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Archive for 'World Wide Web'

How To Master Corporate Blogging

Sunday, October 25th, 2009 at 3:45 pm  
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Blogging is at its zenith and everyday millions of people worldwide use blogs to promote a product or service or just to share information. You may be one of the best writers on the Internet or even one of the best creative writers but that will not make you the best blogger on the internet. Successful blogging is about creating a connection; it is about writing in such a way that the audience can relate to your content and themselves. You can do that by providing relevant and meaningful content to start with and keep the flow with links and comments.

Let us take a look at some of the important facets of corporate blogging that can assist you to strengthen your position as one of the best bloggers on the internet:

Know the fundamentals of Blogging

There are millions of bloggers out there on the World Wide Web but only a few successful ones. This is because most bloggers have not understood or realized the true fundamentals of blogging. You can start a blog at any time and publish your articles but realizing the true benefits of blogging and understanding its importance as a tool for driving traffic and attracting readers is another story.

The first and the foremost thing is to have a strategy in place, a blogging strategy that will be supported by your marketing strategies, PR strategies, advertising strategies etc. The strategy should also be in-sync with your business goals. The second important aspect is to build blogger relations. Blogger relations is where you start a blog and keep building upon it and keep it alive by adding new content, features, comments etc.

What blogger relations can really do is get other people involved in a discussion that could span over many months. As these discussions progress, you will get to know other people working in your industry. You will be able to share information and even get important and exclusive information that can provide you with a edge over other businesses in the same industry.

Value Creation

Why have you started a blog? This is one of the most important questions and the answer is also fairly simple. You should create a blog not only to promote your ideas but to provide value addition to your audience or readers through meaningful and relevant content. If you provide informative and interactive content then there is a high possibility that it will indirectly increase the flow of traffic to your parent or business website. No value addition – no traffic!

Sustain and grow

Sustaining is important and not easy but is required for overall growth and success as a blogger. The best way to do this is by keeping your audience up to date. To do this, you will need to know what is happening out there in terms of industry news and what your audience wants. If you keep providing interesting information from the industry and news snippets then more and more readers will be visit your blogs. This will lead to the growth in readership of your blogs and increase the visibility of your blog.

Provide an opinion

There are times when you may have a news snippet but you might not be able to form an opinion or perspective. In those times, try to provide a community opinion or a general perspective. This will open a thread of discussion and readers will get involved.

Always Respond

Responding to a comment left by another blogger or a reader is important as it will nurture relationships and increase the traffic to your blog or website. The essence of blogging lies in communication and discussion. A blogger or a reader will leave a comment expecting you to get back or for starting a discussion. If you are unable to carry the thread or keep the flow of the discussion, then it will eventually stagnate your growth process and your business will suffer. Replying to a comment will help in opening a discussion that will help in building bonds or relationship with other industry experts, readers and bloggers. Your comment should also be in context and not something that has no relevance with the discussion or blog.

In the end, be open to criticism and share as much information as possible and always remember that blogging is one of the most powerful tools for promoting your business.

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How To Prevent Comment Spam With Google’s No Follow Attribute

Sunday, October 25th, 2009 at 3:45 pm  
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Putting up and maintaining a weblog of your own could be done for free or built into your paid domain site. Either way, whatever you put up on your blog becomes accessible to practically anyone on the World Wide Web. Your blog has the potential to gain many regular followers and once-in-a-while visitors, given that you deliver content that is relevant and interesting, making it an excellent medium for advertisement or promoting products, services, or other websites relevant to its general area of discussion. Thus, it is a reason for companies paying blog owners to publish their ads on their blog sites.

What happens, though, if a certain company or enterprising individual tries to get onto your blog through the comments page with an active link to their site? That’s what’s called comment spam, and a business enterprise can be the least of your worries when it comes to this underhanded way of getting Google search ranks up. Enterprising entities do this not merely to promote the site to those who access that particular comments page, but more importantly to increase their ranking in search pages to that the site will stay on top of the search return page.

Another version of comment spamming involves a website owner who only copies the content of his or her site from a different website that ranks high on the Google search page. That way, this dishonest site owner doesn’t have to work as hard, to promote the site and gain a considerable following. The good news is that, finding out if one’s site content has been copied, has become very easy, as copy detection programs can be found online. Now, let’s go back to the links problem.

Fortunately for blogs and sites that allow trackbacks and comments from others, Google has announced their development of a way to decrease the occurrence of comment spam. It’s a feature known as the “nofollow” attribute, which allows site owners to add an additional attribute in the form rel=”follow” to any href code active link. This added part of a href link commands Google spiders to disregard a link that leads outside of the host site. The objective of this new development is to keep those who abuse open Internet sites from reaping the benefits of their misdeed.

While distressed blog owners may rejoice at this good news, some may opt to weigh the pros and cons of this new feature. To a business owner, a positive implication of using the no follow attribute is that, he or she will be able to avoid freeloaders trying to ride on his own site’s Google ranking. Google’s new tag can offer you an increased control on the effect of a link posted in your site by someone else without your prior permission. This has the potential to increase the possibility of that someone moving on to trying other possibilities that will increase traffic for their website. When issuing comment spam loses its benefit, then the spammer can hopefully try other things that are potentially laden with honesty, for a change.

Also, the new development will help strengthen the notion that bloggers and site moderators must make an effort to ensure that links that lead to their site will not disappoint, and their content are beneficial to the users of that particular site hosting the link. In addition, site owners must try to focus on outstanding and read-worthy content that will have enough impact to the online community that other sites will want to provide a link to their site by their own choice.

Perhaps the only Internet users who will find this new attribute disadvantageous are those who have become accustomed to using comment spam as a means to promote their own site. However, it should instead be a challenge for them in putting up worthwhile content for their site, such that Internet users will be searching for their site by name, and not clicking on its link by accident. For best results, have the service add the nofollow attribute to links that other users themselves created, such as those within their comment, and the link attached to the name of user who wrote the comment. Other areas where the attribute can be used include visitor statistic sections, guestbooks, and referrer lists.

Among the first weblog software creators that signed up for this service are LiveJournal, Blogger, WordPress, Flickr, and MSN Spaces. Users of these blog services and others need not do anything themselves. The free blog host only needs to keep the attribute version updated to ensure its full effect.

This concept of having better control over outgoing links isn’t all new, however. Forward-thinking programmers have been able to devise ways to prevent search engine spiders from detecting outgoing links for quite a while. Yet this new Google tag gives power to the common website owner over his or her site’s outgoing links.
Some may have doubts on the effectiveness of this new service. One notion is that this will not be fully efficient unless it becomes a default option for bloggers and webmasters. Perhaps it also does not help that there are skeptics, not to mention dishonest users that will try to get past this obstacle and even devise a tougher-to-beat approach to comment spamming and link campaigns.

In addition, those who do gain in search engine ranking through referral links by those who really, wholeheartedly support their site have the most to lose. The possibility of search page rankings being a thing of the past presents itself in this scenario. Then again, it would not hurt to pose a challenge to those whose sites and products have yet to gain popularity. Perhaps businesses need to make a habit of improving, and have faith that those Internet users, who know exactly what they are looking for on the web, will find them eventually and be satisfied with what they have to offer. Besides, the really great ideas are the one that stand the test of time.

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Dummy’s Guide To Finding A Web Host

Friday, October 23rd, 2009 at 9:00 am  
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One of the terms that new Web users see over and over is “Web Hosting.” A basic question we get from these folks is, “What is a Web Host?” and “What is Web Hosting?” This is natural for people who are new to the terminology of the Internet. They see the term “Web Host” pop up all the time on the Internet at various sites. Who better to ask for a definition than Web-Hosting-Reviewz ?
Definition

The term “Web Hosting” is simple, but the mechanics behind it are not. Web Hosting is a term that was coined to explain the services performed by someone that “hosts” a Web site on the World Wide Web. You already know that a host is someone that facilitates an event, or a function, like the host at a party, or an emcee on the radio or TV. In our case, a “host” involves a computer that is setup to control the networking and communications necessary to allow a Web Site to display specially formatted documents on the World Wide Web. Typically, these documents are formatted using a special language called HTML (Hypertext Markup Language) that supports mouse click connections to other similar documents on the World Wide Web.

These HTML documents are normally called Web Pages, and you are looking at one such page now in your browser window. To keep track of these Web pages in an organized manner, individual and specific areas are set-aside for them called Web Sites. A Web Site may hold one Web page, or thousands. Web sites are stored on “host” computers that are connected to the Internet and setup to communicate their contents to the rest of the Internet. The people and companies that handle these special computers are called Web Hosts.

The computers that handle the Web Hosting chores are called Servers, and they may serve any number of Web sites, one or even hundreds.
A Web Host ensures that the Web Servers that contain the Web Sites are functioning properly all of the time. That may include adding a customer’s Web sites to the Servers, moving Web sites from one Server to another, deleting old Web Sites, monitoring the amount of Internet traffic and activity taking place and a multitude of other tasks required to ensure smooth operation. Web Host companies come in various shapes and sizes, and many specialize in certain types of Hosting. Our staff at Web-Hosting-Reviewz refers to these special Web Hosting types as Web Host Communities.
Impact

There is little argument in the fact that the Internet and the World Wide Web have changed the world forever. The Internet has greatly affected the economies of all the major industrial nations, and is beginning to have its affect on other nations as well. However, it is important to remember that the Internet would be nothing without the Web Host. Every single one of the millions and millions of Web sites, from simple one-page advertisements to e-commerce online super stores, reside on a Web Server that is administered by a Web Host in some capacity.
URLs, Domains and Addresses

Each Web site has a “home” on the World Wide Web and each home has an address. In fact, this is much like your own home where there is an actual physical area where each Web site resides. As mentioned above, this physical area is called a Web Server. A Web Server “serves up” Web pages and is actually somewhat similar to your personal computer except that it is capable of connecting to the Internet in a manner that allows the rest of the Internet to see the Web sites residing there.
In its simplest form, space is “rented” on a Web Server for a Web site, much like renting property. The Web Host facilitates the Hosting efforts by creating an “address” for the site on the World Wide Web so the Internet community can find it. A Web site address is generally called a URL (Uniform Resource Locator). In fact, every page on the Internet has a URL, with the URL being the primary method through which you find the Web site.

Along with the name and path of the actual Web Page document, the URL includes a Domain name or a series of numbers called an IP address. Like your home address, the URL makes it easy for people to find any Web site on the Internet.
So what is an IP Address? This is a unique set of numbers that Web Servers connected to the Internet are identified by. An IP (Internet Protocol) address is composed of 4 sets of numbers separated by periods (such as 111.222.33.444 – sometime called a “dotted quad”) and hence is fairly difficult to remember. IP Addresses are great for computers talking to one another, but most of us use normal words in our communication so we assign an identifier, called a Domain Name, to the IP address. The Domain Name makes it easier to remember and use.
You probably already know what a Domain Name is. It’s the familiar “DOT COM” name you see in commercials. Web-Hosting-Reviewz and Yahoo are examples of Domain names. The IP Address hardly matters to us as long as we know the Domain Name.
Basic Kinds of Web Hosts
There are plenty of Web Host companies that will rent you space on a web server and there are a wide range of services available to you. Services can range from free hosting to buying your own Web Server for your private use. However, choosing a host is not an easy task. There are so many features, services and options to consider. The most important factor is making sure that the host you choose will provide everything that you need. For instance, if you wanted to build a, E-Commerce store on the Internet, you would consider a Web Host that could provide at least the following:
• The ability to gather data
• The ability to show data to mass quantities of people
• The ability to sell consumer products and services electronically
• The facilitation of ideas on a global scale
Web Host providers have four basic types. These four basic types are the foundation of the majority of all Web Hosting on the Internet.
Sub-Domain
Sub-Domains are web plans that do not have their own web domain name. They reside in a sub-directory of a primary domain. These can include both free and pay packages. On the whole, the price is cheaper and the sub-domain plans are easier to setup with no addition costs of registering a domain name. The major drawback is name recognition. Since they are but branches off of a larger tree, the URLs are longer and harder to remember. For e-commerce sites, the ‘piggy-backing’ of a electronic store to another domain gives a less polished feel.

Virtual
A step above sub-domains in both professional polish and complication, virtual web sites are the most common. A virtual web site is one that has a domain name off of a server, which incorporates multiple users. Unlike sub-domains, virtual Web sites have a slightly higher price do to the registering of a domain name, but there is a lot more freedom as to content, size, usage, etc. Virtual web sites are your standard-issue Web site.

Web Server/Dedicated Server
Explained in more detail later in this article, dedicated and co-located web sites are the heavy hitters of the web host world. A dedicated server is a server designed solely for either one or a few customers. Because of this, service, space, overall usage, and control are at an optimum level.Dedicated users get a great deal of options and garner a lot of tech support from the web host provider staff. For this, these power users get a highly polished, good quality site, with room for lots of data, and even separate programs for a high cost.
Co-Location Servers
Co-Location servers are almost identical to dedicated servers with on exception. The machine itself is owned by the user (not rented) and is located in the web host provider’s server buildings. Co-located servers use the web host provider’s links to the Internet and infrastructure investments such as UPS systems, diesel generators, and climate control systems. Users usually have to pay the price of buying a whole server and renting out the location and usage of Internet connections, however single user use and access is guaranteed.
Our Main Web Hosting Communities (See Our Web Hosting Community)
We took the most popular categories of Web Hosting and divided them up into nine Web Host Sections. The following text outlines these categories and gives a brief description of each.
Cheap Hosting (or Budget Hosting):
We classify Cheap Web Hosts as ones that provide a standard grouping of services and hosting plans for less than 7.95 per month. These hosts provide a key stepping stone for users looking to move from Free Web Hosting to paid hosting, but do not want to pay a large monthly fee.
Budget Hosting plans typically include the following features:
• Own domain name (www.yourdomain )
• 1 to 25MB of disk space
• 1 to 10 e-mail accounts
• FTP account
• Microsoft FrontPage Support
• Basic Technical Support

Typical Budget Hosting Customers are:
• Family sites (photo albums, etc.)
• Single-page brochure sites
• Hobby sites
• Small personal interest sites

Database Hosting
The use of web-enabled databases provides of means of changing the way Web sites can be managed, produced and scaled. The use of a database as a means of holding Web page resources is an efficient means of data storage, allowing for easier search operations and a cleaner means of presentation. However, to use web-based databases requires both an understanding of database software, Web usage, and, in some cases, different aspects of programming languages.
The rise of interest in full-fledge database accounts continues as the Web Hosting industry provides more Internet connectivity as well as old-fashioned networking (intranet) capabilities. Database storage design is such that easy access and transfer of information is making it the number one way of transport ideas across both inter and intranets.
Typical Database Hosting plans include the following:
• 25MB to 1GB + of disk space
• Support for database applications (SQL, mySQL, and others)
• Advanced technical support options
• Sub-domains and redirect capabilities

Typical users of Database Hosting include:
• Museums
• Libraries
• Collectors
• Auction Sites
• Catalog Sites

E-Commerce Hosting
With the rising growth of the Internet, businesses are learning new ways to expand their storefronts. Businesses across the board are finding that the Internet hosts a multitude of opportunities for success. However, the task of setting up an e-commerce Web site is often not as simple as it seems. The Internet is proving to be the great equalizer, allowing the smallest of businesses to access markets and present a presence that allows them to compete against the giants in the industry.
Most small and mid-size online businesses aren’t candidates for hosting their own sites in-house. The cost of running an in-house operation as opposed to the profits one would make from such a venture renders the option unfeasible. Fortunately, there are alternatives. Companies specializing in E-Commerce Hosting abound, and enable even the smallest e-business to gain an online presence quickly and inexpensively.
Typical E-Commerce Hosting plans include:
• Own domain name
• 100MB to 1GB + of disk space
• 10 to 1000 e-mail accounts
• E-mail autoresponders
• E-commerce tools including storefront software
• Payment gateway and merchant service assistance

Typical users of E-Commerce Hosting include
• Stores
• Auctions
• Catalog Sites

Free Hosting
Fairly self-explanatory, free web sites are just that, free. Space, content freedom, and many other areas are severely limited. Technical assistance is virtually non-existent and the ability to make money off the site can be just as difficult. Free Web sites are good for dabbling in development and practice web creation as well as making personal or family Web sites, but not much else.
Typical Free Hosting plans include:
• Sub-domain (www.yourdomain.somehost )
• 1-5 E-mail accounts
• FTP upload support only
• E-mail only technical support

The typical users of Free Hosting include:
• Internet newcomers
• Teens
• Hobbyists

Full Service Hosting
A Full Service Host is a host that provides a thorough set of features and options. The technical staff also provides extra attention and care for its clientele. Items such as 24/7 technical support should not be unheard of. Features such as ASP, PHP3, CGI support, predefined CGI, Custom 404 pages, etc. should be standard.
Customers looking for full service sites usually require one or more of the following:
• More hard drive space
• More bandwidth
• Better Technical Support
• Need for advanced features
• Need for ‘extended’ services

Most Full Service Hosting plans will include:
• Own domain
• 24X7 Technical Support
• Advanced scripting support
• Database support
• Basic e-commerce support
• 25MB to 1GB = of disk space
Typical users of Full Service hosting include:
• Larger companies/organizations looking for stability
• Professional Web developers
• Small to medium sized businesses looking for a Web interface to existing systems

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Hypermedia Publishing How To Build A Web Site

Wednesday, August 26th, 2009 at 7:59 am  
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Hypermedia Publishing How To Build A Web Site




Simply put, this is a clear, straightforward guide to publishing on the World Wide Web and writing quality HTML.Learning HTML gives you the tools to publish in one of the most exciting new media to be invented since print. This highly-accessible, informal book concentrates on good HTML and good planning, working from the principle that a thorough understanding of principles is as important as a solid knowledge of markup code. All examples are drawn from real-life, and everything is fully explained and justified. Anyone interested in publishing on the World Wide Web. Assumes some confidence in using PCs, but no other expertise.

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