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Archive for 'Netscape'

View Your Site Through The Eyes Of A Spider

Thursday, March 11th, 2010 at 11:31 pm  
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A Search Engine is designed to find specified data on the World Large Web. Search engines are confronted with hundreds of thousands of web pages and it becomes tough to pick the absolute best match. Every search engine develops a set of rules often known as algorithms to set the order of rankings. Once the record is ready, the most related pages are indexed. Typically a search engine functions by sending out spiders to bring back as many relevant paperwork as possible. On this article let us discuss how spiders assist serps to deal with essentially the most vital web pages that the visitors are wanting for.

Spiders are small packages that observe the links from page to web page and create key search phrases that help the web viewers to find applicable pages they’re wanting for. Totally different approaches of different search engines try to make the spiders function quick and more proficiently. The spiders often keep a track of the keywords within the title, sub headings, links and other positions of relative importance. In this manner, the spiders start to travel and spread out across the most broadly used areas of the websites. The spiders put themselves within the person’s sneakers and deliver essentially the most significant, suitable and information wealthy websites that delight the viewers.

Find out how to Identify Spiders:

Search engine spider is automated software used to locate and gather info from different related internet pages. You will need to bear in mind the spiders while designing and optimizing a site. But the question is how will you establish a spider? Spiders of major search engines like google can be identified from their host names. For e.g. Netscape identifies itself as Mozilla, Alta Vista as Scooter and HotBot spider as Slurp. You will get an inventory of host and agent names for the major search engines by sending a request for the robot.txt file. The listing generated will contain files that are principally spider, robotic or agents.

How do Spiders Read a Web site:

The journey of a spider begins with a listing of URL which have been stored previously. Because the journey continues, new pages are added to the database and then the program filters billions of pages recorded and creates an index that accommodates one of the best matched web pages it believes is relevant. So, when a question is generated for particular information, the search engine analysis the index and calculates the order or ranking of the pages based mostly on further algorithmic factors. This is thought of as the search engine end result web page and even the search history.

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So Just What Is Search Engine Cloaking ?

Thursday, March 4th, 2010 at 6:48 pm  
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Search engine cloaking may be a technique utilized by webmasters to enable them to urge an advantage over different websites. It works on the concept that one page is delivered to the varied search engine spiders and robots, whereas the real page is delivered to real people. In different words, browsers like Netscape and MSIE are served one page, and spiders visiting the same address are served a totally different page.

The page the spider can see could be a bare bones HTML page optimized for the search engines. It won’t look pretty however it can be configured exactly the manner the search engines want it to be for it to be ranked high. These ‘ghost pages’ are never truly seen by any real person except for the webmasters that created it of course.

When real people visit a web site using cloaking, the cloaking technology (that is sometimes based on Perl/CGI) will send them the important page, that look’s good and is just an everyday HTML page.

The cloaking technology is ready to tell the distinction between a personality’s and spider because it is aware of the spiders IP address, no IP address is the same, so when an IP address visits a web site which is usingcloaking the script will compare the IP address with the IP addresses in its list of search engine IP’s, if there’s a match, the script knows that it’s a search engine visiting and sends out the vacant bones HTML page setup for nothing however high rankings.

There are 2 varieties of cloaking. The first is named “User Agent Cloaking” and also the second is named “IP Based Cloaking”. IP based cloaking is the simplest methodology as IP addresses are terribly arduous to fake, thus your competition will not be ready to fake to be any of the search engines so as to steal your code.

User Agent Cloaking is just like IP cloaking, in that the cloaking script compares the User Agent text string which is distributed when a page is requested with it’s list of search engine names (user agent = name) and then serves the suitable page.

The problem with User Agent cloaking is that Agent names will be simply faked. Search Engines will easily formulate a brand new anti spam technique to beat cloakers, all they need to try and do is fake their name and fake they are a normal person using Web explorer or Netscape, thecloaking software can take Search Engine spiders to the non – optimized page and hence your search engine rankings will suffer.

To add up, Search engine cloaking isn’t as effective because it was once, this is because the search engines are becoming increasingly conscious of the different cloaking techniques getting used be webmasters and they are gradually introducing additional refined technology to combat them. It may be considered as unethical by Search Engines if not used properly.

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Social Bookmarking Services: Leveraging Social Bookmarking Sites For Traffic And Back Links

Saturday, January 2nd, 2010 at 3:04 am  
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Social Bookmarking websites depend on the democratic nature of the net to structure data in such a way that is simply digestible and requires less effort than before. Such sites, together with reddit.com, netscape.com and digg.com allow their large user base to vote on net pages and as those web pages gain additional votes, their position in the positioning increases. As a selling tool, the ability of such websites is threefold. On one level you gain direct traffic from the sites that are linking to you, on another level you gain whole exposure and acknowledgement that you are an accredited web site, while on the third level you increase your websites position within the search engines through the links that you attain from the social bookmarking and different sites that will link to your webpage after seeing it there. The linking half is the foremost important bi-product of social bookmarking services; the other blessings are simply ancillary.

A social bookmarking company can work with you to spot the most important pages on your website, then they will gain links for those pages from social bookmarking websites. They will ensure that your content gets submitted with acceptable anchor text to your website, and within the right category of the social bookmarking site, making certain that you just gain maximum exposure and optimum profit from the links that they attain. A social bookmarking service supplier will conjointly maintain a listing of social bookmarking sites through that to submit your web site, and they will possibly update this often to make sure that your web site and internal pages are invariably being submitted to the sites that pass the foremost link equity and that have large enough user bases to add value to your website.

When working with a social bookmarking provider, it is imperative that the corporate employs only manual techniques in promoting your website. Ought to you’re employed with a supplier that uses software as part of their process of promoting your site, then not solely can your links be aloof from the sites, your domain will additionally be banned; that means that your possibilities of being able to leverage bookmarking sites will be removed indefinitely: giving your competitors a clear competitive advantage going into the future. Skilled bookmarking companies can have registered and trusted accounts on bookmarking sites, and will not try to produce multiple votes from the identical IP address in an attempt to game the algorithm of the sites.

When trying for a bookmarking service you ought to look for a corporation that has expertise in either search engine optimization or submission services and notice out if they need evolved their offerings to allow their purchasers to achieve a competitive advantage through leveraging social bookmarking sites. As a result of social bookmarking is such a new and fast moving space; corporations specializing specifically in social bookmarking sites have however to realize any traction within the marketplace. Those who have therefore way have tried to use software to extend margins, however have done thus at the detriment of their offerings.

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How To Get A Pagerank 7 In 200 Days

Sunday, October 25th, 2009 at 1:15 pm  
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Want soaring Pagerank? How about in 200 days. Read on- I’ll eat my moldy hat if my secret advice fails.

BRIEF INTRO. PageRank is google’s valuation of your website. Your pagerank comes pegged on a scale from 0 to 10.

Uh- okay… so what?

Let’s make it so easy that even your cat would mewl.

Think of Pagerank like real estate pricing. The higher your site ranks on that scale, the more valuable it is in Google’s eyes. You, the webmaster, enjoy explosive benefits the higher your pagerank: your site gets indexed more often, you appear in the top ten placements and people will kill each other to advertise their site on yours. To the tune of thousands of greenbacks a month.

Bottomline: websites of considerable persuasion and influence boast high pagerank.

If your site has less than a Pagerank 4, you’re s nobody. Pagerank 5 means you’re a rising hotshot. Folks would pay $30 a month to place a link on your site. Pagerank 6 means you’re almost a god. Not only would you rank in the top ten search engine rankings for chosen keywords, you’d rake in lotsa moolah from ad revenue.

Are you mewling like a cat yet?

Now that that’s out of the way, let’s hunker down to getting you a Pagerank 7 in 200 days.

CREATING A SITE OF MASSIVE INFLUENCE

1) Raid a few webhosts that allows you to buy domains on cheap. I’d recommend godaddy.com or doteasy.com Purchase at least 40 domains across different C Class IPs. The .info , .mobi and .biz variety go for a dime a dozen. Register them and build up a single page on each one. Fill the pages with quality content. No scraped info or you’ll get deindexed. Your bucks would go down the drain faster than cash at a casino. Hire a ghostwriter if you must.

2) Create backlinks to each of these sites from domains that wield extremely high pagerank. It’s easy to accomplish with Netscape.com and NewsVine.com. Now before you get all excited, understand that this tactic will work if you judiciously pick profitable tags. The tag ‘business’ ranks a whopper of a pagerank 7 at netscape. (http://www.netscape.com/tag/business). Listing your 40 domains under this directory gets a pagerank 7 backlink!

3) Amp the power. List your domains at DMOZ and Relmaxtop.com . You’ll garner at least a Pagerank 4 backlink to each site.

4) Post meaningful comments on one or two blogs listed here: courtneytuttle.com/blogs-that-follow/ These blogs have the NoFollow attribute disabled, allowing you to suck in more PR to each of your domains.

5) Post meaningful comments on mattcuts.com, pearsonified.com and scobleizer.com. Google ranks these sites at pagerank 8+. If your sensible comment is approved, you get more rank boosting.

6) Use this string in google search box to find high credibility .edu blogs where you can get quick backlinks from: [[site:.edu inurl:blog "post a comment" -"comments closed" -"you must be logged in" "Your-Key-Word"]] If your link appears on a .edu domain, Google accords your mucho respect. In spades. Ensure you write MEANINGFUL comments on these .edu sites, or I’ll disown you and send the Italian Mafia to kick your arse and sink you in the Ganges.

7) Wait for the next PageRank update. Twiddle your thumbs and get fat on some MacDonalds quarterpounders to pass the time.

8) Et Voila! After the next update, the Google Toolbar will indicate that ALL your 40 sites have achieved a shiny PageRank 3 or 4. Man, wasn’t that easy?? (FYI, google updates pagerank every three months or so)

9) Now that your sites wield considerable persuasive influence, I want you to create three new domains and have all original 40 sites link to these.

10) Wait for the next pagerank update and BAM! The three new domains now flex a Pagerank 5!. Hallelujah!! But wait. You don’t want a lousy 5. You want at least a seven. So what you do is to create two new domains and have the three pagerank 5s link to that.

11) Wait again. (do you get the pattern here?) Suck on some fries. Get more girlfriends. Take up racing. Then at the next pagerank update, the Google Tool Bar will bring you news that will wet your pants: GOODGRACIOUSGLORIOUSGOD! The two new domains are now Pagerank 6!! Wait. We’re not done yet. I want you to create a new domain. And guess what? I want you to link the two pagerank 6 sites to your new domain.

12) Wait again. Nuninuninu. By now you should have 10 girlfriends and boast a nice paunch from all those quarterpounders. But so what? After the next pagerank update, your new domain should now be a gloriously persuasive Pagerank 7. Ahh. Now you can kick back and relax. Because with this single website, any other website you link to will be transformed into an instant Pagerank 6. Everyone knows that sites these stellar command unbelievable advertising power. So what you do from here… well, it’s up to your imagination.

Disclaimer. Well actually its an apology. I promised you a Pagerank 7 in 200 days? Actually, make it more like 365 days because that’s how long it would take google to go through all those updates. But heck, what’s an extra 165 days between friends?

Fly high and rule the web world with persuasion and influence!

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If You Build It They Will Come… Well Sort Of; What I Learned As A Newbie Webmaster

Sunday, October 25th, 2009 at 10:00 am  
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When I first started my work at home business, I had no experience building websites, and no experience advertising. I decided to use Microsoft Front Page, to create my site, because I had used other Microsoft Office software products and I figured it would be the easiest for me to learn. My first site looked great. I was meticulous to make sure all of my links worked and everything lined up. I uploaded it to my host server and asked someone else to look at it for me. Someone did look at it and they said “Are you kidding? Your site is a mess!”. Huh? I don’t get it! Well, it turns out that my site looked great in Internet Explorer, but it was a mess in Netscape! After fixing the problem, and telling some of my friends to look again, they said “So, if I search for your website in Google, will I find it”? Well, I knew it wasn’t at the top of Google’s search engine, but I had no idea how to get it there! Sure, I had submitted my website to Google, so I knew it was there. In fact, if I entered my URL in quotes in the Google search bar, it popped right up, but otherwise I couldn’t search and find it. Unfortuntately, I learned that the only way to get a new website to the top of Google’s search engine quickly was to pay for it! You’ve probably noticed when you do a search that there are listings that show up on the side and top of the search results, with the words “sponsored listing” next to them. It turns out that these are advertisements that people pay for. They actually bid a certain amount for each “click” they receive. As long as they keep their price per click low enough, they can realize a profit. So, I guess the notion “if you build it they will come” doesn’t apply when it comes to websites.

It turns out that with all of the hundreds or even thousands of search engines out there, the majority of the searches are made using Google, Yahoo and MSN. According to the 2005 November Nielson/Net Ratings, Google has the largest share of the U.S. based searches with 46%, Yahoo is second with 23% and MSN is third with 11%. I also learned about something called “SEO” which stands for Search Engine Optimization. I think it really should be called “WSO” for WebSite Optimization. Because in actuality all we can do is optimize websites in order to get higher search engine rankings, not the other way around. Google uses a rating system known as “PageRank”, which assigns a rank to each site between 1 and 9. If you are wondering why it only goes up to 9 and not 10, it’s because Google is the only site that rates as a 10. Even Yahoo and MSN only have a PageRank of 9. The algorithms to determine PageRank are not easily understood, or even communicated in such a way that the average person can understand and can only be described by me as “double-top-secret”. If you download Google’s toolbar, you can customize it to the show PageRank for the sites you are viewing. It’s basically a little green bar, that will show the PageRank if you hold your cursor over it. It seems in general that the way you increase your PageRank is through back links. These are links from other web sites linking to your URL. And not just any links, they have to be relevant to your type of site and the higher the PageRank of the sites linking to you, the better.

After doing some digging around on the net, I discovered a website (http://www.linkpopularity.com), where you can input a URL and it will tell you how many sites are linked to that URL. By using some of your competitors URLs ( the sites that do show up at the top of a Google non-sponsored search), you can get some sense of how many links are required to get to the top and what types of sites you can link to. In many cases you can link to these same sites. After doing this, I found that there are many different types of sites that can link to you that are other than the norm, such as classified ad sites, guestbooks, forums…and directories! I think directories were my biggest find. There are an abundance of directories out there, many which are free. Many times when you request a link, either by email to a site or through a site with automated online forms, they ask you for a “reciprocal link”. This basically means that they would like you to put their link on your site, so they can attempt to increase their own PageRank.

The most surprising thing that I learned while reviewing the sites of my competitors, is the number of back links they had. The had about 3,000 to 4,000 links. Considering the amount of time it takes to request a link, post a reciprocal link and upload my page to my host server, it would take me a very, very long time to get the same number of links. I’ve basically dealt with this situation by committing to request 10 links per day. So, hopefully I will have significantly increased my PageRank over the next year, and will be able to increase my traffic without having to spend as much money on pay-per-click advertising.

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