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Web Site Marketing For StupidWebsite Promotion Marketing Works

Sunday, October 18th, 2009 at 3:16 pm  
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When you are getting ready to launch your website, it is important think about how you will be promoting it. While there are many companies and businesses on the web that would love to do your website promotion and marketing for you, you need to remember that your best shot at finding a good one is understanding a little bit of how it works yourself.

When it comes to getting traffic to your website that is likely to stay there and give you is business, one key technique to use is search engine optimisation. Search engine optimization has two great benefits when it comes to website promotion and marketing. The first is that it takes advantage of the fact that people are actively searching for your services. One reason that people are so annoyed by spam is that they are pulled from whatever their frame of mind was before they opened the e-mail and then they had to delete it. When people are using search engines, however, they are already in a frame of mind where finding your website is the big goal. The second advantage is that getting picked up by a search engine costs nothing; all you have to do is make your site attractive to search engines, and you’ll be able get hits every time your site comes on up the search page.

Website promotion can take many forms, and some of them are simple and casual. For instance, if you regularly post to a well-populated forum, put the URL of your website in your signature. This serves several purposes. You’ll be giving your website more publicity every time you post and you are also providing your site with what is called a one way link. A one way link is a link to your website that does not have your website reciprocating with a link back. This counts towards your popularity and attractiveness when it comes to search engines as well.

Putting information out there free of cost is another way that website promotion works. We live in a very fast, information-rich era, and whenever people search the internet, they are usually looking for information, whether that’s on the Italian Renaissance or where the best restaurants in the area are. When you do things like post articles to online article directories or put up a glossary of terms related to your industry, you are giving people information, making yourself more attractive to the search engines and getting a reputation as an expert, something that will grant you a bit of credibility and name recognition.

Another way that website promotion works is through pay per click advertising. With pay per click advertising, you will pay a company every time someone clicks on an ad to get to your site. Your ad will go up for free and you don’t pay until there is traffic coming through it. While this is an impressive deal and a good way to get traffic to your web page, be aware that some companies will hire people to click your ads.

Knowing how website promotion works is an important part of learning how best to market your site. Make sure that the marketing techniques that you use are suited to your site and that the traffic that you get actually stays there and browses!

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Using Google Reader For Seo

Sunday, October 18th, 2009 at 2:49 pm  
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One of the recent services launched by Google is the Google Reader, which is available at reader.google.com. The Google Reader will allow Internet users to search for relevant RSS feeds and manage them too. As a result, Internet users will be able to benefit from the updated information and current news articles or snippets on various topics of their choice.

In the recent past, we have noticed an increase in the popularity and use of blogs as well as RSS and this increase is going to be there in the near future. One of the primary reasons for the popularity of RSS feeds can be contributed to the availability of updated information in a systemized manner and accessible to almost anyone. For the average Internet user, the launch of the Google Reader is being seen as one giant step. It is a powerful tool that is easy to use.

Using the Google Reader

For first timers, using RSS or downloading and configuring the RSS reader can be quite a cumbersome process especially when you can visit your favorite web site and use their advanced search features to look for new articles or topic specific articles/news. There is another breed of people who wouldn’t even try the task of understanding how a new process like RSS feed will work as they have a pre-conceived notion that it might be complicated. This pre-conceived notion gets most of its strength due to the availability of other options.

The Google reader has been hence created to make the pre-conceived notions disappear and to make searching for the latest news on RSS simple and easy. To use the Google Reader, you need to follow 4 easy/baby steps:

• Visit reader.google.com to open Google Reader
• Type your topic of interest in the search box
• You will get a list of results related to your topic of interest. Find the one you want.
• Click “Subscribe”

Did you ever think it could have been so easy? Well! That’s all you have to do to sign up for your favorite feed and the good part is that you can sign up for more than one topic/feed.

What you need to do is click to go back to the Google Reader homepage. On the homepage, you will find a list of feeds displayed on the left-hand side. This is the list that you have subscribed. If you choose any specific feed from the left hand side then you will see all the new posts added on to that particular feed on the right hand side. You don’t even have to search for new or updated feeds!

Hailed as one of the best products from Google, the Google Reader has a high usability and hence will make your life a little more comfortable in a world where knowledge rules supreme; where knowledge is the difference between success and failure.

Is the Google Reader for you?

Since the Google Reader is easy to use and is considered a powerful tool; it will be helpful for anyone and everyone who wants to keep themselves updated on any kind of news from forest fires in the tropical rainforest to Premier league soccer scores. Although the service is meant for every one but the people who will really benefit from it will be the researchers, business professionals, reporters, consultants, analysts etc.

The Features

The Google Reader comes with some value added advanced features, which include:

GMail This: Through this, you will be able to advertise your website or services to others on Gmail. All you need is a Gmail account.

Blog This: This feature will be helpful for those who already have an account on blogger. If you click on “Blog This” then it will open your blog account and you can insert the link on your blog as a reference.

It’s impact on SEO

The Google Reader will ensure that RSS and blogs become an integral component of any Internet Marketing strategy. Since the reader is being targeted at getting more users hence the feeds will soon become more SEO friendly and keyword/key phrase driven.

Standing in the present, it seems that the Google Reader is all set to take on the future!

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To Blog Or Not To Blog – Reasons And Tips Why You Should

Sunday, October 18th, 2009 at 2:49 pm  
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Blogging, done in the right way, can really boost your business. Here are the reasons why you should and how you can create one.

Blogging is akin to endless story-telling with just about anyone who would listen, the only difference is you’re doing it online. It’s a free-for-all, come-as-you-are, and tell-it-like-it-is kind of gathering online. You could sell yourself, your products, your business, old stuff, and practically anything you want to put out there. And the chances of someone picking up are very likely. Businesses have boomed because of the kind of word-of-mouth effect blogging has had.

— Why Blogging is Good for Business —

Blog sites have been dominating the internet scene for some years now, and recently, its popularity has reached new heights. With both the internet-savvy and internet-hungry crowd increasing by the thousands on a daily basis, businesses and advertisers have found a great venue to talk about themselves in numerous blog sites. Branding may not be heavy on these sites, but content-wise, you could talk all you want about your products/services and be certain that you would arouse the interest of someone, somewhere wherever you may be located. Its appeal basically lies on the users’ freedom to express himself/herself without the hassles of being regulated and limited. Moreover, readers of your blog entries are always welcome to comment on what you’re advertising, without having to fill out forms and leave personal information – a tedious task for most visitors that they often opt not to participate anymore. It is also a good venue to discuss whatever it is you’re selling in detail and eliminate doubts on the part of your targeted audience that your advertisements are just one more online ploy to get you to purchase. It will prove to be a more convincing marketing tool in the long run because you are openly answering questions without prejudice on both your part and that of the visitor’s because you are not talking face-to-face. It gives both of you freedom to be yourselves.

Ironically, this freedom should also be limited in a way that you don’t appear too eager or too arrogant that you would turn visitors off and may even unwittingly solicit bad publicity.

— Helpful Tips in Creating a Blog —

When creating a blog for your business, you must keep in mind a couple of things:

1. Don’t start with a hard-sell approach. Chances are, bloggers will ignore you. 2. Talk about your personal experience when you used the product or employed the services of your own company. A positive sketch of your products/services will certainly generate interest. You can’t be an effective endorser if you haven’t tried them out yourself. 3. Welcome comments – whether positive or negative. It is always a good opening to discuss the benefits of your products/services. 4. Thank your visitors. A sincere and pleasant thank you, especially after a good debate, always pacifies the second party and will likely result in him/her not bad-mouthing you.

At the end of the day, you would have reached out more to your targeted audience and you would have taken advantage of a free advertising mechanism that could ultimately prove beneficial for business.

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Using Streaming Video As Web Content

Sunday, October 18th, 2009 at 2:33 pm  
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Webmasters no longer need to rely on textual content, or even static graphic content for websites. Audio has never been a popular choice for the majority of websites because it can become annoying for visitors unless executed perfectly. However, thanks to the increasingly short attention span of surfers, a new technology has emerged as offering a superb alternative – streaming video content.

Catering To Your Visitors’ Needs

Video can deliver a very clear and concise message and it can do so in a short space of time. It’s possible to convey a complex message or give instruction on how to undertake a complex task in just a couple of minutes. And yet, so far, all but the biggest and the most savvy of websites have taken real advantage of this technology.

The potential of streaming video content is huge. The attention span of surfers is measured in seconds, and very few of them, and unless you can grab their attention in those crucial first few moments you’re likely to lose them forever. Video packs that punch with style and panache.

Delivering A Complex Message

Video content also helps to deliver complex messages or instructions without the need for extensive instructional articles. It can be used to cut down on the amount of support that customers require, especially if you sell software or digital products. Reduced technical support means lower costs and an improved business.

The Popularity Of Video

For an indication of how popular video content is to surfers, you need only look as far as video sharing websites like YouTube, currently ranked the 3rd most popular site on Alexa. Users regularly share videos and download and view other people’s submitted content. Google currently lists over 2 million links to http://youtube.com showing its popularity with other websites.

Despite this popularity, there really are very few websites that host their own streaming video footage. One of the reasons is that it is still an emerging technology – a lot of website owners are reserving judgement as to whether it will prove as popular as some believe. Another possible reason for its lack of use is that it is conceived to be technically difficult or expensive to create and subsequently host video clips.

Type And Cost Of Video

The type of video you intend to make will ultimately decide your budget. A video advertisement can range from tens of dollars to thousands and thousands of dollars. Video software tutorials and demonstrations, though, can be created for very little investment and they will be a popular addition to your site if made well. While there aren’t the same numbers of video content providers as there are graphic designers or web developers, the number is rising.

Do It Yourself?

The technology and the software exist for site owners to create their own video footage. Screen capture software is no longer limited to taking static snap shots of what you’re doing. Modern video screen capture software can be used to easily create step by step instructions. This software can even be found for free on the Internet, although the commercial packages do typically offer a lot more in functions and features.

Video Content To Improve Your Business

Video content can be used to market a site through video sharing networks, or to add value to your existing content. However you choose to use it, video footage is not yet a widely used form of content and you could steal a march on your competitors by including some on your own pages. Surfers love to view video because it takes less concentration and less time than reading textual content and is usually more entertaining than graphical content.

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Using Blogs To Improve Search Engine Rankings

Sunday, October 18th, 2009 at 1:33 pm  
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Blogging is gaining widespread popularity. From Celebrity blogs to Academic journals, blogging has played an extensive part to promote content at a global perspective. Knowing the potentials of blogging and understanding how it plays an important role in gaining online exposure and better search engine rankings, can give any web marketer a significant foothold of the online market.

So you started a blog a few days ago, and now you want people to check it out. You basically want to have lots of fresh visitors and to improve your search engine rank. Building traffic to your blog is not really that hard. For starters, you need to be in a good blogging community, one that is categorically related to your site. Try checking out blogging networks like http://Mybloglog.com. Search on their Community section and pick out the best communities you want to join. Now traffic should start rolling in, but it’s still going to be very slow.

A good advantage of joining blogging communities is that you get to quickly browse through dozens of blogs of community members or visitors. You can add comments on their blogs and expect people to reply to your comments and even check out your site. Add those targeted visitors to the random visitors you get everyday, and you should have a good start-up traffic.

Browsing through several related blogs everyday should give you an idea on the newest trends, or what marketing strategies your competitors are implementing. You can monitor and improve on their strategies and apply different techniques to boost your traffic further. A high-traffic blog contains lots of informative articles, and then you should do the same or improve on that strategy by building on the user’s visual appeals with images or videos. But be careful about putting too much weight on pictures or animations, since most users prefer quality information which they can access quickly. A site that loads rather slowly may cause users to steer away, or seek more accessible resources.

By now your site is raking in dozens of users per day. That should be a good sign that your blogging community is thriving. Take advantage of the situation and start telling the other blogs in your community about your good visitor traffic. Chances are they would want to link or be associated with your site. Exchange links with related blogs and you should do well in the search engines. It will also improve your search engine rank as well as the reputation of your site. Users always give value to the site’s reputation, and to the number of authority blogs linking to it. If several high-profile blogs point or link to your site, then users would give better preference to your site than others in your niche.

A blogging community can be a very big help to those who are starting on their niche. Blog communities do not only provide your site with a good boost of traffic, they can also be a source of positive marketing strategies on how to better catch your visitor’s attention. Putting some effort to improve your relationship with other blogs in your community will greatly boost your popularity and reputation online. And this, coupled with quality content, can help users determine the importance of your site. With quality articles, and good link neighbors you can greatly improve your search engine rank.

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