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Archive for 'Reciprocal Linking'

How To Do Effective Link Building?

Sunday, October 25th, 2009 at 3:30 pm  
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Search engine optimization comprises of On Page Optimization and Off Page Optimization. As of now Off Page optimization has higher significance than On Page optimization for search engines like Google, Yahoo & MSN.

What is Off Page Optimization?

• Improving Link Popularity
• Using keyword rich anchor text
• Improving Google PR

What is Link Popularity & why is it required?

Link Popularity is defined as the number of incoming links your site domain has in each search engine. This is like the number of positive votes your site domain has on the internet. So, higher the number should be your primary goal. But you should make a note here that having a higher number of incoming links is not just enough. The quality of the incoming links matters a lot.

Search engines like Google, Yahoo & MSN would rank your website higher or lower in the search engine results depending on your link popularity.

How to check your Link Popularity?

In the search bar of any of the major search engines like Google, Yahoo or MSN type the following and press enter:

link:http://www.yoursitedomain.com (Please replace “yoursitedomain” with your website’s URL)

This would give you an idea as how many websites on the internet linking to your website.
What is link building & what are the different types?

Link building is the off page optimization strategy to improve your link popularity. There are basically two types of link building.

• Reciprocal Link Building

Reciprocal linking means there is one incoming and one outgoing link, i.e. there is link exchange between your site and the linking site. You first link to the other website and request the webmaster if they would like to link back.

• Non reciprocal Linking

Non reciprocal linking is to have only the incoming link without your site linking back. This would carry more value than the reciprocal link. But, this does not mean that reciprocal linking is not worth to do. It has it’s importance. Non reciprocal linking is better but a little tougher to achieve.

How to do reciprocal link building?

You need to find the websites which has similar theme as yours but not direct competition and request a link exchange. Once you find the right websites then you add a link to these websites on your links page and send an individual email to each one of these website owners.

Now, you should take care of the anchor text, also known as linking text. This is the text which is displayed on the other website linking to your website.

The anchor text should be the best keyword describing your website and it has high value attached to it.

These are the three basic things you would need before you request a link exchange with the link partner websites.

Title: This is the anchor text
URL: The webpage URL you want the link to.
Description: Describing the purpose of your website in brief and do not forget to mention your keywords.

The next thing you should look into is the Google PR (Page Rank) of the linking webpage. The higher the Google PR the higher link value you get which would be converted to higher rankings in Google search engine.

Now, internet is an ocean and finding these websites, their Google PR and emailing them is a tough manual process. You can do this but may take years before you can build decent link popularity.
Is there a way out?

Yes! you bet!

There are quite a few SEO Software tools which would help you implement reciprocal link building. But making the decision as which SEO Software tool is right for you is the BIG question.

Each SEO software has it’s own limitations as what they can achieve. The best thing to do is if these SEO Software companies have a trial version, feel free to download and test it out. One another way is to read the honest SEO Software reviews at http://www.seo-softwares.com/seo-software-reviews.html. I personally recommend http://www.seo-softwares.com/seo-elite.html

Look out for my next article where I would talk about the easy ways to get a lot of non reciprocal links.

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Viral Marketing For Online Businesses

Monday, October 19th, 2009 at 6:47 am  
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Viral marketing is one of the most creative ways of promoting a business. It can work wonders for any business although there are certain principles that play a lead role in making viral marketing for business websites so effective. Different businesses use different techniques while applying viral marketing to enhance their visibility and here are some of the best and time-proven techniques that can help your business too.

WOM Recommendations

WOM or word-of-mouth is still one of the best ways of promoting business and finding new clients. The very fact that it is unsolicited makes WOM one of the best advertising vehicles. If you can combine word-of-mouth with strong networking then it can reap long-term benefits for you. There are different ways you can do it and one of them includes asking your friend to recommend your business on his/her networking message board. The internet is a quick way of reaching across geographical boundaries and information regarding your business can pass from one message board to another in a short period of time.

You can also encourage your friends to send emails. You can design good e-mailers and provide information about your business and a link for your website. These e-mailers can be mailed by your friends to their friends and so on. Although it sounds a little primitive but this kind of campaign is highly effective and can create a lot of hits for any online business.

Enhance Linking

Linking is one of the most important aspects of enhancing search engine positioning and the visibility of any online business. There are different ways by which you can use your website links to get more traffic to your website. One of the ways is through reciprocal linking, which you can do by registering with some of the top directories and other non competitive sites (these reciprocal linking methods are quickly becoming less relevant and obsolete). The second method is through posting articles with links at various article submission websites. This is fast becoming one of the most popular methods of back-linking and subtle advertising. There are many article submission websites, directories or ezines that will allow you to submit your article free of cost.

The third method will be to set up different types of affiliate programs that will contribute to the increase in the number of links to your services or products. Affiliate marketing has become popular off late because it offers financial incentive to every other website who wants to link with your website.

Contests are another way of promoting your website services or products and can help visitors to use the link the contests to reach your website. People enter contests to win and if you prepare a contest where they have to visit your website using the link within the contest, then it will increase the number of hits and also bring meaningful traffic.

Free Services or Products

The last but not the least is advertising or promoting your website by offering free services or products. There are many companies who encourage 7-day free memberships, or free product trials. The word free has a lot of impact especially when you have launched a business that you would want to see as a successful venture. You can have a section that offers free Christmas cards or other greeting cards that can be mailed.

You can have sections where people can get free coupons for some of your specialized services or even discount coupons for some of your products. This will ensure that people use them and as a result, your business will gain a lot of visibility.

These are some of the best ways of viral marketing and has reaped success for many a business. These time-proven formulas are good but they need a little creativity and improvisation from time to time.

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Top 7 Powerful Linking Techniques That Rocket Your Website To The Top

Sunday, October 18th, 2009 at 2:32 pm  
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Webmasters put in a tremendous amount of effort to increase the Link Popularity and Page Rank of their Websites. To succeed in your efforts you have to find ways and means of getting the links the Search Engines love and not links which can even be detrimental to your very efforts to increase link popularity. In fact obtaining links from certain sites can even get your website penalized.

Once you know the links the Search Engines love and appreciate you can concentrate all your efforts to obtain those links. Let us see what these links are.

1. If you have unique content and excellent resources in your website, other websites will link to your site, thereby giving you a one-way inbound link which is much appreciated by the search engines. Search Engines and visitors also like fresh content so updating it regularly enhances the popularity of your site even further.

Again if the site linking to your site is relevant to your site and is of high PR, then the search engines will give high weightage to that link. So it is quality and not quantity that matters.

2. The craze today to increase link popularity is to write articles and submit them to Article Directories, Article Distributors and Article Banks. This is a great way to obtain one-way inbound links through your embedded link in the Resource Box of your article. These articles are again published by webmasters who are in the look out for good content to enhance the quality of their websites thus creating a viral effect. This is a great way to increase link popularity.

Good quality articles displaying your expertise have every possibility of being published by authoritative sites thereby giving a quality link and good traffic as well. To obtain the maximum benefit from these inbound links, you should ensure that wherever possible your link is an Anchor text with one of your keywords in it.

3. It is often been said in recent times that Reciprocal Linking is dead. This is not quite true. It is known that Search Engines do not appreciate reciprocal links if your site depends solely on reciprocal links. This is because search engines have found out that there are dubious methods of obtaining links to increase link popularity. Search Engines do appreciate reciprocal links if you exchange links with relevant quality websites. Rather than linking with several high ranking irrelevant websites, it is better to obtain reciprocal links from a few relevant sites of quality, which will indeed be valuable back links.

4. Search Engines recognize and do appreciate links from good quality Directories. Hence to increase link popularity and page rank, you have to submit your site to these directories. There are both free and paid submission directories.

There are also good secondary Search Engine friendly directories where you can list your site for free, by paying a fee or by providing a reciprocal link.

5. Another method of obtaining a One-way Inbound link is to offer to write testimonials of products you have successfully tested or used and requesting the vendor to allow you to have a link back from the testimonial to your website.

6. Writing and releasing press releases on a regular basis whenever there are new promotions or major changes in your business can also be a source of good links and traffic too.

7. Participating in Discussion Forums especially in your area of expertise and including your link in the signature; posting useful and interesting comments in Blogs along with your URL, are ways of obtaining one-way links that will increase link popularity.

Successful implementation of these techniques will bring you the rewards you have been dreaming of, such as a high page rank, a surge in traffic and a tremendous increase in sales that will leave your competitors behind.

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