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Archive for 'marketing'

How To Pick A Domain

Monday, October 19th, 2009 at 12:48 am  
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If you are reading this you might be close to setting up your first website ever or you can be a person with experience that is just curious to see if there are things that you might have missed. Whatever the case is I hope to be able to provide you with a few of the things that I personally feel are important when you are picking the right domain name for your new site.

I assume that you have already found the topic that you are going to be focusing on and therefore I will not go into any of the things that relates on how to find a profitable market online. The reason I say this is that I assume that you new site will somehow have a business related theme as a personal website with pictures of your family and stuff doesn’t need much consideration when choosing the domain name.

So let us get into the things that I strongly feel you would have great benefit from.

It is a know fact that more and more traffic (aka visitors to your site) comes from the search engines such as Google, Yahoo and MSN (which has now launched their new site called Live). So with this fact in mind you will need to find out how to get the best possible placement in the search engines so that people will come visit your site.

Most online marketers agree that from a SEO point of you the right keyword rich domain name can help your site rank better that if you are not using a keyword rich domain name. You might say that site like http://Nike.com, http://Amazon.com and http://Ebay.com doesn’t have keyword rich names and you are absolutely right.

However the difference between you and the great site is that they have much larger advertising budget than you have and therefore they can get away with having names that doesn’t make much sense. So if you are on a small budget I suggest that you go for the keyword rich domain name approach.

Choosing a keyword rich domain name does not mean that you will have to end up with a name that nobody will ever remember. That can be the case but it doesn’t have to be. Let us say that you are going to create a site that deals with pets. Maybe you want to sell pet toys and other accessories.

What I would do is to go to the site called: http://www.wordtracker.com/free-trial.html and sign up for the free trial. Once you have received the e-mail from WordTracker you would enter “pets” in the field.

You’ll see that the word “pet supplies” has a count of 2,000-2,500 visitors in a 90 day period. If you had paid for the full version of WordTracker (I strongly recommend that you do) you would have found that for the keyword phrase “pet toys and supplies” and that 145 people are searching for that particular phrase every day and that there are only 857 sites competing for that exact phrase.

Now that is great information and you can now use it for finding a domain name that will 1) Tell your visitors what it is that you do and 2) hold some really great keywords that you will want to target to rank in the search engines.

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How To Attain Improved Search Engine Rank

Monday, October 19th, 2009 at 12:46 am  
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Improved search engine rank is something that all webmasters desire but that few understand how to attain. It is a function of their ability to understand what people are looking for in their niche, and how well they meet that need.

Their search engine rank is related solely to how well the search engine statistical mathematical formulae known as algorithms rate the content of each of their web pages. If they do not understand what the search engines are looking for, and have no understanding of algorithmic mathematical statistical analysis, then they will likely fail relative to somebody who does understand.

So what are these algorithms? They are formulae used by what are commonly known as search engine spiders; pieces of software that crawl your website from top left to bottom right, missing out those parts that they do not understand. They check out your semantics, or use of words, to ensure that your text has sufficient relevance to the topic of each page as to satisfy the needs of those to whom the search engine will present your page.

How do these so-called spiders know what the topic of each of your web pages is? From your SEO. From the title page, the headings that are placed in H1 tags, and by other means whereby you can make it clear to a mathematical equation what your site is about, and how well you are providing the required information. If a Google (for example) user is using the search term ‘make my own jewellery’, then the Google algorithm will seek that exact term in your text.

It will seek it in your title, in your heading and at least at the start and end of the text on your web page. If it finds the keyword too often, however, your web page can be downgraded since the algorithm will have a calculated density of the word regarded as normal in speech and writing. It can spot excessive use that could be designed only to provide a higher listing position, and provide the opposite: a lower position. The use of semantically related text to the keyword, however, will work in your favour, and help to achieve you a higher listing, That is what Google erroneously refers to as LSI, or latent semantic indexing. LSA, or latent semantic analysis, would be closer to the contextual mark.

If you do not know these things, then your web page will be unlikely to reach the position in the search engine listings for a specific search term (keyword) that you want it to be. You have to know what is needed to achieve what you want to achieve. Semantics is only a small part of that however. Also involved are your internal navigation links. Most people think that these are purely to allow visitors to navigate through your website, and reach the pages they want to read. Nothing could be farther from the truth.

Search engines use your navigation links to determine the relative importance you have placed on each of your web pages. Those most linked to are the most important, and vice versa for those least linked to. Your linking structure is very important, and there are tricks that can be used to maximize this. There is even a mathematical formula that can be used to optimize each web page to maximize its chances of receiving a high listing.

External links are also important, although the days are gone when loads of reciprocal links would get you a good listing. Reciprocal links can have a negative effect on your listing position unless you know exactly what you are doing, and how to calculate the relative usefulness of each link to your web page.

Improved search engine rank is not easy for a beginner to achieve, nor even an experienced internet marketer, unless they understand how search engine algorithms work and what they are looking for. Find that, and you have the battle practically won.

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How To Avoid Adwords Bid Prices Of $1.00 Or Above?

Monday, October 19th, 2009 at 12:46 am  
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You have a problem. You logged into your Google Adwords Account to discover that all your keywords are inactive and that you will need to bid $1.00, $5.00, or even $10.00 for these keywords. Unless bid prices in your niche market are that high by default due to high competition, you normally should not have to pay $1.00 to activate keywords. Your Google Adwords account has been flagged as not meeting the new Google Quality Score. You will need to address this problem accordingly to lower your overall bid prices and to avoid more problems down the road.

It can have several reasons why Google is adjusting your minimum bid prices. I got hit by the Quality Score myself not too long ago. I had recently started a few new Google Adwords campaigns and some campaigns just never got off the ground at all due to high bid prices required by Google. As a matter of fact I deleted these campaigns within a few hours after discovering the problem because there was no financial sense in keeping them active. These campaigns would not generate any clicks at the price I was willing to pay and Google deactivating all my keywords asking for up to $5.00 per click. Other campaigns of mine however enjoyed normal click bid prices. No punishment here. I reviewed the bad campaigns and I quickly realized that the landing pages and the site structure had a significant role to play. The campaigns that went bad right from the start were domains and websites with no real content. I had build 3-4 pages around the landing pages for the affiliate products I was trying to promote.

Doing more investigation I was able to determine the best approach for me. Using a domain name with existing pages in place and build a landing page matching the existing website design. The domains should be well indexed and preferably well-aged, too. However – certain key pieces needed to be in place, too. You don’t want to have your landing pages “offer” leaks where visitors (the ones you paid for) would be able to leave your sales page too easily. In my case I moved the default navigation menu from the top to the bottom of the landing page. In addition all links would now open in a new browser window leaving the sales landing page still open. I also added links to a sitemap, my “About me” page, (of course) the homepage, the “Contact Me” page. I also added links to a related product sales page (a copy of my landing page just slightly different using the second best affiliate program). The Adwords spider was able to enter my site and go several levels deep to check out the site structure. The main website also offered not just 4 or 5 pages, but at least 30-40 pages. I build new Adwords campaigns and with a little more fine-tuning I was able to avoid the high click prices and enjoyed reasonably priced costs per click.

Here are some helpful questions to ask yourself when building a good landing page for PPC campaigns:

Do you have an “about us” page?
Do you have a “contact us” page?
Do you have a “Privacy Policy” page?
Does the landing page have content matching your keywords?
Is the web page coded in Flash (=unreadable for the Adwords bot)?
Does the page have a link to your homepage?
Does the page have a link to the sitemap?

Conclusion: When building a landing page, build a landing website. Keep the visitor in mind. Would you feel trapped as a visitor with nowhere to go other than your affiliate product? Even though that is your actual goal, you will need to play nice and offer the visitor a good experience when he visits your website. If you follow the rules you should be able to reduce your cost per click easily.

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How Open Social Will Improve Search Engine Rankings

Monday, October 19th, 2009 at 12:31 am  
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Google’s Open Social and How it Will Revolutionize Search Engine Optimization Services. The social networks are becoming very popular not only for every day college kids, but also for businesses. Right now businesses are starting to enter in this network to discover there target markets and increase their business online success.

Find out how you can use Google’s Open Social, along with other social networks, to improve your search engine rankings.

If you have been following the social network arguments and “inner moves” among Google, Facebook and Microsoft, then you should have realized how important Social Networks are these days. People are flocking social networks; search engines, as well as other online companies saw the big potential of harvesting more user trending information from them, as well as the monetary benefits that come from posting advertising text or banners on them.

The Open Social move by the search engine giant, Google can bring about great benefits to online users and programmers. Web social application developers say that it is a great move for Google to open different social networks, and share applications among them. Others say that is very similar to the Open ID service and would greatly benefit users who wish to migrate or transfer their content from one social site to another. While others laud this achievement, others also see that this might be Google’s response to the Microsoft and Facebook advertising tandem which is strongly gaining ground in social networking, in fact it has passed the stage of being just another “hype”; it is now THE trend. Through it all however, Open Social will surely become another milestone in Search Engine Optimization Service.

Google has already been “in talks” with some social networks to fulfill the Open Social requirements, like Myspace, Friendster and LinkedIn. Google is hoping that this will spread like wildfire to other big social networks, with Facebook probably first in line. Google is starting another big revolution; right after it has stirred not just “ripples”, but “waves” online with its pioneering campaign on Adsense. There’s always something great to expect from Google these days. Open Social will definitely be another crowd drawer that can improve search engine rankings.

The Open Social API will provide developers the capability to create working applications that can be used on different social networks, which greatly spell another move to entice other social sites to join in the Google bandwagon. This will certainly change the way social networks function, and will greatly create a whole new impact on search engine optimization services, focused entirely on the social network hype. In another point of view, this will invite a lot of application developers to swarm social networks where they can freely use the Google API to create and reshape different ideas, thus making social networks far more potent networking tools.

The Open Social move will revolutionize online social networks, and will aid in centralizing a typical user’s Google account data across different social networks, allowing for faster access or sign-up. This is apparently a GREAT thing to expect from Google that will have big benefits for web developers and users alike.

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How To Subscribe To A Podcast

Sunday, October 18th, 2009 at 8:48 pm  
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Podcasts have become audio and video versions of blogging. They are delivered by all manner of amateurs and professional organizations (usually news services) and are delivered through a multiplicity of channels. Podcasts are audio or video “bites” that address a particular topic or provide a small segment of entertainment or information.

YouTube and MySpace are loaded with millions of podcasts. Outside the adolescent networking space, there are scores of podcast feeds that put out new “bites” on a regular basis. If you are interested in exploring this new wrinkle in the broadband universe, there are a couple of tools you’ll need to make it all work and several tools to help you find podcast feeds that might interest you.

The principal tool for subscribing to a podcast feed is a podcast or news aggregator. There are dozens of them; many are freeware. Generally a “newsfeed” is provided in either RSS or Atom format; the podcasts that are syndicated are usually uploaded to a web server for delivery. Any web server will do, and there are many services that are dedicated to hosting podcasts exclusively. An RSS or Atom feed provides a URL for subscription, and new content is downloaded whenever the aggregator reads the feed and finds it has been updated.

This is how new content from the feed is delivered to your computer automatically, or at least at the intervals your aggregator is set to check the feed. An aggregator will automatically deliver a podcast from a subscription feed that you have signed up for – generally it will be saved to your local machine and play in the default media player on your PC.

You can find a list of aggregators and where to find them at: http://www.podcastingnews.com/topics/Podcast_Software.html. Once you’ve got an aggregator in place, you can go in search of podcast services that might interest you on a regular basis. Like many computer subscription services, you might find yourself dumping a podcast on a particular day because the topic doesn’t interest you or you don’t have time. But the idea is to find a collection of regular podcast feeds that provide information on topics that interest you and to absorb that information in audio or video format.

Once you have located a website offering a podcast service, you’ll generally find a button that will make you a subscriber. Click it, and you’ll find regular downloads appearing in your aggregator, generally found on your desktop by its icon or by an RSS orange button. You can organize your podcasts into folders and either view or listen to them at will. If you are go on a subscription binge and then neglect the daily aggregate of material that’s being automatically downloaded, you’ll be piling up megabytes in a hurry if many of those podcasts are of the video variety.

As with websites, podcast directories began appearing the moment podcasts took hold as a mainstream Internet communications device. One of the oldest, largest and best organized podcast directories can be found at http://www.ipodder.org/. The site breaks out podcast feeds by category and provides folders for you to browse. Ipodder is a commercial product – an aggregator – but its website can be highly informative. If you want to review the A-to-Z podcast material from the site, you can find it in an online article at http://www.extremetech.com/article2/0,1697,1817856,00.asp.

Podcast Alley has a directory that provides good detail on each podcast it lists. It also provides a section on podcast software and some recent high profile podcasts for a casual click.

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