If you have a website, it’s likely that you want people to look at it, whether you have something to sell or not. It’s rare these days to find anybody who has a website but isn’t familiar with the term backlinks, but there is still a lot of confusion about what they are. This guide for building back links is intended for the absolute beginner, so if that’s you, read on!

After you have published your website or blog, if you’re like most people, you will then start researching SEO techniques. You will then start subscribing to free newsletters by SEO experts promising to tell you their fool-proof SEO techniques. Some of these will actually be very informative, but the better ones may assume you already possess knowledge that you have not yet acquired.

They’re all going to tell you about the crucial importance of back links. Already, many newbies to SEO feel already out of their depth when they read those two little words. Nobody tells them exactly what “banklinks” are. He’ll tell you that you’ve got to install them in your articles and your comments and he’ll tell you that your backlinks are your ticket SEO success, but he won’t just come out and define what they are.

It can be terribly frustrating for anyone who is new to SEO, but it’s not really an oversight on his part. You do know what backlinks are. You use them every day. They are the words and phrases that are underlined in articles – the ones you click on to get to a site you’re interested in seeing.

That’s all they are. In SEO, backlinks are important because webcrawlers find them and take note of them. They tell the search engines that your site has been seen and talked about. In time, this leads to an advancement in your all-important search engine ranking.

In very competitive affiliate niches, it’s almost impossible to have your siterank highly in search engines unless you employ a paid link building service. In smaller niches, however, it can be done by the site owner. For starters, you will have to write articles and publish them to as many social media markets as you can find.

You will also need to visit relevant forums and other people’s blogs and post comments that include backlinks to your URL. You have to spread the word if you want to be found. It will be a big job, but it can be done. There’s a catch to it, though.

There’s the little matter of the “NoFollow” link. The link you have placed in your article or in your forum post may be overlooked by the search engine spiders because of this. NoFollow is an instruction given by the hosting forum or blog platform that basically instructs web crawlers to ignore your link!

It’s enough for now that you know the importance of back links to SEO. If you’re also aware that sometimes you will be wasting your time submitting to some social media sites, you are in a position to start finding out which ones they are and what you can and can’t do about the “NoFollow” attribute.

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Access important tips about the topic of one way links – please make sure to study the web site. The time has come when concise information is truly within one click, use this chance.

If you read this article, it means that you are on the Internet at the moment, looking for an information you need. You use your browser and search engine to find a needed web site, containing the information you look for. You do it automatically on the daily basis, because Internet has already become an inalienable part of your life. Whatever you need to know or buy, the first thing you is launching your browser and search for answers. There is nothing strange about it, because we live in the age of high tech and it would be stupid not to use Internet at the first opportunity. However, there is much more to Internet than just information. Nowadays, Internet provides business opportunities. People from all over the world throw themselves into on-line business, aiming at the stable and large profit. Web shops appear every day and there are millions of them on the Internet. Most people want to try them in on-line business eventually. They hire people to build web sites for them and face the necessity to choose the reliable web-hosting company. It is a challenging moment for most people, who do not want to overpay for unstable and not qualitative web hosting. The first thing most people usually do, when they start looking for a web-hosting company is visiting forums, where experienced users leave their comments about webhosting companies. However, the first and the most important thing you have to understand is that different people treat things differently. What is the best option for you, can appear to be the worst one for others. The most important thing about web hosting you have to know is that there are three major types of web hosting available to those, who are just about to buy a web-hosting package:
1. Dedicated web hosting. With this hosting, you get a separate host server and become its only owner. You are issued with a virtual server (we say virtual, because leasing such host server you cannot see or touch it) and take the full responsibility for it. You cannot blame anyone for unstable work of your server, downtimes, viruses, etc. All this depends on your efforts aimed at making your web site safe and ergonomic.
2. Paid web-hosting packages. With this type of hosting, you get your part of a host server and its stability and reliability depends on the work of technical support service, provided by your web-hosting company.
3. Free web hosting. Although being quite popular, this type of hosting is not to be chosen, if you have a commercial web site. The level of safety is quite low and the work of web sites placed on the free host server is quite unstable usually.
Choosing the type of web hosting, never forget about the safety and interests of your potential clients and visitors.

For more help in the topic of website hosting – you are highly recommended to visit this web site.

And as a perk – some general tips. Today the online technologies give you a truly unique chance to choose what you require at the best terms which are available on the market. Funny, but most of the people don’t use this chance. In real practice it means that you should use all the tools of today to get the info that you need.

Search Google or other search engines for queries like “ecommerce hosting comparison“. Visit social networks and have a look on the accounts that are relevant to your topic. Go to the niche forums and join the discussion. All this will help you to build up a true vision of this market. Thus, giving you a real opportunity to make a smart and nicely balanced decision.

P.S. And also sign up to the RSS on this blog, because we will everything possible to keep this blog tuned up to the day with new blog posts about the planet of best web hosting topics.

There are two sides to search engine optimization (SEO). They are on-page SEO and off-page SEO and simply put the on-page SEO includes elements on your website or web page and the off-page has to do with back links that you will get to your site.

1. Determine your keywords

Using the Google external keyword tool or software like Traffic Travis you can create a list of keywords relevant to your business. Think about which keywords or phrases are the most likely to get people to do what you want them to do and focus on those keywords. Once you have your list and using Traffic Travis you will want to create a web page that focuses on that keyword or phrase.

2. Create a web page with keyword emphasis

The goal of everyone is to get better rankings to list high in the major search engines like Google, Yahoo and Bing. With this in mind you must be careful to not get involved with duplicate content. Google bots are intelligent to find duplicate content and the site that is older will be minimized in Google’s ranking. You also need to make sure you have valuable content. With that in mind you should have the keyword that you want to rank for in the search engines in the page’s content at a percentage of 1-4%. For example, if you have 400 words on your page you should have the keyword present 4-16 times. This is one of the most important tips for SEO.

3. First 50 words in the body

There is software that grades a page’s potential for ranking by determining a number of on-page values. My favorite tool, mentioned below grades your site’s SEO potential by making sure your keyword or phrase is mentioned once within the first 50 words of the body text.

4. Keywords in Page URL

When possible putting the keyword in the page name of the website is valuable. Google and other search engines consider the text in the page name to determine what the web page is about. One great thing about WordPress is that you can set up the permalinks for SEO and there is also a slug plugin that will improve your on-page SEO.

5. Keywords in Page Title

The Page Title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Your keyword or phrase must be in the title of the web page.

6. Keywords in the Description

Part of your meta tags includes your website’s description. When it comes to tips for SEO this is another one that you need to follow.

7. Keywords in your H1 tag

The H1 text is usually the title of an article or some larger bold text at the top of your page. Google and the smaller search engines can see this and they put extra importance on the words in the H1 text. Make sure your keyword or phrase is there.

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The thing with keywords is you could easily spend months just studying them and nothing else, they are such a vast topic.

You only need to concern yourself with keywords if you want to harness the power of Google. You may not want to use Search Engines to generate traffic and that is absolutely fine, you do not have to. A keyword in basic terms is what we, the end users put in the search engines when we are looking for something in particular. What are the words/phrases we enter in? By doing keyword research our ultimate aim is that when someone puts their word/phrase in the search engine, our website appears on that first page and preferably near the top of the page.

To simplify keywords and how they work with Google I will give an example. If you had a website that was to do with ‘working from home’ and you did some keyword research i.e. you typed that phrase within speech parenthesis in Google, you will find that there are 3,560,000 results come back. This would tell you therefore that there is an awful lot of competition out there for that same keyword phrase you are looking for.

What you need to do therefore is to try and narrow this down a bit. One way of doing this is to consider what your specialism is within your business and what you believe people would put in the search engines if they were looking for it. What you may think is a popular keyword for your particular niche or industry, others may not. So, how do you find popular keywords? It is a fact that 97% of people do not bother to learn these skills.

Finding Keywords

Finding Keywords is a 2 step process.

Step 1 – you will use a keyword tool to discover how many searches there are for a particular keyword. How many people are searching for a particular keyword? Once you understand, and once you know how many people are searching for a specific keyword then we will discover how much competition there is for this keyword.

This is Step 2 – determining the competition.

The Golden Rule is that you want to discover keywords that get a high amount of searches but have a low amount of competition – this is what keyword research all comes down to, High Searches & Low Competition.

Types of Keywords

There are 2 main types of keywords, long tail and short tail. Imagine we go to Google and we type in ‘New York Hotels’ – now that keyword is known as a short tail and that is because there are not many words in it. If it’s 1, 2 or 3 words it’s generally known as a short tail. The problem with short tail keywords is that there tends to be a lot of competition for them. Remember, you want High Searches BUT Low Competition.

If on the other hand, we were to type into Google ‘cheap hotel accommodation for students in New York’ this would be known as a long tail keywords because there are many more words in it and it is much more specific. As it is quite specific, the expectation is that not so many people will search for it so it will have a lower competition. Back to the Golden Rule outlined above again.

This is what you are after as an internet marketer – you are after popular, profitable long tail keywords. When you find them you will be able to dominate the search engine results pages. The chances of finding any short term profitable keywords are virtually nil as they all went many years ago.

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We offer some useful advice, tips and methods of getting your site indexed, which if you follow most or all; you should be able to see your site in the major search engines before long.

Holding Page – Once you have the idea for a new site and have the domain name, get it hosted and put a simple holding page up. The biggest problem for getting indexed is getting that first page indexed, so if you can manage to let the engines know about your site months before launch via a holding page, they will already know about you and come round to play much quicker than if launching a new domain name with no background.

Tell The Engines – Although not used as much these days, all of the engines, Google, Yahoo and Bing still have a screen where you can “submit” your site to the engine, letting them know a new kid is on the block. Simply go to the engine of your choice and look for a “Submit Site” page, where you then enter your URL, hit the submit button and wait for the robots to come crawling.

Webmaster Control Panel – All of three major search engines have a Webmaster control panel, which you can add your site to. Once you have signed up and verified your site, you can then submit a sitemap to each of the control panels, which helps to the search engine about your new site and therefore send the robots to crawl the site. The Google Webmaster control panel even lets you set the speed of crawling rate, which can help in getting a site with lots of pages crawled more quickly. You will continue to use the webmaster control panel for the rest of your site’s life, so this is well worth doing straight away.

Google Analytics – If you add Google Analytics to your site, because the code is on every page of your site, then Google will know about your site in much more detail than without. We have seen sites get indexed just by adding the Google Analytics code, so not only will you get the best statistics package on the internet, you will also hopefully help to get your site indexed quicker.

Links From High Page Rank Sites – The engines follow links from other sites to find new sites. If you have a link from a really important site or a site with a high page rank, you can be sure the engines will find your site much quicker, as they assume a link from an important site is well worth following, as it will be deemed to be important and have authority, simply because a site with a good ranking and authority is linking to it.

Press Releases – There are many paid and free press release sites on the internet and by getting your press release, including information about your site, contact details and of course that all important link back, you can let the engines know about the site and what it does and by having a link to your site, means they will follow this to help get your site indexed quicker.

Article Submissions – Pretty much the same as Press Releases, most paid and free article submission sites allow you to give some good advice, but in turn reward you with a link back to your site. If you then release a load of articles about your niche and relevant information, all of which have your name and link, the engines will then come along and not only know what your about, but see the link, follow it and also use it to help with your rankings, as you will begin to pick up authority.

Pay Per Click – All three of the engines, Yahoo, Google and Bing offer paid advertising. As anyone who has used or is using Pay Per Click will know, you have to give each engine your link to spend money on PPC. So, this is great way of getting your website known about to all of the big players, and in the meantime you will also be getting early traffic from paid advertising.

Hopefully, if you implement some of the above, even if they are only the ones you can realistically achieve, you should stand a much better chance of getting your site indexed and ranking in the engines quicker than if just waiting for it to happen by chance, which could take a long time.
Ian Spencer works for Clear Web Services, a SEO Web Optimisation and Web Design company serving the Forest Of Dean, Gloucestershire and South Wales.

He has worked in the SEO and Internet Marketing world for many years, and working in partnership with another company has launched the new SEO business.

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