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Keywords – The Secret Weapon Of All Successful Internet Marketers

Sunday, March 7th, 2010 at 4:03 pm  
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The thing with keywords is you could easily spend months just studying them and nothing else, they are such a vast topic.

You only need to concern yourself with keywords if you want to harness the power of Google. You may not want to use Search Engines to generate traffic and that is absolutely fine, you do not have to. A keyword in basic terms is what we, the end users put in the search engines when we are looking for something in particular. What are the words/phrases we enter in? By doing keyword research our ultimate aim is that when someone puts their word/phrase in the search engine, our website appears on that first page and preferably near the top of the page.

To simplify keywords and how they work with Google I will give an example. If you had a website that was to do with ‘working from home’ and you did some keyword research i.e. you typed that phrase within speech parenthesis in Google, you will find that there are 3,560,000 results come back. This would tell you therefore that there is an awful lot of competition out there for that same keyword phrase you are looking for.

What you need to do therefore is to try and narrow this down a bit. One way of doing this is to consider what your specialism is within your business and what you believe people would put in the search engines if they were looking for it. What you may think is a popular keyword for your particular niche or industry, others may not. So, how do you find popular keywords? It is a fact that 97% of people do not bother to learn these skills.

Finding Keywords

Finding Keywords is a 2 step process.

Step 1 – you will use a keyword tool to discover how many searches there are for a particular keyword. How many people are searching for a particular keyword? Once you understand, and once you know how many people are searching for a specific keyword then we will discover how much competition there is for this keyword.

This is Step 2 – determining the competition.

The Golden Rule is that you want to discover keywords that get a high amount of searches but have a low amount of competition – this is what keyword research all comes down to, High Searches & Low Competition.

Types of Keywords

There are 2 main types of keywords, long tail and short tail. Imagine we go to Google and we type in ‘New York Hotels’ – now that keyword is known as a short tail and that is because there are not many words in it. If it’s 1, 2 or 3 words it’s generally known as a short tail. The problem with short tail keywords is that there tends to be a lot of competition for them. Remember, you want High Searches BUT Low Competition.

If on the other hand, we were to type into Google ‘cheap hotel accommodation for students in New York’ this would be known as a long tail keywords because there are many more words in it and it is much more specific. As it is quite specific, the expectation is that not so many people will search for it so it will have a lower competition. Back to the Golden Rule outlined above again.

This is what you are after as an internet marketer – you are after popular, profitable long tail keywords. When you find them you will be able to dominate the search engine results pages. The chances of finding any short term profitable keywords are virtually nil as they all went many years ago.

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Take MS Access Training Courses.

Thursday, January 7th, 2010 at 9:01 am  
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You don’t have to take advanced Access training to create simple databases with MS Access application. You can use basic knowledge for building simple database projects. But with Access VBA training you are able to create more powerful databases and make it more useful.

VBA is computer language used in all MS Office programs. If you have ever used a macro, you have applied VBA. Its power is in allowing you perform basic repetitive actions easily. Adding a programming code into your database you can add your own commands and increase the database functionality. Here are several examples of what can be done with Access VBA training.

You are able to indicate the types of fields in Access database. You can define what fields will have text, numbers, strings or dates, etc. And one of the biggest mistakes of the beginner Access users is entering telephone number into the numeric field. But, numeric field can only have data that can be used in calculations. No mathematical operations can be done with the telephone number, so it is actually a string that is made of numbers. But phone numbers often have symbols as well. User can enter dashes, spaces or parenthesis into phone numbers which could make pulling out phone numbers within certain category more complicated.

You can address this issue with Access VBA. On the Access training courses, you can find out how to add a few commands to the field of data entry to get rid of all non-numeric data and just enter the phone number in the basic format. You will be able to check if the area code matches the city or making sure there is a right amount of digits to make it a valid phone number.

It also allows you to sort records automatically. Access chooses the listing records in the order they were added. It is easy to sort these lists but often it would be much easier if these lists were sorted automatically. If you prefer your customer list to always be sorted alphabetically, you want this to happen automatically every time you open the list, instead of having to do it yourself every time.

During the Access VBA training you will learn how to tie commands to such events as form opening. You can create a subroutine and make the form to sort the customers alphabetically at every opening. You can manually sort the list by other columns, but it will always sort by last name by default.

Learning Access VBA adds efficiency to your database development and provides you with lot of tools that will help you using the database much easier and with fewer errors. The time you invest in learning will pay off by improved work productivity.

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