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Common SEO Concerns

Saturday, March 6th, 2010 at 10:01 pm  
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Many people who work in the SEO industry came to do so by accident. Maybe they took an administrative position or a sales position and some of the web site tasks were passed on to them. Maybe they work in IT and SEO was added to their job description at a later date. Whatever the case, it’s easy to understand why you’d have some concerns about your new job. After all, embarking on any new project can be challenging. While it’s important to contract the services of a professional, there’s a number of things you should understand as you begin your web site optimization project.

Here are some common concerns you might be feeling:

1) Google is smart. Why should I do anything special to my web site?

Google may be smart but at the end of the day, it still needs your help. Well written content, well designed navigation, well constructed code all make a huge difference in whether or not Google “gets” what your site is about. Leave out any piece of the puzzle and Google might get confused. A confused Google is a Google that gives up and moves on to some other site instead of giving your site the attention it deserves.

2) All of you SEO firms talk a lot about keyword research… frankly it seems like a waste of money. I already know what my products are called!

It’s true – You are an expert on what your business does but your customers aren’t experts and they are the people you’re trying to reach.

Even though you might call something one thing, they might be using a completely different way to describe it. Since people find web sites through keyword searches and Google uses your keywords to rank your site, you need Google to know that even though your product is called XYZ, when someone else calls it ABC, it’s still the same product.

Keyword research helps you determine how your prospects are searching for you and it lets you know which terms are the best chance for reaching the right people. Leave this part out and you pass up sales. Can you afford to do that?

3) I’ve already written my web site, why would I hire someone to revise the content on it? Isn’t that a waste of money?

The truth is that going back and revising content for a web site is a lot harder and more time consuming than simply allowing an SEO firm with strong copywriters on staff to write your content right from the start.

It’s not that they won’t do it – they revise content all the time (almost every site needs at least some re-writing in order to best capture visitors and search engines) – but you’ll be a lot happier with the results if you get an SEO professional on board right from the start.

If you’re just starting out with a web site or considering re-doing it, consider letting an SEO firm in on the process from Day One. You’ll wind up with properly optimized text that is compelling both to visitors and search engines and you won’t have to spend any amount of time re-doing someone else’s work. It’s a win-win for everyone.

If it’s too late (you’ve already written your site), remember that well-optimized content can be the difference between ranking on the first page of results and the 50th page of results. Since visitors generally don’t go past the first couple of pages, can you afford to be anywhere else?

4) You keep talking to me about links and off-page elements. Why does this matter? I already let you design my site, write it, code it…!! Isn’t that enough?

Five years ago? Yes. Today? Not so much. Sure, there are some sites that seem to do well without paying any attention to this but believe your SEO professional when they say it is pure accident and it won’t last forever.

Just like you wouldn’t send a product to market without any marketing materials, you shouldn’t send your web site out onto the Internet without working on promoting it. There are a lot of ways to do this but the most effective way is to apply sustained efforts to building links from good sources like press releases, articles and appropriate directories. And depending on your industry there are also huge opportunities available to participate in the social media space (YouTube, Facebook, etc.)

Is it time consuming? Absolutely. Hard? It can be. Boring? Once in awhile. But it’s also necessary. And an SEO firm that doesn’t talk to you about these things is doing your site a disservice.

And even if you do everything else right but leave this part out, your web site and your business will eventually suffer. Just ask the sites that enjoyed prime time placement with no effort right up until one of their competitors got on board with marketing their site. Don’t put yourself in that position. It is much easier to work hard consistently than it is to scramble at the last minute!

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Key Web Hosting Issues – Bandwidth

Thursday, January 7th, 2010 at 3:03 am  
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Bandwidth costs are a major part of the costs associated with each web hosting program. Bandwidth is simply the amount of data greater than one billing period downloaded from a server. In most cases sites use far less bandwidth than they think. Only very large sites or those of people who usually download huge amounts of data should be worried with possessing a great amount of bandwidth allocated to their hosting program. However, as the site grows and the bandwidth will inevitably increase, if not ahead for this plan, could result in some unpleasant high bills.

One can think of their bandwidth costs in the same manner as they think their minutes on their mobile phone. If enough people buy minutes from time, the cost is usually very low at one per minute. However, if they bought enough minutes pass, the cost goes up minutes of each strand. The same applies to the bandwidth. It is generally a little more to buy than they actually need, but not so much that the purchase is a blatant waste of money. One should check whether their use to determine the correct amount.

Most hosting companies will offer different packages where bandwidth concerns. In most cases, web hosts do not sell increasing amounts of bandwidth on demand. Therefore it is a package suitable for their intended use to purchase a little overhead for the case the company has a very successful month. One can obtain estimates of their IT department or, if one hasn’t an IT department at hand, they can employ a designer to give them a rough estimate of how much bandwidth they have to buy every month.

Remember that a company can reduce bandwidth consumption by simply reducing the size of their site. This is often why one should employ an experienced designer. who understands how the size of each page, including images to be reduced. Thus when a visitor enters the site he downloads not so much information. The navigation structure of the site will continue this. In general, a well organized the site offers fewer clicks for a visitor to reach the page he or she wanted to reach, and so the less bandwidth is consumed by the average visitor when they hear one’s website.

Keep in mind that your web site will grow in case you set serious commercial goals. Thus, you will have more visitors and your hosting company should be ready for this. If you site is down because your hosting provider is unable to welcome many visitors you will lose money.

When choosing a web hosting provider you need to make sure it has an excellent reputation and reviews. Visit special web hosting review sites for these purposes. Make a smart choice.

Successful Internet business is not possible without quality website hosting. Learn how to get best web hosting – best offers gathered on this best web hosting web site.


How To Find Your Most Befitting Shared Host

Tuesday, November 3rd, 2009 at 2:45 pm  
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For those wanting to set up a Web site on a budget, finding a good shared host is key. A hosting company that can guarantee close to 100% server uptime, is scalable, and has reasonable charges are among the most immediately obvious demands.

Other questions that must be asked while searching for a shared Web host:

1. Is the Web host capable of supporting the number of expected users? What kind of server do they employ, and how does the technology compare to the competition?

2. What technical skills and level of experience do the system administrators bring to the business?

3. What do other Webmasters using the host’s services have to say? Check as many references as possible. Browse the sites maintained by the free web hostings at both peak and off-peak hours to check response times.

4. How does the cheap hosting website connect to the Internet? It should be at least a T3 connection, with sufficient bandwidth dedicated to the Web site’s crave s.

5. Can the best website host provide technical support through a toll-free line 24 hours a day?

6. Does the host have an alternate route for Internet traffic if the main line is down?

7. What happens in case of a server failure? Will the Web host be able to recover lost data? Will valuable business data be lost? Will the Web host offer any compensation if there are interruptions in service, especially if these interruptions cause business losses?

8. Is the company the owner of the servers the Web site will have other outlet , or are they merely resellers of an existing service?

9. What other content is stored on the host’s servers? Web hosts that allow adult sites to be hosted on their servers should be avoided, as the traffic on those kinds of sites can negatively impact the performance of other sites.

10. What services are actually necessary? Only those services that are required should be purchased. Paying for unused services is a waste of money.

These are not all easy questions. Many Web hosts are reluctant to answer these questions directly. Some will try to obfuscate their answers with Web jargon. An Internet professional should be employed to avoid this if necessary.

Hence, the reliability of the services entirely depends on such technical measurements. Moreover, the overall maintenance of the site too depends greatly on the web-host, because every time you make changes in the site, there is a possibility that the change requires rebooting, so the alertness of web-hosts is an important criterion to decide on which host is best.

Trusted friends, family, or other business professionals who have good experience with a specific Web host can save a lot of time in such a search by immediately pointing out a quality business.

The Perfect Keywords For Your Niches

Tuesday, October 20th, 2009 at 11:46 pm  
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At the end of the article, you would know the methods and strategies to get the best words in less time. Assuming that you are in marketing article or PDA, and then I think you have to do a lot of keyword research. There is a need for you to do a thorough and lengthy investigation of keywords to a campaign to assess your competitors, creating a number of keywords for the niche of your choice and opening up new niches, or even the product of your choice.

As someone in them, I must tell you that the keyword research takes time, and it may even take up to a month or more to obtain the necessary keywords for your internet business, niche or campaign. But if you use a keyword research tool, you are sure you will get your result in a rapid manner and most importantly you get focused and less competitive in the niche of your choice.

Across the Internet, there is a variety of keyword research tool, and some of them AdWord Analyzer, Wordtracker, Keyword Elite, Micro Niche Finder or even HitTail, etc. But the question is this: they are worth your hard-earned money? Invest in some keyword research can be a waste of money and time.

As for me, one of the best keyword research tools I recommend is a micro Finder niche. I think it’s easy, convenient and the results I get results in profitable niches. This is because it is the variety of functions and features that other keyword research tools do not have.
You are in article marketing, pay per click advertising, AdSense or SEO or affiliate marketing, you need this software in order to Skyrocket your earnings. He can assess your competitors PPC campaign, create large keyword lists quickly and profitably, he will even save you time, so you will not invest all their time to manual keyword research. Simply enter the keyword of your choice, and he will return thousands of similar keywords, both long and short tail keywords.

If you are in internet marketing and you do not have this tool yet, now is the time you have to get it to fill a gap that you are not very good.

Keyword research methods and strategies

In this case, we are assuming that you are in marketing niche product acne. Suppose you want to perform a keyword search for “acne treatment”. Most people just plug in the keyword “acne treatment” in the search box on the keyword “stuffing”. As someone who is very experienced in this, it is best to get popular keywords from this is simply plug in the keyword “Ugra” in the search box. It will return similar words that relate to acne and appropriate and inappropriate Ones. You should keep a pen and paper in your hand for this.

Looking through the result of acne and choose the words that relate to the treatment of acne, how to cure acne, cure acne, stop acne, fight acne, acne means acne release relate to acne, acne, and so overcome acne help these keywords listed above are the key words to solve the problem; avoid keywords like symptoms of acne, causes acne, etc. Although they are useful, because you are marketing products about the means of protection against disease is better to be more focused here. Nevertheless plug the keywords listed above.

If you continue to connect key words and search them, you will eventually get a long tail words little competition. You should get a Micro Niche Finder, are the best keywords for disclosure is not enough, and hot niches.
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Top 10 Reasons Why You Shouldn’t Choose That SEO Agency.

Sunday, October 18th, 2009 at 2:32 pm  
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In order to achieve significant results, an effective SEO strategy must involve the website’s content, optimising the texts, HTML, information distribution and site architecture in order to make the website content more visible and relevant.

A simplistic approach usually means troubles, or rather, a waste of money. Here is my list of top ten of ways to detect that the people sitting in front of you might not be a serious partner to make your online business grow.

1. Here is your “Top 50″ “Top 100″ or “Guarantee positioning” package.
Yeah..really…

There is no way of predicting which position any given site can reach on any search engine for any keyword. The actual ranking of a site is a function of a number of ever-changing interactions which are not in the hands of the search engine agency. Besides the engines themselves periodically changing their ranking logics, in this very second there are hundreds of websites and search engine agencies working hard to improve their positioning for the keyword “London hotel”. How can you honestly ensure you will rank at the top of them?

And moreover… who cares? The position of a given keyword is NOT the objective of a SEO activity. Nor it is a paramether to measure your online success. The number of top rankings for over-inflated keywords is not going to affect your EBITBA. Conversions and CPA are.

A serious search engine agency will rather get committed on the quantity and quality of traffic (conversions!), and to bring you tangible sales leads (and should be able to give you more clever advices then just try to get your traffic from the same old 50 obvious keywords).

2. We don’t do doorway pages. These are “landing pages”.
BMW used to think it didn’t make much difference. Then, its website completely disappeared from Google. Search engines can discriminate between proper landing pages and spamming, and can ban you in a second, making all your investments go up in smoke. Be sure landing pages are what they should be, an informative landing enviroment which is fully integrated in your navigation and content structure.

3. SEO is just about throwing in in some metatags.
Meaning:”We do have a feeling that there are other key factors…off-the page elements such as blogs, social bookmarking, press releases, viral content, advanced link popularity and linkbait are just as important as metatags for search engines, but actually, we haven’t got a clue of how to do that stuff.”

4. It’s ok to spend 95% of your online budget on pay-per-click.
Meaning:”Getting you your fair share of traffic from SEO might take a bit more effort on our side and we do not really care about your distribution costs”.

5. PPC is more controllable than SEO.
Meaning:”Achieving and tracking SEO results seems kind of hard, let’s do some ppc advertising instead”.

6. We guarantee you get ranked in 15 days.
Option 1:”No, not in Google really, just in 20.000 obscure search engines.”

Option 2: “We will get you a top position in Google for ‘design luxury yet budget accomodation providers in the tundra’ (with exact phrase match)”.

7. We only specialize in search engines.
Meaning: “What happens when a user arrives to your site is not our business and we don’t understand much about usability or what it takes to generate a booking on a travel website”.

8. Yeah, we are a web agency but will do the search engine for you.
Sounds like: “I’ve been plumber for the last 30 years, but I will fix with your electrical system for some extra cash”.

9. You don’t need to do any work on your website.
Meaning:”Deleting that annoying flash intro page would destroy the user experience. And adding some interesting content is not necessary. Not that many people really use search engines to book their travel anyway”.

Hint no. 10 is open for discussion: post your comment and contribute to the black list on blog.relactions.com

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