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Archive for 'Thesaurus'

How Do I Get My Website To Rank Well In Google – Search Engine Optimization

Wednesday, June 16th, 2010 at 3:01 pm  
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One in every of the things we have a tendency to get asked a heap by business owners is “How do I get my website to rank well in Google searches.”

I usually respond with “It’s kinda sophisticated, however here’s the basics…”

So, here’s that “basics” schpeel for those out there still wondering.

This can be a massive conversation that every one falls beneath the umbrella of “On-line marketing.” On-line promoting is composed of 3 main subsets in my mind: Search Engine Optimization (SEO) , Link Building, and Paid Advertising. Over the subsequent couple of days, I’m going to focus on every of those 3 areas.
Search Engine Optimization
SEO will be broken down into 2 things:
Creating sure your website contains the key phrases that individuals can be looking for on a search engine
Creating sure those key phrases are in the right places
Return up with an inventory of key phrases that should land a potential shopper or customer to your site. Go ahead…I will wait. You’ll return up with 10-twenty, if you’re good. Currently we have a tendency to want to multiply that by ten :-) Think sort of a layperson. You will would like to incorporate terms that are not really correct however they are what the general population may assume to search on. Now assume like an expert…a person in an exceedingly desperate state of affairs which will want your product or service right this second (Think emergency 24-hour plumber). Now study your competitor’s websites. Notice any key phrases being mentioned that you did not think of? Strive viewing the source of their site and appearance for key words in META tags, the title, or as ALT names for images. Now pull out a thesaurus and come back up with alternate synonyms for your words or concepts. Now plug in some adjectives that describe your terms like “free” or “best” or “low-cost” or “friendly.” Currently suppose of geographical names for areas you marks to. Now combine and match all of the above. Your list ought to be rolling now. Note, there are masses of tools on the net that facilitate with combining phrases or identifying new ones.

Obtaining keywords in the proper places might mean checking along with your web designer, but primarily, it suggests that putting them in body copy, headers (H1, H2, H3, etc.), within the page title, as ALT tags on pictures, in TITLE tags for links, lists, in bold and italic. Conjointly, place absolute links on your pages to different pages on your web site and create sure each page of your site uses completely different keywords within the title and META tags. Many people use the same data for all pages and that’s not ideal. Also, you will want to form “Landing pages” which are pages dedicated to talk about a particular group of related key phrases. You cannot optimize one page for all key words, therefore creating these landing pages is a must. And it’s not a bad ideal to link directly to these landing pages when linking elsewhere to your website, if you’re referring to those key phrases. That would be known as “Deep linking’ and it is a smart idea to link to specific pages when doable instead of your home page. It suggests that additional relevancy, and that is what search engines are after.

So now you must have a bunch of key phrases and your website ought to be optimized for those phrases. Keep tuned for the following post, where I’ll discuss link building!

For more information about google search engine optimization and all the tips and guide you’ll ever need about web search engine optimization can be found at search engine optimization consultant.


Do Outbound Links Possess Search Engine Supremacy?

Friday, May 7th, 2010 at 12:50 am  
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Now, I can not know if this applies to only when the link points to pages on your own site or any outbound links, but time and time again I see before me the evidence that this might just be the case.

Last night I was comparing 2 of my own websites. The first, with Page Rank 3 and masses of SEO work against the second, Page Rank 0 and ignored. They are both directories, feeding from the same cottages database, listing the same cottages in the same towns etc. The differences to the title and description tags are tiny, and anyway, I doubt these elements hold much weight. Not enough that rent [town name] against [town name] rent is going to explain the differences I am seeing.

But the fact of the matter is that the lower page rank web site gets 4 times the visitors of the other site. When we are submitting articles for the higher ranking website, its visitors increases. But, as soon as we stop, it drops back to the 25% mark.

Each page is ever so slightly different with a small thesaurus applied to the text, but not that much different. In essence, the web sites are the same.

So why does the newer, lower Page Rank, totally ignored website get 4 times the traffic of the website that I have lavished plenty of hours on trying to increase its traffic.

At this point I looked at the traffic stats merely to see where traffic were finding the web-sites. The lower visitors web site had a few searches for odd terms. The search engines obviously picking up cottage names and descriptions from deep within the website. So they are trawling the web site well (some inner pages have Page Ranks of 2).

For the poorer cousin with heaps of traffic, the main search results were [town name] rent and so on. The sort of searches that are more abundant, produce more visitors and are more competitive.

So, though there is a lack of search engine optimisation and Page Ranking, it is doing better in the search results. For this reason I started to look at the town pages of both website to see where and how often the word rent was mentioned and also the same for the particular town.

Basically, looking at the town name, the web-sites were near enough the same. OK, one site has “rent” before the town name and the other after it, but the search engine results showed both versions anyway – if anything, more favoured the way they were shown in the lower ranking site.

There was just one instance of the words rent and the town name on the higher visitors site that the lower traffic website did not use. And that was in the breadcrumbs!

The higher traffic web site offers links to the higher level pages and the existing page through the breadcrumbs, the lower visitors website merely relied on the main navigation to cover it.

So, there is an obvious change and an equally obvious conclusion. The difference in traffic is because one website has an outbound link containing the search terms. Why would this be? That is for another time?

By Keith Lunt, who supplies Merseyside website design. Call into our marketing blog for a free copy of our search engine ebook!

Fetch vital knowledge in the sphere of internet marketing – please make sure to read the web site. The time has come when concise info is truly within one click, use this chance.


Building A Map To Your Web-Site: Keyword Research

Tuesday, February 9th, 2010 at 5:49 pm  
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Basically, keyword research provides the foundation for the map your consumers will use to find your site when they need it! Popular search engines search and index millions of sites everyday. Your goal in keyword research is to attach the right keywords to your site that search engines will cue and deliver to your consumers.

For example, let’s say you are looking to buy a new set of coffee mugs. In a popular search engine, you will probably type something such as “coffee mugs”. However, some consumers may type “coffee supplies” or “coffee gifts”. If you own a coffee mug website, and have only attached the words “coffee mug” to your site, those consumers who typed something different will not immediately see your site in the search engine results. This wastes time and money in your internet marketing campaign.

So how do you create an effective keyword list? First, you can always pay someone. There are thousands of companies out there that specialize in internet marketing keyword research. But keep in mind that no one knows your business better than you!

If you are creating your own list, there are some easy steps to follow for a successful internet marketing campaign. First, come up with a small list covering the various services and products you can deliver. The key at this step is to not be too generic! If you use words that are too generic, then your site will not rank high in search engines. Take our coffee mug example. If one of your main words is “cup”, then you’re being too generic. Instead, a term like “buy new coffee mug” would be much more fitting. Don’t be afraid to break out the thesaurus either!

Another confounding factor of keyword generation is that you don’t want your site reaching the wrong consumers! If you own a coffee mug website, you don’t want the word “yahoo” or “coffee beans” in your keywords. This will lead to frustrated consumers being led to your site when you don’t offer the services they want. These consumers will not stay on your site and you will waste bandwidth resources and money.

When you have the list that you came up with, talk to your friends and family about what words may be good for your site. Also, look at what keywords your competitors are using in their meta-tags. When you have a list of about twenty keywords you want to use in your internet marketing campaign, we highly suggest using the free Google AdWords keyword tool, or a paid for Wordtracker tool to get more ideas and see how your keywords rank with other sites. If the keywords you chose are already being employed by a thousand other sites, then come up with something new and original that will get you above their ranking on search engines.

Your next task is to figure out where you want to put your keywords in your pages. Each page should have a maximum of 5-7 keywords. You’re not limited to putting your keywords only in your meta-tags! You can also put them in your title and in “Alt text” fields in your various pages.

Effectively utilizing keywords will enhance your site’s visibility. Fill in the gaps where your competitors miss, and you’re certain to attract more consumers and business with your internet marketing strategy!

Maury Wilks
For more information on Keyword Research and creating a successful internet business, visit http://TheInternetBusinessAuthority.com

For practical info in the sphere of internet marketing – make sure to go through this publication. The times have come when proper information is really only one click of your mouse, use this chance.