Google algorithm updates invariably bring the fears of webmasters to a boiling point. In the aftermath of an algorithm update, some individuals come out swinging, making claims that Google is attempting to place them out of business. Others examine their Google rankings and pat themselves on the rear for having survived another “algo” update.

It’s been known in search engine optimization (SEO) circles for quite your time that one may successfully implement what is referred to as a GoogleBomb. The simplest example was a probe on the phrase “miserable failure”. An enquiry on those words within Google would show George W. Bush’s biography at the White House website, within the prime three or four results of the search results. This is able to occur, despite the fact that neither word in the search criteria resides on the White House website. At only once, Bush’s biography had been within the #1 spot, however counter-bombing campaigns moved Bush’s listing down the page a bit.

Many folks have written concerning this phenomenon in time’s past. I have even written about it myself. After I wrote concerning it, my point was to show the importance of anchor text in an exceedingly link to create the price of a internet page in the Google search engine result pages (SERPS).

The “miserable failure” GoogleBomb came to exist inside a loophole among the Google algorithms. Google puts a heap of price on the anchor text that point to a explicit internet page. It’s part of their “one link – one vote” philosophy as to the worth of a web page.

Bloggers joined forces to form thousands of links pointing to the White House web site with the words “miserable failure” within the anchor text. The shenanigans of the George W. Bush bashers were eventually countered by their fellow bloggers on the other side of the political aisle. Eventually, the search phrase “miserable failure” would also quote the Michael Moore and Jimmy Carter websites in the prime few results for that search phrase.

The common one that did not understand the nature of the SEO game would often stumble across these esoteric search phrases and get him or herself into a huff, as a result of they thought that Google was stating their own political views. Of course, Google very will not have an opinion, a minimum of not one that might ever seem in their search results.

The GB Update…

In this case, the GB Update is not therefore-named because “George Bush” disappeared from the “miserable failure” search results. Instead, it’s so-named as a result of it’s the “GoogleBomb” update, that Google implemented in January of 2007.

Once the update was implemented, the “miserable failure” search began to solely come back pages that talked concerning GoogleBombs from a technical standpoint.

With the GB update officially rolled out (http://googlewebmastercentral.blogspot.com/2007/01/fast-word- concerning-googlebombs.html), individuals began the quality Google-update panic process.

Tons of posts began showing on forums concerning the GB updates and therefore the worry that link-building efforts undertaken by search engine marketing (SEM) companies and webmasters would be hurt as well.

Therefore, I did a little bit of research. I have run many linking campaigns on my own behalf, and on the behalf of clients. Those campaigns were put along with a mix of keyword phrases nestled in the anchor text of links to our websites. I checked the standing of all of the websites I represent, and without fail, our linking campaigns had not been hurt by the GB update.

Fascinating Changes From The GoogleBomb Update

Consistent with Matt Cutts of Google, the changes in the GB update were all completed among the Google algorithm. Cutts has invariably said that Google does not wish to manually rearrange the search engine results, therefore an algorithmic resolution to the GoogleBomb was in order. Some of the Google engineers worked together to find a answer to the GoogleBomb issue.

In an attempt to understand what had changed, I looked at some of the more notorious GoogleBombs of past and discovered some attention-grabbing facts.

Broken Google Bombs:

* “Miserable failure” now not returns George W. Bush, Michael Moore, or Jimmy Carter websites. * “Worst president ever” currently solely returns pages that build the claim the GW Bush has earned that title. * “Waffles” now not returns results that point to the John Kerry website. * Tony Blair’s homepage no longer comes up beneath the search term “liar”.

Unchanged Google Bombs:

* A quest for “Scientology” still has the “Operation Clambake” listing within the #two spot (2007-01-thirty one). Operation Clambake is a website that’s important of Scientology. * “Click here” still points to the Adobe web site (though this was not truly a GoogleBomb). * “French military victories” still goes to the same page on Albino Black Sheep once you hit “I feel lucky” on Google’s search page. (I still get a kick out of this one.) * The “nice president” GoogleBomb survived. It still points to Bush’s bio on the White House website.

The Question On Everyone’s Mind

Everybody seems to be asking the same question. How does Google defuse Google Bombs?

Well, Google isn’t saying, therefore we tend to are left to figure it out on our own. Based mostly on what I was in a position to uncover in my study of Google Bombs, I came up with a theory.

What I have been in a position to take from the results shown higher than is that Google might have targeted only “negative links”. If you would like to review what’s shown higher than, all of the Google Bombs that are now gone had negative connotations to them. All of the Google Bombs that survived can be construed as having positive, or at least non-negative, connotations to them.

If my assertion is correct, then average, normal webmasters will don’t have anything to fear from the Google Bomb update. My sites and my client’s websites additionally replicate that the Google Bomb update didn’t have any affect on us.

Maybe I’m simply grasping at straws, however I don’t suppose so. You be the judge… “Worst president” is gone, and “nice president” survived. To me, that says a lot.

The Google Bombing Legacy Continues…

Following my logic, Google Bombing continues to be a risk for people who Google Bomb with a positive set of anchor text keywords. Thus, some Google Bombs will continue to measure well into the future.

In 2004, Search Engine Watch advised that Google Bombs are higher outlined as Link Bombs, since they can affect all of the main search engines, together with Yahoo and MSN.

Google has finally addressed link bombing during a positive way, but Yahoo and MSN are still susceptible to link bombing attacks. For instance, as of this writing, MSN still has George within the top spot for “miserable failure” in the MSN Live results.

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