SEO Search Engine Optimization Bible

Detailed, practical guide to increasing your Web traffic through better search results

Wonder how some companies pop up high in search engine rankings? It’s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site’s search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more.

• Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies
• Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign
• Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings
• Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works

If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.

User Ratings and Reviews

2 Stars Disorganized with unnecessary chapters
I was very dissapointed with this book. Much of what is said here can be easily found on the internet. Normally content being on the internet is fine but I was looking for a book I could read straight through rather than a collection of disjointed chapters on multiple topics. This book just didn’t flow together. I never figured out what story was trying to be told by this book. I would skip this one and try another SEO book if you are a beginner.

I found it odd that a SEO Book had a chapter on Pay Per Click. Danny Sullivan has stated SEM = SEO + PPC. If this is the case they should have re-titled this as an SEM book or cut a few of the chapters. I was even more surprised to find a chapter on Maximizing PPC Strategies, it just wasn’t necessary. I guess SEO and PPC overlap a great deal, but why here in an SEO book, let alone one called the SEO Bible? Combine the above with the Chapter on How Search Engines work it seemed to me like extra stuff I already know or didn’t come here to learn.

The content that was focused on SEO was valuable but the disorganization of the book made it a bit more difficult to find than I was expecting.

1 Star Beginners Beware
I’m generally forgiving about the technical oversights, but this book contains a substantial amount of misinformation which is not only mentioned but expounded upon with complementary bad advice. This makes it dangerous for any beginner. The book was written, as mentioned by others, by someone with a seemingly very weak technical background (including shortcomings in basic web authoring) and provides a quick overview of concepts in a way that may satisfy the curious, but NOT in a way that is particularly helpful to those actually looking to properly utilize any of the techniques.

For beyond beginners, the book provides very little content with much time spent repeating basic suggestions and providing readily available information with no insight (and ignoring other relevant, important, available information). There are several fundamental concepts that are glossed over with comments to the effect of “you can learn more about this by researching SEO” (I think I might buy a book on it…). The book was published long after the WWW matured but seems a retrofitted relic of the days of overloaded HTML 3 meta tags.

The book wouldn’t be a bad quick read if it wasn’t so long (there certainly doesn’t seem to be more than 100 pages worth of information), but it’s certainly a bad investment.

5 Stars Amazing coverage of mistakes
This book almost covers all beginners’ mistakes and errors which may cause them to get banned from search engines as well as it gives an excellent overview of SEO plans and how to create a customized plan for your goals and depending on your time and cost.

1 Star SEO Bible? Please … Biggest Waste of Money
I was looking for new insight … unfortunately, this book is NOT the place to get it. This doesn’t even go over all the basics …. it doesn’t sufficiently cover simple topics such as site architecture, keyword density, keyword placement, unique content development, keyword selection, developing title and other meta tags, proper off-site optimization techniques such as link building, page rank ….

Not really sure what this book was about … but it sure wasn’t a ‘bible’ for SEO.

If you’re really looking for a good book on Search Engine Optimization, this isn’t it. Keep looking.

2 Stars Misinformation and No Help
This book does not give a lot of specific advice and much of the advice it does give is wrong. Just looking at the author page will tell you why this was written by a professional writer not by someone working on the web.

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