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Archive for 'Running'

Thoughts On Running A Successful Seo Campaign

Wednesday, October 28th, 2009 at 6:01 am  
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More often than not, the important aspects of launching a search engine optimization campaign have been ignored, resulting to an unsuccessful SEO project. Before getting started on your SEO project, you need to know the basics.

The Business Goal

A journey begins with the first step. However, do not forget that you must know where you’re going even before you take that first step. In SEO parlance, this means that you must know why SEO is being initiated and what the results you are trying to achieve through it.

There are many reasons which could lead a site owner to do SEO on his sites. It could be that he wants more subscribers to his service. It may also be that he is selling products and wants to increase his sales volume. Perhaps, the website is being used merely as an advertising medium for offline businesses so the main object is increasing the web traffic itself.

After determining the main goal of SEO, you can proceed much more confidently and be able to initiate steps appropriate to the goal.

The Project’s Timeframe

It is obvious that you should know how long you have got to institute changes and see results. Your client is paying you for results so you need to know how short or long a time-frame you have got to show results.

Know the Budget

Determining the budget is essential in any project. In the case of planning an SEO campaign, you should know how much your client is willing to pay for his SEO campaign so that you can plan your moves accordingly. After all, some SEO techniques are more expensive than others.

Responsibility Allotment

It is important to know who is/are responsible for the project. In particular, you need to know who will do what and if you will need to outsource some of your SEO requirements.

It is important to know whom you need to make a success to of the SEO campaign so that you can immediately acquire the necessary personnel. This will prevent delays in schedules and other problems.

Once you have settled all of the above crucial preparatory issues, you can undertake your SEO campaign. Here are some steps you should follow for a successful SEO campaign.

Determine if the search engine is compatible to the site

You need to undertake a search engine compatibility review. This involves comparing the codes of the site you are optimizing to the standards set by the search engines. This step is essential because if you want your client’s site to tope that ranks, the search engine must first be able to read your client’s site.

Analysis of the site’s compatibility to the search engine will require a technical review of the site’s codes: tags, file extensions, etc. From your analysis results, you’ll be able to know which of the design elements need some modification to make the site compatible with search engines.

Draw together what needs to be done for the project

After you have analyzed the site’s compatibility with your target search engine, you nee to institute changes that will make the site as search engine-friendly as possible. You may have to make changes on the site’s scripts.

You may change the site’s codes from HTML to Javascript. You may also need to change the file extensions used in the site’s contents and page elements. You may also need to overhaul the site’s design. There are a lot more changes you can do to site. Just remember that all these changes are all geared to give the site maximum optimization.

Draw up the SEO details

You also need to determine the little details that will achieve your optimization goals. You must establish the most logical keywords that you can use on the site. This will involve checking out the competition on keywords, trying out keyword variations and such. At this point, you will also determine what search engines you’re going to submit the site to so that you can fine-tune your optimization plan even further. By the way, do not forget to look at what the site itself is selling or what the site itself intends to accomplish.

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When Should You Hire A SEO Company?

Wednesday, October 28th, 2009 at 2:46 am  
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The services of an SEO company have been most needed in recent years. Optimizing your site for search engines to achieve higher placement in search results will definitely increase traffic into your site, increase your number of customers and eventually improve profits. While search engine optimization is a process that you can do your best to learn about, in many cases, it is most sensible to hire a reputable SEO company instead. As in many other business decisions that you need to make, resorting for outside help will require you some additional investment in terms of time and money. So, the main question to ask is: is it worth it to hire an SEO company?

There are some pros and cons involved when you do SEO yourself, there are about just as much if you get outside help through an SEO company. It is important that you thoroughly consider these factors before you go on hiring an SEO company to help you.

DIY SEO

Advantages

When you optimize your site on your own, you will save more and you will learn a lot about running a website. Aside from this, you will retain complete command and control over your site and you may feel comfortable about it.

Disadvantages

It takes much time and effort to learn about how to properly optimize a website. Not only that, SEO is an ongoing process which needs continuous maintenance and regular managing. If do not know much about SEO practices, search engine guidelines and programming knowledge but would like to increase your site ranking in no time, you might be tempted to use spamming tactics to make this happen. When you do so, you stand the risk of search engines permanently banning your site.

Hiring an SEO Company

Advantages

Hiring outside help will allow you to maintain your focus on the main function and core competency of your business. You will entrust the SEO part of your site to an SEO company made up of professionals who are armed with the right knowledge, tools and resources that you might not have. Your SEO company will become your partner and it will help you to further achieve the most out of your investment.

Disadvantages

Hiring an SEO will cost you money. You also need to spend some time in explaining your goals and participating in the entire SEO process. In addition, you have to do your research to find the best SEO company which will be able to provide you with reliable services.

Selecting an SEO Company

Once you have decided to hire an SEO company, it is time to look around for one. A reliable SEO company will have a good reputation and should have some industry presence. You can start your search by asking colleagues, visiting popular SEO forums, contacting site owners of pages you frequently visit for good recommendations.

Make a list of all the SEO firms that turn up then do your research about each of them. Cross out the ones which have used black hat or spamming techniques, the ones who do not offer all the services you may need, the companies which charge more than you can afford, those that can’t provide references, or those that don’t respond to your query within 24 hours. These are firms which either do not fit your needs, are not reliable enough or just too busy to give you quality customer service.

Consider cost to be an important factor. Choose a company that has worked on businesses similar to yours in scope and size. An SEO company, who has worked on a concept like yours, can most likely offer you quality services that will fit your budget. However, cost should not be the sole contributing factor to the decision. The reliability of the SEO company should be examined with scrutiny as well. Asking references is often an easy way to know firm’s credibility. The firm should be more than happy to provide references. The relationship you will establish with your SEO company will be a long term one so make sure you only work with one that you are comfortable dealing with on a regular basis.

The pros and cons of DIY and hiring an SEO company for your SEO needs can vary depending on your business’s capacity, budget and goals. However, as long as SEO is done well, either by you or a good SEO company, search engine optimization is by far one of the most effective ways of promoting your business and generating more sales.

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Internet Business 101: Maximize Your Daily Efficiency

Sunday, October 25th, 2009 at 1:45 pm  
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When running an online business you have to work efficient. This rule is even more true when you are the business owner with no employees. It is easy to lose track of what you are doing or taking the day too easy and let valuable time just slip by. The loss of efficiency will be felt in your wallet in form of less money at the end of the month.Here are a few items to consider that help you to work more efficient

Maintain a List of “To Do” items

At the end of each day when you are ready to stop working, take a few moments and write down the top 5 items you have to accomplished that day. Based on this list now write down the open items you need to work on the next day. This might look weird when you start, but after a few days you have a great way of tracking your open items. When you come back to your computer the next day you know exactly where to start and what you need to do. At the end of the day you also know what you accomplished.

Group tasks and Assign Time windows

From experience you will know how long certain tasks take to be completed. When looking at your list of open items you should be able to assign certain time windows to different tasks. This will help you to structure your day much better and to reduce interruptions. Let’s say one specific task takes 4 hours. You know you have several meetings and phone calls scheduled for that morning. It would not make sense to start that 4 hour task if you will have to interrupt it for phone calls and meetings. It always makes more sense to structure your day properly to be most efficient. Start working the 4 hour task when you have a time slot big enough.

Don’t Waste Your Time checking Statistics too often

This is a big one. So many people waste time checking their financial stats too often during the day. Unless you are monitoring a new PPC campaign or a new project website it is not necessary to check your stats every 15 minutes. In fact – check your stats twice a day. Do the first check in the morning. This gives you a good overview of how the day before went and it allows to investigate issues as they arise. Check them in the early afternoon to make sure things are still going as normal. if something is entirely wrong you can even talk to an account manager of an ad network to find out if there are tracking problems as an example. That should be more than sufficient. Everything else would be a waste of your time – time you can use to be more sufficient.

Things you don’t like to do

Everyone has tasks he/she does not like to do. It is in the human nature that we face those tasks we don’t like at all. But they still need to be done. These can be the most dragging tasks and they can undermine your efficiency and your success. By properly planning for these tasks you can avoid the loss of efficiency. Start of the day with something you like to do. Now make it a habit to do the tasks you don’t like to do right after that, but do them before lunch. By following this rule you have the entire second half of the day for the stuff like to do. When we get tired from working later in the day it is much more difficult to motivate us to work on stuff we do not like. It is so much easier to motivate yourself for stuff you like to work on even if your are tired.

Make taking breaks a habit

Breaks are important for your health and your efficiency. It might look less an issue when you are in your 20′s, but by making taking breaks a habit early on you maintain a healty lifestyle. Nothing hurts an Internet entrepreneur more than being sick. Depending on your business model your income will slide. You are also working on a computer all day and certain illnesses are work related to working with computers all day. Take a quick 10-15 minute breather every 2-3 hours. Stretch yourself, get some fresh air, train your eyes by looking at something in the distance. Think about something less work related.

By following these easy rules you can improve your efficiency dramatically. Key is to be persistent and establish the right habits early on.

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