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SEO For Law Firms

Friday, November 27th, 2009 at 10:45 am  
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Search engine optimization (SEO) can be a useful tool for a lot of businesses, especially those that aim to attract possible clients online. This is actually being utilized by a lot of businesses already, including law firms, since this can allow them to get ahead of their competition. By optimizing their site’s visibility online through the use of search engines, lawyers and law firms are able to beat other, more well-known law firms by making their name more visible and easier to find for possible clients online.

Keep in mind that people are now more educated in using the internet as their means of locating businesses and firms that offer legal services. Although more well-known law firms would appear more attractive to most, if they are not able to find those firms online, then there is a great possibility that they would be directed to another law firm, one that is easier to find online.

Here are a couple of steps that you must do in order to be able to get a competitive edge over other law firms, and finally get more prospective clients.

Create a website

The first thing that your law firm must do is to create a website. You will not be able to get traffic to check your business online if you don’t have any website to direct them to. Make sure that you try to find a website designer that will be able to capture your vision on what your site will look like. If you find it difficult to picture out yourself, you can always seek help from professionals to design the site for you specifically.

Keyword choice

Once you have successfully created your website to your specifications, you must now try to figure out what keywords or tags you will need to associate to your site. Remember that people will use certain keywords to try and find law firms on the web through the use of search engines.

Choosing the right keyword can help determine the success of your site’s optimization in search engines, which is why you must make sure that the keywords that you choose reflect directly on your site’s content. This will make it easier for your chosen keywords to get the right market or prospective clients that you aim to get.

Create relevant content

Creating the right content for your site is also one of the more important things that you should focus on, especially if you want to keep the people that are already on site. You need to make sure that you use the keywords that you have chosen on your site’s content. Having keywords or key phrases would be pretty useless if you haven’t created any content that relates to them, so make sure that you take the time to write down meaningful and relevant content.

Build links

You must also now try to improve the page ranking of your website on search engines. A site that is page ranked number one has a much better of getting more traffic directed to it than those ranked lower. If you want to make your law firm to become more visible online, then you must now focus on how you can increase your site’s page ranking, and you can do this through the use of effective link building.

Link building can help get your site indexed on search engines. All you need to do in order to get the right type of market directed to your site is to link your site to those that have the same content as your site. Remember that people who are looking for legal aid regarding a particular issue will be looking for sites that directly relates to their situation, so make sure that you link to relevant sites only to help boost up your site’s page ranking when users type in a particular key word in search engines.

Doing these steps is not a guarantee that your sales will go up with the increase in your possible clients list, but it can guarantee the improvement in how much traffic you can direct your way. Let this serve as your starting point, the rest is up to you.

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5 Reasons Why Your Site Doesn’t Fetch You Business

Tuesday, November 24th, 2009 at 6:37 pm  
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There is no question today that small business owners can’t be competitive unless they have a website. But because of all this competition, having a website alone is not enough anymore. A website is no longer a nice addition to your business, coming after business cards and newspaper ads; it can actually be the most efficient tool at your disposal to market yourself, attract visitors and potentially turn them into customers.

However, your site won’t do you any good unless you optimize it properly.

Search Engine Optimization, or SEO, is the combination of several techniques that can be applied to a website to make it more competitive on Search Engines like Google or Bing, thus improving its visibility. My recommendation, of course, is that you hire Search Engine Optimization Marketing consultants to handle your site’s optimization.

But if your site currently does not bring you additional business, then probably one or more of the following 5 points is the reason why.

1. Not the right keywords

Keyword strategy and keyword analysis are the foundation of SEO. They are the starting point for everything and targeting the wrong keywords can be the difference between having zero or thousands of visitors coming to your site daily! Note that by keyword, we really mean key phrases; keywords are generally (actually recommended) more than one word long. This is important in Internet Marketing.

When selecting your keywords, keep in mind these general guidelines:

- Select a niche or two. Do you have a specialty? Do you target a specific population? What separates you from your competitors? Pick your keywords around those criteria

- If you are offering services or products from your Home Based Business Idea locally, use a geographical word in, at least, one of your keywords (name of your city, region, county, state, nearest big city, etc…)

- Select long tail keywords. These are keywords that are not too popular (meaning not too competitive) but still generate a fair amount of searches. They should be 2 to 4 words long and follow the aforementioned guidelines (niche and local). A combination of common sense and data provided by the Google Keyword Tool should help in the selection process.

If you never thought about keyword analysis and strategy in those terms, no wonder your site under performs.

2. Content not optimized

In the SEO world, we always say “Content is King!”

When Search Engines spiders come crawling your site, all that matters for them is your text. None of your elegant design, pretty color scheme or fancy Flash animations will help you get well ranked. So you should make sure to display original, interesting, informative and well-structured text on all your pages. But it’s only half the work. You might already have quality content on your site, but it’s ineffective if it’s not optimized using:

- Placement of your keyword in strategic parts of your text

- Some crucial html elements such as title tags, meta description and h1 tags, making sure they contain keywords

- Renaming of your pages and files used on your pages (images, pdf documents, etc..) to include keywords

- Alt text on images and captions around them which make them “visible” to spiders, to some extent, again including keywords.

Yes, optimizing your content revolves around the use of the keywords discussed in point 1. But be very careful! Overuse of those keywords is known as “keyword stuffing” and is badly penalized by Search Engines.

3. No inbound links

Good keywords and optimized content are the machinery that will push your site to higher rankings, but inbound links are the fuel that will power it. If you have not spent some time trying to get links to your site from other sites then it’s natural you are not getting any traffic.

There are 2 benefits to inbound links: first, they will naturally bring you more visitors. Second, links from sites with good ranking and authority will make your site appear “more important” in the eyes of the Search Engines spiders, hence giving you better chances at higher rankings.

A greater number of inbound links is good, but do not compromise quality for quantity! A few links from well-respected sites are much better than a 1000 links from “bad sites”. How do you tell if a site is “bad”? A few pointers:

- Poor or no content

- No consistency in design, ugly design and/or colors, etc…

- Random listing of links with no categorization

- Asking for money in exchange of links; some “good” directories do it, but they offer you a listing, not just a simple link, and they don’t have any of the 3 previous points.

The most valuable inbound links you can get are from .gov and .edu domains, but unless your site has a direct relation with education or the government, chances to get links on such sites are very slim.

4. No local optimization

Even if you are selling services or products nationally or internationally, it’s always a good idea to optimize your site based on your location. Local search is gaining more weight everyday, and having your site appearing in the local section of Search Engines can be a huge advantage.

To do so, you should first make sure that somewhere on your site you mention your address and phone number. But this address can’t be a P.O. box, and the phone number has to be a local number (no 1 800 or 1 888).

Then when you work on your inbound link building campaign, submit your site to local directories such as Google Local or Superpages.

5. Inefficient landing page

A lot of people think that SEO stops with getting your site well ranked in Search Engines and getting a lot of traffic on your site, and that includes a lot of SEO professionals.

The truth is, the end goal of SEO is to increase conversion. You want visitors to convert into customers.

There are a lot of different techniques that can be used for this but one of the best ones in my opinion is AIDA, which stands for Attention, Interest, Desire, Act. It’s an effective marketing technique that’s been around since the 1920′s, and it applies very well to Web design. Basically, make sure to organize your Home page following this principle for the most efficient impact on your visitors:

- Attract their Attention with a short paragraph or statement they will see right away and confirms they found what they are looking for

- Raise their Interest; often the mistake here is to list features of products or services. Instead, present those features in terms of benefits for the reader: what do they gain from it?

- Persuade them they Desire what you have to offer by explaining how it will help them

- Finally, get them to Act by making your call-to-action very prominent: phone number if your goal is to get calls, button to purchase if you are selling something on the site, etc…

If you decide to take a pass at doing SEO on your site by yourself, these 5 points should be a good starting point. Again, I recommend going to a professional as they will most likely be able to do it better and faster than you can, leaving you more time to focus on your actual business.

But with your new SEO knowledge, you can now tell if they are covering all the bases!

7 Hints For SEO Victory – We Show The Basics Of Organic Search Optimisation.

Sunday, November 22nd, 2009 at 2:16 pm  
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SEO begins with a thorough keyword research stage. Most of the SEO professionals are impatient and always in a hurry to carry out their ideas.

Well, that keeps them revising their SEO Services efforts and inevitably leads to a loss of time and traffic. Keyword research for effective SEO results requires a lot of staying power and intelligent formulas. Ideally you should be using the most effectual possible tools to perform keyword research to result in a strong on page optimization. New websites can take advantage of the below tips to get off to a decent start.

1. Use Of Long Tail Keywords
Create fresh and unique content using low competition and highly relevent long tail keywords. These keywords often have small amounts of traffic, but are easy to get first place on google for. furthermore the traffic you do recieve is very highly targetted to the services or goods you provide, for example “dry cleaners in kings cross” only someone looking for a dry cleaners in kings cross would type the keywords into a serch engine. SEO Packages

2. Social Bookmarking
Social bookmarking can be a great way to promote a new site, more than ever if the site is visualy stunning, you could even get your froemds to “dig” your site and up its rankings. Social bookmarking also builds inbound links which help your organic search rankings.

3. RSS Distribution
Most webmasters don’t use RSS distribution properly. It can be a very formidable SEO tool for building links and drawing traffic to your domain.

4. Link Building
Link building is, after content, the most important aspect of SEO. The best links come from established domains with high trust and content that is relevent to the topic of your niche. Do not be over fanatical with PageRank. It’s outdated and no longer very influential and is just one of two hundred issues of the google ranking algorithm. Believe it or not, a website with a lower PR can easily outrank a website with higher PR.

5. On-Page Optimization
Optimization of Header and Title tags will increase your websites relevence to your niche in the eyes of search engine spiders..

6. Fresh Content.
Don’t let your content stagnate, search engines worship fresh info, the more often you can add fresh info to your site the better.

7. Blackhat Strategies
Dont ever try to decieve the search engines or play them for the fool, Google consists of coding that is most likely worth hundreds of millions of dollars, maybe you can trick it today, but tommorow you will be punished for it, and google dishes out permenant bans for this type of offence. White hat SEO is for this reason the only route to take if you want your website to grow and grow. SEO Services

Access important tips in the sphere of one way links – please go through the publication. The time has come when concise info is really only one click away, use this chance.


How To Identify Which Sites You Should Be Targeting For Your Next Link Building Campaign

Sunday, October 25th, 2009 at 3:30 pm  
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Everyone knows the importance of links when it comes to increasing your search engine results. The first question you must ask is where to get links from. There are two strategies here.

1. The most effective way to identify the “right” sites to get links from should be based on who is linking to your competition defined by who outranks you on Google for your identified search term. Ideally you should be evaluating who links to the #1 search result in Google for the keywords or keyword phrases you’re optimizing for. If you get the same sites to link to your site in the right way you’ll be in the top position on Google for that given keyword phrase.

There are a variety of methods to determine which sites are linking to the #1 result in Google for the keyword phrase you’re targeting. Begin by identifying which site is in the #1 position for your search term. Once you’ve identified this site, do one of the following:

• Google Search. Go to Google.com and type in the following: Link: www.nameoftoprankedcompetitor.com and press return. Be sure to replace the “nameoftoprankedcompetitor.com” with the name of the site you’ve already identified as having the #1 position on Google for your search term.

The result will be a series of sites linking to your competitor. The only downside to this method is that you will not know which sites are more important than others (i.e. number of links linking into those sites, Google PR, keyword content on pages, etc.)

• Alexa. Go to Alexa.com and type in the name of the site you’re researching. Alexa.com is a tool used to measure the popularity of sites using the Alexa toolbar. Because not everyone uses the Alexa toolbar, the information is only directionally correct.

Once you get the resultant website, you will see a number of options listed. To the right of the thumbnail image, click “Sites Linking In”.

This option returns a list of sites that Alexa has identified as linking into the site you’re researching. This can be an adequate starting spot for your link building campaign.

• Online SEO Tools. Using online marketing tools to automatically generate a list of sites linking into your competitor’s site that provides link details (Google PR, Link text, Number of inbound links to competitor’s site, Page title, etc.) is the most effective way to generate a list of targeted sites for your link development efforts.

I’ve personally bought and used about a dozen different products to help me keep an eye on my competition and more importantly build an effective linking campaign. In less than 30 seconds some of these tools let you know exactly which sites are linking to the #1 positioned website and give you the information needed to contact them and request a link.

You can use whatever tool you want as long as it provides you a list of sites linking into your competitor and a way to prioritize that list. If you start to develop links from the highest quality sites first, your climb to the #1 spot on Google will happen that much faster.

• Identify Authority Websites. Authority websites are those sites linking to 3 or more of your competitors. You can save time by using an online SEO tool to find these sites. If you do not have a tool at your disposal, you can accomplish this manually using the following method: 1. Search for competitive sites by visiting Google and searching for your most important search term. 2. Create a spreadsheet of the top 100 sites “linking in” to each of your top 5 competitors (Microsoft Excel is a good tool for this) 3. Sort Alphabetically 4. While looking at the list, see if any of the website URL’s are duplicated across your list. If the site appears 3 or more times, highlight it. 5. Once you’ve developed your list of competitive sites, you should visit each one to determine how your competitors are listed.

Once you’ve identified your Authority Websites, contact them. Model the strategy that your competitors have used. If these sites are Directories, look for a directory submission form. If the links are from articles that your competitors submitted, submit your own. If all you can locate is an email, ask the webmaster to include your site. You may also suggest a link exchange if the opportunity arises.

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How To Get One Way Links To Your Web Site

Sunday, October 25th, 2009 at 9:30 am  
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The most important thing you can do to get a good placement out sideof quality content is to have many one way links to your site. A one way link is a link that comes to your site and you have no link returning to it.

One way links are become much more important now that Google is frowning on reciprocal linking. A large number of reciprocal links on your site can actually hurt your web position in Google. Also remember that not all links are created equal. It appears that Google only pays attention to links from a page that has a page rank of 3 or better. Here is a great tool for your web promotion. http://www.uptimebot.com/. It shows how many links Google counts to affecting your page rank as well as many other features. Type in a URL and you can see how many links Google counts and how many total links to your site.

Hot to get one way links to your site

The most important thing you can do is to make a quality site that other people want to link to. Foe example, you are making a fishing site. If you have enough quality information and your visitors find your site very helpful some of them will link to your site so their visitors can have access to your quality information. Another example would be a good regional site. If you have the best website for the town you live in. Then many people, businesses and local government sites will want to link to you. For more information about building regional pages click here.

Directories provide one way links

Submit your site to major directories. Once upon a time I said to submit your site to every directory. Doing this could prove between 50 and 100 one way links. But now Google is looking at many smaller directories as link farms. Not only does a link from these sites not help but some could hurt. The most important directory to get into is Dmoz. This directory can be hard to get into so we have added a page, How to get into Dmoz.

Other top directories for one way links

GoGuides: I no longer recommend because of the $69 price to get included. But at least it is refundable if your are not added.

JoeAnt

Lii.org (Librarian’s Index to the Internet)

Skaffe their page rank has dropped so inclusion is questionable

Vlib difficult to get in but with a page rank of 9 it is worth a try. But do not even try unless you really have a great site on your subject.

Below are two links for other directories. Human edited are the best. Most of these are not but if the page rank is above 5 they could be worthwhile. (You can check the page rank of sites with the Google Toolbar.)

SearchEngineDir http://www.searchenginedir.com/

Search Engine Colossus http://www.searchenginecolossus.com/ This is the largest search engine directory I have seen. It is divided into countries. It contains both search engines and directories.

Locate industry-specific directories and submit your site to them. For example, if your site is on a health topic, look for health-related directories. I have my arthritis site listed in every health-related directory I can find.
Writing articles for one way links

Write articles and submit them to article directories on line. Be sure to include your bio with a link to your web site. This sets you up as a person of knowledge on the subject if you write timely and informational articles. There are dozens of article directories most of them with a decent page rank. The nice thing about this is the page your article is on is not a page of links and your article makes up page content. This is the best type of link you can get. Below is a place you can find many article directories. Also the main purpose of these directories is to provide online content for web site and ezines. If your article is good your link may show up on several web pages and ezines.

Directory of Article Directories http://www.arcanaweb.com/resources/article-directories.html

Take the same articles and submit them to online newsletters on the subject you are writing about. Netterweb is a good place to start. You search for an ezine (online newsletter) by topic. In the results each ezine has a short description. You can click the full listing link with each ezine and it will tell you if they axcept article submissions.

Put the articles on your web site. Add a note that people are free to use the article as long as it published complete with the author’s bio intact.

Other sources for one way links

Fill out your public profile with every web portal you belong to. Sites such as Yahoo, Lycos and other major search engine you can create your own portal with you own news and information on it. Many other sites let you create a free account such as game site, news sites and health sites. With most of these you can have a public profile that other members cans see. Be sure you have a link to your site in all of these.

Write regular news releases about the topic of your site and submit them to topic-related web sites and Internet news wires such as PRWeb and Business Wire. There are a lot of good sites with information about how to write a news release.

Create a blog on your site and submit to blog directories. There are a growing number of blog directories out there. Just type blog directory into a search engine and you will find many.

Many business associations will list their members web sites on their site. I built an antique site for a friend. We had it listed in the local Chamber of Commerce site, the downtown association business site, the antique business site for that town and several antique business associations.

Submit your site to all the local portals for your area. Most cities have city pages, local shopping web sites and local information sites. Under the final section below under using search engines for one way links. Do this with your town.

Write an ebook. Organizing articles that you right in to a book can do this. When I finish this site I plan to put most of the information in an ebook. There are many good sites about writing ebooks. Then submit your ebook to ebook directories.

Using search engines to find one way links

Use a search engine to find place to link based on the topic of your site. Links from sites that have similar content rank higher in the search engines. Just type in your subject and one of the phrases below. I recommend using Google or Yahoo. When you put a phrase in quotes it makes the phrase an exact search. Remember you are looking for quality links. I do not ever bother with any site that has under a page rank of 3.

“Add web site”
“Add your link”
“Add a link”
“Add a site”
“Submit URL”
“Submit a site”
“Submit site”
“Submit link”
“Link submission”
“Suggest a link”
“Suggest a URL”
“Recommended a site”
“Suggest your site”
“Link directory”
“Add-a-link”
“Cool sites”

Look for one way links from your competition.

Do a keyword search in Google to see which are the top web sites for those terms. In the search field at Google type link: and then the domain for the site.

Example = link:myfishingsite.com

When you do this you can see all the sites that link to that URL. Assuming that you have a good site then many of the sites should be willing to link to you. Most will want a reciprocal link but if their site has a good enough page rank then the trade is worthwhile.
One way links through discussion boards and guest books.

This is another way to get one way links to your site. Google does not pay much attention to them but other search engines count every link. Do not go wild with this because it could hurt you if too high a percentage of your links come this way. When you are in a discussion board do not Spam it. Legitimately join the discussion and add a signature behind your name at the end. For a guest book, take the time to look at the page and make appropriate comments. Some have a place to leave a link if not add it in a signature.

What you do not want to do to get one way links

One thing you never want to do is buy links for a link exchange. You will see sites that offer 100 to 500 more one way links to your site. These are link farms. It is the quickest way to get banned from Google or Yahoo forever.

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