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Archive for 'Pay Per Click'

Be A Smarter Online Advertiser With Google’s Secure Conversion Tracking

Friday, October 23rd, 2009 at 7:15 pm  
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Pay-per-click ads are the latest craze in cyber world today, particularly with website owners. This is mainly due to the fact that it’s cheaper than any form of advertising found online, since you will not be charge for your ad until a visitor clicks on it. Now, is it any wonder why Google is so keen on improving AdWords? Rumor has it that Google’s new secure conversion tracking mechanism will revolutionized the face of pay per click ads.

Just what is conversion tracking you ask? In paid search advertising, their main goal is to lead visitors to the right web sites through clicking a certain ad. After which the visitor is compel to perform some action that meets the goal of the site owner. This normally entails either a purchase, membership sign up for websites and newsletter, page view or lead. Once these goals are met then a conversion occurs.

Conversions can be considered as the lifeblood of a business and Google has found a way for you to track them efficiently. But most importantly, the mechanism is said to be secured. This breakthrough hopes to help you identify whether or not your AdWords ads and keywords are effective.

How so? Google’s secure conversion tracking entails putting a cookie on a user’s computer once he or she clicks on an ad. Once the user clicks on your ad that reaches one of your conversion pages the user’s browser will then send the cookie to a Google server. After which a tiny conversion tracking icon will immediately be displayed at your site. Once the process is completed Google will then record a successful conversion for you. This information will be included in the Campaign Summary section of the “Campaign Management” tab of your AdWords account. Actually, this conversion-tracking mechanism works the same way as the program that Google utilizes in placing contextual ads on websites. This program is popularly known as Google’s Adsense.

Going back on Google’s secure conversion tracking mechanism, there might be CTR or click through rate that helps determine whether your keywords are effective. However, remember that it is only good for measuring the relevancy of your keywords. It might tell you that users searching for that keyword are interested enough in your ad to visit your site, but it cannot determine what happens once the user gets to your site. Therefore, it offers little help in determining whether your ads and keywords are effective. This is where Google’s secure conversion tracking comes in handy.

With Google’s secure conversion tracking; you will be able to see which clicks actually lead to purchases. This is a vital factor in deciding which of your keywords are worth investing in and which are not. What’s more Google is offering this secure conversion tracking mechanism entirely free of charge.

What do you need to get started? To start your secure conversion tracking all you need to do is simply place a few lines of code. This means that you must be familiar with HTML and other web tools, if you want to place the conversion tracking code snippet without hitch. Otherwise, you will need a webmaster to deal with the codes. Also, you will need to have access to your website’s code and of course your Google AdWords account.

Google have provided an online documentation that will guide you through the code snippet insertion instructions. To avoid problems, it might be a good idea to read and understand these setup instructions before you began the actual installation process. The documentation also offers specific snippet insertion instructions for various web programming languages, such as Active Server Pages (ASP), Sun Java Server Pages (JSP), PHP: Hypertext Preprocessor (PHP), Macromedia Dream Weaver and Microsoft FrontPage.

Once your code snippet are properly installed, you can now access your conversion tracking reports from the Campaign Summary page and Reports Center at least an hour after the first conversion from your AdWords account. You will also be able to see conversion reports down to the keyword level.

Google’s secure conversion tracking offers great flexibility when it comes to setting up your tracking preferences. If you want to immediate begin tracking aggregate data then you can simply use the initial code snippet that Google provided. Now if you prefer a more detailed conversion statistics then use the advanced tracking settings. It’s all up to you!

Another unique feature of Google’s secure conversion tracking is the tracking notification. This feature is making quite a controversy. Part of the Google’s new secure conversion tracking is that it notifies users that they are being tracked. This notification is created by the Google-supplied code that you add to the results page. Then the tracked user will see a message titled Google Site Stats, which includes a “send feedback” link once the results page is opened.

According to Google they prefer to be upfront with their actions and insist that the send feedback link will give the consumer the chance to understand Google’s privacy policies, and even reject the Google tracking cookie. This can very well be a double edge sword. On the positive side, users might appreciate the honesty and the fact that they are given option whether to proceed or not. However, most users tend to become extra wary once they realized that their actions are being tracked.

Google’s AdWords also include a cross-channel conversion tracking feature. This feature allows you to do conversion traffic coming in to your web properties even if it is from other advertising networks. This will prove to be advantageous particularly if you are sending out ads across multiple advertising ventures. How so? Well, you will be able to use the powerful AdWords reporting facilities to gather all information regarding conversions all in one place.

The search giant that they are indeed a fore to be reckon with. With Google’s secure conversion tracking you can now have access to conversion data in your reports which can help you make smarter decisions when it comes to online advertising, for instance about which ads or keywords to invest in. Moreover, armed with a more accurate and efficient data, you can now better gauge your overall return on investment (ROI) for your AdWords campaigns.

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The Perfect Keywords For Your Niches

Tuesday, October 20th, 2009 at 11:46 pm  
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At the end of the article, you would know the methods and strategies to get the best words in less time. Assuming that you are in marketing article or PDA, and then I think you have to do a lot of keyword research. There is a need for you to do a thorough and lengthy investigation of keywords to a campaign to assess your competitors, creating a number of keywords for the niche of your choice and opening up new niches, or even the product of your choice.

As someone in them, I must tell you that the keyword research takes time, and it may even take up to a month or more to obtain the necessary keywords for your internet business, niche or campaign. But if you use a keyword research tool, you are sure you will get your result in a rapid manner and most importantly you get focused and less competitive in the niche of your choice.

Across the Internet, there is a variety of keyword research tool, and some of them AdWord Analyzer, Wordtracker, Keyword Elite, Micro Niche Finder or even HitTail, etc. But the question is this: they are worth your hard-earned money? Invest in some keyword research can be a waste of money and time.

As for me, one of the best keyword research tools I recommend is a micro Finder niche. I think it’s easy, convenient and the results I get results in profitable niches. This is because it is the variety of functions and features that other keyword research tools do not have.
You are in article marketing, pay per click advertising, AdSense or SEO or affiliate marketing, you need this software in order to Skyrocket your earnings. He can assess your competitors PPC campaign, create large keyword lists quickly and profitably, he will even save you time, so you will not invest all their time to manual keyword research. Simply enter the keyword of your choice, and he will return thousands of similar keywords, both long and short tail keywords.

If you are in internet marketing and you do not have this tool yet, now is the time you have to get it to fill a gap that you are not very good.

Keyword research methods and strategies

In this case, we are assuming that you are in marketing niche product acne. Suppose you want to perform a keyword search for “acne treatment”. Most people just plug in the keyword “acne treatment” in the search box on the keyword “stuffing”. As someone who is very experienced in this, it is best to get popular keywords from this is simply plug in the keyword “Ugra” in the search box. It will return similar words that relate to acne and appropriate and inappropriate Ones. You should keep a pen and paper in your hand for this.

Looking through the result of acne and choose the words that relate to the treatment of acne, how to cure acne, cure acne, stop acne, fight acne, acne means acne release relate to acne, acne, and so overcome acne help these keywords listed above are the key words to solve the problem; avoid keywords like symptoms of acne, causes acne, etc. Although they are useful, because you are marketing products about the means of protection against disease is better to be more focused here. Nevertheless plug the keywords listed above.

If you continue to connect key words and search them, you will eventually get a long tail words little competition. You should get a Micro Niche Finder, are the best keywords for disclosure is not enough, and hot niches.
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Keyword Keepers And Losers

Tuesday, October 20th, 2009 at 10:01 am  
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Christmas comes up faster than we’d like, and before we know it, it’s time to hand out those Xmas presents! Whether you’re a last minute shopper or you like to have everything taken care of before December, buying Christmas presents online can make your life a lot simpler. Christmas is a great time of year to sit back and enjoy the company of your friends and of family that you’ve When you are trying to get your site and your information further up on the list of Google search engine results, keyword research is the best way to get started. While Google and other similar search engines use a wide variety of parameters to find what the searcher is looking for, keywords still top the list in terms of getting results.

The first thing to do is to figure out how your site is getting hits. Through the use of Google Analytics, you can put a piece of code on your home page that will tell you how people are getting to your site. This can tell you if your keywords are appropriate in terms of getting you the right kind of browsers. Remember that a high traffic count does not necessarily mean that your site is getting good traffic. If the majority of people getting to your site are just briefly stopping in and deciding that you are not for them, all this is doing is running your bandwidth costs higher.

Google AdWords is another tool that you can add to your arsenal when it comes to researching keywords. Whether or not you want to continue to use it as a main staple of your advertising campaign is definitely up to you, but in terms of figuring out what is actually effective in terms of bringing hits to your site, Google AdWords can be invaluable. Essentially, this pay per click program will bring up a small link to your site whenever certain key words are used. Although you will pay every time someone clicks your ad, this can tell you what words are soliciting the most response.

It is also very possible to become stuck in terms of what keywords you can use. If you already operate in an overcrowded market, you’ll find that getting your site to the top using the most obvious keywords is all but impossible. At that point, your strategy should be using the less obvious keywords but using them well. There are several tools that can help you figure out what keywords you might want to try integrating into your site. Google offers a keyword tool that will help you generate related terms that you can use. Remember to use your best judgment; while some of them will be keepers, others will be misleading or misrepresent your site. Use as many as seem appropriate; multiple keywords can bring more business to your site, but beware of keyword stuffing.

It is very important to avoid keyword stuffing and spamming as the top search engines will penalise against it. Once this happens it can really effect your website both short term and long term so it is important to understand what to avoid. One way to check this is to read your page text and ensure it sounds natural. If it is stuffed it will sound strange and not make much seance so as long as it reads well you will normally find that the weighting is fine.

Search engine results are among the best ways to get new and relevant traffic to your site, so do your research and make sure that every word counts!

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The Truth About Optimization – 6 Common SEO Myths Debunked

Saturday, October 17th, 2009 at 12:50 pm  
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Gaining good positioning with the search engines is one channel for increasing your online business — but it’s not an end in itself. Your ultimate goal isn’t higher traffic, but higher sales, and thereby, profits. Will Reynolds of SEO consulting firm http://ThinkSeer.com, sheds some light on common misconceptions regarding search engine optimization:

Myth Number One: I have to submit my site to the engines to get ranked.

Truth: The search engines have advanced to the point that they’ll find you on their own. You’re wasting money by paying a service to submit your name to the engines.

Myth Number Two: I need to optimize for ALL the engines.

Truth: There are only three search engines that matter: Google, Yahoo!, and MSN — in that order. Google is by far the most important in terms of driving traffic. Nearly every other search engine feeds off one of these three, so if you do well in any of them, you’ll show up in the other engines as well.

Myth Number Three: If I use pay-per-click ads, I don’t have to worry about natural rankings.

Truth: Up to seventy-five percent of users don’t even consider clicking paid ads, so if you rely solely on pay-per-click for your business, you’re losing out on a huge section of the market.

Myth Number Four: My goal should be to rank well for all related keywords.

Truth: Certain words and phrases produce better results than others. You need to look at your keyword ROI and conversion rates, not just your rankings. Says Reynolds, “I’ve seen sites rank highly for terms that result in no conversions. That ranking might be getting you some exposure, but it’s not getting you sales.” Analyze your keyword campaigns so you can see what your expenditures are doing for your bottom line.

Myth Number Five: My web design doesn’t affect my positioning.

Truth: Your web architecture has a tremendous impact on the search engines’ ability to read your site’s content and, therefore, on your rankings. For instance, Google assigns the most importance to your homepage. If you have a flash intro, the search engines can’t read it — they see a blank page. If there’s no Skip Intro button that allows the search engines to get past that, the rest of your site’s content may not even get indexed. Bringing in a consultant to work with your web developer may help you avoid navigation and structural pitfalls that make your web site difficult for the engines to read.

Myth Number Six: Increasing my traffic will automatically increase my conversions.

Truth: Your web site must be user friendly as well as search engine friendly. Advises Reynolds, “Don’t butcher your site for the engines, in terms of the verbiage or text size. It won’t read well or connect with your customers. If you don’t look credible, people aren’t going to feel comfortable purchasing on your site or giving you their information online.” You may rise in rankings, but it will cost you in conversions.

Increasing your web site’s visitors through search engine optimization is important for your E-Biz — and it’s equally important to make sure your site’s structure, design, and navigation are conducive to converting those visitors when they land.

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