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Top 10 Search Engine Ranking: How To Get It And What It Means For You

Wednesday, October 28th, 2009 at 2:32 am  
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High search engine rankings; online businesses need it to survive. Have you ever heard that phrase before? If so, do you know that it is true? If you currently run an online business, your website for that business needs to achieve a high ranking in the search engines. In fact, it is best if you get a top 10 search engine ranking. Why is this you wonder? Well, in all honesty, there are a number of different reasons why you need to have a top 10 search engine ranking to run a successful internet business. After a close examination, you will see that all of those reasons end up benefiting you and your business, often in a number of different ways.

As you likely already know, a large number of internet users, maybe even you, rely on search engines to find what they are looking for online. Whether it be to research a particular topic, purchase a particular item, or inquire about an online service, internet users rely heavily on search engines. If you, personally, use search engines to help you find what you are looking for, how far do you go into those results? Most internet users do not go past the second or third page; they can usually find what they are looking for before that point. That is why it is extremely important that your online website has a high search engine ranking. In fact, it is best if you get your webpage to display on the first page of search results. With almost all search engines, this requires a top 10 search engine ranking.

By having your online website get top 10 search engine ranking, you will find that you end up getting a relatively large amount of internet traffic. As previously mentioned, many internet users find what they are looking for by the second page of their search engine results. If your website has a top 10 search engine ranking, you are, almost always, guaranteed to get higher results than other websites that are displayed further back. If you are selling an online services or products, you will often find that your extra internet traffic turns into to extra sales. As a business, you need sales to survive and a top 10 search engine ranking can help you achieve those sales.

Although it is important to understand why a top 10 search engine ranking is important, you also need to know how to achieve it. When trying to achieve a top 10 search engine ranking, there are a number of different steps that you should take. Those steps include link building, website content, and article distribution. In a way, link building and article distribution can be connected together. By creating relevant articles, which are somehow related to your online website or business, you can distribute those articles around the internet. If internet users like what they read, there is a good chance that they will make the trip to your online website, particularly if you include inbound links. Inbound links, when it comes to article distribution, are links that will direct internet users to a part of your online website or business, preferably the main page.

It was also mentioned above that you can try and get a top 10 search engine ranking by having content, text, or articles on your online website. Before developing those articles or content, you are advised to research keywords that are related to your online business or website. You not only want to find relevant keywords, but you also want to target keyword phrases that internet users are searching for. This will not only help you achieve a top 10 search engine ranking, but it will also help to make sure that internet users, who are searching for what you have, end up getting to your website. It is also important that you make your website content interesting and readable. There is a good chance that people will actually read what you have to say; therefore, you can use this content to make a good impression.

Above it was explained how you can go about achieving a top 10 search engine ranking on your own. If you are interested, you may also want to think about seeking professional assistance. When it comes to high search engine rankings, you will find that the assistance is best if it comes from an internet marketing firm that specializes in SEO.

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SEO By Owner In Three Easy Steps

Tuesday, October 27th, 2009 at 1:00 am  
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You have two choices to consider when trying get your site ranked higher in search engines. You can hire a Search Engine Optimization Company that is an expert in the field or if you have some time, you can do it yourself.

Research your Keywords

Ask yourself what keywords you think someone might type in when searching for products you sell or services you provide. Though a keyword may be only one word it is usually a phrase made up of keywords. Phrases are more specific and will more than likely be what potential customers use when searching for products or services online.

After a quick brainstorming session write down all that you were able to come up with. Make sure to consider geographical phrases if they are important to your customers and don’t forget of alternative words that could be used (an example could be “new car Littleton”). Make sure to surf the websites of your competition to get more ideas until you can come up with a list in the neighborhood of 20 to 30.

Now you should take two keywords from your list that you feel potential customers will use most frequently. Take into consideration that popular keywords are also competitive keywords and harder to achieve higher ranking with. If your goal is to obtain a high ranking for the term “auto insurance”, the path to achieving it may be long. Try to make your keywords the ones that are most related to your business and not riddled with vagueness or extremely competitive. Make each phrase about two or three words in length like the previous example.

Now that we have your keywords we will move on to the next step.

Site Text

Your site text is made up of the wording that is on your web page. There is a phrase for search engines and it is content is king. Search engines love unique content and your keywords should be placed in key locations within the content so Google understands the relevance your site has to them. Also make sure that your copy reads well around them as it needs to make sense for your visitors who are most important.

Keywords can be placed in headings, at the top of pages, in bold or italics, used as link text for other pages of your site and in your title tag.

Add additional content after you are finished tuning up your webpage. Give more detailed descriptions of the products and services you offer. Provide a frequently asked questions page and pages of articles that pertain to your products or services.

With your design you should keep in mind that search engines cannot read images nearly as well as text. Sites that are made up with excessive flash or pictures really impede how well they can read the content of your site.

Link Building

A common way of thinking about links is that every link from another site that leads to yours is a vote for the popularity of your site. Every quality link you receive can improve your search rankings.

The quality of your inbound links is more vital than the quantity. The preferred and more valuable link is from sites that are relevant to your niche and with authority (highly regarded in the niche). A quality directory with relevant categories is another example. Just a few quality links with authority can have more value for your site than hundreds of lesser quality. Think of it like you do your personal business network. Both can have a strong effect on the success or failure of your business.

Take time to consider all the other relevant websites in your niche such as organizations, industry affiliates and non-competing companies. Send them a email introducing yourself, your products and services and explain how your website could benefit their visitors. Then politely suggest that they create a link to your website from theirs.

Record the Results

Over time you should watch and record your search engine rankings by doing a Google search for your chosen keywords to see where you rank. You can also monitor where your visitors are coming from by watching your hosting reports. Do this for each significant page of your website.

Continue to add to your websites content and increase the links to your website over time. This needs to be an ongoing effort for as long as you want visitors to your website.

As you continue to record the results of your efforts you should see the traffic increase and with that your sales. Know where your visitors are coming from so you can continually monitor your marketing efforts successes. Only by measuring it do you know where and how to improve it.

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Search Engine Marketing – Maximizing The Triangle Of Relevancy With Google

Monday, October 26th, 2009 at 3:30 pm  
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The “Triangle of Relevancy” is used to describe the relationship between the text in a landing page, a sponsored advertisement and the keyword or phrase that’s entered into a search engine. Google places a premium on relevancy as it endeavors to ensure visitors have a positive experience by getting search results relevant to their search terms. I will outline specific steps an advertiser can take to maximize their landing pages and sponsored advertisement’s effectiveness in their search engine marketing endeavors.

Relevancy with Landing Pages

The product, if you will, of any search engine is the resulting landing pages. The page’s relevance to the search terms determines whether the page will show up in a search and at what position. Google’s algorithm scores each page and/or sponsored ad’s relationship to the keywords or phrase and uses this information to assist in determining the order in which the landing pages and AdWords ads are placed. The algorithm also monitors the amount of time a visitor spends on a page and includes this in the score.

Search engine optimization (SEO) techniques such as placing keywords in the page’s title and throughout the body of the page can sometimes affect the position of a page in the search results. But of greater importance to Google’s algorithm is whether or not the keywords are located on the landing page and whether they are randomly included simply to increase the density of the keyword on the page.

A common scenario is for Web developers to design a number of landing pages for the same product specific to certain keywords. Using this method you can end up with 10 or more landing pages for each of your products. This can be expensive, time consuming and difficult to maintain as regular updates are required on each page.

This can be much more efficiently accomplished by using a product entitled Search Chameleon. This product uses scripting on a landing page and a related sponsored ad to adjust the text in the landing page in REAL TIME according to the keywords entered in the search bar. The scripting can be used in the page’s title or anywhere in the body. This not only saves development time but makes page updates much simpler since you’re only working with one page.

It also assures your page will be relevant to the search regardless of the search term entered. This can be a compelling factor in a visitor’s decision to spend more time on a landing page. An advertiser is then able to maximize on the relevancy of their landing pages by automating previously manual processes.

Relevancy with AdWords and Sponsored Advertisement

The “Triangle of Relevancy” would not be complete without the search terms being included in the title and/or body of your sponsored ad. Google and most search engines will highlight the search terms in the sponsored ad anywhere it shows up. This allows your ad to stand out and draws attention to the visitor that your ad is relevant to their search.

So, in stead of loading your Adwords campaigns with numerous non-relevant keywords, your best bet is to use a single keyword or phrase that’s relevant to your ad allowing it show up in both the title and the body of the ad. This means you should write several ads specific to a keyword or phrase for your Adwords campaigns. This not only makes your ad more relevant but it pre-qualifies your prospect as the ad contains the specific key terms they’re searching for.

Another way to really boost your sponsored ad’s visibility is to have the keyword or phrase in the destination URL at the bottom of the ad. If you’re using an affiliate link, you may not get as good a click through rate as with a non-affiliate domain, because people will respond more favorably to your ad if they think you’re the product owner.

The best way to show you’re a professional is to use your own domain name as a redirect to your affiliate site. You can use the keyword or phrase in a successful ad as the domain name and your keyword will be highlighted in the title, the body of the ad AND in the destination URL!

The second best way to show you’re a professional is to use a keyword as a sub-domain for a domain you already own, i.e., http://keyword.MyDomain.com. Notice the keyword is in front catching the eye of the prospect first. An alternative would be to add the keyword as a landing page name, i.e., http://MyDomain.com/keyword.htm. Using these two methods works best when you have a generic domain name like http://123.com which will work with any product and does not conflict with the keywords.

In Summary

The “Triangle of Relevancy” is the most important aspect of a successful search engine marketing strategy. Google is very careful to ensure their visitors have a positive experience with their search engine so they reward the more relevant advertisers with a higher position in the search results and their AdWords ad placing. Both the landing pages and the AdWords ads should focus on specific keywords or phrases for maximum relevancy.

As previously highlighted, Search Chameleon will allow you to customize a single landing page, which will update the page title and body text with the specific keywords or phrase a visitor enters into the search engine. Search Chameleon is a proprietary application included in a suite of B2B productivity software called PromoBlackBox. Also included are Google AdWords training CDs developed by a top Internet marketing company. There are a number of additional proprietary applications and software included that will assist advertisers in maximizing on the triangle of relevancy.

The search engine marketing landscape is continually evolving as new technology is introduced. Search engines are continually updating their processes as developers learn how to counteract them. One thing that probably won’t change is the triangle of relevancy with the search term, the sponsored ad and the landing page. People will always want specific answers to specific questions.

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What’s The Big Deal Over SEO

Monday, October 26th, 2009 at 8:46 am  
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Search engine optimization refers to any practice related to the end goal of improving your web site’s position in the search engine ‘free found listing.’ The reason you want all of your web pages, or at least your most important web pages, search engine optimized zeros in on what nearly every website owner wants: More new business contacts generated from Web traffic!

According to current search engine ranking requirements, keywords and content on the same page must match a particular set of criteria. Basically, this means – for example – that for every 500 words on a page, you might only be able to write the same keyword 5 or 6 times to maintain the balance required by search engines. But simply adding the keyword to the body of the page is not the only factor. The page title and description (among others) are also factors. It’s obvious that every keyword you have for your site can’t be positioned accurately in each relevant place on one page. Each keyword, keyword phrase, or keyword set needs its own page to effectively return web traffic to your site.

Keyword stuffing is a big ouch! Repeating your keyword 30 or 40 times in the content is called keyword stuffing, and it gets your web page penalized or banned altogether from search results. It’s just common sense not to engage in keyword stuffing. Limit the number of keywords on each of your web pages, and develop individual web pages for each of your most important keywords.

Requirements and standards change rapidly. At this writing, if the web page is unique and if crawlers determine that the page offers viewers substantive content, it passes the first test for ranking.

It goes something like this. The number of words the public sees on a page is analyzed by search engine robots to determine if there are enough words to be valuable to a web visitor who reads the page. If there are enough words on the visible part of the web page, then the robot evaluates the hidden text (called the source code). It looks for key words, descriptions, web page titles, link content and image descriptions just for starters. If the data qualifies, this invisible web page crawler then compares the overall page content with your entire website to look for a consistent theme. In other words, you can’t publish a page about your cat on a site that sells chess sets without breaking the consistent theme rule. Every website must have a consistent theme weaved in and out every web page.

If the web pages pass this evaluation, the robot zips on to calculate all the data in various formats. For example, are there too many keywords on the page as compared to the total number of words on the web page? A comparison of image descriptions and link content also plays a roll. Once all of the various calculations are complete – and this all happens in seconds – the calculated percent of substance is compared to all the other website pages on the Internet asking for the same keyword status. Then the robot determines web page ranking position to be displayed in the search engine ‘free found listing’ when that one key word is used by a web searcher.

It is easy to see why search engine optimizing web pages is a complex, labor-intensive task that requires up-to-date knowledge of search engine standards and requirements, skill in applying the words to comply as closely as possible with top ranking position, and common sense so as to not go overboard (keyword stuffing a page) getting that web page penalized or banned altogether.

Pages that use acceptable standards applicable for each search engine are rewarded in time with a valuable ranking. A top ranking has many benefits for your business, from visibility, free clicks and web traffic to increased sales revenue.

The bottom line is to publish web pages that meet search requirements so visitors can find your page. If it is too time consuming for you to successfully optimize the content on your web site, or if your search engine ranking appears buried on page 99 of the free found listing, you may want to consider a professional SEO service provider. Start by asking an experienced search optimization writer to review 3 or 4 of your existing web pages. Listen to her suggestions and apply them. If budget is limited, engage her services to only optimize your most important web pages. Track results over the following 90 – 120 days.

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The Secret Goldmine: Search Is A Conversation

Saturday, October 17th, 2009 at 11:55 am  
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Search is about structure and meaning, syntax and semantics. Search is all about sequential patterns of interaction. It’s about language. It’s about the words that we use. It’s a conversation.

Search is an interaction between the human and the search engine; between the human and the text box or the ‘Go’ or ‘Search’ button. It truly is a conversation. We search by using words put together in a sequence. But it’s a give and take activity.

Searching is a linguistic exercise. Make no mistake, it’s all about words. There is a give and take between you and the search engine. There’s a constant interaction between you and the text box and then the ‘Go’ button. Give and take, back and forth. This is why search is a conversation. There is turn taking involved.

One of the key points here is that it’s nearly impossible or it is very rare to put in a keyword into a search engine and get a perfect result. This is especially true if it’s a single word versus a phrase. You generally have to use more words to get better results. You need to add words to get better results. And, importantly, there’s a give and take. It isn’t a one time activity.

You put in a word, you hit ‘Go’, you get a response back – not what you want. So, you try again – not what you want. And, you try again – not what you want. You must go back and forth time and time again. You must hold a conversation with the search engine. Rather than talking you type, but the idea is the same.

You’re foraging, you’re looking, you’re searching. You’re hunting. It’s almost as if you’re holding using walkie-talkie or two-way radio, holding the button in, asking for something, letting go of the button and waiting for a response. Something does come back – it’s a search results page. So again, give and take, back and forth. You’re having a conversation with the search engine.

What is the point? Why does it matter that search is a conversation? How can this help you? Simple: Words drive everything. Even when looking for videos and audio, you’re using words and text. Your search is conversation.

This means that you don’t really have to worry about search engine technology. You only have to worry about the interface and how you share words with the text box and Go button.

As a user you don’t have to worry about what’s going on with the technology behind the scenes. As a marketer, it is the same message. Worry about the words and interface not the technology.

Right now, and into the foreseeable future, search is all about words and that means that words are money. Search is about words and that means that advertising is about the words we use. Specifically, it is about keywords. Because it is about words, it is about using those words and having a conversation with the search engine.

Don’t try to beat search engines, just try to talk to them. Try to figure out how other people are talking to search engines. Figure out the words that they use. Find out how they carry on their conversations. That’s magic. It is also one of the first steps in mastering Google AdWords.

Don’t try to figure out the search engines, try to figure out how people use the search engines. There is a significant difference.

To summarize, words drive everything. Search is a conversation. This is your golden tip.

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