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SEO And Links Explained

Links – the official currency of SEO-land In this article I often use the words credibility, authority, confidence, reputation, etc. I may be inconsistent with my use of words, but they all refer to the same thing – this abstract currency that flows among sites that link to each other. When page A links to page B, page A gives page B a fraction of its authority.

If page A has too many outgoing links, it will end up with little authority. Similarly, if page B has few links but receives many links, it will end up with a great deal of authority. Keep this concept in mind when you read the new few sections of this article.Incoming Links The value of an incoming link depends on: The content of the linking page The link text The content immediately around the link The number of links on the page The position of the link within the content (header, footer, main body?) How well the content of the linking page compares to that of the target website If you’re considering purchasing incoming links, I strongly recommend you consider all the points above before reaching for your wallet. Incoming links cannot damage your rankings. SEs understand you can’t control who links to your website so you will not be penalized if you receive links from bad neighbourhoods. They will simply be of no benefit to you. The only problem is when you link to a bad neighbourhood (see external links below). External Links External links are an important aspect of quality content. It’s always good to offer a few links to related quality content.

But beware of whom you link to. Incoming links cannot damage your reputation, but an outgoing link to a bad neighbourhood can very much do so. A link is a ‘vote of confidence’ to the page you’re linking to and you definitely do not want to give your precious votes to poor quality websites – quite simply – it makes you look bad. Reciprocal Links I’m well known to be sceptical when it comes to reciprocal links (probably because of this article ). One true, sincere incoming link is much more valuable than a thousand reciprocal links.

If you read the ‘Incoming Links’ section above you’ll understand, but here’s why: Reciprocal links Link is usually on a page with poor or no content Links are normally considered poor quality because the content surrounding the link is unrelated Content of linking page is almost always unrelated Linking pages normally have dozens if not hundreds of external links Link pages normally have low PR because of the number of outgoing links So basically, reciprocal links give you a tiny share of something that isn’t worth much in the first place.

One-Way links on the other hand… Link is on a page of quality content Content is related to the link Content of linking page is related to your website Linking page with have a minimal amount of outgoing links, usually just yours. Article pages can only improve their PRs because they get traffic, they get bookmarked and linked to by people (used as reference). So basically, you get a big share of something that’s very valuable will only get better! I’m no genius but I know what I’d go for… So one-way links are a win-win situation. “Oh yeah? How the hell am I going to get incoming links genius-boy?”, you say. Fear not my friend, read on and you shall find the way…

Stephen Creed is the author of this article and he proudly own a website called: one week marketing. His website blogs contains advanced strategies on internet marketing are available for all to learn here: one week marketing. Visit his website, one week marketing review, so that you don’t missed out great learning in the internet marketing world.


Internet Business 101: Maximize Your Daily Efficiency

When running an online business you have to work efficient. This rule is even more true when you are the business owner with no employees. It is easy to lose track of what you are doing or taking the day too easy and let valuable time just slip by. The loss of efficiency will be felt in your wallet in form of less money at the end of the month.Here are a few items to consider that help you to work more efficient

Maintain a List of “To Do” items

At the end of each day when you are ready to stop working, take a few moments and write down the top 5 items you have to accomplished that day. Based on this list now write down the open items you need to work on the next day. This might look weird when you start, but after a few days you have a great way of tracking your open items. When you come back to your computer the next day you know exactly where to start and what you need to do. At the end of the day you also know what you accomplished.

Group tasks and Assign Time windows

From experience you will know how long certain tasks take to be completed. When looking at your list of open items you should be able to assign certain time windows to different tasks. This will help you to structure your day much better and to reduce interruptions. Let’s say one specific task takes 4 hours. You know you have several meetings and phone calls scheduled for that morning. It would not make sense to start that 4 hour task if you will have to interrupt it for phone calls and meetings. It always makes more sense to structure your day properly to be most efficient. Start working the 4 hour task when you have a time slot big enough.

Don’t Waste Your Time checking Statistics too often

This is a big one. So many people waste time checking their financial stats too often during the day. Unless you are monitoring a new PPC campaign or a new project website it is not necessary to check your stats every 15 minutes. In fact – check your stats twice a day. Do the first check in the morning. This gives you a good overview of how the day before went and it allows to investigate issues as they arise. Check them in the early afternoon to make sure things are still going as normal. if something is entirely wrong you can even talk to an account manager of an ad network to find out if there are tracking problems as an example. That should be more than sufficient. Everything else would be a waste of your time – time you can use to be more sufficient.

Things you don’t like to do

Everyone has tasks he/she does not like to do. It is in the human nature that we face those tasks we don’t like at all. But they still need to be done. These can be the most dragging tasks and they can undermine your efficiency and your success. By properly planning for these tasks you can avoid the loss of efficiency. Start of the day with something you like to do. Now make it a habit to do the tasks you don’t like to do right after that, but do them before lunch. By following this rule you have the entire second half of the day for the stuff like to do. When we get tired from working later in the day it is much more difficult to motivate us to work on stuff we do not like. It is so much easier to motivate yourself for stuff you like to work on even if your are tired.

Make taking breaks a habit

Breaks are important for your health and your efficiency. It might look less an issue when you are in your 20′s, but by making taking breaks a habit early on you maintain a healty lifestyle. Nothing hurts an Internet entrepreneur more than being sick. Depending on your business model your income will slide. You are also working on a computer all day and certain illnesses are work related to working with computers all day. Take a quick 10-15 minute breather every 2-3 hours. Stretch yourself, get some fresh air, train your eyes by looking at something in the distance. Think about something less work related.

By following these easy rules you can improve your efficiency dramatically. Key is to be persistent and establish the right habits early on.

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