From one of the United Kingdom’s leading search engine optimization (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales. Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an assessment of the impact of Web 2.0 on internet marketing strategies. It includes a seven-step approach to search engine optimization and website promotion, tried and tested tips and tricks to achieve top rankings on Google and other search engines Readers will be benefit from a free 6-month membership to the author s S.E.O Expert Services Thinking of search engine optimization is like cooking a meal. Keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business, then deploying the for best effect in your site and campaign. Courting the crawl explains how to help Google find your pages and index all of them appropriately, through building the right technical foundations and structure for your new or existing website. Priming Your Pages covers the S.E.O art of page copy-writing and includes deploying your phrases that pay through your site and manipulating Google search engine results pages. By landing the links in a well-managed link-building campaign you can go from an also-ran to world champion by establishing both the importance and relevance of your site.
User Ratings and Reviews
2 Stars Don’t bother if you know anything about SEO
I was hoping this book would provide some specifics about page coding structure or examine how types documents are examined by search engine spiders and bots, but instead it’s full of very very basic information. And some of that info is dated and un-necessary to anyone who understands their business and their competition. A lot of pages are devoted to telling what the upcoming pages are going to show you (fluff and padding). Don’t order this book if you have an understanding of WHAT SEO IS, and want specific code level and text level instructions and advice you can implement.
5 Stars Get To The Top On Google is the best SEO book I’ve read!
David Viney has written one of the most comprehensive SEO books I have read! Get to the Top on Google has a litany of tips, tricks and resources that I was able to immediately apply and see results. Thanks David!
Philippe Matthews | Spiritual Director: [..]
5 Stars This is the Definitive Book on SEO
Viney guides you through the SEO process like a highly skilled trip captain. His step-by-step keyword analysis instructions will help you to discover hundreds of keywords and phrases you never would have come up with on your own. He then helps you perform analysis on those keywords to find underutilized keywords to give you a measurable edge over your competition. You will be surprised at how powerful the Adwords tool really is and how testing potential keywords for your site will vastly improve your organic search performance. This book will transform your notion of Google from being an incomprehensible Rube Goldbergesque contraption into what it really is: the most comprehensive and useable Marketing Information System ever built in the history of mankind.
5 Stars Excellent guide for beginner & experienced SEO pros
This is an excellent guide for beginners in the SEO game. It also holds many tips and tricks for the advanced practitioner. Tips from how to rank better to how to organize your research and analyze the results. This book comes with my highest recommendation. I can say from experience, the techniques work. Thanks for a great resource Mr Viney!
1 Star Way Too Basic
I did not find this book very helpful. In fact, most of what’s included is available on the Internet for free. If you want to really improve your search engine ranking, find a book that offers some basic info as well as advanced or new techniques. As more people get into SEO, some of the techniques lose their effectiveness.
