SEO Search Engine Optimization Bible

Detailed, practical guide to increasing your Web traffic through better search results

Wonder how some companies pop up high in search engine rankings? It’s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site’s search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more.

• Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies
• Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign
• Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings
• Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works

If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.

User Ratings and Reviews

2 Stars Disorganized with unnecessary chapters
I was very dissapointed with this book. Much of what is said here can be easily found on the internet. Normally content being on the internet is fine but I was looking for a book I could read straight through rather than a collection of disjointed chapters on multiple topics. This book just didn’t flow together. I never figured out what story was trying to be told by this book. I would skip this one and try another SEO book if you are a beginner.

I found it odd that a SEO Book had a chapter on Pay Per Click. Danny Sullivan has stated SEM = SEO + PPC. If this is the case they should have re-titled this as an SEM book or cut a few of the chapters. I was even more surprised to find a chapter on Maximizing PPC Strategies, it just wasn’t necessary. I guess SEO and PPC overlap a great deal, but why here in an SEO book, let alone one called the SEO Bible? Combine the above with the Chapter on How Search Engines work it seemed to me like extra stuff I already know or didn’t come here to learn.

The content that was focused on SEO was valuable but the disorganization of the book made it a bit more difficult to find than I was expecting.

1 Star Beginners Beware
I’m generally forgiving about the technical oversights, but this book contains a substantial amount of misinformation which is not only mentioned but expounded upon with complementary bad advice. This makes it dangerous for any beginner. The book was written, as mentioned by others, by someone with a seemingly very weak technical background (including shortcomings in basic web authoring) and provides a quick overview of concepts in a way that may satisfy the curious, but NOT in a way that is particularly helpful to those actually looking to properly utilize any of the techniques.

For beyond beginners, the book provides very little content with much time spent repeating basic suggestions and providing readily available information with no insight (and ignoring other relevant, important, available information). There are several fundamental concepts that are glossed over with comments to the effect of “you can learn more about this by researching SEO” (I think I might buy a book on it…). The book was published long after the WWW matured but seems a retrofitted relic of the days of overloaded HTML 3 meta tags.

The book wouldn’t be a bad quick read if it wasn’t so long (there certainly doesn’t seem to be more than 100 pages worth of information), but it’s certainly a bad investment.

5 Stars Amazing coverage of mistakes
This book almost covers all beginners’ mistakes and errors which may cause them to get banned from search engines as well as it gives an excellent overview of SEO plans and how to create a customized plan for your goals and depending on your time and cost.

1 Star SEO Bible? Please … Biggest Waste of Money
I was looking for new insight … unfortunately, this book is NOT the place to get it. This doesn’t even go over all the basics …. it doesn’t sufficiently cover simple topics such as site architecture, keyword density, keyword placement, unique content development, keyword selection, developing title and other meta tags, proper off-site optimization techniques such as link building, page rank ….

Not really sure what this book was about … but it sure wasn’t a ‘bible’ for SEO.

If you’re really looking for a good book on Search Engine Optimization, this isn’t it. Keep looking.

2 Stars Misinformation and No Help
This book does not give a lot of specific advice and much of the advice it does give is wrong. Just looking at the author page will tell you why this was written by a professional writer not by someone working on the web.

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Get to the Top on Google Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings and Stay There

From one of the United Kingdom’s leading search engine optimization (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales. Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an assessment of the impact of Web 2.0 on internet marketing strategies. It includes a seven-step approach to search engine optimization and website promotion, tried and tested tips and tricks to achieve top rankings on Google and other search engines Readers will be benefit from a free 6-month membership to the author s S.E.O Expert Services Thinking of search engine optimization is like cooking a meal. Keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business, then deploying the for best effect in your site and campaign. Courting the crawl explains how to help Google find your pages and index all of them appropriately, through building the right technical foundations and structure for your new or existing website. Priming Your Pages covers the S.E.O art of page copy-writing and includes deploying your phrases that pay through your site and manipulating Google search engine results pages. By landing the links in a well-managed link-building campaign you can go from an also-ran to world champion by establishing both the importance and relevance of your site.

User Ratings and Reviews

2 Stars Don’t bother if you know anything about SEO
I was hoping this book would provide some specifics about page coding structure or examine how types documents are examined by search engine spiders and bots, but instead it’s full of very very basic information. And some of that info is dated and un-necessary to anyone who understands their business and their competition. A lot of pages are devoted to telling what the upcoming pages are going to show you (fluff and padding). Don’t order this book if you have an understanding of WHAT SEO IS, and want specific code level and text level instructions and advice you can implement.

5 Stars Get To The Top On Google is the best SEO book I’ve read!
David Viney has written one of the most comprehensive SEO books I have read! Get to the Top on Google has a litany of tips, tricks and resources that I was able to immediately apply and see results. Thanks David!

Philippe Matthews | Spiritual Director: [..]

5 Stars This is the Definitive Book on SEO
Viney guides you through the SEO process like a highly skilled trip captain. His step-by-step keyword analysis instructions will help you to discover hundreds of keywords and phrases you never would have come up with on your own. He then helps you perform analysis on those keywords to find underutilized keywords to give you a measurable edge over your competition. You will be surprised at how powerful the Adwords tool really is and how testing potential keywords for your site will vastly improve your organic search performance. This book will transform your notion of Google from being an incomprehensible Rube Goldbergesque contraption into what it really is: the most comprehensive and useable Marketing Information System ever built in the history of mankind.

5 Stars Excellent guide for beginner & experienced SEO pros
This is an excellent guide for beginners in the SEO game. It also holds many tips and tricks for the advanced practitioner. Tips from how to rank better to how to organize your research and analyze the results. This book comes with my highest recommendation. I can say from experience, the techniques work. Thanks for a great resource Mr Viney!

1 Star Way Too Basic
I did not find this book very helpful. In fact, most of what’s included is available on the Internet for free. If you want to really improve your search engine ranking, find a book that offers some basic info as well as advanced or new techniques. As more people get into SEO, some of the techniques lose their effectiveness.

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Search Engine Optimization is a way to get directories and search engines to give your web-site a better indexing position so that customers or anyone who is looking for your web-site can see it. The higher you are in the search engines and directories, the better chance you’ll have doing business on the internet.

Here are simple steps to optimize your web-site:

Step 1: Modify your web-site – This step includes adding optimized content to all pages in the website.

Step 2: Add tags – Add or make changes to Meta tags, Title tags, H1 tags, H2 tags and alt tags for images, after keywords research.

Step 3: Link building A,
Website statistics monitoring and conversion tracking
There are offline tools that you can use to optimize your web site and it all involves your URL or your Web Domain name. I would put my web domain name on business cards, stationery, have a sign on my car, use bumper stickers or have tee shirts and coffee mugs made with the URL. I would do everything to advertise my web-site offline. This is called offline optimization of your web-site.

So web site optimization is both and online and offline deal. Online, you must use keywords to attract customers and get good search engine rankings and offline, you can advertise your URL to the public to get the to visit your web site.