through the use of Google Analytics, you can put a piece of code on your home page that will tell you how people are getting to your site. This can tell you if your keywords are appropriate in terms of getting you the right kind of browsers. Remember that a high traffic count does not necessarily mean that your site is getting good traffic. If the majority of people getting to your site are just briefly stopping in and deciding that you are not for them, all this is doing is running your bandwidth costs higher.

Google AdWords is another tool that you can add to your arsenal when it comes to researching keywords. Whether or not you want to continue to use it as a main staple of your advertising campaign is definitely up to you, but in terms of figuring out what is actually effective in terms of bringing hits to your site, Google AdWords can be invaluable. Essentially, this pay per click program will bring up a small link to your site whenever certain key words are used. Although you will pay every time someone clicks your ad, this can tell you what words are soliciting the most response.

It is also very possible to become stuck in terms of what keywords you can use. If you already operate in an overcrowded market, you’ll find that getting your site to the top using the most obvious keywords is all but impossible. At that point, your strategy should be using the less obvious keywords but using them well. There are several tools that can help you figure out what keywords you might want to try integrating into your site. Google offers a keyword tool that will help you generate related terms that you can use. Remember to use your best judgment; while some of them will be keepers, others will be misleading or misrepresent your site. Use as many as seem appropriate; multiple keywords can bring more business to your site, but beware of keyword stuffing.

It is very important to avoid keyword stuffing and spamming as the top search engines will penalise against it. Once this happens it can really effect your website both short term and long term so it is important to understand what to avoid. One way to check this is to read your page text and ensure it sounds natural. If it is stuffed it will sound strange and not make much seance so as long as it reads well you will normally find that the weighting is fine.

Search engine results are among the best ways to get new and relevant traffic to your site, so do your research and make sure that every word counts!

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Very few people explore the potential of optimizing their eBay Store despite the fact that over 50% of online shoppers research their purchase through search engines. Here are some tips that could put your eBay store into the rankings that matter.

Add Metatags:
Even though the human eye won’t read Metatags the search engines will and you will need to look into configuring your Store and Listings through Html and the “Manage My Store Area”.

Pick your keywords carefully:
The best way to pick keywords is to put yourself in the shoes of your customers and decide what words they would enter if they were looking for your product.

To help you find useful keywords it would be worth using http://inventory.overture.com/d/searchinventory/suggestion/ to find popular search terms used on the Internet in general and then look at http://pulse.ebay.com to see what is popular on eBay.

Now use these words in your titles, item descriptions and even your store URL and eBay ID if you can. It also worth bearing in mind that search engines will attach the most importance to words in titles and also ones in bold.

Custom Pages in your Store
These are pages within your store that you can create and enter unique content to show promotions, showcase an item or give details about your business.

The About Me Page
Another underutilized page that sellers neglect but really it is essential for all sellers to have as it’s another place to put keywords, a link to your store, a newsletter subscription box and even promote affiliate links. Get some great free About Me templates from here:
http://www.shipscript.com/workshop/ME_templates.htm

Reviews and Guides
Writing eBay guides and reviews are another great way of getting links from eBay and outside of the site and using your chosen keywords will potentially attract more visitors to your listings and stores. eBay recommends using “search tags” on these pages to show what topics and content are revealed in your content and to make your content visible to the search engines.

Here are some tips on picking a good topic for your guide (whatever you do, don’t forget to include a link to your listing or store!)

Browse the most popular guides at eBay by looking here: http://reviews.ebay.com, you are likely to see that the most popular topics are how to avoid being scammed, how to protect your eBay account, selling tips.

Keep up to date with eBay Happenings (this newsletter is a great start!) and write about Hot Topics and Items.

Try to pick a topic you can relate one of your listings or your store to.

If you sell a book, ebook, DVD or album, why not write a review on it and link it to your listing

Get as Many Links as you Can
Try to create as many links to your eBay store as you can, ask your friends, acquaintances, subscribers and everyone you can think of! Try to find online directories like http://www.listmystore.com to enter your store onto. Make sure you link to your store within eBay as well – on your guides, listings and About Me page. (The more page links, the higher the Google PR rating and the higher the search engine ranking!)

Featured Items
Nearly all featured auctions from eBay show up in the top 5 – 10 listings on Google. So pick your keywords carefully and pay about $20 to get a featured listing for your auction. As a potentially great traffic generator it’s worth the risk. If you have an ebook that answers a desperate need and good keywords you could get loads of traffic for it this way.

These are some good ways to getting your eBay Store onto the Search Engines.
I hope to be seeing you in the high search engine ranks soon.

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Pagerank – it is in the center of the debates of experts SEO and is misunderstood owners of sites. It was one moment when Pagerank was the device par excellence to determine where your site was positioned in the results of the search engines.

It was, by a series of calculations, a measurement of the importance of a site Internet site. But what is it today? “You wonder whether a new Web site is worth the sorrow to be visited? PageRank™ posting of the bar of tools provides the classification associated with this site by the automatic algorithms with Google.” Explanation of Google on Pagerank on their page of assistance for the bar of tools.

Pagerank is perceived by being measurement much that Google employs to evaluate the importance given to a Web page. A concrete example I give you an example. We worked with a customer in the sector of the insurances to position their Internet site in the first ten results. After three months of work baited at the sides of my specialist team in promotion on the search engines, we succeeded in leaving the site our customer of the hollows of Google and to position it in the first page.

During our meeting with our customer, it raised a concern: one of its competitors obtained higher Pagerank than its site lately optimized. The fact that our customer is positioned in front of his competitor did not seem to have of importance. It was the perception of our customer, particularly due to the explanation of Pagerank by Google, that their page was not regarded as important. Being in the activity of the promotion of sites in the search engines, we know that the posting of Google Pagerank is unimportant, but those which do not evolve/move in our activity do not know it.

They know only what Google indicates to them. The posting of PageRank de Google is not an indicator of importance To show with our customer that Pagerank does not measure if a site is good or not, we made a test. We took a domain name which we had but who was unutilised , we added text which did not have any direction, with bonds pointing on the same page. We added some backlinks (entering bonds) so that the site is indexed by Google, we sat down and waited.

In 5 weeks, this page filled with foolish text obtained Pagerank of 5/10. Many important Internet sites, diffusing useful and interesting contents, with much from backlinks natural, never obtained such a measurement of importance. And yet our useless site managed to obtain rather high Pagerank. If the posting of Pagerank evaluates really the importance of a page, why our site-test would be regarded as such? The fact is that the page is not important, in spite of what posts Pagerank de Google.

Which is the content of the posting of PageRank? If a Net surfer makes a research for a purchase on line and arrives on the page of a site with the required exact article and at an advantageous price, shouldn’t it buy the product under pretext which Pagerank does not grant of importance to this page? The only use of the posting of Pagerank would be for the people who want to optimize their Internet site for the search engines.

Naturally, if the posting of Pagerank is quite as vague that that of our example, it is also useless with the optimizers. Although Pagerank can be a factor in the way in which a site is positioned on Google, the posting of Pagerank does not offer any real advantage. Thus should put the posting of Pagerank to us at the wall cupboard.

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Admit it. Everyone loves backlinks. With each new inbound link to your site, Google smiles at the vote of confidence. Your reputation subsequently increases, your search rankings skyrocket– and with it, the number of web visitors to your site.

More visitors translate to more clinking in the empty piggy bank. Sounds good? Let’s get down to business.

For the average Joe, there are three boring ways to create inbound links.

The first is the most common: reciprocal linking. You fire an email to a related site and request an exchange of votes. It’s tideous and webmasters tend to tell you to buzz off. Google doesn’t give much value to such backlinks either-they deem such behavior self-serving. Expect to do months of reciprocal link building before reaping decent returns. It is simply not worth it.

The second way is to spam. Spamming quickly blasts hundreds of your links into many forums, blogs and directories. You can create almost 2000 backlinks with this method in a week. Ever got those viagra ads posted on your Honda fansite? The spammers probably thought a triangular blue pill spins up your twinturbos more rapidly. You’ve just been spammed.

Finally, the third way is to create linkbait articles. Linkbait is a controversial writeup that compells other webmasters to link to your article. If the article is inflammatory, debatable or insulting, you can rake in nearly 10,000 backlinks a week after every Tom Dick and Harry dissect your atricle on their blogs. It’s not always healthy for the ego. And besides, you dash your reputation to the rocks with spamming.

These days, I no longer use such tired methods to rake in backlinks. I go for a lazier, faster way. I call it PDF Marketing.

FYI, a PDF is a document created by adobe acrobat. Link building using this method requires that you write a truly snazzy 3-4 page article that people would love.

Some themes you’d consider:

1) SEO tips and tactics
2) Dating and romance
3) Conspiracy theories bordering on the unbelievable
4) PC optimization
5) Online business techniques
6) Offline business ideas
7) Adsense marketing
Affiliate marketing
9) Hobbies

When choosing a theme, make sure you’re knowledgeable and passionate about it. Then write! Spend at least 30 minutes drafting and polishing. Review the final document then impregnate every page of your article with links to your site. Compile it into a PDF document and upload it to free download sites. Take a glass of lemonade and sit back. That was the hard part. Pretty soon, freeloaders would pick up on the document. They’d enjoy it and post it on their sites. They’d buzz about it. More people would download it. Half of them will stick it into their webs. Then guess what? In a fortnight, you’d have thousands of sites hosting your PDF that links back to your web!

Here’s the best part: Google would love you to bits from all that link love. The reward is often more green pixie dust on your pagerank toolbar.

Can you already imagine your site tap dancing all the way to loftier search engine rankings? Now go get em!

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Here are a few tips to help a truly great site become even better.

1. The Latest Grey-hat Wheeze.

Link farms, scraping, fake directories; whatever it is, get in there! If a newbie webmaster forum is buzzing about it, that’s the time to take it up. Put it on your main breadwinner, and wait for the hits to come in.

2. Over-optimisation.

Give the search engines what they want. Make damn sure they know what the page is about. Seven word image names, ten word ALT tags, hidden text, three H1 tags, that’ll tell the b**tards. Top of Google’s first page for you. Your clients swoon at your mAd skILLz. Respec’!

3. No Optimisation.

Google is run by Gods with brains the size of watermelons. Their algorithm is sentient. Whatever tricks you try won’t work. So don’t try any. And when your site gets booted in the next update anyway, defend their right to do so, piously.

4. Content Generators.

Life’s short. So much work, so many Stargate downloads to watch. Automate your content generation. Software is there to make life easier. Slap together RSS feeds, auto-generated text, free articles and Wikipedia pulls. Monetise with Adsense. Repeat for 300,000 pages. Is it time for that Pot Noodle? It’s _always_ time!

5. Reciprocal links.

Google loves links, and it’s too hard to get them unasked for. So ask! Send out 5000 emails cadging links to your .info domain. Don’t bother proof-reading it, they’ll only skim it. When they agree to a swop, you’ll be too busy to reciprocate. That’ll be a one-way link, then, ha ha!

Those sweeties at Google don’t mind reciprocal links. Lots of famous sites interlink, so yours should be OK too. WebDevDood on http://Leetwebforum.com said so.

6. Low original-to-duplicate content ratio.

People don’t read. Original content is too expensive to make. The Google algorithm ain’t all that. 200 words surrounded by the same header, footer and sidebars in a 20,000 page site will keep them coming back again and again. Have a pop tart.

7. CMS with same TITLE and no META description on each page.

There are so few pages on the internet these days that you can use any open-source CMS as-is. Just set up your forum, slap on the Adsense, let your visitors witter away, sit back and wait for the search engine lurrrve! You bad boy, have another Red Bull, you deserve it!

8. Because _they_ weren’t penalised, you won’t be.

So many webmasters say their site has X or Y, and Google didn’t mind, but funnily enough, _you_ got busted for it. Their content, backlinks, and site structure must be the same as yours, then, eh? Spooky!

9. Huge number of new links, in a short time, to a new domain.

DevWebDood says that if http://MySpace.com can get a million backlinks in a short space of time and not be penalised, then so can you. Just set up a travel or hotel site, join the Co-op and LinkVault, do a blog spam and watch your site race up the SERPs.

So what if it’s nowhere to be found next month? Better the fleeting taste of victory, than never having tried at all!

10. Got banned? Give ‘em Hell about it!

Write a long email to Google. State how great your site is, how they’re hurting your business, and how _you’re_ doing _them_ a favour by letting them list it. Admit no fault, it shows weakness.

Then get on as many forums as you can complaining about how the SERPs suck, how – insert famous site here – is doing just what you did, and _they’re_ still in.

Google will be so hurt and ashamed, they’ll let you back in, and dial back that nasty update. You told _them_, all right!

I write these articles for fun. Pay no attention to my byline, and do not visit my site.

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