Hiring an SEO company to help your website succeed is a highly recommended business investment. Whether you have a large corporation or a small company website your business will benefit greatly from SEO services. SEO refers to search engine optimization which is a popular marketing strategy being used by businesses all over the world. It is a marketing strategy which focuses on boosting the business of a website by attracting relevant quality traffic through major search engines. By building a strategy around ranking well for particular keywords you stand a good chance at being listed towards the top of search engine results. When you are listed towards the top of search results the likelihood that you will get more visitors to your website that are genuinely interested in your products and services increases.

The SEO company you choose to hire for improving your business website should have a good reputation. Research them on the Internet and visit their website to find out more details about them. Just by visiting an SEO company website you can get an idea of how professional they are. You can also find out what kind of rates they offer for their SEO packages and what each package includes. If you want to see what kind of results you could get by running an SEO campaign with them you can find out if they have an SEO portfolio available on their website. This section usually has information about clients they work for and how they helped them obtain the results they needed. An SEO company should be open about their clients and should provide you websites to see their work up close.

If you have narrowed down to the idea of hiring a particular SEO company ask them for a quote. A quote will be given to you after they review your website to see what needs improvement and what factors are properly in place. By reviewing your website they can get an idea of what your products and services are, what your targeted keywords should be, what the current status of your website is and where it needs to be. Based upon the amount of SEO work that needs to be done for your website to achieve successful results they will give you a quote. If you are working with this SEO company for the first time it is better to choose 1 package at a time. If you are happy with the results of this SEO package then you can go in for more.

Be vocal about the fact that you want only white hat SEO strategies to be used to expose your website on the Internet. Black hat SEO strategies can negatively impact your website if you get penalized by search engine authorities. Find out how frequently throughout the campaign will you be given statistical analytical reports to review the before and after results of your keywords. Some companies will provide you one report at the end others choose to hand them over bi weekly. You will not regret hiring an SEO company to help your business website flourish if you have taken the necessary time to find the right company. An SEO company will help you achieve the desired results while you concentrate on running your business.

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This week’s quick fire SEO tips session covers how to link your website internally to make sure your high page rank pages let the page rank flow through to your deep pages through the use of sitemaps. That’s right people; sitemaps is a plural which means more than one! You wouldn’t believe the number of new websites that are out there without both an XML and HTML sitemap. If you pick 10 websites at random you are almost guaranteed to find at least 50% of these sites have only one version of the sitemap (believe me I have done this).

Why are Sitemaps Important?
For those who need reminding or educating here is why sitemaps are important. When a new website is launched there will be a point in time when a search engine will visit your website for the very first time. Wherever the search engine spider lands is irrelevant, (homepage, contact page, it doesn’t matter) the spider will move on throughout your site via the HTML links that are available on that page.

Here is where the problem lies. If you look at your website files as a directory structure, your homepage and other main pages will be the top level folders which are all accessible via the main navigation of the website. Most websites will have a sub navigation of pages which are only accessible through links on a main page, e.g. subcategories list on a category page. There is also a scenario where there maybe another level of pages (sub sub) that are again only accessible from links found on its respective father page.

This means if a spider lands on one of the main category pages it can take a very long time for a spider to eventually work its way down to the lowest level of pages, by caching the page at hand, leaving, revisiting the cached page and moving onto one of the links found on the cached page.

In real terms this means that some pages are never found by search engine spiders and never cached to be available in the search engine results. This could be for many number reasons; the anchor text for the page is very vague and therefore is never followed, the page is buried so deep in a website etc. This is why the sitemap is so important – it contains all links to your pages in one place for the search engine spiders to find.

HTML Sitemaps
Now you may ask “what happens if the spider never finds my sitemap?” well this is why it has become almost a web and web user standard for the sitemap to be present on the footer of every page. This means that every page your website visits it has the ability to follow your sitemap link. It can also be speculated that search engine spiders will purposefully follow any sitemap link they find as they know that they will find a rich index of the website.

XML Sitemaps
There is also a XML sitemap to talk about. XML sitemaps are made so that they can be submitted to search engines such as Google directly, thus cutting out the middle man, the search spider. This is a very useful tool and should always be checked frequently to make sure that it is up to date and no errors exist (a common problem as most XML sitemaps are auto generated).

To submit your sitemap to Google all you need to do is log into your webmaster tools account and go to the sitemap link, following the instructions on the screen.

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Quality backlinks are among the most important requirements if you want to rank high on Google search engine. Backlinks, also known as INBOUND links, are among the indices used by Google to evaluate or indicate the quality of your website content. Online marketing and MLM publishers know this all too well, and they employ various methods-both legitimate and illegitimate-to get Inbound Links.

What Exactly Are Backlinks? These are links in other online contents that are directed at your website. They are like “arrows” pointing readers to your website, or blog either suggesting to or informing them that similar or detailed information pertaining to a particular topic is available at your website.

What happens is, when lots of people link to your website, a search engine (Google for example) considers this as proof that your opinion or website content is highly respected. This means that backlinks serve as a voting system in SEO.

And by having many backlinks, it means people are voting for you! Consequently, when people search for a particular topic or content area that appears on your website, your site will be one of those that’ll appear on the first page of the search result. So as far as Search Engine Results are concerned, Inbound Links are very important.

Now, there are both good and bad ways of getting quality links. Realizing how important backlinks are to Google SEO, online marketers now engage in shady activities to get linked back. Some go as far as paying other website owners to get links from these. Google is aware of these tricks too, and they are presently considering ways of penalizing publishers who attempt to get backlinks in this manner.

Moreover, “purchased” backlinks often fail to achieve desired SEO results. The reason being that the, backlinks are not taken at their face value. Google now has a way of judging the quality of links found on a website. What this means is that a website concerned with Car Leasing, for example, will not achieve a high SEO ranking through links to Dog Breeding websites (of course if you have any reason to feature an unrelated link on your website, make it plain that they’re purely for advert purposes. That is allowed, and it has nothing to do with SEO ranking).

For your backlinks to count as QUALITY inbound links, they have to come from RELEVANT websites or contents. A search engine will always consider the content of both sites to determine the quality of the links. This is also a warning to those who unduly engage in what is called “reciprocal linking,” whereby two or more website owners (or even an individual owning several websites) practice link exchanges with the sole aim of boosting SEO ranking through inbound links. Google frowns at this practice, even when the sites involved feature related contents. In fact Google’s latest Filter software has reciprocal links as its primary target.

So we should not be satisfied with merely getting backlinks; it is their quality that matter in SEO considerations. By choosing relevant websites to link with, especially those that don’t feature tons of outbound links on each page, you could still make the most of reciprocal links. Moreover, you can increase your own website’s SEO ranking by constantly featuring valuable contents over a long period of time.

This is both the natural and the best way to build credible backlinks. When your web content is both informative and interesting to read, other webmasters and bloggers would rather link to your content than having to explain everything from scratch.

So really, backlinks are crucial to your SEO efforts. And if you give people something to link to, your backlinks will grow fast and naturally, without you having to resort to the mercenary approach.

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In Singapore, many enterprises are still using keyword ranking as the metrics to measure the success of an optimization campaign. Gauging the success of an optimization campaign on keyword positions in the search engine results pages is so last century. However, today there are still many enterprises who want us to provide guarantees on achieving page one ranking for keywords.

Keyword ranking should not be used as the main metric to measure the success of an optimization campaign. If we are just looking at keyword rankings, we are neglecting the big picture. What’s the use of getting a keyword to #1 position on Google but it yields no sales or other forms of conversions at all?
In this article, I will share with you 5 SEO metrics that really matter:

1. Organic traffic from Google, Yahoo and Bing. One of the most important objectives of search engine optimization is to increase the volume of traffic to your website from search engines via organic search results. Overall organic traffic increased can be used as an effective metric to measure the performance of an optimization campaign.

2. Conversions. A conversion is any action taken by a user. A conversion can be a sale, a lead generation, a download, a video view, a form completion, etc. Before optimization begins, we need to select the right conversion to measure. Then, set up conversion funnels in Google Analytics to track the total number of conversions from search engine optimization.

3. Bounce Rate. Bounce rate is a term used in website traffic analysis that represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site. For example, Alex, an imaginary web surfer, visits a page A on my site and exits my site form the same page A. This visit is counted as a single page visit. Ideally, this is a bounce rate of 100%. According to Google’s analytics specialist Avinash Kaushik: “It is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying.” The idea of search engine optimization is to improve the quality of organic traffic to a website and reduce the bounce rate.

4. Average Time Spent on Site. This metric is particularly important to content-driven websites. For content-driven websites, sales conversion or lead generation may not necessarily be the best metrics to use. Average Time Spent on Site can be an ideal metric because the longer web surfers stay on a site to read the content, the more successful the website is.

5. Keyword Yield. This is the average number of keywords each page yields in a given month. In another words, it is the ratio of keywords to pages yielding search traffic. The higher your keyword yield, the more of the “long tail” of natural search your site will capture. So an average of eight search terms per page indicates pages with much broader appeal to the engines than, say, three search terms per page. Having more long tail keywords will also means having more exposure on the organic result listings.

As you are optimizing your website, watch the above-mentioned metrics to ensure you are heading in the right direction.

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The Holy Grail for any Web site owner is to achieve top search rankings for his/her target keywords and phrases. This will result in free organic traffic and income. Keyword research plays a very important part and you need to choose keywords with a lot of traffic but limited competition. Google’s Keyword Tool is a good resource that can assist you with this process.

After your keywords and phrases have been decided on the fun starts! Achieving top search rankings is a time consuming process and requires dedication. This article will touch on five of the main focus areas required for top ranking.

1.Submitting your Web site URL to search engines and directories
The search engines will crawl and index your site, backlinks to your site is created by listing your site on directories and exposure of your site to your target market through listing your site under the correct category on the directories.

2.Exchange links with respected sites (reciprocal links)
When exchanging links always ensure that the site that you link to has a higher PageRank than your site to ensure the maximum benefit. One of the factors that search engines uses to allocate importance to sites is based on the amount of high quality links the site has. The anchor text used is extremely important and you should always make use of your main keywords. Never link to “bad” sites as this could lead to penalties from the search engines. Bad sites include adult and gambling sites.

3.Set-up profile pages on Twitter and Facebook
Twitter and Facebook are excellent sites to market yourself on and you should promote your site continuously on both. Google has started to include tweets and Facebook posts on the search engine results pages.

4.Bookmark your site
Bookmarking your site on Faves, Stumble Upon and the rest generates backlinks to your site and also promotes your site. The search engines crawl these bookmarking sites and they will increase the importance allocated to your site if it is bookmarked.

5.Post comments on blogs and forums
When you post comments on relevant blogs and forums high quality backlinks are generated. Always remember to make use of your keywords in the anchor text of the link back. It is very important to post a valid comment on the blog or forum or else it will be removed. There are do-follow and no-follow blogs. Do-follow blogs pass on their PageRank with the link back and no-follow blogs do not.

One could easily write a 101 list article relating to everything that could be done to improve search rankings. The above points form part of any successful search engine ranking strategy and form the foundation. You could and should do a lot more but can not leave any of the above out.

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