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Archive for 'Wikipedia'

SEO – Search Engine Optimization Made Easy

Wednesday, June 23rd, 2010 at 7:54 pm  
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I am sure you have all seen or heard the term SEO and you probably are wondering exactly what it means. Well the actual definition from Wikipedia states the following: Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. You are probably already scratching your head and saying What? Well to be honest, SEO is made up of many different variables that need to be broken down into separate areas to build an effective SEO strategy for your website.

The bottom line is you need to develop a strong SEO strategy to score high in the search engine Google. You are probably wondering why right now but as you start to learn the process it will become crystal clear that scoring high on Google’s search engine is the bench mark for 95% of all SEO strategies. Google provides over 50% of all the search engine traffic. Right know don’t go crazy trying to figure out why just understand that it should be your bench mark for your SEO strategy.

There are two classifications of SEO that you need to concentrate on. They can be classified as follows: ONLINE, and OFFLINE. Online SEO would be the actual construction of your web pages. Don’t get caught up in all the website design tricks that are suppose to score you higher in the search engines, they will only hurt your rating. I have fond out the hard way. I would recommend you design your pages according to Google’s website design guidelines. if you stay within their quality guidelines you will do just fine. One Important NOTE: Do not submit your site to any of the search engines. It has been my experience that is better to let the various search engine crawlers or robots find your site on their own. AND THEY WILL SCAN YOUR SITE IN TIME. You will score higher in the long run. Now Your second strategy should deal with “OFFLINE” SEO is the absolute most important.

OFFLINE SEO consists of The most important SEO strategies to get a higher power ranking on Google and other sites with be from you offline SEO strategies. Your OFFLINE SEO strategy will consist entirely of “Link building” This is often also called “link popularity”. Your ” link popularity will come from three types of links. “Reciprocal links”, “One way links” and “three way links” One very Important Note: Do not solicit links that have no relation to your website theme. For example if you are selling fishing supplies do not request links from other sites that do not relate to your product, for example, “health products”. Also DO NOT PURCHASE FFA SITE links these links will absolutely kill your power raking on Google. All links should be constructed with proper anchor text. Anchor text is the text inside an HTML link which is displayed to the web user. Anchor text is usually underlined. An HTML link looks like this:
Anchor Text

The Importance of Anchor Text Anchor text is weighted very heavily in the current Google algorithm. The net effect of this is that if many people link to a web page using a set of keywords as anchor text, that page will rank very highly for those keywords.

“Reciprocal links” are when you post a link for another website, and they do the same on their site. These links do not have the significance they once did but they are useful. “One way links” are the most powerful of all the links and they increase your power rating on Google the most, not mention generate a lot of traffic from people clicking on them. One way links are when a website has posted you link on there website but you have not posted a link of their website on your domain. Good examples of one way links are articles that you write that have a link at the end of the article going back to your website, that article directories have posted on their site thus , one way back to your website. Three way links are when you have a agreement with three websites to trade links, the trade is not direct. Site 1 would link with site 3 site three would link to site 2 with your link. Site two would link with site three and site three would link to site one with site 2 link.

In conclusion, Always start your SEO strategy developing your “offline” SEO strategy first. Create your webpages according to Google’s website design guidelines, paying close attention to their site quality section. Remember do not submit your site to the search engines once you have your pages created. The search engine robots will find your site in do time. After you have your web pages created develop a strategy that includes the three link types reciprocal, one way and three way. Place a lot of effort and concentration into developing a strategy for one way links first. Follow with 3 reciprocal, then three way links. Everyone has a different strategy but I personally focus on one way links for website oldfishinghole.com. Well GOOD LUCK!

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Should Original Content Get Higher Rankings In Google

Saturday, June 19th, 2010 at 5:04 am  
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In late February, Google made some modifications to its algorithm, which was rumored to assist Large Brands in attaining search rankings. After all Google denied this vehemently, saying their algorithm doesn’t even think about model, and that as a substitute it is nonetheless largely based on trust, authority, fame, high quality and web page rank.

In late March, Search Engine Land and AdAge reported on a coalition of massive manufacturers (The New York Times, The Wall Road Journal, Time Inc, Hearst, ESPN), who want Google to go further and really explicitly help out with their rankings.

All the above manufacturers are members of the Google Publishers network, and as such, could count on to have some clout with Google. One in every of their most important gripes is that they resent the parts of Googles algorithm, for instance, Web page Rank, as they assume this criteria allows “parasites off the true producers of content” to benefit disproportionately.

The report by AdAge describes an instance that these publishers used – When typing in Gaza into Google, they were unhappy that Wikipedia entries, BBC articles, The CIA Factbook entry on Gaza, a Twitter entry (weird) and a YouTube video ranked ahead of a Occasions news story on the conflict.

They were additionally outraged that each one these outcomes were offered in an similar manner, in order that their model could not simply be identified. Although complaining about the uniform presentation of results and the Google algorithm, (each of which aim to point out no desire apart from relevance to a query), appears to be immature and displaying a lack of expertise concerning the level of a search engine, the very foundation of their complaint didn’t seem unreasonable to me. That’s, that they think the unique publishers of content material needs to be rewarded for publishing it.

Nevertheless, this then becomes an argument between the relative value of authentic and spinoff content. In fact unique content material is important, as a result of independent bloggers don’t necessarily have the clout and finances to have reporters all over the place (or even anywhere generally). Nevertheless, by-product content usually has a lot of added value which might mean that searchers favor it to the original content. For example:

* A by-product article would possibly summarize and hyperlink to an unique article, making it extra digestible.
* It usually has differing perspectives, and might be seen as extra neutral, when not related to an enormous brand or politically friendly publisher.
* Writers of derivative content material have more time to think about arguments, positions and info resulting from the fact that they aren’t preventing to a deadline, so have the advantage of well timed consideration.
* They’re more probably capable of hyperlink to many different revealed items on the topic and be an multi functional resource (for example, Wikipedia).
* Derivative articles usually offer interplay, allowing comments and participation.

If Google does try to continue to develop their algorithm so that original content is given a bit extra assist (which of course is what they are doing), that’s fantastic, so long as it also continues to worth different points like these listed above, that searchers also prefer to view.

These Huge Manufacturers might additionally assist themselves considerably, by doing some more web optimization for his or her sites. One of the publishers listed within the Ad Age article acknowledged this via the next comment:

“They don’t owe us that we present up a particular way. They do publish a whole lot about the best way to make your site present up as a lot as possible. If people haven’t taken motion on it, that’s their own damn fault.”

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How Is Google Affecting Your Website

Saturday, June 19th, 2010 at 5:04 am  
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Over the last few months there have been a number of modifications occurring within the Google World.

New search algorithms, re-indexing of websites, large adjustments in website site visitors and search rankings and now…

The new look Google is upon us!

There are literally hundreds of posts on search engine optimisation boards throughout the web all talking about large drops in traffic, loss of pages listed by Google, affected search rankings, the record goes on.

What’s of concern is that the sites suffering are the older, extra established websites that Google has all the time held in high regard, websites with good PageRank, a lot of listed pages, good high quality inbound hyperlinks, the checklist goes on.

When Google makes modifications it tends to affect less-established sites more however this time round it’s the greater, extra established websites which can be suffering.

We aren’t just talking about brief-term losses in small percentages of site visitors either, we’re speaking as much as ninety% losses for weeks and months, affecting a number of the greatest online companies within the World.

Instance 1: A 13 12 months old website with a PageRank of seven and four hundred,000 (yes 400 thousand) inbound hyperlinks, has suffered an enormous loss in traffic

Example 2: An internet site with a PageRank of 6 and over 1 million pages listed in Google loses 900,000 listed pages in a DAY!!!

I may write a protracted listing, however what’s Google saying on the situation…

NOTHING

Discuss on the SEO forums is that Google are staying tight-lipped as a result of Google is broken and they’re quickly making an attempt to repair the new algorithm, there have been reports of Australia searches exhibiting Scandinavian outcomes, Adwords advertisements within the organic results, spam sites ranking higher than Wikipedia…

AND STILL GOOGLE SAY NOTHING

The final consensus is they’re saying nothing as a result of they don’t know what to say, they’ve rolled out these changes and in a live surroundings they just aren’t working!!!

AND THEY ARE AFFECTING MANY PEOPLES BUSINESSES

However what can you do

The recommendation is to keep doing what has labored previously (as long as it doesn’t involve black hat SEO), do not make any drastic changes to your site until Google has settled down and got back to regular, then assess things before doing anything drastic.

What is the speak of long-tail key phrases

Long-tail key phrases are search phrases that consist of three or extra words and are what the larger sites with lots of content material depend on for a lot of their traffic, these search phrases are very particular, e.g.

Looking for a brief-tail search time period like

Books

Returns the house page of Amazon at the high of the search results

Whereas trying to find a long-tail search term like

Search engine optimisation books

Returns an Amazon page on the top of the search results that advertises particular books

Long-tail keywords give web sites rather more targeted visitors and increase the possibility of user interplay with the location (e.g. making a purchase order).

It’s being said on many search engine optimization boards that Google is changing the way it ranks websites for lengthy-tail keywords, hopefully when an announcement is finally made by Google on their new algorithm all will turn into clear on find out how to continue to optimise sites for long-tail traffic.

There is already discuss that to drive site visitors by way of lengthy-tail searches you now need the search time period within the particular order, e.g.

Lawyer London Damage

showing on the page will drive less visitors now than

London Damage Lawyer

For the search term London Damage Lawyer whereas this was not all the time the case before.

Solely time will tell, in my view, preserve doing what has worked for you previously, keep an eye on how your website is performing and don’t do anything drastic YET!!!

To cite Googles Maile Ohye

…I think having a strong web site: great content, good expertise for users, descriptive web page titles, standardized URL construction, etc., is of major importance. A robust site is the inspiration where you’ll seemingly make your on-line conversions…

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The Free Article Directory – What Is It

Wednesday, June 16th, 2010 at 5:03 pm  
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The unconventional changes in the structure of the internet and its adoption by people of all ages throughout the world have result in new enterprise fashions being adopted. As a webmaster, it’s now doable to supply high quality free info to the general public whereas nonetheless earning a healthy income to your exhausting work. The free article listing is a perfect instance of a new kind of revenue model that has been proliferating throughout the web.

While there are a number of notable exceptions (equivalent to non-profit Wikipedia.org), most content-driven web sites are in a position to earn cash by displaying commercials on their pages. These types of promoting are either keyword-based mostly text ads (reminiscent of Google’s Adsense program) or paid sponsorships. Key phrase-based mostly text ads permit targeted ads to be delivered to the visitor based on the content material of the page. Paid sponsorships are the place the webmaster receives a fee for linking to an exterior website. A free article directory gives a wealth of information at no charge to the visitor.

Of course, not all article directory webmasters are utterly altruistic. If the directory is common and publishes current, effectively written, informative articles, it will probably present the webmaster with a good-looking revenue solely from advertising. Now I have come throughout dozens of free article directories that exist solely to display ads. The pages on these sites are suffering from commercials, making the pages a whole eyesore. These directories usually don’t receive high traffic because guests find it laborious to really learn the articles.

The article directories that do final are those that have efficiently built-in the advertisements into an efficient and eye-pleasing layout. These directories have loyal followers and typically rank higher in the search engine rating pages. It’s such a article directory that I want to focus on – the customer-oriented, free article directory.

Chances are you’ll be only a curious web surfer questioning what the purpose of an article listing is. As I have talked about previously, it is a directory that gives content on quite a lot of subjects of interest to the visitor. There are common directories with dozens or hundreds of various categories. There are also area of interest directories targeted at a sure small section (resembling well being related article directories).

Authors write on a topic referring to the theme of their very own website with a view to set up themselves as consultants in a given subject and to acquire essential hyperlinks to their website from the article directory. The creator typically submits his/her article manually to a few directories or makes use of an automated submission service to submit to tons of of article directories. If the article is approved by the article directory, it offers a targeted low-value type of advertising for the author.

For individuals who are on the lookout for an affordable way to get your toes moist in net advertising, this could possibly be a pretty option. I’ve constructed dozens of websites, and article directories are among the many easiest to handle and promote. You’ll be able to get hold of high quality listing software without spending a dime (ArticleMS and Article Dashboard are the 2 most popular). They have wonderful content administration programs and can host 1000′s of articles with no problem.

Upon getting the backend in place, you may customize the free skins which might be available. Then you want to promote, promote, promote. Trade links with other associated web sites and directories, and write a couple of articles yourself. Play with completely different promoting strategies in your pages. As a result of these websites are dynamic, it’s usually attainable to cut and paste a single snippet of code so as to place an ad on each page of your site.

A free article listing proves that it is attainable to offer a top quality free service, and still be rewarded in your efforts. Hopefully we’ll see increasingly more online companies turning to this type of income model.

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The Right SEO Package Will Offer Many Benefits

Sunday, June 6th, 2010 at 7:08 pm  
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Using the right SEO Package will allow you to get accurate search engine analysis reporting. These reports will assist in getting the right combination of work done to optimize your website traffic and in turn your conversions.

First off, lets get a couple of definitions out of the way courtesy of Wikipedia:

SEO Search Engine Optimization is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Website Conversion occurs when a prospective customer takes the marketer’s intended action. If the prospect has visited a marketer’s web site, the conversion action might be making an online purchase, or submitting a form to request additional information. The conversion rate is the percentage of visitors who take the conversion action.

Your Website will be part of a Website category. By reviewing the results of how your Website is regarded by Search Engines in the SEO Report, you can make adjustments to your sites so that you can compete more efficiently and effectively. The Search Engine Optimization Report Package will create an ongoing report output of the necessary changes to be completed for your site. There are many steps in the process. Many of these steps will be adjusting previous work as all the changes and adjustments to how the site reacts with the Search Engines. Remember our friend Albert that came up with the E=MC2, this hold true in the reality of the Web as well.

Of the thousands of search engines on the internet these days only few of them are recognized as major players. In general, only the major ones are considered when Website submissions are to be made initially so the site can get the better ranking more quickly. Planning for the site is critical, and that is where the Search Engine Optimization Package comes in.

The basic Search Engine Optimization Package will deal with the planning and design of the site. There is a formula that will be generated which will include the submission to all the major search engines. The submission the lesser know directories will also be taken into consideration and this will be outlined in the SEP Package. Many submissions will performed manually as many sites now will not allow or not recognize automated submissions. By doing them manually there will be a better chance to get good rankings on search engines.

There will be plethora of options when it comes to the SEO Package details. Aside from the analysis reporting, a report of customization of keywords, and key phrases throughout the site will be provided. The coding of the site will then be verified, so that it matches the W3Schools standard of the World Wide Web. In addition to this there are also link campaigns designed to build your link popularity.

With the right Project Manager overseeing the submissions to the top search engines, this will be by far the most critical component of any package with Search Engine Optimization Package. Express or automated submissions to some major search engine directories as well as some of the lesser known ones will all build your rankings. Any company whether large or small that are looking for increased traffic to their site should incorporate the use of Search Engine Optimization Packages into their ongoing marketing campaign

The SEO package will also keep track of all the new search engines as well as the changing criteria on the existing Search Engines as they will change often and there must be a system in place to track these changes so your site can keep up with theses changes and not be left behind in the Search Engine Ranking game.

with the help of SEO report you can get easily knowledge about your site’s position and ranking, SEO report also helps you to increase your site’s popularity,

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