We talk a lot about Search Engine Optimization (SEO) in our writings and share information with you about how to maximize your websites chances of being seen by the search engines. Optimization of course is the way your website will gain “Top Positions on Google” and other fine search engines. We’ve discussed in last few articles the steps to follow to earn organic positions with the engines and encouraged you to get aggressive in your marketing efforts preparing for the next big surge on the internet.
With the high cost of conventional advertising, the internet is fast becoming the advertising media preference for businesses of all sizes even for the major retailers of the business world. The competitive nature of the internet has drawn all types of businesses to get involved in the wonderful world of the internet.
If you’re just starting to build a business on the internet you’ve probably already chosen a product or service that you want to try to promote. You have just made the first big step of an incredible journey that will strain the very strings of your heart as you encounter countless challenges in this journey called the internet. Many people try this form of marketing and give up to quick. Many would have succeeded in their business venture if they had just stuck it out a bit longer. Many got out of the business because they didn’t know what to do and how to do it. Now there’s help for the little guy and gal who wants to succeed but needs some kind of help!
There are companies who specialize in helping the newbie to the internet become successful on line. There are marketing programs that will simplify this process considerably. There are consultants who are willing to help you make the right choices from your initial planning stages of your new venture to the final kick off of your first marketing campaign. You do not have to go this road alone. Let the professional’s help you get started on the right foot early in your venture. Recent reports indicate that getting the help of a qualified SEO professional is probably the best investment of time and money you will ever spend.
These professionals will help you optimize your website with good keyword rich content for your site and will share with you what the search engines are looking for so you can earn top page rankings with the search engines for your business. This is a process that you must learn even if you’ve been exposed to other forms of marketing and sales in the past. The algorithms that the search engines uses for their page rankings are complex and ever changing. It’s imperative to have someone who can keep you abreast of these changes so you can make the necessary adjustments in the title, meta tags, keywords, and content of your website. Out of date information will kill any chances of success is not corrected immediately.
Picking the right keywords and keyword phrases is vital to make the site acceptable for the search engines as well as the internet users. This is how the search engines refers potential clients to your site by matching your keywords to the query the users type in the search bar of their favorite search engines. Doing a bit of research using the Google keyword tools you can find what people are searching the web for and choose keywords that are going to be searched. This will give you a competitive edge when you start promoting your website aggressively.
Using keywords in your site that no one is looking for is an exercise in non productive motion. So maybe spending a little more time on this aspect of your venture will be time well spent. There is software available on the market that will assist you in this process. Some of these programs can be rather pricey so try to use the free Google keyword tool to begin with. You might want to ask your professional if they have a keyword generator and how much they would charge you to do a good keyword research.
You might find it helpful to visit the top 10 sites that appear in the search results when you do a Google search on the keyword or phrases you are considering promoting. This will give you a better idea of what keywords are popular and maybe what got those sites to a top position on the search engine.
Once you’ve established what keywords and phrases you’re going to use, now it’s time to build a website with relevant content including the keywords you’ve selected. Make sure to incorporate some of these keywords in your website title, meta tags, meta keywords, alt tags and definitely in the content of your website.
Once you’ve developed the site and got it up and running, then comes the hard part which is as important as anything you will do in your online venture. It’s referred to as promoting your website. Posting your site to the search engines, blogs, forums and other types of promotion sources should all be considered as a part of your daily duties. Using all of the methods mentioned above you can build links and back links to your site. The search engines love links, so aggressively pursue this part of the marketing process. One way links carry more weight than some of the other types of links but all are important and bear importance with the search engines.
Article directories are an excellent way to build links. You may even consider having your own article directory to submit articles. With an article directory you will have other authors who will write and post to your directory. Each of the post published in the directory will generate links. If you don’t know about how article directories work then let the professionals explain the benefits of this remarkable marketing process.
This whole process of online marketing is an art and science and must be learned. The professionals with the eBiz Solutions Team is standing by to assist you in getting started the right way. Call us today for your free 30 minute “no obligation” consultation.
“Let’s Build Your Business Together”
Larry L Miller SEM/SEO Consulting
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