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How To Survive After Mighty Google Rapes Your Pagerank

Monday, October 19th, 2009 at 2:45 pm

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Can you feel the raging fever? White hot!

Millions of webmasters are either clicking their heels or kicking their LCDs. Google’s Pagerank Update is sweeping the globe and reportedly, more people lost vaunted pagerank than gained. That’s where all the heat’s blowin’ from. The conflagration’s a blaze to rival the passion of a SuperBowl game.

I personally lost ranking at two sites (dropped to PR3, PR0), gained at two (accelerated to PR5), and the rest stayed lazy. That’s not so bad considering how powerhouses like Forbes.com and Washingtonpost.com shed their groove by plummeting to PR4 from PR 8!

For those who lost, who gives a hoot! Right? It isn’t the end of the world. PR drop doesn’t necessarily mean SERP drop. I know. I’ve experienced PR drop before and my SERP stayed the same or actually increased. SERPs vastly more important. People visit you based on your location on the search engines- not because of all the green pixie dust in the toolbar.

Now for those who dropped, here are some tactics to maintain and increase the traffic you still deserve:

1. Roll out the Classified ads- Continue posting classifieds on and offline. Adsense, Overture and yeah- bumper stickers will drive paying customers to your site. Just make sure you got great stuff to keep your site sticky.

2. RSS submission -While content’s king, RSS is queen in a world of info overload. Folks fire up their feedburners, snarfers and aggregators daily. Make sure you’re ahead on the RSS train.

3. Article submission- I snagged literally hundreds of backlinks to my NLP , SEO Consulting and Executive Coaching sites by submitting regularly to EzineArticles and Isnare. These backlinks continue to multiply when folks copy the articles to their blogs and webs. Think of it as a safetynet of votes to your site even though primary link partners go belly up.

4. Press release submission- Submitting pr to syndicated newswebs can bring reporters writing you up in the dailies, not just online. This brings new blood pumping into the tired electrons of your web.

5. Forums signatures- Sure, they don’t get you PR juice. But who cares? If people like what you post, they’ll follow your sig and spend time (and moolah) for your services.

6. Blog Submission- Look at ConnectedInternet’s wide readership and massive revenues. Need I say more?

7. Directory submission- We all know directories have lost PR clout. Fact is, paid directories have either dropped in ranking or been deindexed.Nonetheless, there’s still marginal utility to getting your links on the directories: you ensnare the occasional visitor.

8. Ebook submission- I kid you not. Submitting free ebooks to a few software repository sites got me multiple backlinks when grinning freeloaders started posting them on their webs. You’ll boost ranking faster than you can say “pagerank” a million times.

9. Pad file submission- Quickly bring the limelight to your blog by releasing killer apps to download.com. Adobe.com got its PR9 by releasing free software- the adobe acrobat reader. With hundreds of millions of copies floating the web, it’s no surprise that their PR soars. Deservedly.

10. Video upload- A few of mine still lurk Youtube and lassoo a few strays into the ole corral.

11. Social bookmarking-Digg. Technorati. Newsvine. Need I say more ?

Rally on!

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How To Get Thousands Of Visitors To Your Blog In 10 Easy Steps

Monday, October 19th, 2009 at 12:15 pm

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You have a new blog and you want to be read by thousands of people. But how to get them to your blog?

For start you must have some posts. Search engines and people must read something on your blog. So if you don’t have content add some before start promoting the blog. Remember if the content is high quality people will talk about your blog to other, that brings you extra free traffic.

So let us start promoting the blog.

1. Let search engine know you exist.

The idea is to get the search engines come and index your site. There is a free service that submits your blog in 20 search engines. All you have to do is to choose the desired search engines where you want the blog to appear, write the url and a valid email address. You may submit from http://www.freewebsubmission.com.

2. Submit your blog to blog directories

Submitting to blog directories will help you increase the number of visitors, your page rank and your search engine position. Submit in as many blog directories as you can.

3. Submit your blog to general and niche directories

Submitting general and niche get a better search engine position and will increase the number of readers for your blog. For directory submission you can use a software tool to automatize the process and save weeks of work. You can gat a free trial for the software from http://www.submiteaze.com/index.jsp?aff=137.

4. Submit you feeds to Rss directories

Submit your blog to all of the directories listed at http://www.rss-feeds-directory.com/blog_lists.html to get extra traffic.

5. Use social bookmarks

Adding social bookmark links to your blog makes it easy for your visitors to save and share your content. There is a free tool to make social bookmarks: http://www.toprankblog.com/tools/social-bookmarks.

6. Use Article Directories

Article directories can be a great resource for articles to post on your blog. Here are a few: http://ezinearticles.com, http://goarticles.com, http://www.knowledge-finder.com
http://www.informit.com/articles.

7. Start a press release campaign

When you have enough content on your blog start a press release campaign. You will find a lot of press release distributors just using a search engine.

8. Place the link and description of your blog in your signature

So that any posts to forums, outgoing emails, auto responder courses will promote your blog.

9. Locate blogs with a lot of traffic and place useful comments in their comment box.

Be sure the blog and your comments are relevant to both your blog and theirs. Senseless posts won’t help you, they’ll hurt you.

10. Use ping services

Pinging will alert different search engines that your blog has updated. So the crawlers will come and index your new post. They crawl and index your site and your blog gets more visitors. The ping tool that I recommend is http://autopinger.com.

All this techniques I have personally used with success on my blog http://www.gadgets-club.com. This gadget blog was launched in January 2007 and attracted 6016 visits in less than 20 days.
Remember to make a blog post as often as possible. More than once a day is not really necessary.

Success.

Internet Hosting Services

Monday, October 19th, 2009 at 8:02 am

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When you use your business dollars wisely, you end up choosing Internet hosting services that meet not only your business needs, but your personal needs as well. The services that you are paying, for most are the services that you do not have to giving a second thought to during the course of doing business with these Internet hosting services month by month.

If you have to worry about the amount of downtime that the web hosting services has experienced during any given month, then you are not getting the best deal for the money you spent choosing Internet hosting services that you thought you could rely on. These web hosting services companies should have provisions in place to ensure that your customers never have to realize the amount of downtime that their servers had at any time of the day or night.

The provisions each web hosting services company will have in place at all times, when you are conducting online business transactions with them, should be taken into consideration when you go about choosing Internet hosting services companies. If web hosting services company has back up generators then one of their provisions in place would mean, that their servers will never have downtime when storms come and cause power outages in the web hosting services companies buildings.

The amount of downtime, that an Internet hosting services company experiences, can be translated into lost revenues for you and should be considered “No Sale” time for you and your customers. The customers that rely on you for their shopping needs also suffer because of the error you made when choosing Internet hosting services from a company you could not count on.

When your site is not available for access, then a domino effect begins to occur. Not only have you lost access to the files and business information that is stored online on the web hosting services companies databases, but the lost online presence that your business has on the Internet, might make your customers think they made a bad decision in choosing Internet hosting services that included doing business with you.

To protect your business interests, when choosing Internet hosting services, take into consideration the web hosting services provisions for policies that promise zero downtime, and the web hosting services that can provide you with the web mastering tools to project a great image through the type of websites that they offer.

If your website is poorly planned and projects a low priced image, then it will be hard to get people to shop at your virtual storefront. Without the web mastering tools, you will have no way of marketing your company. When choosing Internet hosting services, check to see if they might offer any type of business marketing services.

If your web hosting services feature the latest technologies, then the quality of your website presentation preview will be absolutely stunning when your prospective customers access your storefront. Their positive comments and continued business will be a direct reflection on the amount of work that went into choosing Internet hosting services that will meet everyone’s needs. If customers see that they are doing business with a company in touch with the needs of the modern day business and consumer, then they will pass a recommendation on to all of their friends through word of mouth advertising techniques.

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Your Organic Seo Techniques

Monday, October 19th, 2009 at 7:01 am

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Organic search engine optimization (SEO) is the process of optimizing your website or page so that you will become one of the top results in a search engine query. Increased link popularity results in higher Search Engine rankings for your chosen search items so this is one of the most effective methods for organic SEO.

The Advantages of Organic SEO

Many people look down on organic Search Engine Optimization, preferring to use other techniques (such as pay-per-click search engine advertising) that – to their minds – result in higher page rankings in the minimum amount of time. What they don’t realize is that, while this technique does result in higher page ranks, they get smaller profit margins in return because of the ‘cash up front’ that they have to forego.

Organic SEO Secret

The ‘secret’ to organic SEO is in its “natural” approach to increasing inbound links to your website – which means getting visitors to your website, and enticing them to link to your page. In a sense, organic SEO is a two-step process: getting people interested enough in your website to pay a visit; and providing sufficiently interesting content to persuade them to link to your site.

Organic SEO also involves finding the right keyword to optimize for. If you are not sure what your key phrases are, there are online tools available to help you. These tools are useful in keyword research which will help you refine your organic SEO approach.

Get Indexed

Organic SEO begins with getting indexed by the search engines. If you are not in a search engine’s index, you will not be included in search engines results pages. Thus, you have to submit your site to search engines.

Search engine submission can be done through a lot of ways. You can do it through the most obvious way; that is, by submitting your site URL to Google, Yahoo and other search engines you wish to be part of.

Another popular way of getting indexed is by submitting your site to open directories such as DMOZ. This particular open directory is used by Google, so if you get your site listed there, the Googlebot will certainly find you.

In line with directory submission, links from important sites can get you indexed quickly. If you want fast results, buy a one-way link from an important site (not a link farm, mind you) so that Googlebot or any other search engine spider can follow that link to your site and in consequence get your site indexed. In the same way, you can also try site submission services.

Be an Active Netizen

You can also consider taking proactive approaches to optimizing your website. Think about getting into offline optimization strategies such as participating in online forums or blogs, submitting articles, writing press releases and directory submissions, all of which will give you opportunities to ‘seed’ links pointing back to your website.

One excellent approach is to start a blog or two about your key phrase, and then link these blogs to your website. Make sure, however, that you continually add fresh content to both your blogs and your site. There is nothing more frustrating for visitors than finding old, outdated content. Providing fresh and interesting content on a regular basis will encourage more people to visit your site.

Organic SEO: It’s Best When It’s Natural

Organic Search Engine Optimization’s involves more sweat than cash; as such, your profit margins are larger than the other techniques. More importantly, you don’t have to worry about spamming search engines, or engage in ‘black hat’ strategies that risk your getting banned or having your listings dropped. It may entail a little pain, but the long term benefits add up to a major amount of gain.

So optimize your website the natural way – and watch your page ranking grow. In due time, you will feel the satisfaction of having a top-ranked page.

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How To Build Embedded Links

Monday, October 19th, 2009 at 6:45 am

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All ecommerce businesses employ embedded links to improve their Page Rank, and to lead customers from one area of the website to the next. One of the most common is ‘Click Here’. These lead to the website’s most important pages, buy now pages, and squeeze pages. Most webmasters discount these links as unimportant.

Unfortunately, they can throw a website’s SEO campaign out of whack. Think of it, the ecommerce site invests months of work, and countless dollars in graphics, images, and content to build the perfect sale’s tool. Then, without thinking, they add 100 ‘Click Here’ links.

Focus on Search Engines

When the search engine robots travel to the site to ‘spider’ the content and rank the website, ‘Click Here’ becomes one of the dominant keyword phrases. It is fun to go to Google and type in the keyword phrases ‘click here’ to see what happens. No one starts out to be #1 for the keyword phrase, ‘click here.’

Tagging the Bottom of the Content

Another mistake is adding a list of links at the bottom. Google gives very little weight to links at the bottom of a page. So, adding, ‘cheap digital camera’ at the bottom of the page will not attract search engine robots as well as using the same keyword phrase buried inside content. One way to sidestep these two problems is to use a short comment:

Click here to see our selection of cheap digital cameras including the Cabaret 300.

The above example asks for the sale, tells users exactly what will be on the next page, and employs an embedded link, everything needed to satisfy both human visitors and search engine robots.

External Links

This is also true of external links from partners, press releases, articles and shared content links. The bottom of the article or press release includes a short tag. That tag should embed the link in a keyword phrase, and it should be inside the link, not at the end. Many Do-It-Yourself Internet Marketers add the URL, believing users will remember it – they won’t. So, the benefit of an ‘executive level’ link is lost, because the URL is written out and is not remembered by visitors.

This is a trick, because many of the article directories will not let users add embedded links at the end. And, if they do, it limits the number of publishers who will list the article – because it might throw their own Internet Marketing Campaign out of balance.

Images

Despite the fact that all self-help sites teach Internet Marketers to add keyword phrase tags to the image, most do not. Adding alt tags to an image can make a vast difference to a website’s rank, especially an ecommerce shopping market.

A single shopping cart can have 1000 images. Each of them can be an ‘embedded link’ joining the image to a ‘more information’ page. This page may have more information on the product, or a group of products, directions on how to use an item, or even information about the product’s company.

The trick is to make sure that the keyword phrases in the meta information on the first page matches the keyword phrases used in the image – and, the keyword phrases on the new page. This will create a top level link exchange. It is important to remember that an inbound link does not need to generate ‘off’ the website.

Keyword success is a never ending battle. It can make the difference between profit and loss, and should be the first consideration for an ecommerce business.

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Archive for 'marketing'

How To Survive After Mighty Google Rapes Your Pagerank

How To Get Thousands Of Visitors To Your Blog In 10 Easy Steps

Internet Hosting Services

Your Organic Seo Techniques

How To Build Embedded Links

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