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Archive for 'Money Marketing'

Building A Map To Your Web-Site: Keyword Research

Basically, keyword research provides the foundation for the map your consumers will use to find your site when they need it! Popular search engines search and index millions of sites everyday. Your goal in keyword research is to attach the right keywords to your site that search engines will cue and deliver to your consumers.

For example, let’s say you are looking to buy a new set of coffee mugs. In a popular search engine, you will probably type something such as “coffee mugs”. However, some consumers may type “coffee supplies” or “coffee gifts”. If you own a coffee mug website, and have only attached the words “coffee mug” to your site, those consumers who typed something different will not immediately see your site in the search engine results. This wastes time and money in your internet marketing campaign.

So how do you create an effective keyword list? First, you can always pay someone. There are thousands of companies out there that specialize in internet marketing keyword research. But keep in mind that no one knows your business better than you!

If you are creating your own list, there are some easy steps to follow for a successful internet marketing campaign. First, come up with a small list covering the various services and products you can deliver. The key at this step is to not be too generic! If you use words that are too generic, then your site will not rank high in search engines. Take our coffee mug example. If one of your main words is “cup”, then you’re being too generic. Instead, a term like “buy new coffee mug” would be much more fitting. Don’t be afraid to break out the thesaurus either!

Another confounding factor of keyword generation is that you don’t want your site reaching the wrong consumers! If you own a coffee mug website, you don’t want the word “yahoo” or “coffee beans” in your keywords. This will lead to frustrated consumers being led to your site when you don’t offer the services they want. These consumers will not stay on your site and you will waste bandwidth resources and money.

When you have the list that you came up with, talk to your friends and family about what words may be good for your site. Also, look at what keywords your competitors are using in their meta-tags. When you have a list of about twenty keywords you want to use in your internet marketing campaign, we highly suggest using the free Google AdWords keyword tool, or a paid for Wordtracker tool to get more ideas and see how your keywords rank with other sites. If the keywords you chose are already being employed by a thousand other sites, then come up with something new and original that will get you above their ranking on search engines.

Your next task is to figure out where you want to put your keywords in your pages. Each page should have a maximum of 5-7 keywords. You’re not limited to putting your keywords only in your meta-tags! You can also put them in your title and in “Alt text” fields in your various pages.

Effectively utilizing keywords will enhance your site’s visibility. Fill in the gaps where your competitors miss, and you’re certain to attract more consumers and business with your internet marketing strategy!

Maury Wilks
For more information on Keyword Research and creating a successful internet business, visit http://TheInternetBusinessAuthority.com

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Article Promoting For Link Building

I recognize for a fact that article selling is a good way to create links back to my websites as a result of it s been the first technique that I have used to create links to my websites for years now.

And why ought to you care that I’ve got been using this method? As a result of I’ve got been able to form a full time living working on-line for over four years now and I have made the nice majority of my money through organic search results (not pay per click advertisements.)

Primarily what I m saying is that as a result of of the ability of article marketing I haven t been living the nightmare (as I see it) of a true job a very long time.

Of course there are a lot of completely different ways in which to go about doing article promoting, so that ways do I advocate? Which ways have very worked on behalf of me? Well for the most half I make use of article distribution services that take an article that I labor under them and submit that one article to tons (if not, thousands) of websites. This allows me to get back many links on several completely different websites for writing just one article.

Most (but not all) of the article distribution services I take advantage of have a spinning function which permits me to spin my article manually thus that distinctive (and still terribly readable) articles venture out to every website that posts my article. This helps to avoid the duplicate content filter thus that any links I build up continue to remain over time rather than being filtered.

Let me justify in a very bit by bit manner how I create money online using article marketing.

1st of all, I set up a web site which includes landing pages which promote products that I m an affiliate for. As an example let s say that I’m promoting dog coaching guides. Thus I set up a review site that reviews varied dog coaching guides and irrespective of which one the customer chooses, I get a commission. I prefer to depend on my very own domains, not internet 2.0 sites as you’ll be able to never tell whether they can delete your page or something similar.

Secondly, I write informative articles regarding dogs (they don t necessarily should be specifically concerning dog training, however that helps) which link back to my dog training guide promoting landing pages.

That s it actually. It s just a two step process. Clearly there are some more details such as keyword analysis that is making sure that people are actually searching for the keyword phrases that I’m targeting however that s going beyond the scope of this article. My main point is that for my part there is no better way to build links than article marketing.

I will simply repeat this process frequently once more with new landing pages (keyword targets) and make more and a lot of money over time. And in fact it gets easier and easier to get my pages to rank well in the search engines as they grow in age and as they get additional and more links in to them from all of my articles.

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Dreamweaver Help : Build Better Websites Easier Using Templates

If you want to make money marketing products and services on the World Wide Web, you must have a consistent look and feel to the pages that comprise your web site. Dreamweaver templates make this simple .

Dreamweaver templates relieve you of much of the tedious job of editing individual web pages, because you create the template one time then apply it to initial pages in your site. If you have to make changes, you can make them to the template and they are automatically applied to all of the pages that are based on your template.

Using Templates is a two step process:

1. Make the template.

2. Insert the template into one or more actual web documents.

So when should you use a template? How do you create it? How do you apply it? How do you make changes to a template and update the pages it applies to? The following sections will answer these questions.

When to Use a Template

Use a template whenever you have a group of pages that share a basic common group of layout features, and well defined areas that need to be customized. For example, you might use a template to define a group of pages with a three column layout, a common background color, and common menu bar at the top of the page, possibly common links on both sides of the page, and only the center column of the page remaining available for customization.

How to Create a Template

Adobe Dreaweaver gives you two methods to create a template, but this article discusses only the second method. The methods are:

Create a template from an existing page.

Create a template from a new page.

Here are the steps to create a Dreamweaver template from a new page:

1. Click the File menu, then click New.

2. A “New Document” dialog box will pop up. In the left column (the Category column) of the dialog box select Template page and in the right column (the Template column) select “HTML template”. Click the Create button in the lower right corner of the dialog box.

The template is created. Now save the template as follows:

1. Click the File menu, then click Save.

2. You may get a Dreamweaver message complaining that the template has no editable regions. Ignore it, and click OK.

3. Now a “Save as Template” box will pop up. Type the name you want for the template in the bottom entry field, which is labeled “Save as”.

Dreamweaver will automatically create a Templates folder and save the template into it. The template will have a “.dwt” file extension.

Populate the Template

To populate a simple Dreamweaver template, follow these steps:

1. Add content

2. Mark content as editable where applicable

A detailed description of these two steps follows:

Adding content to a Dreamweaver template is the same as adding content to any other page — except . . . you need to think carefully about the fact your content will be replicated on all instance pages based on your template.

As an example, you might do a table based three column layout, where the first row of the table is just one cell containing a graphic, and the second row of the table contains three cells — links on the left, links on the right, and an editable region in the center.

You create the table, and then add the top graphic and the links as you normally would. This leaves only the center cell of the second row of the table to be marked as editable. Do this as follows:

1. Select the center cell of the second row of the table.

2. On the “Common” Bar, click the Templates popup menu, then click the Editable Region command.

3. A “New Editable Region” dialog window should pop up. Type a name (for example “Content1″) into the “name” text box, then click OK.

Now the template has an editable region. Save it.

Create a Page Based on the Template

This is where you get a return on the work you did creating your template. The following steps describe how to create a page based on a template.

1. Click the File menu, then click New.

2. A “New Document” dialog box will pop up. Select the “Templates” tab at the top of the dialog box.

3. Now there should be two columns at the top of the “Templates” tab in the dialog box. The first column is labeled “Templates for:” and the second column is labeled “Site [site name]“. In the first column, select your site; then in the second column, select your template.

4. Select “Update page when template changes” in the lower right corner of the tab.

5. Now click Create in the lower right corner of the tab.

6. A new untitled page should now have been created. Save the page, giving it the name you want.

Now you can make changes edits in any of the editable regions of the new page.

At this point, making changes is very simple , because Dreamweaver will only allow you to edit regions of the page that were defined as editable in the original template. If you try to edit anywhere else, the editing cursor will turn into a little circle with a slash through it and you cannot edit or delete anything.

When you are finished customizing the page, save it. If you make any changes to the template in the future, they will be automatically added to the page you just created.

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